William Hill Overview from Match.Center Team

William Hill Basic Facts

Company nameWilliam Hill
OwnerWHG (International) Limited, 888 Holdings Plc
Founded year1934
AppsAndroid and iOS
Deposit methodsDebit Cards, E-Wallets, Apple Pay, Online Banking, Cash Vouchers and Prepaid Cards, Cash Transfers
Withdrawal methodsDebit Cards, Prepaid Cards or Cash Vouchers, E-wallet, Cash Transfer
SupportLive chat, Email

William Hill Pros & Cons

Like the vast majority of betting sites around the world, William Hill has lots of advantages, however, it has some significant disadvantages as well.

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William Hill Review

A range of markets
New customer bonuses
Existing customer bonuses
Payment methods
Sign-up and support
Legal information

William Hill Screenshots

William Hill Free Bet: Bet 10 Get 40

Join William Hill and secure 4x €10 Free bet increments using promo code BB40. Register and place a €10 minimum stake with min odds of 1/2 (1.50) or greater. Once your bet is settled, claim your Free bets from the Rewards section on the betslip. Remember, Free bets expire 30 days post the qualifying bet. Note: PayPal, NETELLER, and Skrill deposits aren’t eligible for this promotion.

How To Claim William Hill Welcome Offer

  1. Register a new William Hill account. Visit the bookmaker’s official website and initiate the sign-up process. During registration, in the William Hill Promo Codes section, enter the bonus code BB40.
  2. Place your qualifying bet. After registration, make a minimum deposit into your account. It’s crucial to remember that certain payment methods like PayPal, Neosurf, Paysafe, NETELLER, Skrill, ecoPayz, Kalibra/Postpay, or William Hill PLUS Card aren’t eligible for this promotion. Place your first qualifying bet of at least €10 on William Hill’s Sportsbook, ensuring that the min odds for this bet are 1/2 (1.50) or greater. For those placing an ‘each way’ bet, only the win part (with a minimum of €10) will be considered for the promotion.
  3. Receive your Free bets. After the settlement of your first qualifying bet, you’ll be awarded 4 William Hill Free bet bonuses, each being worth €10. To access these Free bets, log in to your William Hill account, head to your bet slip and check under the Rewards section.
  4. Use each Free bet credit in a month. These William Hill Free bets can be used on almost any sports betting product, excluding tote, pool, and lottery bets. Importantly, the value of the Free bet will not be included in any potential winnings, and any part of the Free bet that remains unused will be lost. When the Free bets credited, you got 30 days to use them, otherwise they will expire.

Additional Information:

  • This William Hill sign up offer for sports betting starts from May 25th, 2022 and will continue until an announcement is made regarding its termination.
  • This promotion is specifically designed for new William Hill customers in Ireland who create an online account using euros.
  • Be aware of payment restrictions: Not all payment cards are valid for this promotion. Ensure your card doesn’t start with the numbers 535463, 516859, 416549, or 453755.

William Hill Sign Up Offer T&Cs

What can you get

New William Hill customers who register using the promo code BB40 are entitled to a William Hill sign up offer consisting of 4x €10 Free bets when they place an initial qualifying bet of €10 or more.

How to qualify

To use this welcome offer, bettors must sign up a new William Hill account using the bonus code BB40 in the Promo Code section. Once registered, a qualifying bet of at least €10 needs to be placed. After the bet settlement, the William Hill Free bets will become available in the Rewards section of the bet slip.

Qualification time

The specific time frame to qualify after registration isn’t explicitly mentioned. Therefore, it’s advisable to place the qualification bet as soon as possible after signing up to ensure participation.

Qualifying bet requirements

The qualifying bet should be made on the William Hill Sportsbook at minimum odds of 1/2 (1.50). For Each-way bets, only the win portion will count towards the promotion, and that part should be at least €10. The Free bets credited to your account after the quallification bet settlement.

How to use the bonus

The Free bet credits, once awarded to your William Hill account, can be used on any sportsbook product with the exception of tote, pool, and lottery bets. There aren’t specific odds mentioned for using the Free bets, so one can assume there are no such restrictions unless otherwise specified.

Wagering requirements

There’s no mention of having to wager the welcome bonus of this sign up offer for Irish customers a certain number of times before withdrawal. The main stipulation is the initial qualifying bet.

Bonus expiry date

The Free bets will expire 30 days after the qualifying bet is placed. It’s crucial to use them within this time frame to avoid forfeiture.

