Rating - 7.9

William Hill

Bet €10 Get €30 in Free Bets

Established in 1934, William Hill is a household name in the betting market. The Internet version was launched in 1998 and is owned by WHG International Ltd, which operates Redbet and MrGreen. The bookie is powered by Openbet and licensed by the Ireland Revenue Commissioners.

The site's primary market is the United Kingdom, although it allows players from 70 other countries.

With that said, William Hill -Ireland places a lot of emphasis on localisation. To comply with betting legislation it has obtained local licences in European countries and other states worldwide.

According to our site sports book review, William Hill is one of the TOP horse racing betting sites. The bookmaker's best features are its extensive selection of daily horse and greyhound events and live betting options like Build Your Odds and Live Streaming.

William Hill Overview from Our Team

Our experts are avid punters, and they always offer an honest review of sportsbook sites. While analysing the William Hills sportsbook section, we were impressed with the bookmaker sports market collection and betting options.

The company’s operations are not only restricted to sportsbooks, it expands to online casino games as well.

William Hill has a well-organised website that makes navigation easy. Punters can easily place bets using different tools like in-play bets, convenient user interface, speed of transaction processing, and much more.

In Ireland, online betting is prohibited for persons under 18 years of age. Play responsibly, on safe sites registered by the Revenue Commissioners.

List of William Hill Sign Up Offers and Free Bets

William Hill: Bet €10 & get €30 in Free bets

Sign up with the promo code H30. Bet at least €10. Min odds are 1.50. You will get two €15 Free bets. They must be used within 30 days in the sportsbook. Free bets can’t be combined with toto, pools and lotteries.

Full T&Cs apply

Promo code H30

William Hill Basic Information

It's no secret that William Hill is one of the most popular bookmakers in the country.

There's something for everyone at WillHill, casino games, sports betting, poker, bingo, and lotteries. The company generously shares the opportunity to try all these online activities by extending all the perks of the William Hill sportsbook and William Hill promo code. 

Official Website


Payment Methods

E-wallet, credit/debit card, and bank transfer

License Holder

WHG (International) Limited

Operating Licence

Ireland Revenue Commissioners, UKGC and Gibraltar

William Hill Live Streaming Brand


Number of Sports Market



Mobile App

William Hill Free Bet Promo Code

€30 free bets credited to the bettor's account

First Bet Minimum Deposit


Responsible Gambling Tools


Bonuses for the New Customers and Loyal Clients

William Hill new customer offer, William Hill promo code

William Hill Pros & Cons

  • William Hill Ireland gives access to a wide range of sports markets
  • Offers excellent odds (look at our special section below about it)
  • 2,000+ live events daily
  • Stunning mobile app for an immersive gaming experience
  • Generous programs with the William Hill sign up offers and William Hill promo codes
  • Multiple betting tools to customise bets
  • Full and partial cash-out
  • William Hill Ireland is licenced by reliable authorities
  • Fast withdrawals
  • According to some customers’ subjective opinions a website interface needs improvement
  • Limited tennis markets

William Hill User Ratings

Before joining the Willam Hill site we suggest our readers always search for real online reviews. After reading the reviews we conclude that bettors are mostly happy with William Hill's services, namely a very good in-play section, user-friendly mobile apps, fast financial transactions, and many more. Based on gamblers’ feedback, the user rating of the William Hill is as follows:

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William Hill
A range of markets


Great range of sports

Bonus offers


Few promo offers

Payment methods

A huge number of payment methods


Android and iOS


Live streams are available without depositing or placing a bet

Sign-up and support


Live chat with an operator available for customers only

Legal information

Full information about licence, terms, and safe gambling


A well-organised website that makes navigation easy

William Hill Website, Mobile Version & App Screenshots

Try all the advantages of William Hill's new customer offer and William Hill promo codes!

William Hill Website:

William Hill promotions website page

William Hill promotions website page

William Hill Mobile Version & App:

William Hill Free Bets & Promotions

WH has a reputation as an innovator, and the bookmaker is BIG on offering attractive promotions for new and active customers. If you want to know what bonuses you can claim, here are your options:
William Hill

William Hill: Bet €10 & get €30 in Free bets

  • Min stake: €10
  • Min odds: 1.50
  • Wagering: X1
  • Expires in: 30 days

New customers get two €15 Free bets for a €10 bet.

  • Sign up with the promo code H30.
  • Bet at least €10 at min odds of 1.50.

  • Get 2 Free bets of €15.
  • Place them only in whole on any sport within 30 days.

Free bets cannot be used in toto, pools and lotteries.

William Hill Odds

The bookmaker has of the most competitive odds in many sports betting areas. Speaking of the quality of odds, we believe it is safe to say that the bookie falls somewhere in the centre. No markets are given very favourable odds, nor are any given considerably worse odds compared to the competition. 

We believe the limited range of variances between high and low odds on each market's fixtures reflects the intermediary operator role.

Largest Sports Markets Payout Levels











What You Should Know About William Hill

WillHill is a well-known betting brand in Ireland, the United Kingdom, and Europe. The site boasts millions of clients worldwide and pays out billions of dollars in prizes each year, with relatively few complaints about its customer service.

