Betting Sites UK
On this page, we have created a list of the best betting sites (UK), as well as a lot of useful information for choosing a bookmaker. The Match.Center team has evaluated offers of more than 77 legal betting sites operating in the UK, their reach and odds, conditions for providing free bets for registration and a first bet, and much more.
Reviewed by Experts
Secure and Trustworthy
List of Online Bookmakers for November 2022
Ranked 3rd for Promo Offers
Leader in Hi-Tech Features
Ranked 2nd for Promo Offers
Best Free Bet Offers for November 2022
Keep in mind that gambling operators, including online gambling sites and sports betting sites, are not allowed to accept credit cards as a deposit method. And make sure you check any welcome offer terms and conditions as the use of your preferred deposit method may mean that you don't qualify for a free bet or bonus. Look for sections “deposit method restrictions apply” or “payment method exclusions apply”.
|LiveScore Bet||2 x £10 free bets for a first minimum deposit of £10 and a £10 bet. The free bets must be placed within 14 days at minimum odds of 1.50 (1/2).|
|Sky Bet||2 x £10 free bets for a £5 bet.|
|Kwiff||1 x £20 free bet for a minimum deposit and a £10 bet at min odds of 1.5 (1/2).|
|Betfred||A £30 free bet for a bet of £10 or more at min odds of 1/1. The free bet is available for 7 days.|
|William Hill||2 x £15 free bets for registration with a promo code, making a deposit of £10 or more and placing a £10 bet.|
|Ladbrokes||4 x £5 free bets for a £5 bet. The free bet must be placed within 7 days from the date of receipt.|
|Coral||1 x £20 free bet is credited after a qualifying bet of £5 or more. The free bet is available for 7 days.|
|Bet365||Free bets of up to £30 for deposits between £5 and £10. Place qualifying bets to the value of your qualifying deposit (capped at £30) and allow these bets to settle. Bet Credits will be available shortly after your qualifying bets have settled.|
|Virgin bet||2 x £10 free bets for a bet of £10 or more at min odds of 1.50.|
|BETDAQ||A welcome £20 free bet for a £20 bet. To participate in the promotion you need a promo code. The free bet is valid for 7 days and has to be wagered once.|
|Matchbook||A free bet of up to £30, if the first bet loses. Refund is equal to the value of this bet. The minimum odds are 1.80 or greater.|
|Mr Play||1 x £10 free bet for a deposit of £10 or more and a bet on a selection with min odds of 2.0 (1/1). The free bet itself can be placed at min odds of 1.80 (4/5).|
|Karamba||1 x €10 free bet for a bet of €20 or more placed at minimum odds of 2.0 (1/1). To wager the free bet you need to place a bet at min odds of 1.80 (4/5). The promotion is not available to customers depositing funds with electronic payments like Skrill and Neteller.|
|Paddy Power||A free bet only for deposits made with cards. The value of the first bet must be from £10 to £20 and it should be placed only on football. If it loses, the company will return the money in cash. You need a promo code.|
|BetUK||3 x £10 free bets for a deposit and a £10 bet on a selection with odds of 1.5 (1/2) or above. Bet them only on accumulators with 4 or more events. The bonus is only available for new users of the mobile application.|
|Betiton||1 x €10 free bet for the first deposit of €10 or more. However, the value of the first bet must be at least €15 and it should be placed at min odds of 2.0 (1/1). The free bet must be placed at min odds of 1.80 (4/5).|
|Quinnbet||A free bet of up to £25 as 50% of the first bet, if it loses. The min odds must be of 2.0 (1/1). In order to receive a 50% refund make at least 3 bets on the first day. 2 of them must be 50% of the largest bet. The promotion is not available to customers who have made a deposit via Skrill or Neteller.|
|Tote||A £30 award in the totalisator for a first £10 bet. It can only be used for betting on horse racing. There is also a weekly bonus on Monday: a free bet of £2 to £10 depending on the value of bets you made the previous week, and it is also to be used only on horse racing.|
|Spreadex||5 x £5 free bets within 5 days of a qualifying £25 pre match bet at minimum odds of 1/2. You can bet less and get fewer free bets. For a bet of £5 the company gives 1 x £5 free bet, for £10 – 2 free bets and so on.|
|Parimatch||2 x £10 free bets for your first £5 bet. The free bets come with an unrealistic requirement of a 35x wager.|
|888Sport||A £30 free bet for a £10 minimum deposit made with a debit card and a £10 bet. It is available for 7 days after receipt. To withdraw the money won with the free bet, you need to wager the bonus amount 40 times within 14 days.|
Who We Are and How We Evaluate Bookmakers
We are a team of professionals in the betting industry. Our target is to provide you with the full information on how to bet on sports using legal online betting sites in the UK. Our experts collect data from various sources, analyse it and then post articles and create ratings for best online betting sites. Thus, you can pick an offer you’ll like most.
A bettor can visit our website to find out everything which is needed. We carefully look through all the important aspects of how online betting sites work providing as much information as possible so that you could pick a company to bet on.
Our ratings are transparent. Our experts analyse every company based on 9 crucial criteria and several other criteria that remain excluded from the chart. A bookmaker's total ranking is based on an arithmetic mean.
Licence and Security
Only online betting sites officially licensed by the UK Gambling Commission can be a part of our rating. We check if a license is valid on the UKGC website. We also pay attention to the availability of licensing information.
We do not work with illegal enterprises and frauds. Personal data processing rules, responsible gambling policy, and other official documents of a bookmaker are evaluated for the ranking for your safety.
We monitor the reputation of our partners. Our experts collect and analyse the reviews that bettors leave on independent sources, reviews of regulators, and what the professional community says about the operators. This allows us to understand what exactly the companies we work with are.
Companies that have a negative image are excluded from the rating. By controlling this parameter we can protect our users from the frauds and other unwanted situations like withdrawal delays and other violations.
Variety of Sports, Markets & Bets
Btting sites also get a rate for the markets they offer. There are 3 criteria that helps evaluate this:
The next step after the margin evaluation is to assess the UK sports betting sites based on what odds they offer.
We take margin into account when we evaluate betting odds. The margin determines a bookmaker’s fee. If the margin is low the odds are more attractive for the customers.
Every betting site has markets with low, medium, or high odds. This highly depends on the level of a tournament, the popularity of a market, and the possibility to find enough information to make the right prediction. Events with high margins are not good for customers as such a bet is risky. However, the winnings will be more, too.
You need to choose what level of risk fits you more. High odds are not always a reason to place a bet. This is why the rating doesn’t contain a separate score for this parameter.
We rate online bookmakers’ special offers separately for welcome bonuses and rewards that are aimed at existing customers. We use the following criteria to rate the promotions of UK sports betting sites:
Offers for the current users are rated with a focus on loyalty programs, reload bonuses, active contests, and other promotions.
Payment & Withdrawal Options
The main criterion in this case is the number of available deposit and withdrawal methods. Good online sports betting sites in the UK have many options, so their customers could choose the one they like most.
Of course, most of the UK customers use just a couple of payment methods. However, if a bookmaker integrated many payment systems, it shows that the company cares about the clients. So, UK betting sites with a wide range of payment methods have an advantage.
Every client may face issues with a bookmaker some day. In this case the way the customer support service works is very important.
Our experts have checked how this service works in every company listed in our rating. They asked a few questions and rated the online betting sites based on how fast and qualified the managers responded.
Extra points were granted to the betting sites in the UK that provide many methods of contacting the customer support service. E-mail, phone number, and a live chat are available on the website and in the app.
A Betting.co.uk report says that over 50% of the UK customers gamble using mobile devices. This is why we’ve analysed the apps that betting sites in the UK provide for smartphones and tablets to make our rating.