Other restrictions

The promotion isn’t available for accounts funded by PayPal, Neosurf, Paysafe, NETELLER, Skrill, ecoPayz, Kalibra/Postpay, or William Hill PLUS Card. Also, you can’t take part in this promotion if you’ve been banned from promotions on their website previously. Furthermore, certain payment cards starting with specific numbers are not eligible. So, choose a payment method wisely. Lastly, unfair play, such as using multiple accounts or sharing personalised promotions, can result in the cancellation of bonuses. The Free bets may be used for horse racing and greyhound racing betting, but can’t be combined with Best Odds Guaranteed bonus.

William Hill Offers For Existing Customers

Win up to €100 in football Free bets with the William Hill “Free Or 4” bonus. Players need to predict six games where exactly three or four goals are scored. No bookmaker bonus code, promo code, or promotion code is required to claim this bonus. This is one of the existing customer offers, so you don’t need to be a new user of the William Hill betting company. Full T&Cs apply.

How to Claim:

  1. Visit the William Hill mobile app or website and log in to your William Hill account.
  2. Open the ‘Free Or 4’ game for existing customers.
  3. Select six football matches or use the “Lucky Dip” option.
  4. If a match is postponed, choose a replacement.
  5. Wait for the results and potential Free bets rewards.


  • Available between 12:00 (UK time) 2nd August 2023 and 16:00 (UK Time) 19th May 2024.
  • One entry per William Hill customer, per game round.
  • Goals during 90 minutes count; extra time or penalties do not.
  • Free bets voided if not used within 30 days.
  • Available to selected UK and Ireland new and existing customers via website or app.
  • Free bets are non-refundable and must be used in full.

Unlock instant rewards with William Hill’s “Scratch of the Day.” Available for UK & Ireland customers, match three prizes daily to win Free Bets, boosts, and unique offers. No need for a bonus code or promo code. Full T&Cs apply.

How to Claim:

  1. Log in to William Hill daily during the promotion period.
  2. Access the “Scratch of the Day” feature.
  3. Match three prizes to win.
  4. Follow on-screen instructions to opt-in, if desired, to claim your prize.


  • One scratch per customer, per day.
  • Distinct T&Cs apply for each prize, displayed upon winning.
  • Avoid unfair wagering patterns, multiple accounts, or sharing personalized promotions.
  • Unfair play can lead to bonus cancellation and stake adjustments.
  • Withdrawal rights are subject to regulatory obligations.
  • William Hill can modify the promotion at their discretion.

Drop a free disc daily for a chance to win exciting prizes ranging from free spins on specific slot games, free bonuses on selected table games, or cash prizes added directly to your main balance. No need for any bonus code, promo code, or promotion code to avail of this offer. Full T&Cs apply.

How to Claim:

  1. Visit the William Hill website.
  2. Navigate to the Bonus Drop promotion through the link or the relevant advert.
  3. Log in to your online account.
  4. Participate in ‘The Bonus Drop’ game.
  5. Drop your free disc and await the result.


  • Available only to UK and Ireland bettors with accounts in pound sterling or euro.
  • One opportunity per day to win.
  • Prizes are randomly generated.
  • Sharing of prizes with others is prohibited.
  • Unfair plays, such as using multiple accounts, may result in bonus cancellation.
  • Withdrawing funds from your main balance is available anytime unless under legal or regulatory obligations.
  • Remember, there’s no need to use a bonus or promotion code to participate in this offer.

William Hill Casino Offers

Experience the thrill of the drop with BoyleSports’ “The Bonus Drop” promotion. Each day offers you a chance to drop a free disc, potentially landing on exciting prizes such as free spins, bonuses, or even a direct cash prize. No bookmaker promo codes, or bonus codes needed; just pure fun. Full T&Cs apply.

How to Claim:

  1. Navigate to the “The Bonus Drop” promotion via BoyleSports website or the relevant advert.
  2. Participate in the game to receive your free disc.
  3. Decide where to drop your disc. It could land on a win, no-win, or retry symbol.
  4. If landed on a win, follow the given instructions to claim your reward.