William Hill History

The brand has an exciting history, and it's impossible to mention every milestone of this gambling enterprise. However, in a nutshell, here are a few notable events in its history worth mentioning to our readers:

  • It's the world’s largest betting brand with 2,235 betting shops only in the UK
  • WH Ireland's establishment dates back to 1 May 1961
  • The bookmaker went live in 2000, taking over the UK online gambling market in a short amount of time
  • The website is available in 20+ languages to accommodate bettors worldwide
  • Nowdays it is the third-largest betting operator in Ireland
  • The company operates high-end brands like 21 Nova, Eurogrand, RedBet, and Mr. Green

Key Features of William Hill Betting

The betting site offers a wide variety of options to its customers. If you stake a minimum of €1, you can use live streaming for horse and greyhound racing. Additionally, you can listen to racing commentary and helpful hints on the site's live radio station

Using the hashtag #Players may ask Williamhill.com for odds on Twitter.

Bettors can customise a wager by putting many bets from the same event into one betslip using the Build Your Odds feature.

The tip adviser function also seems intriguing. Users can observe the wagers made by other bettors, referred to as "tipsters," by following their accounts and copying the masters. Among all the things we appreciate about this feature is its transparency and honesty. There are badges for tipsters who have a winning streak.

One of the most generous rewards is made for newcomers: a deposit of €10 will bring €30 after a qualifying bet as a part of the new customers offer

William Hill Sports Destinations and Markets

You can wager on a wide range of sports at William Hill. Since the bookmaker is based on the British Isles, there will be a greater focus on English, Welsh, and Scottish sports. Aside from in-browser wagering, there are also esports wagering options for bettors along with the maximum bonus.

Football (127 events)

Premier League, English Championship, Ligue 1, La Liga

Tennis (30+ events)

US Open, French Open, Wimbledon, Davis Cup, ATP Madrid

Greyhounds (10+ events)

William Hill Greyhound Derby, William Hill Springbok, Belle Vue, Ladbrokes Golden Jacket

Horse Racing (60+ events)

Dubai World Cup, Kentucky Derby, Cheltenham Festival, Grand National


EU LCS Summer Split, StarCraft, Halo Championship Series, NA LCS Summer Split

William Hill Casino and Poker

The British betting veteran has everything except powerful promos: Vegas (aka casino), live casino, bingo and poker. As with most poker rooms, you can't play in a browser - you have to download the app. The peculiarity of the "bookmaker" poker (i.e. the bookmaker's additional product) is that, unlike sites that specialise in poker, you will usually find very weak opponents here. The level of play at the most well-known poker rooms - PokerStars, PartyPoker, GG network rooms - is much higher. If you're new to poker, it's not a bad idea to start with the WH, for example, or other rooms tied to bookmakers.

William Hill Casino has the usual package: slots, roulette, blackjack, baccarat, casino poker (against the dealer) and slingo (a combination of slots and bingo). It is worth noting that William Hill has the most transparent approach to casino games. Each game has an information icon on it. By clicking on the icon, you will see not only nice descriptions, but also the RTP rate. This is the percentage of the total amount of money the machine gives players in winnings. It usually ranges between 92 and 95. In the same tab you will find the supplier of the game. However, as with many other Irish casinos, you can't search by supplier here.

The only casino bonus at William Hill right now is the "Will you strike gold?" promotion. It's a very simple one: you just have to spin the slots to participate, and if you're lucky, you'll get some bonus money - from €1 to €20.

William Hill Live Betting

40,000+ events are accessible each month in William Hill’s in-play zone, which has an overall payout of 93%.

Payouts in football are average. No Asian Handicaps are available, although there are a number of Fast Markets. You can bet on a Team to score a goal, Yellow cards, and Penalty kicks.

There are over 30 markets provided for tennis and snooker, including winning the frame/set and various handicaps. During live betting, all bets are placed within three seconds. The good news is you can use a free bet William Hill promo code for your trial sportsbook competitions.

Streaming on William Hill

The site and apps allow you to view live streams without having to deposit money into your account or place a wager. The exception is the horse races, which require you to have at least a euro in your account. The feature is known also as William Hill TV.

Basketball, football, cricket, and tennis are among the most popular sports that can be streamed live.

You may view all of the podcasts and the sports they cover by visiting their podcast home page. In addition, there's an archive, which may be beneficial if you're looking for past opinions, statistics, or anything else.

How to Sign Up for William Hill

To make things even simpler for you, we've broken down the registration procedure to claim the William Hill free bet offer into the following steps:

  • Simply click on the button that says "Create Account '' or "Register" or "Join" on the web page to get started. 
  • Register by completing the online registration form with your contact information.

  • Enter any William Hill promo code required to access the Free Bet Sign Up offer. You will need to make a payment and a qualifying bet to activate the bonus.
  • Verify your account by sending a scanned copy of your ID to the sportsbook through email.
  • Select a mode of payment and transfer funds to your online account. Keep in mind that both the maximum bonus and the first qualifying bet are subject to minimums.
  • Use your credentials to log in to your account.