For a better rating, an online bookmaker should provide apps for both Android and iOS devices. Any other software is not counted as it’s not really widespread. StatCounter reports that Android has 48.9% of the British mobile market and iOS has 50.55%. A bookmaker gets equal points for offering both apps.
A good bookmaker should have an attractive and convenient website. We use the following criteria for listing the betting sites in our rating:
A separate mobile version is counted, too. In case a bookmaker doesn’t provide good services to smartphone and tablet users the company gets a lower rate.
Live Betting & Streaming
Live betting is attractive because it allows you to see what exactly is happening on the pitch before betting on a team or a player. Almost each British betting site offers a live betting service today. We rate online bookmakers based on the markets variety they offer.
Streaming demands quite a large financial investment as good technological platforms, and broadcasting rights are needed. If all the features for live betting are available, that means that the UK betting site cares about customers' betting experience.
Extra points are given to the sports betting sites that offer a schedule of upcoming events, a feature of adding an event you like to a special list, and other interesting features.
Betting Sites Reviews
Bet365 betting site
One of the best betting sites of the world was founded by Denise Coates in 2000. It is well-known for the streaming service which is available for every registered client. The UK betting site provides the cashout feature that can be customised. Several self-control options are provided.
- Many sports and markets offered
- Competitive odds
- Full, partial, and auto cashout
- Special long-term bets
- Multi-Language interface and support
- No need to be a registered client to contact the customer support service
- Hard to find a live chat
- Non-24/7 customer support service
William Hill online betting site
The company started operations in 1934. Today it is a part of the US giant Caesars Entertainment, that manages casinos, hotels, and several online sports betting sites . You can bet on over 30 sports on Willam Hill. A lot of markets on horse and greyhound racing are available. Top events have many markets to bet on. Registered users can participate in various promotions.
- A wide range of events to bet on
- A lot of markets for horse and greyhound racing
- Many betting markets for top events available
- Cash Out
- Quite an average offer of markets for non-top events
- Live chat available only for registered clients
Skybet sports betting
The company was launched in 2000. Today it is a part of the Flutter Entertainment holding alongside Paddy Power, Betfair, PokerStars, and FanDuel. The bookmaker offers the perfect choice of betting markets for top events and is one of the best horse racing betting sites. Your options are not limited to what the operator has to offer. You can choose an event on demand right on the page of a game. You can also bet on special offers ordered by other bettors with RequestABet promo. Enhanced odds for some markets of the most popular events are offered on a regular basis.
- A wide range of sports and events
- Best betting site for horse racing
- RequestABet feature (you can choose from a range of current queries)
- Price Boosts (enhanced odds)
- All free bets are not time-limited
- Virtual sports betting available
- Cash Out
- Various responsible gambling options
- Non-24/7 customer support
- It’s hard to find the live chat
Ladbrokes betting site
It is believed that the bookmaker started operations in 1886. Customers can bet on over 30 sports or over 40 various events including those that not connected to the sports (i.e. politics, entertainment, and so on). Switching between live, pre-match, and every event sorted out by toornaments tabs is very simple. Ti,e filters available in pre-match. Detailed statistics of every participant provided for greyhound and horse racing.
- A wide range of events to bet on
- Greyhound and horse racing convenient interface
- Betting on virtual sports available
- Cash Out
- Live chat available only for registered users
- No detailed contacts
Paddy Power online sports betting
Irish and British bookmaker that was founded in Dublin in 1988. It merged with Betfair to create the Flutter Entertainment holding in 2016. It has the perfect interface for betting on greyhound and horse racing. The events are sorted out by a convenient schedule, odds changes can be followed, and you can easily switch between the tournaments. Paddy Power offers a lot of markets for the sports depicted in the main menu. However, you will have less markets available for the sports that are included in the additional menu.
- Many leagues and games to bet on
- Racing is presented in a convenient way
- Enhanced odds for some events (Power Prices)
- Cash Out
- Few markets offered for some less popular events
- It’s hard to reach the live chat
- Live chat available only for registered users
Coral betting site
The bookmaker was launched in 1926. Today Coral belongs to Entain which also owns Ladbrokes, bwin, and Sportingbet. Coral is a reputable company on the British betting market. The bookmaker is considered to be a symbol of quality and security.
- Trustworthy company on the British market
- Good choice of markets for non-sport events
- Opta integrated statistics
- Prizes in the Football Super Series and the Racing Super Series can be won on a regular basis
- Not enough markets for betting on statistics
Betfred online sports betting
The first Betfred betting shop was opened in 1967. Today this is a well-known bookmaker. Many people know about this company in the United Kingdom and outside the country thanks to the great number of sponsorship contracts. Betfred is a sponsor of various rugby, tennis, darts, snooker, and horse racing tournaments.
- Operating since 1967
- High odds
- Live video and radio streaming
- Convenient interface
- Racing Post verdict integrated
- Many offers for loyal customers
- Good and fast work of the customer support service
- No significant disadvantages detected
Betfair online betting site and exchange
Betfair was founded in 1999. This is the largest betting exchange in the world. Betfair belongs to the Flutter Entertainment holding which was formed after Paddy Power and Betfair had merged. Today the Betfair website is a multifunctional platform that contains a betting exchange, a bookmaker, a casino, a bingo section, virtual games and sports.
- Perfect reputation
- Big welcome bonus
- Two sections — Betting Exchange & Sportsbook.
- A wide range of payment systems available.
- Separate apps for the betting exchange and the bookmaker
- Limited number of markets in the Betting Exchange section.
32Red betting site
The bookmaker started operations in 2002. The company joined Kindred Group in 2017. This enterprise owns Unibet and bought another British bookmaker — Stan James — several years ago. 32Red has wide range of markets and a great live section. This is one of just a few betting websites that broadcast La Liga, Serie A, Bundesliga, and Ligue 1 for free.
- Many markets to bet on
- Many payment methods available for deposits and withdrawals
- Top events broadcasts
- No welcome bonus
- No Android/iOS apps
Betway betting site
TBetway has been operating since 2006. It is managed by Super Group (Betway Group). The UK customers and sports fans know this betting site pretty well as Betway has partnership contracts with several English Premier League clubs. The company also is a sponsor of various tournaments in other sports. The bookmaker offers enough interesting markets. Welcome bonuses are the things that deserve paying attention to.
- Famous brand on the betting market
- Good welcome bonus
- Perfect offers for the Esports fans, including exclusive bonuses
- Tips and betting analytics published on a regular basis
- Enhanced odds in the «Betway Boosts» section on a daily basis
- Not a wide range of markets to bet on
Unibet online betting site
The company was founded by the Danish citizen Anders Ström in 1997. Unibet is a part of the Kindred Group gambling holding that includes various online casino, poker, and betting platforms. Unibet offers a perfect range of betting options which included over 30 sports. They pay special attention to the horse and greyhound racing. These markets have their own section with a convenient betting interface and video streaming.
- £5 minimum deposit
- A wide range of sports to bet on (35 sections)
- A wide range of horse racing tournaments with a lot of promotions
- Many responsible gambling options
- 4 distinct mobile apps for sports betting, casino games, poker, and lotteries
- Registration takes too much time
- It’s hard to find the live chat
- Live chat available only after registration
Virgin Bet betting site
This is a new UK online betting site (launched in 2019) that is already quite popular. They offer quite many markets covering a lot of lower divisions and unpopular tournaments. However, a wide and good range of markets are available only for top events. Most of the Horse and greyhound racing are provided with streaming, meanwhile the other sports lack this service a lot. Not many payment systems are available for the customers.
- Over 30 sports to bet on
- High odds for football and horse racing
- Horse racing streaming for the customers in the UK and Ireland
- A wide range of casino games offered, including live casino and slots
- No match centre and statistics
- Lack of video streaming
BoyleSports betting site
Founded by John Boyle in 1982. It is mostly focused on the traditional sports for the United Kingdom and Ireland, i.e. football, horse and greyhound racing, cricket, and darts. Some of them are included in the virtual sports section. Many markets are offered for the popular events in other sports. The bookmaker lacks broadcasts, including the racing ones.