  • Promotion open only to UK and Ireland customers with accounts in pound sterling or euro.
  • Daily participation gives one chance to qualify.
  • Prizes are randomly generated.
  • Unfair play, like using multiple accounts, can lead to promotion cancellation.
  • Prize sharing is prohibited.
  • William Hill promo code isn’t required to participate

Join William Hill Vegas and unlock 200 Free Spins on the Big William Hill Fortune. To participate, simply register with William Hill promo code S10 and stake €10. Full T&Cs apply.

How to Claim:

  1. Register via website/app using William Hill promo code S10.
  2. Click the “Opt in!” button.
  3. Stake €10 on Big WH Fortune.
  4. Return to promotions and opt in again.
  5. Utilise your 200 free spins.


  • For new Ireland customers holding accounts in Euros (€).
  • Use of the William Hill promo code S10 is necessary.
  • Stake of at least €10 from main balance to qualify.
  • Available only on Big WH Fortune.
  • 200 Free Spins valued at €0.10 each.
  • Max redeemable from free spins is €30.
  • Unused spins expire in 24hrs.
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William Hill Odds

William Hill Ireland is a sports betting company that offers lots of sports, including football, tennis, and horse racing. The margin is quite high, but its size depends on the sport and league:

  • Football, EPL, Aston Villa v Newcastle (15.04.2023); 1×2 odds: 13/5 – 9/4 – 11/10, margin 6.17%; over/under 3.5 goals odds: 1/3 – 9/4, margin 5.77%
  • Football, Championship, Tier 2 level, Middlesbrough v Norwich (14.04.2023); 1×2 odds: 19/20 – 5/2 – 11/4, margin 6.52%; over/under 3.5 goals odds: 21/5 – 2/13, margin 7.79%
  • Tennis, ATP Monte-Carlo, Tier 2 level, Daniil Medvedev v Holger Vitus Nodskov Rune (14.04.2023); 1×2 odds: 11/10 – 8/11, margin 5.51%; Games over/under (22.5): 4/5 – 10/11, margin 7.94%

To calculate the margin for Aston Villa v Newcastle 1×2 odds, we convert the fractional odds to decimal odds: 13/5 = 3.6, 9/4 = 3.25, 11/10 = 2.1. Using the formula, 1 – 1 / (1/3.6 + 1/3.25 + 1/2.1) = 0.0617, giving us a margin of 6.17%.

What to Know About William Hill

William Hill is a well-known betting brand in Ireland, the United Kingdom, and Europe. The site boasts millions of clients worldwide and pays out billions of dollars in prizes each year, with relatively few complaints about its customer service.

The William Hill brand has an extensive history, and it’s impossible to mention every milestone of this gambling enterprise. However, in a nutshell, here are a few notable events in its history worth mentioning to our readers:

  • It’s the world’s largest betting brand with 2,235 betting shops only in the UK
  • WH Ireland’s establishment dates back to 1 May 1961
  • The bookmaker went live in 2000, taking over the UK online gambling market in a short amount of time
  • The website is available in in four languages (English, German, Japanese and Russian) to accommodate bettors worldwide
  • Nowadays it is the third-largest betting operator in Ireland
  • The company operates high-end brands like 21 Nova, Eurogrand, RedBet, and Mr. Green.
  • Live streaming: William Hill customers can use live streaming for horse and greyhound racing by placing a minimum stake of €1. The site also offers live radio commentary and useful hints to help its clients.
  • Customised wagers: Clients can use the Build Your Odds feature to customise a wager by putting multiple sports bets from the same event into one bet slip. This allows for greater flexibility and control over bets.
  • Tip adviser: It is a unique feature that allows customers to follow and copy the bets made by successful bettors, known as “tipsters.” The platform adheres to transparency and honesty, with badges awarded to tipsters with a winning streak.
  • Twitter odds: Using the hashtag #Players, punters can ask William Hill for your odds on Twitter. This feature allows clients to make quick and easy requests.
  • New customer offer: William Hill provides a generous reward for newcomers. William Hill customers who deposit €10 and place a qualifying bet can receive €30 as part of the new customer offer.

William Hill Sports and Markets

Here is a list of sports that you can bet on at William Hill Ireland:

  • UK/Ireland Top Sports: Football, Tennis, Cricket, Basketball, Horse racing, Greyhound racing and Baseball.
  • Motor Sports: NASCAR, Formula 1, Formula E, motorbikes and supercars.
  • Non-Sporting: Politics, TV and Specials, Lotteries.
  • Esports: League of Legends, DOTA 2, Starcraft II, CS:GO, Rocket League, Overwatch, etc.
  • Martial Arts: MMA and Boxing
  • Individual Sports: Table Tennis, Golf, Darts, Snooker, Cycling, etc.
  • Other Team Sports: Volleyball, Handball, Rugby Union, Rugby League, Ice Hockey, Lacrosse, Water Polo, Australian Rules, and American Football.