How to Bet at William Hill

It's time to get into the action and start betting. We’ll be explaining the procedure using football as an example:

  • Log in to your account with your username and password.
  • Click on the Betting option at the top navigation bar.

  • You can see all the categories in the Menu panel on the left side of the screen.
  • Click on Football and select your league.
  • Select your bet and odds (here, you can use your William Hill promo code prepaid bets).
  • See your chances in the Betslip.
  • Enter the stake and click on the Place Bet option.

How to Edit a Bet at William Hill

The "cash in my bet" tool may allow you to minimise some or all of your losses if you've placed an incorrect bet or an incorrect bet stake. However, WillHill doesn't have any option to edit bets online.

Do not use cash-out if you are making a qualifying bet to get a free bet. Qualifying bet shoud be setteled normally at the end of the match.

How to Close a Bet at William Hill

The bet will close automatically once the game ends, which is similar to other bookmakers online. You’ll either win or lose at the end of the game, depending on the circumstances. It's an intuitive process that doesn't require any manual input.

Payment Methods at William Hill

The most important aspect of a payment method is that it permits the transfer or deposit of funds. Card transfers and e-wallets are among the popular deposit options. E-wallets are, in fact, more popular since they allow for withdrawals to be made far more quickly, easily, and conveniently than card transfers. WH accepts various payment options, some of which are detailed below.

Payment Method


Deposit Limit

Processing Time




1 hour/Instant




1 hour/Instant




1 hour/Instant




1 hour/Instant




1 hour/Instant

Bank Transfer



3 - 5 days/Instant




1 - 3 working days/Instant




1 - 3 working days/Instant

How to Make a Deposit to William Hill

The process of depositing to your online account is pretty simple:

  • Log in to your account.
  • Select deposit from the homepage and choose your preferred payment method.

  • Enter the deposit amount (we recommend that you deposit at least €10 to get your William Hill offers).
  • Confirm your transaction.

Your account will be credited once you make the deposit, and the funds will be available for all wagers on the site.

How to Withdraw from William Hill

  • Log into your William Hill account.
  • Click on the Account button from the homepage.

  • Click on Withdraw.
  • Enter your withdrawal amount and click Continue to complete the transaction.

William Hill App

If you want, you may just use your device's browser to look for the website. For a smoother mobile experience, you can download the app and proceed from there.

The App is available for both iOS and Android. It has all of the sports markets available for you to place bets. The bookmaker describes it as "a world of betting at your fingertips", and that's precisely what it is. You can check the markets and odds outside your home and place your bets with ease. Also, any William Hill promo code that works for betting on the desktop version applies to betting on the mobile version as well.



Android Jelly Bean and up

iOS 9.0

64 Mb storage space

64 Mb storage space

Compatible with tablets

Compatible with iPads

William Hill Security

Regulators for William Hill include the Gibraltar Gambling Commission (GGC) and the UK Gambling Commission (UKGC) as well as local Ireland Revenue Commissioners.

This means William Hill's gaming software is systematically tested, and it must fulfil all ethical codes imposed by these authorities. For the realisation of the global play-safe strategy, the website utilises 128-bit SSL encryption to protect customer data.

As an extra degree of protection, financial transactions on the site are handled by the biggest and most trusted online transaction firms.

Customer Service at William Hill

When it comes customer care and assistance, you might expect nothing less than the best. Because they're accessible around the clock, there are several ways to get in touch with them. In addition, the service is available in a variety of languages.

To contact, you can use any of the following methods:

  • Customer Service: 0800 085 6296
  • Sportsbook Customer: [email protected]
  • Telephone Betting: 0800 223 311
  • Live Chat: 24/7

Tips and Tricks for Betting at William Hill

WillHill offers a huge assortment of podcasts where you can get football betting tips. Besides, there are a few things to remember if you want to be successful while betting:

  • Take advantage of additional opportunities (Free Bet sign up offer and William Hill promo code are always at your service).
  • Do your research.

  • Maintain your discipline at all times.
  • Place your bets on leagues that you are familiar with.
  • Use responsible betting tools if you feel it’s needed.

William Hill Frequently Asked Questions

Is William Hill secure and legitimate?

William Hill is one of the oldest and most reputable online bookmakers, in Ireland it is licensed by the Revenue Commissioners.

What exactly is William Hill's live radio?

This is another unique service William Hill offers. In Ireland, you can listen to live commentary anywhere, usually on horse and greyhound racing, and get useful information about forthcoming events.

What are the withdrawal times for William Hill?

Withdrawals using e-wallets, such as Skrill and Neteller, take one working day to complete, whereas card withdrawals take 1-3 days. Except for bank transfers, which can take up to 10 days, all other payment methods need 3-5 days.

What are William Hill's deposit options?

The online bookmaker accepts more than 15 payment methods, including cards, e-wallets, Paysafecards, and bank transfers. Keep in mind that practically all payment options are subject to local limitations. And to have free bets paid into your account you'd rather deposit using a bank card.

Bet €10 Get €30 in Free Bets


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