- Many promotions for current clients
- Over 40 betting sections
- High odds for horse racing
- Cash Out
- Lack of video streaming, no schedule
- Registration takes a lot of time
BetVictor online betting site
The history of BetVictor is tightly connected to the Chandler family. So we can consider that it was founded in 1931. The headquarters have been operating from Gibraltar since 1998. However, the bookmaker has the UK licence and legally works in the country. BetVictor covers a huge number of various tournaments for over 30 sports. Good live service provided. However, bookmaker lacks streaming, only Esports events are provided with broadcasts on a regular basis.
- Many bonuses and promotions for active clients
- A wide range of events and special promotions for Esports
- Special offers for horse racing
- Various responsible gambling options
- Cash Out
- Lack of In-Play events
- Lack of video streaming
- Verification takes a lot of time
888sport online betting site
Triple Eight Sport has been operating since 2008. It is a part of the 888 Holdings which includes casino and online poker platforms. The bookmaker is focused on football, horses, basketball, virtuals. The latter has a distinct menu section. 888sport offers the perfect range of event to choose for betting on other sports. However, only horse and greyhound racing is provided with the streaming.
- A wide range of sports to bet on (over 35)
- Many markets to choose from for betting
- Bet Builder
- Detailed statistics and results
- Distinct casino and poker sections
- Cash Out
- Most of the sports lack video streaming
- Low odds in the In-Play section
BETDAQ sports betting
The company was founded by the Irish businessman Dermot Desmond in 2000. It was acquired by Ladbrokes Coral in 2013 but the founder got it back in 2021. The bookmaker covers just a few tournaments. However, horse and greyhound racing is covered quite well, including streaming on the website and in the apps. There are classical and updated designs of the website.
- A good range of markets for the top events
- Horse and greyhound racing streaming available
- Virtual sports betting
- Cash Out
- Live chat available even without signing in
- Lack of sports to choose for betting
- Customer support doesn’t work 24/7
Quinnbet sports betting site
This pretty new Irish online betting site (it was launched in 2017) can be a universal solution for many bettors. They cover a huge amount of tournaments of any level in every sport offered on the website. From several dozens to several hundreds of markets are offered for popular events. However, for unpopular events only 1X2 may be presented on the website.
- A lot of tournaments and events of various levels
- Many markets available for top events
- Virtual sports betting
- Live chat is available for everyone
- Fast response of the customer support
- Lack of markets for unpopular events
- Lack of payment methods
NetBet sports betting
This Maltese online betting site was launched in 2001. It has been officially operating on the British market since 2017. They offer many markets for various competitions. The offer of markets for horse and greyhound racing is worth mentioning. These sports are also presented in the virtual sports section.
- A wide range of games and tournaments
- Virtuals betting
- Lack of markets provided for unpopular events
- No streaming
Rhino online sports betting site
Playbook Gaming Limited that owns Rhino was granted the UKGC licence in 2019. This new bookmaker offers a great range of markets for the games of popular leagues. They provide quite average markets for some tournaments that are less popular though. There’s no live chat which seems weird. You can connect the customer service only via e-mail or social networks. Only VISA and MasterCard are available as payment methods.
- Many markets to bet on
- A lot of events to choose on the live betting section
- Convenient interface for horse racing betting
- Boosted odds for some markets available
- Lack of markets for unpopular events
- No live chat and phone number
- No streaming
- Lack of payment methods
SportNation betting site
This company has been operating on the UK market since 2016. They’re pretty focused on horses. Convenient interface, streaming and bonuses are provided for this sport. Betting on virtual horse racing is also available. SportNation offers a good range of markets for about 30 sports. There’s a lack of markets for unpopular events though.
- A good range of markets for top events
- Virtual sports betting
- Several bonuses that are provided on a regular basis
- Live chat is available without registration
- Best odds on horse racing
- Loyalty program
- Lack of markets for unpopular events
- Technical issues with live chat
Parimatch betting site
The history of Parimatch started in 1994. The company was founded in Kyiv, Ukraine. The bookmaker was focused on the CIS region in the beginning but started to cover other countries in 2010. Parimatch started accepting bets from the UK customers in 2020. The bookmaker offers perfect and modern platform for online sports betting.
- Modern interface with convenient navigation
- A wide range of markets for top events
- Fast response of the customer support
- Only bank cards and PayPal are available for deposits
Tote sports betting
This is one of the oldest British bookmakers. The company was founded in 1928. The previous name of this bookmaker was Horserace Totalisator Board. UK Tote Group currently owns the brand. The name clearly tells us that this operator is focused on a tote, so it’s not a classical fixed-odds bookmaker. Only two sports are available for betting. These are football and racing.
- Good for those who likes totes
- Fast response of the customer support
- Only toto
- Only football betting and horse racing betting are available
- No live betting
- Only debit card deposits are offered
LiveScore Bet is a new bookmaker that was granted the UK Gambling Commission license only in 2020. LiveScore Group owns the bookmaker, this is the same company that owns the eponymous sports statistics platform and Virgin Bet, which is another British bookmaker. LiveScore statistics is integrated to the bookmaker’s platform. Many live broadcasts are provided. The bookmaker gives perfect conditions for betting.
- A wide range of markets available
- Streaming provided
- Detailed statistics that can be found on a bookmaker’s website
- Convenient navigation and the platform’s interface
- Low odds
- Lack of payment methods
Kwiff online betting site
Kwiff was granted the UKGC licence on 2015. It belongs to Eaton Gate Gaming. Kwiff has a unique feature. The bookmaker randomly enhance the odds or increase the winnings. According to the reviews, this feature really works. The clients evaluate this idea positively. However, they don’t like the low odds and complicated navigation.
- Permanent price boost offer
- Detailed Live statistics
- Fast payment transactions
- Under 20 sports available
- No streaming
- A low number of markets available
- Low odds
LV Bet sports betting
LV Bet is a pretty new bookmaker that was launched in 2015. It belongs to Fairload Limited. LV Bet was granted the British licence in 2016. Bookmaker provides a bright and convenient interface of the website. There’s quite a good range of events offered for betting. Nevertheless, there are disadvantages. For example, there’s no horse and greyhound racing available for betting.
- Good range of sports and events
- Convenient and stylish interface
- Special focus on individual statistics in the «Player bets» section
- No horse and greyhound racing
Mr. Play betting site
Marketplay LTD manages the Mr.play brand. The bookmaker was granted the UKGC licence in 2017. Please, note that Mr.play is a casino brand in the first place. This is why it is focused on slots and scratch cards. The bookmaker section has interesting features though. For example, this is Playbot. It shows trends giving tips on what to bet on.
- Around 30 sports available
- Various promotions for active clients
- Playbot helper for live betting
- Average number of markets available
- No 24/7 customer support
- No virtual sports
- No greyhound racing
Star Sports betting site
The bookmaker was launched in 2010. They offer a great range of markets for over 20 sports. They have the perfect range of markets for cricket and darts for the UK customers. A convenient interface is provided for horse and greyhound racing. Video streaming is available for the UK and Irish competitions. There’s a special feature called Talking Racecards for the people who have problems with eyesight. Besides, the bookmaker has a news section.
- Cash Out
- Bet Builder
- Mobile apps
- VIP betting
- News section that contains interviews with players, reporters, and bookmakers
- Talking Racecards - horses racing streaming service for the people with vision impairment
- Video streaming available only for horse racing
- Lack of markets offered for unpopular sports
Fitzdares betting site
The company was launched in the middle of 2000s. The bookmaker is focused on horse racing. The company was named the «Racing Sportsbook of the Year» at the SBC Awards ceremony in 2020. The bookmaker provides interesting sports content for the fans. It look like a newspaper named «Fitzdares Times».