William Hill has many sports to wager on. While there is a focus on English, Welsh, and Scottish sports, there are events from all over the world, including football tournaments from Europe, America, Africa, and Asia, as well as minor leagues and cup tournaments from countries like Columbia, Egypt, Guatemala, and Malta. Bettors can choose from hundreds of betting markets for top matches, and convenient filters are available by market types, team statistics, and graphical visualisation of match events.

In the football section, there are about 127 events to bet on, including Champions League, Premier League, English Championship, Ligue 1, and La Liga. Tennis fans have over 30 events to choose from, including major tournaments like Australian Open, French Open, Wimbledon and US Open. Tennis lovers can also follow events via live streaming. Irish horse racing and greyhound racing fans can also find numerous events, including the William Hill Greyhound Derby, Springbok, Dubai World Cup, and Cheltenham Festival. Esports fans can follow EU LCS Summer Split and other popular games.

Horse racing is another popular market on the William Hill website, with the bookmaker guaranteeing customers always get the best horse racing odds on the market. Bettors can enjoy extra places on top races like Grand National every day of the year, cash back on second-place finishers from one race meet each day, and watch live William Hill horse racing for free on Betting TV.

Boxing fans can also find top price guarantees on round betting for the biggest fights and boosted odds on Tyson Fury, Anthony Joshua, ‘Canelo’ Alvarez, and other top pound-for-pound fighters. Golf enthusiasts can enjoy top price guarantees on the winner’s market for PGA Tour and European Tour events, while darts fans can bet on the PDC Tour and enjoy top price guarantees on selected markets.

William Hill In-Play Betting

40 000+ events are accessible each month in William Hill In-Play section. For football, no Asian Handicaps are available, although there are a number of Fast Markets. You can bet on a Team to score a goal, Yellow cards, and Penalty kicks. There are over 150 live outcomes provided for tennis, including winning the game/set and various handicaps. .

To improve the live betting experience, William Hill offers comprehensive infographics, statistics, and graphical broadcasts. These tools provide users with valuable insights into the game or event, such as recent form, head-to-head records, team or player stats, and injury updates

William Hill Live Streaming

The site and apps allow you to view live streams without having to deposit money into your William Hill account or place a wager. The exception is the horse races, which require you to have at least a euro in your online account. The feature is known also as William Hill TV.

Basketball, football, cricket, and tennis are among the most popular sports that can be streamed live.

You may view all of the podcasts and the sports they cover by visiting their podcast home page. In addition, there’s an archive, which may be beneficial if you’re looking for past opinions, statistics, or anything else.

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William Hill Payment Methods

The most important aspect of a payment method is that it permits the transfer or deposit of funds. Card transfers and e-wallets are among the popular deposit options. E-wallets are, in fact, more popular since they allow for withdrawals to be made far more quickly, easily, and conveniently than card transfers. WH accepts various payment options, some of which are detailed below.

The process of depositing to your online account is pretty simple:

  1. Log in to your William Hill account.
  2. Select deposit from the homepage and choose your preferred payment method.
  3. Enter the deposit amount (we recommend that you deposit at least €10 to get your William Hill promos).
  4. Confirm your transaction.

Your betting account will be credited once you make the deposit, and the funds will be available for all wagers on the site.

  1. Log into your William Hill account.
  2. Click on the Account button from the homepage.
  3. Click on Withdraw.
  4. Enter your withdrawal amount and click Continue to complete the transaction.

William Hill App

If you want, you may just use your device’s browser to look for the William Hill mobile site. For a smoother mobile experience, you can download the app and proceed from there.

The App is available for both iOS and Android. It has all of the sports markets available for you to place bets. The bookmaker describes it as “a world of betting at your fingertips”, and that’s precisely what it is. You can check the markets and odds outside your home and place your bets with ease. Also, any William Hill promo code that works for betting on the desktop version applies to betting on the mobile version as well.