- Simple registration process
- A wide range of markets for horse racing
- Create a Bet option
- Casino and virtual sports betting available
- Lack of markets even for top events
- Weak «In-play» section
- Slow customer support
- Only bank cards available for deposits
- No welcome bonus
Copybet online betting site
This bookmaker started operating in 2016. It provides a good betting service with a tipsters platform (social betting). The users can share their opinion about various matches in the tipsters section. Every tipster has detailed statistics. So you can evaluate everyone. The customers can set automated betting that will follow particular tips. You only need to subscribe to a tipster. Besides, every customer can become a tipster and sell the tips. You can copy what the Copybet users bet on along with what the Betfair Exchange customers bet on.
- Tipsters opinion section
- A large statistics centre
- Boosted odds available for some events
- Tips contests available
- Betfair Exchange integrated
- A wide range of markets for top events
- Bad live chat service, a response may take hours
- Lack of payment methods
Comparing UK Betting Sites
All sports betting sites operating in the UK under the licence of the Gambling Commission offer a varying set of options and approaches to choosing top events and arranging the interface.
The best companies allow their customers to make quick registration, use fully functional mobile applications, including Streaming service. Also they offer convenient navigation on their official websites and in the applications for iOS and Android.
When choosing a UK betting site each user decides for himself which options offered by a bookmaker are most or least important for him. For your convenience we have compiled a comparison table of the most significant parameters of UK best betting sites.
|Sportsbook||Applications||Registration and support||Legal information||Streaming||Convenience of website navigation|
* — a betting exchange
* Our table contains not only betting sites, but also websites of companies that operate as betting exchanges. Unlike sportsbooks, which set odds themselves, exchanges only coordinate transactions between customers. Therefore the range of betting markets on such websites is usually much shorter than in bookmaker companies, and contains only the most liquid markets. Betting exchanges have no margin and they earn in another way - by charging a commission on winnings. Please note that Betfair, a betting company, is also known as an exchange throughout the world. In the table presented above we evaluate the website and mobile applications of the Betfair sportsbook.
Betting Offers and Promotions
Online sports betting sites in the UK offer promotions and bonuses to attract new punters and increase or return the interest of already registered users. Most often UK betting sites offer free bets for a first bet or a first no-risk bet insurance (which you will get only if your bet loses) to beginners.
Such free bets and free insurances are offered only to bettors who have not previously registered with the bookmaker. You are not allowed to create a second or third account in order to get bonuses. Betting sites offer other promotions to regular active customers – these promotions are known with a common name of loyalty programs.
A Free Bet Awarded After Making a Deposit
A free bet token for a first bet is usually awarded when a customer places a single bet or sometimes an accumulator bet. The value of bettors 's own bet must be not less than specified in the rules, and it must be placed at min odds specified in the terms. Of course, you must register first and make a deposit to your account. Most often the outcome of a qualifying bet is not important and the user gets a free bet even in case of loss.
General rules for using free bets:
Some promotions require a promo code. Besides, rules may include additional conditions for wagering.
The Best Free Bet Bonuses for the First Bet:
Bet £10 Get £50 in free bets from Bet365. In order to get the bonus, you need to deposit £5 or more to your new account and place a single cash bet of the same value at odds of 1.2 or an accumulator bet containing selections with odds of 1.2 or above. After the bet is settled, the bookmaker will multiply the bet value five times and credit it as Bet Bonuses to pay for new bets. The maximum reward in this promo is £50.
Bet £10 Get £40 from CopyBet. In order to get the bonus place a bet of £10 or more at odds of 1.5 or greater. As a reward you will receive 4 x £10 free bets credited. They can be used for placing single bets. In case of win the user receives only the net winnings. The maximum win per promotion is £500.
Bet £10 Get £30 from Geoff Banks. The bonus is available after a beginner places a bet of £10 or more on any sports market at odds of 1.5 or greater. The free bet is awarded after the first bet is settled. The free bet can be used for betting on any sports but cannot be withdrawn immediately. If the free bet wins, the payout includes only the net winnings.
Free first cash bet insurance
Another popular bonus for beginners is first bet insurance. This category includes promotions where a bookmaker guarantees a refund for a first bet if it loses. The winnings are settled in the usual way.
Standard rules for the first risk-free bet:
Each of the offers is available for a limited time after registering with the bookmaker.
Best Promotions with First Bet Insurance:
£30 Welcome Offer from Betway Sports. To participate in the promotion the user needs to make a qualifying deposit using a bank card and place an accumulator bet at odds of 2/1 (3.0) or greater consisting of at least three selections. The qualifying real money bet value must be greater than £5. If the bettor fails to predict one or several outcomes correctly, he receives a free bet for the lost amount. The maximum reward is £30. The free bet can be spent on any bet. In case of winning only the net winnings are credited to the customer's account.
Bet 10 and Get It Back As Cash if It Loses from Paddy Power. In order to qualify for the bonus make a qualifying deposit of £10 or more with your debit card and place a qualifying bet of the same value. In case of loss, the company will return its amount to the real account. The maximum bonus amount is £10.
Free Bet £10 When You Join from AVABET. To participate in the promotion you need to register, make a deposit and place a qualifying bet of £10 or more at odds of 1/2 (1.5) or greater for each of the selections. It is allowed to make a single or accumulator bet in the pre-match mode. The bonus is credited as one free bet after a qualifying bet settlement. You can use it for placing a single or an accumulator bet at odds of 1.5 or greater. With the free bet stake you can win up to £1,000. If the customer wins, only the net winnings are credited to his account.
Other Bonuses for New and Regular Bettors
The most interesting offer for beginners is a no deposit bonus. It gives an opportunity to get free bets to your bonus account immediately after registration without making a deposit.
The reward is given for registration and verification, sometimes in a mobile application. Like other free bets, these betting offers can be used to make real bets and try to win without the risk of losing your own cash. It's worth noting that even best betting sites in the UK do not appreciate any deposit bonuses. This is probably due to the cost of user acquisition: in the British competitive market it is high, and the bookmaker wants to receive a deposit and a bet from a beginner, and not just his registration.
The experts of Match.Center have searched throughout Great Britain and managed to find only one no deposit bonus. It is provided by SkyBet. After registering on a special promotion page beginners receive a £10 free bet from the bookmaker. It is awarded without requirements to make a deposit, but in order to receive it you still need to link a bank card to your account on the bookmaker's website.
It is interesting that British online sports betting sites ignore another widespread bonus option almost completely: a proportional bonus for a deposit. This bonus is provided for making a deposit of a certain amount. Online bookmakers usually add 100% to the deposit for beginners, and for those who already have an account they add 10-50%. The reward for making a deposit comes as money to a bonus account or as a free bet. You can spend it on bets of a certain type at odds specified in the rules. Before the withdrawal of bonus funds they must be wagered in accordance with the terms of the promotion.
The experts of Match.Center found the only bookmaker offering a proportional deposit bonus - it is Betway. You can receive a welcome bonus of 100% off the first deposit, but not more than £10. Yes, you got it right: not 100, not 1000 pounds, but only 10. It may look like a mockery of the idea since many other British online betting sites offer three times as much for a first deposit of £10.
Best New Betting Sites
Match.Center has compiled a list of bonuses from companies that have recently entered the UK market. All new betting sites included are licenced. It is often new betting sites that offer the most attractive promotions as well as advanced technology solutions since they aim to make themselves known in the UK where competition is stronger than in any other market in the world.
If you want to qualify for a bonus, please note that almost all companies have restrictions on deposit methods. Check the information at the customer support service or in the promo description before making a deposit .
It’s a project of Bet21 Limited company. Since 1973 it has been operating land-based betting shops under the Megabet brand (formerly Stan James), but it has recently entered the online market. The licence was issued in 2019, and the permission to accept bets on virtual sports - in 2021.
Newcomers are offered a welcome package of up to £60. And that is one of the best betting sites offers in the UK. The first £10 bonus is credited after the user makes any 5 bets of £10 or more each. The second bonus comes in three parts: for the first 10 bets of 10- £19.99 the customer receives £10; if the value of each of the first bets is £20-£49.99, the bonus grows to £20; and for the first 10 bets of £50 or more each - up to £50.
The online bookmaker is operated by TaichiTech Limited. It has the necessary permits to accept bets online in the UK and Ireland. The licence from the British regulator was received on February 23, 2021.
The beginners are offered free bets which are awarded for a first bet placed at odds of 1/1. If the bet value is from £10 to £19.99, the customer receives a £5 free bet. And if the first bet is more than £20, the bonus amount increases to £10. Additionally, the user receives bonuses for playing in the casino. The free bet can be used for betting on any market. When you win, the winnings from the free bet come to the main balance and you can both use it for betting or withdraw. Fafabet offers cashback, free bets for accumulators, live bets and bets on results of competitions in certain disciplines to already registered users.
The bookmaker is operated by Vivaro Limited, registered in Malta. In 2016 it received a licence from the UK Gambling Commission, which allows it to work legally in the UK.
Beginners are offered free first bet insurance. If the bet loses, the customer receives a free bet. The qualifying bet to participate in the promotion must be £10 or more and placed at minimum odds of ½ or greater. The maximum total bonus amount is £10. You can use the free bet to place a bet at min odds of 1/2. The maximum win from free bet stakes is £1000.
The bookmaker is operated by CopyBet UK registered in the UK. The betting licence was obtained in 2021. The feature of the platform is the ability to copy bets of expert tipsters. Moreover, the system evaluates each of them according to several parameters: profitability, risk level and so on.
Newcomers are offered a promotion Bet £10 get £40. You can get 4 x £10 free bets. To participate in the promo register, make a deposit to your online bookmaker account and place a bet of £10 or more at odds of ½ or more. The free bets can be used to make a single bet in the pre match or Live mode at any odds. If the free bet bet wins, the winnings are credited to the bettor's account. The maximum payout is £500.
The betting company LiveScore Betting & Gaming is registered in Gibraltar but it has a licence from the UK Gambling Commission, which allows it to legally operate in the UK. A permission to accept bets and operate an online casino from the British regulator was issued in June 2020.
A bonus for beginners is available as 2 x £10 free bets. In order to qualify for it you need to register, make a deposit and place a bet of £10 or more at odds of 1/2. The free bets are credited regardless of whether the user's bet wins or loses. The free bets can be used for making a single or accumulator bet. in case of win customer gets the winnings to the casino account and can spend them on new bets or withdraw.
Dr Bet is an online casino with a wide selection of slots and roulettes. But it also has a section of sports betting. The operator is Rednines Gaming LTD, registered in the UK. It received its sports betting licence in 2020.
Promotional offers of Dr Bet are aimed at fans of slot machines. With these promos you can get up to 125% of your deposit or free spins. But due to high wagers these offers are not suitable for those who choose to bet on sports.
It's an online casino with a betting section. The website is operated by Zecure Gaming Limited, registered in Malta. In order to legally operate in the UK it received a licence from the UK Gambling Commission in 2020. There are no special offers for bettors, bonuses are for the casino only.
The company originally accepted bets exclusively at its land-based shops. It has offices at 7 UK racecourses including Ayr National Hunt, Cartmel, Cheltenham and others.
Skillbet got an additional online betting licence in 2018. But the company started to develop this field only with the onset of the coronavirus pandemic. The bookmaker offered to make bets on the website and in the Whatsapp messenger. According to the company, it does not seek to offer the widest range of betting markets or the highest odds, but is focused on VIP customer service as its feature.
At the time of writing this review, there is no clear information about promotions on the bookmaker's website. In order to clarify the information we recommend contacting the company's employees.
Bar One Racing
The website is owned by Bar One Racing Ltd., founded in 1995. It operates more than 50 land-based betting shops in Ireland. The website with an option to make bets online was launched in 2018 by the company. And in 2020 it received a licence from the UK Gambling Commission and began to legally accept bets in the UK.
Newcomers to Bar One Racing are offered a £50 bonus. In order to qualify for it you have to make a deposit within 7 days after registration and place a bet on any sporting event at odds of 2 or greater. You will receive a bonus free bet after the first bet is settled. The free bet can be used to bet on any sporting event. in case of win the winnings are credited to the customer's account and this money can be either spent on bets or withdrawn. For regular customers of Bar One Racing cashback with 10% compensation for losses is available, but not more than £50 per week.
The bookmaker is part of the Virgin group. The company works only with customers from the UK. The licence of the UK Gambling Commission was obtained in May 2019. The bookmaker's advantage is the high quality of customer service.
For beginners a Welcome Offer is available: after registration each customer can receive a £20 bonus. To get it you have to make a deposit to the account and place a first £10 bet at odds of 1/2 or greater. The free bets can be used to make a single or accumulator bet.
The Austrian company was founded in 1997 and has been operating under the Bwin brand since 2006. The bookmaker has presence in Germany, Canada and other countries. The licence for accepting online bets in the UK was obtained by the company on July 1, 2019.
Bwin offers free first bet insurance as a bonus to beginners. To participate in the promotion you must register, make a deposit and place an accumulator bet with at least 3 selections with odds of 2/1 or above. If the bet wins, the customer gets the winnings, and in case of failure he is credited with free bets for its value, but not more than £20. The bonus can be used for a bet on football. If it wins, the customer will receive the winnings on his account.
The company was founded by Irish businessman Dermot Desmond in 2000. Its head office is in Alderney. From 2013 to 2021 the company was owned by Ladbrokes. Since 2021 it is again controlled by the founder. The bookmaker received a licence to operate in the UK on September 29, 2021.
BETDAQ offers a £20 free bet to beginners. To receive it you need to make a first £20 bet in the Exchange section at odds of 1/1 or greater and enter the promo code BG2020. The free bet is credited regardless of whether it wins or not. You can use the bonus for placing any bet in the Exchange section. If it wins, the winnings will go to the customer's account. The company offers cashback, guarantees of the best bets on certain types of competitions, as well as free bets to registered users.
This platform combines a casino and a bookmaker. It is operated by Casumo Services Limited, registered in Malta. The licence to accept bets on UK sports events was issued in 2019 and on virtual sports - in 2021.
As a welcome bonus sports bettors are offered a £20 free bet. In order to qualify for it you need to make a first £10 bet at odds of 3/5 or greater. The free bet can be used on any sports market. If it wins, the winnings will go to the customer's main balance. The money can be spent on new bets or withdrawn.
This platform combines classic sportsbook and daily fantasy sports. The operator is Scout & Co (Malta). The project was launched back in 2013, but the licence to legally accept classic sports bets in the UK was issued only in November 2019.
The company offers no promotions to newcomers or active bettors. But it has launched a referral program in which both the inviting and the invited users can receive bonuses, usually as tickets for tournaments in the fantasy section.
Founded in 2000the company is based in South Africa and is one of the leading betting sites in the region. The operator entered the UK market not long ago, and the licence for accepting online bets was received on January 16, 2019.
The bookmaker provides 4 x £5 free bets as a bonus to beginners. In order to qualify for them you need to register and make the first bet of £10 at odds of 4/5 or greater. The bonus package includes 1 free bet on football, 1 free bet on an accumulator bet of 5 or more selections with odds of 4/1 , 1 bet on a tennis match and 1 bet on any game. The value of each bet must be £5. For already registered users the bookmaker has promotions with increased payouts for accumulator bets, free bets for a lost bet of a certain type, and other offers.