DeveloperWilliam Hill
CostAll versions are free
SoftwareiOS, Android
Age Limit17+
Deposit methodsDebit Cards, E-Wallets, Apple Pay, Online Banking, Cash Vouchers and Prepaid Cards
Withdrawal methodsDebit Cards, Prepaid Cards or Cash Vouchers, E-wallet, Cash Transfer
LicenseLicensed by the Revenue Commissioners

William Hill Sign Up Process

To make things even simpler for you, we’ve broken down the registration procedure to claim the William Hill Free bet offer into the following steps:

  1. Simply click on the button that says “Create Account ” or “Register” or “Join” on the web page to get started.
  2. Register by completing the online registration form with your contact information.
  3. Enter any William Hill promo code required to access the Free Bet Sign Up offer. You will need to make a payment and a qualifying bet to activate the Welcome bonus.
  4. Verify your new William Hill account by sending a scanned copy of your ID to the sportsbook through email.
  5. Select a mode of payment and transfer funds to your online account. Keep in mind that both the maximum Welcome bonus and the first qualifying bet are subject to minimums.
  6. Use your credentials to log in to your new William Hill account.

How to Bet at William Hill

It’s time to get into the action and start betting. We’ll be explaining the procedure using football as an example:

  1. Log in to your William Hill account with your username and password.
  2. Click on the Betting option at the top navigation bar.
  3. You can see all the categories in the Menu panel on the left side of the screen.
  4. Click on Football and select your league.
  5. Select your bet and odds (here, you can use your William Hill promo code prepaid bets).
  6. See your chances in the Betslip.
  7. Enter the stake and click on the Place Bet option.

The “cash in my bet” tool may allow you to minimise some or all of your losses if you’ve placed an incorrect bet or an incorrect bet stake. To use the Cash Out option:

  1. Click on the ‘My Bets’ button.
  2. When Cash Out is available, you’ll see a button showing the Cash Out amount.
  3. Click the ‘Cash Out’ button to accept the current value. Once you’ve clicked it, you’ll have the option to either ‘Cancel’ or ‘Confirm’ for the amount shown.
  4. If the Cash Out value changes, you’ll see a message saying that the Cash Out value has changed.
  5. When Cash Out is complete, a message will appear that says you’ve cashed out successfully.

William Hill Security

William Hill Ireland is a highly-regulated bookmaker, with regulators that include the Gibraltar Gambling Commission (GGC), the UK Gambling Commission (UKGC), and the local Ireland Revenue Commissioners. This means that the gaming software used by the site is systematically tested and must meet all ethical codes imposed by these authorities.

To ensure the security of customer data, the website uses 128-bit SSL encryption. This is a sophisticated security protocol that protects sensitive information from unauthorised access or theft.

Financial transactions on the site are handled by the biggest and most trusted online transaction firms, adding an extra degree of protection for customers. Overall, William Hill takes security very seriously, and clients can rest assured that their personal and financial information is secure when using the site.

William Hill Customer Support

When it comes customer care and assistance, you might expect nothing less than the best. Because they’re accessible around the clock, there are several ways to get in touch with them.

To contact, you can use any of the following methods:

  • Customer Service: 0800 085 6296
  • Sportsbook Customer: [email protected]
  • Telephone Betting: 0800 223 311
  • Live Chat: 24/7

William Hill Betting Tips and Tricks

  • Take advantage of all available features: Utilize William Hill’s live streaming, customised wagers, Tip Adviser, and Twitter odds to increase your chances of winning. Also, don’t forget to use the new customer welcome offer, Free bet sign up bonus, and William Hill promo code.
  • Do your research: Take the time to research the teams, players, and leagues you want to bet on. This will give you a better understanding of the sport and help you make more informed betting decisions.
  • Maintain discipline: It’s easy to get caught up in the excitement of betting, but it’s important to maintain discipline and stick to a bankroll management plan. Don’t bet more than you can afford to lose.
  • Focus on familiar leagues: Place your bets on leagues that you are familiar with. This will give you a better understanding of the sport and the teams, allowing you to make more informed decisions.
  • Use responsible betting tools: If you feel that you are losing control or developing a gambling problem, use William Hill’s responsible betting tools such as the time-out feature or self-exclusion to take a break and seek help if necessary.
  • Listen to expert opinions: Take advantage of William Hill’s assortment of podcasts and expert opinions to get football betting tips and other valuable insights.
  • Compare odds: Compare the odds offered by William Hill with those offered by other bookmakers to ensure that you get the best possible value for your bets.
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William Hill Ireland FAQs