The bookmaker views low margins and care for the quality of service as its key features. The company is registered in Malta. The UK Gambling Commission licence for accepting online bets in the UK was issued on September 28, 2017.
BetRegal offers a £10 free bet to beginners. In order to get the bonus the customer needs to register, make a deposit and place a bet of £20 or more at odds of 1/1 or greater. The free bet can be used to place any bet on results of sporting events. In case of win the winnings from the bonus are credited to the bettor's account.
The online betting site is operated by GB Sports Advisors Ltd. The company is registered in the county of Surrey and is licenced to operate in the UK and Ireland. Its ambassador is Geoff Banks. The UK online betting licence was obtained on March 22, 2019.
All newcomers can get a £30 bonus at Geoff Banks. In order to qualify for this bonus, you have to complete the registration successfully and place a £10 bet on any sports market at odds of 1/2 or greater. The bonus comes as a free bet. It allows you to make any sports bet at the expense of the bookmaker. in case of win the winning goes to the customer.
Top Football Betting Sites
Today football has become so deeply integrated into everyday life that it is an essential part of our culture. So which are the best football betting sites? Here are our top 5 UK football betting sites:
|William Hill||It is one of the oldest UK betting sites. For ordinary matches of football championships William Hill offers to bet on team victory, exact score, double chance, total, handicap, etc.|
|Skybet||Skybet's range of bets for football includes totals with high odds, bets on match statistics, on individual player performance. Compared to other betting sites the company's odds are often greater than the market average.|
|Mr. Green||The key feature of the online bookmaker is a wide range of markets for matches of professional and amateur championships. Here you can find even tournaments from Ethiopia and Guatemala.|
|Quinnbet||The Quinnbet's reach includes all the major world leagues: not only the Premier League, La Liga, Ligue 1, Serie A, but also, for example, the Slovenian PrvaLiga.|
|Netbet||The Netbet's range of markets for football includes a variety of bets. The main focus is on matches of European championships of any level. There are bets on totals, handicaps, double chances, exact score, time/match, number of goals, etc.|
Top Horse Racing Betting Sites
It was this sport that the first bets were made on. And now betting on horse racing has moved online and attracted millions of people around the world.
We recommend the best English betting sites for betting on horses:
|Skybet||Equestrian sports are the biggest betting markets after football. Its website covers absolutely all races (for example, the Kentucky Derby, Dubai World Cup, Royal Ascot) and offers detailed statistics of all competitions, streaming and boosted odds.|
|Ladbrokes||The company publishes the markets a few months before the start of major events, being one of the first in the UK market.|
|Paddy Power||The range of markets to bet on is quite extensive and includes a dozen of races in England, Ireland, the United Arab Emirates and Australia. Customers can watch equestrian competitions live on the bookmaker's website absolutely free of charge.|
|BETDAQ||The company makes it possible to bet on races in Great Britain, the USA and even South Africa. In the list of daily offers there is complete statistics of the races held and the condition of horses.|
|Netbet||The bookmaker offers customers to place bets on flat, all-weather and jump races. Also Netbet has a rich list of international races (England, USA, Australia, France). Among the main types of bets there are bets on the victory of a particular horse and a forecast for the starting price of a horse.|
Top Esports Betting Sites
The popularity of Esports is growing not just every year, but every month, with every major event when 20-year-old boys become millionaires... Betting companies around the world are quick to respond to the new trend and give customers an opportunity to place bets on various cyber tournaments. Let's get look through the list of leading betting sites in gaming industry.
|Betway||The company has been developing the sphere of Esports betting since it entered the betting market. Today Esports this British bookmaker offers high odds, popular games (LCS, Overwatch League, etc.) and bets on international leagues matches.|
|Skybet||The company tries to cover actively all possible events of Esports: League of Legends, Counter Strike, FIFA, etc. Skybet bets cover every stage of the competition and are very diverse.|
|Bet365||The bookmaker presents an excellent range of competitions and offers customers a wide choice of bets. So you can bet on a match's handicap or a map winner (“StarCraft II”), choose the first team or player of the tournament who would make a kill (“DOTA 2”), etc.|
|Quinnbet||Customers get a chance to bet on events such as championships and tournaments of World Championships, CS:GO and DOTA 2.|
|BetVictor||The bookmaker allows you to make individual and group bets on the biggest Esports competitions. These include the League of Legends and Hearthstone World Championships, the Fortnite and Overwatch World Cups, and the Call of Duty World League.|
Top Golf Betting Sites
Today nearly 2.5 million Britons play golf on a regular basis. One of the oldest sports is still very popular. Frequent tournaments, many participants and big prizes always arouse the interest of fans and punters.
We have compiled a list of the best golf betting sites in the UK.
|Paddy Power||The Irish bookmaker always tries to offer the best odds for a wide range of golf tournaments: PGA Tour, The Masters Tournament, The British Open, etc. Paddy Power accepts bets on the top 10 players of the golf tour, the leader of each round of the game, odd-even of strokes.|
|Skybet||The company is deeply engaged in the field of golf betting. There is a special section on the website where Skybet offers customers to bet on the winner of a tournament or a specific hole, the top three players and even on the endurance of golfers.|
|Betfair||The big advantage of betting on golf with this bookmaker is the variety of bets: bets on the winner of a trophy, head to head bets, a golfer's place after the conclusion of championship or a tournament. And on Sundays Betfair offers enhanced odds on events.|
|Quinnbet||The bookmaker stands out in the English market for its extensive coverage of any event from the world of golf: The Players Championship, Ryder Cup, Solheim Cup, etc. High odds, a wide range of markets to bet on and generous promotions for bettors are evidence of Quinnbet's high focus on customers.|
|Netbet||The bookmaker offers up-to-date odds for all major golf events, including the US Masters, US Open, British Open and US PGA Championship. There are also bets on continental tournaments without world famous golfers. Such championships are held weekly around the world, and many of them are reflected in the Netbet list.|
Top Cricket Betting Sites
Cricket ranks second in the world after football by the number of fans, and betting sites in the UK offer a variety of bets - it's quite important to stir up interest since in this sport one match can last for five days.
|William Hill||The company offers enhanced odds on cricket matches. In general, the company gives customers a standard set of bets: final result, various types of handicaps or the best player of the game.|
|Skybet||The bookmaker's range of markets is notable for a wide variety of championships: Indian Premier League, County Championship, Royal London One-Day Cup, ICC World Cup, The Ashes.|
|Betwinner||Customers can bet on the world's top leagues (Australia, India, UK) in men's and women's cricket. Its website has a good in-play bets section.|
|Betway||The company is widely known for its wide range of matches. For example, the Betway website has such championships as Indian Premier League, Sharjah Ramadan T10 League, Jamaica T10 League, ECS T10 League.|
|Bet365||The list of current tournaments, which the bookmaker offers to follow, includes the Big bash women's league, Twenty20 World Cup and Ashes Series. On the company's website you can watch a match or listen to its audio broadcast.|
Top Tennis Betting Sites
The tennis season has almost no breaks and there are always tournaments to bet on. This is one of the main reasons for the popularity of this sport among punters, and therefore online bookmakers are seriously working to improve their tennis reach.
Let's find out top 5 British betting sites that stand out in the field of bets on tennis.
|Mr. Green||The bookmaker has a rich selection of tennis bets, and the odds for events are usually greater than the market average.|
|Quinnbet||In addition to the top competitions, the bookmaker presents a number of amateur tournaments taking place around the world. Quite often, even with amateur tournaments, you can bet not only in the pre match, but also in the Live mode.|
|Geoff Banks||The company tries to cover all the major events of the year: The Davis Cup, The Grand Slam, The Laver Cup, as well as The Challenger Series. Whatever time of the season you come to the website of Geoff Banks, there will always be a bet to make.|
|Hollywoodbets||It’s an excellent British bookmaker providing a wide range of markets for matches. Bets on the result of a certain set, individual total in games and tiebreaks are offered among other markets.|
|Betfred||During tennis tournaments (WTA, ATP, etc.) the bookmaker tries to offer the best odds in the market and always gives you a chance to bet in real time.|
Top Darts Betting Sites
Darts stopped to be bar entertainment long ago. And in British online bookmakers are actively fighting among themselves for the right to offer the customer the best service, odds and betting markets.
Here are those who are the best:
|William Hill||The list of tournaments is rich: from top professional events (UK Open, Grand Slam of Darts, World Championship) to local British leagues.|
|Skybet||The bookmaker has a wide list of darts events, where you can choose the direct winner of a tournament, the correct score of a match, or make a bet on the handicap (sets).|
|Ladbrokes||The company tries to cover all competitions and also holds its own - Ladbrokes Masters. On the website you can regularly follow the events of the World Matchplay, World Grand Prix, UK Open. There is always an opportunity to place a bet during a game.|
|Mr Green||From time to time analysts of this company set high odds for large matches to attract players. And there you can find interesting bets, for example, on checkouts.|
|Quinnbet||The bookmaker offers to bet on the Premier League Darts, the championship and world cups. Markets like winning a leg or individual totals are provided for in-play betting.|
Top In-Play Betting Sites
In-Play betting gives bettors the widest possible range of options to choose from, as well as more excitement and, as many believe, chances to beat the bookmaker. Of special interest are, for example, quick bets on what happens in the next 5 minutes: a free kick is given, a goal kick, a goal scored or no goal will be scored in the game, a booking. This format is accompanied by streaming right on the bookmaker's website.
The leaders in the field of in-play betting have not only a wide selection of events, but also provide a quick change of odds without freezing, as well as numerous live streams for registered users. A good selection of markets in the Live mode is presented both by experienced and long-established companies like Paddy Power and Bet365 and young companies like Quinnbet.
Top Betting Sites with Cash Out
Cash out is an opportunity to cash out your bet before the end of the event. Thus, the bettor can insure himself if he changed his mind and no longer believes in the victory of the team, or if he is in a hurry to get at least some winnings. It is important to remember that the bookmaker significantly reduces the settlement odds for a Cash out option. For example, if you bet £10 at odds of 1/1 and request cashout, you will receive £6-7 in winnings. And if your team gets through to the end, you will receive £10.
The bet settlement with cash out requested is tied to in-play bets: in fact, it is based on the current odds with a certain penalty. As a rule, if a bookmaker has a good Live service, cashout opportunities are wider. It is not surprising only old betting sites are among our top 5 betting companies:
Best Betting Apps in the UK
Most of British betting sites provide Android and iPhone apps along with the mobile version of the website. As a rule, an app has the same functions and looks the same as a desktop version. However, you can get access to everything you need faster and easier. Additional security options are provided.
The main advantages of a good app are convenient navigation, simple and fast betting features, statistics sections, and live streaming. Some betting sites provide the bettors that are registered in an app with additional bonuses.
Quite a few people choose a betting site based on an app the company has. However, it is the app that determines what our betting experience will be.
Here is our top-5 best betting sites based on mobile app quality and features.
Bet365. One of the recognised leaders of the UK betting market. Their app is a good example of what it should be. It is well-balanced between simplicity and technological breakthrough. Registered users who have some money on the account are provided with many live broadcasts.
Betfred. Another old betting site with a good reputation. The mobile app contains everything a bettor needs. No weak points were detected. To be honest, Betfred can be even better than Bet365 in some details. For example, the customer support service works better.
LiveScore Bet. A stylish app in black and orange colours. Statistics service and streaming work really well.
Unibet. The company has created apps for every area of the business. They have a distinct betting app for sports betting and the one for casino games and poker. If you look for entertainment it can be inconvenient. If you want to focus on betting this is exactly what you need.
BoyleSports. One of the most famous online bookmakers. They provide a well-developed app and they have a lovely design. This is a perfect solution for diving into the world of betting.
UK Online Bookies Payment Methods
Best betting sites offer users a variety of methods to make deposits: by debit cards, e-money, transfers from a bank account, and by cash at land-based payment outlets. Often 1-2 payment methods are sufficient for the client. But it is better to choose a company with a broad list of supported payment systems. This shows the seriousness of the betting site's approach to business and its concern for players' convenience.
The most popular method of deposit is by bank cards. UK betting sites accept Visa and MasterCard debit cards. Support for the cards issued by other payment systems is rare. Some betting sites do not accept cards issued outside the UK.
Please note: it is illegal to make deposits to a betting account using credit cards. You can only pay with debit cards, with your personal funds.
All online bookmakers accept card deposits. The only difference is the minimum deposit amount. At Bet365, William Hill, Unibet and most others, the minimum deposit amount is £5, but 32red, Copybet and some other online bookies allow you to deposit at least $10 by card.
A payment system from Apple Corporation. Supported by most iPhones and other Apple devices. Increases the security of offline transactions and allows you to quickly make payments into online betting accounts from your Visa, Mastercard or American Express card online without entering your card details.
Bet365, William Hill, Coral and other best online betting sites accept deposits of at least £5 through Apple Pay. But online betting websites are free to set other deposit limits.
An electronic payment system created by Google and aimed at Android mobile device owners. It supports payments in conventional and online retail outlets. A two-factor authorisation is used to secure transactions.
Only some betting sites accept deposits via Google Pay. In particular, Bet365, Sky Bet and Ladbrokes support the payment system. In both companies, it is possible to deposit at least £5.
PayPal is a giant in online payments. It operates in more than 200 countries and is among the most popular payment methods for UK betting sites, along with Visa and Mastercard. It is in demand among UK betting enthusiasts, and there are plenty of legal betting sites accepting deposits via PayPal.
Popular companies accepting deposits via PayPal:
Other betting sites may have different minimum PayPal deposit amounts.
An e-wallet with a high degree of protection and security. Supported by many UK betting sites. Before making a deposit from Skrill wallet, its balance must be topped up with another payment system.
Please note: at some companies, users who make deposits via Skrill are not allowed to participate in promotions. Be sure to clarify this point if you intend to use a bonus.
Deposits via Skrill are accepted by Betfred, 32red, Boylesports, Leovegas and other betting sites. The minimum deposit amount is usually £5, but at 32red and a few other firms it's higher from £10.
The payment system is supported by almost all UK betting sites. The Neteller wallet has to be funded by any convenient method and then deposited at the bookmaker's office. In fact, the user does double work: first he deposits the Neteller and then the bookmaker's account. But it can be used if, for some reason, there is no desire to make the card details public or there is already money in the Neteller wallet.
You can deposit via Neteller at William Hill (from £10), Paddy Power (from £5), 32red (from £10) and many other best betting sites.
The largest producer of prepaid cards. They are available in supermarkets, shops and newsagents. On the bookmaker's website, all you have to do is enter a 16-digit top-up code. Paysafecard has one serious disadvantage - it is not suitable for withdrawals.
Usually, you can make a deposit of at least £5 through Paysafecard. Ladbrokes, Paddy Power and most other popular betting sites have such terms and conditions. But 32red and some other companies have a slightly higher minimum deposit through Paysafecard, starting at £10.
Trustly is a system that allows you to pay for purchases from your bank account without using cards or apps. It was established in 2008 and now provides services to TransferWise, PayPal and other companies. In order to make a deposit through Trustly, the system needs to be supported by both the betting site and the customer's online bank.
The only known company to offer deposits via Trustly is betting exchange Smarkets. The minimum deposit amount to be deposited using this payment instrument there is £40. Other companies have never offered Trustly to UK residents or have removed the facility due to low popularity. LeoVagas, William Hill and some other companies have the logo on their sites, but only people from certain countries are allowed to deposit via Trustly. The UK is not one of them.
A fast payments service from a mobile phone account. Eliminates the need for a card or e-wallet to make a deposit. In the UK, Boku is available to EE, Vodafone and O2 customers.
Boke's service is not very popular. But some betting sites do offer to make deposits using this method. At NetEnt, for example, you can top-up between £10 and £40 via Boku payment method.
According to Finder.com, over 6,1% of the British population have a cryptocurrency. 81% of them prefer Bitcoin.
Payments in Bitcoin are accepted by online shops and other venues. But legal betting shops in the UK are conservative and do not yet accept deposits in cryptocurrencies. Usually this deposit method is only available at offshore or illegal companies.
A bank transfer is the classic method of payment. The money is transferred between the player's and the bookmaker's accounts via online banking or a branch of a financial institution. The money is credited within 3-5 days.
With William Hill, a bank transfer can be made from £25 and with Paddy Power from £5.
It is important to highlight two points. Firstly, not all betting sites support this method. For example, PokerStars Sports pays winnings by bank transfer, but does not offer to make deposits by bank transfer.
Secondly, Bank Transfer is used to withdraw your winnings when you have deposited your winnings in a way that is not suitable for withdrawals in principle. For example, Apple Pay or paysafecard.
How to Sign Up for Betting Sites
- To get registered on a bookmaker’s website or in the app, choose the “sign up” or “play now” button.
- A screen will appear on which you must enter the first row of data. Usually this is an email and password and a promo code if a promotion is running at the time.
- On the following screens, the player must enter personal details: name, address, date of birth, telephone number, postal address.
- When all the data fields have been filled in, the button to complete the registration should be pressed. Before doing so, the player can read the agreement on the rules of the office, which he signs at the time of registration, and the privacy rules.
- When the registration is completed, the player is asked to make a deposit. This is not compulsory, just something the betting site really wants. You can actually make a deposit later, for example the next time you log in to the site. You will not lose your entitlement to the new customer bonus if you do so.
How to Place A Bet at Betting Sites
Step 1. Deposit.
In Britain, you will almost never have a free bet that you can use for betting right after registering. So you have to deposit money into your new account first. To do that, you need to log into your personal cabinet and click on the "Deposit" button.
The betting site will ask you to choose the deposit method you prefer from the list of available ones. Enter the amount you want to deposit in the appropriate field and confirm your intention.
Further actions are usual for every Internet payment.
Step 2. Choose an event.
Often online bookmakers also offer other types of games, such as casino games, on their website or in their apps. If this is the case, you have to choose sports betting first.
You will see many selection fields: by sport, by betting type, pre-match or in-play, individual leagues and tournaments. Choose any betting markets that you are interested in.
Once you select your choice, the list of available matches will open in the form of the main markets. Usually it is "Team 1 to Win - Draw - Team 2 to Win". If it’s enough for you, then you can bet immediately by clicking on the odds.
If you need to see all markets click on a match. You will see a new field with all available markets. You can either scroll them or reduce their number. For example, you can choose only bookings or O/U. For example, you can choose only bookings or O/U.
Step 3. Place a bet.
When you’ve chosen an event you’d like to bet on click on the odds. A betslip will appear at the bottom.
You can choose amongst single bets, accumulator bets, and systems. Enter the amount and confirm the bet.
A bookmaker may warn you about changes in odds before accepting a bet. In this case you can either confirm the bet or cancel it.
Getting The Most Out of Sports Betting
Sports betting is a gambling hobby, but as with other intellectual activities, it is much more enjoyable to bet knowing that you know the subject and are doing everything (or almost everything) right. Let's dispel the most popular myths among beginners: how to choose a bookmaker, whether to pay attention to bonuses and what really matters, whether to get carried away with express bets and how to control your bankroll.
Choosing a bookmaker
The Telegraph's list of the top 5 most popular UK betting sites among users in 2022 includes:
These are all giant companies, pillars of the British sports betting market. And from this list you can see that most people choose a betting site based on brand strength and popularity.
But there are a number of other criteria that are good to consider:We will elaborate on some points, because often it is not what the betting site wants to show on the advertising banners.
For many people, the key factor in choosing a betting site is the availability of a good welcome bonus for new players. For example, a free bet for the first real money bet.
And yes, bonuses are nice. It's nice to bet with the bookmaker's money, and win, too.
But be careful: it's always important to understand what's "under the bonnet" of the promotion before you sign up. To give you an example, here are two exactly the same promotions, at first glance. In fact, they are very, very different.
Example. Two leading UK betting sites Bet365 and Betway offer new customers the same free bet offer: "Welcome bonus up to £50 for the first bet". However, the terms of the promotion are different for each company.
|Deposit||Bonus||Promotion validity||Payment method||Details on receiving the bonus|
|Bet365 (good free bet)||5 - 10 £||500 % of deposit||30 days since the moment the betting account was created||Apple Pay, Google Pay, PayPal, paysafecard and other pre-paid cards||You need to place at least one bet at minimum odds of 1.20 using all the amount you’ve deposited|
|Betway (bad free bet)||10 - 50 £||100 % of deposit||7 days after the registration was completed||Debit card only||Wager x50 of the bonus amount|
In short, it’s almost impossible to get the Betway bonus as 7 days on 50X wager is something unreal.
Does everybody like accumulator bets? No
At first glance, a Parlay seems to be a good deal for the player. You can put a number of events together in one bet and increase your bankroll by several times. However, at a distance, express bets are more profitable for the betting site than for the player. The main reason for this is the bookmaker's margin.
Margin is the commission that is incurred in each betting market. The betting site takes this 2-10% from every bet won, at a distance of 90-98% instead of 100% of the fees collected.
It doesn't matter to the company whether the client wins or loses now. Every odds already has a profit in it. And if you bet a parlay, you pay that margin multiple times - from every bet you include in the accumulator.
How to manage the bankroll
On every betting website you will read about how important it is to manage your budget properly. But what does it mean?
We'll dispense with nerdy terms like "Kelly Criterion" or "Martingale System", especially as these approaches don't work for most people.
Our approach works. The rule is very simple: allocate a specific amount of money within your entertainment budget for sports betting. If you win, great. But if you lose everything you've allocated, that's the end of the story. Wait for next week or month - depending on what period you're planning for.
Betting is an intellectual hobby, but still it is a gambling hobby. And in order to control your bankroll, it is important to know how to:
Odds and markets comparison
A good way to find favourable odds is to register on several online betting websites. Very often there are situations where betting sites estimate the probability of the outcome of the same event differently. This means that someone may have higher odds on the same betting markets.
For example, William Hill and Betway put different odds on a draw in an English Premier League match between Crystal Palace and Leeds United.
On the one hand, the difference in odds is only 1/10. However, at the distance, this painstaking approach to selecting a betting site will pay off handsomely. And not just because the payouts will be bigger. But also because a methodical comparison is a great way to resist impulse betting.
Online Betting Sites FAQs
Which website is best for betting?
It depends on what a bettor prefers. There’s no betting site that is perfect in every detail. Some have higher odds, the others provide better promotions or many markets for a sport you like. You need to pay attention to the details that affect your style of betting. There are common indicators of a good company, namely fast and competent customer support, apps, and a user-friendly website. We take all these factors into consideration when we rate online bookmakers.
Which betting sites should I avoid?
You need to avoid the companies that don’t have the official UK Gambling Commission license. They work illegally and don’t obey the local law. You risk your money by using their services. In case of some problems you can barely hope for legal help. We doubt you’ll go to Curaçao to deal with the problem.
What is the best betting app in the UK?
What payment methods do online bookmakers accept?
The largest betting sites provide almost every payment method available in the country for deposits and withdrawals. You can always use the bank card. Many betting sites accept e-payments via Skrill or ApplePay (however, you can’t withdraw the winnings, you’ll need to choose another method). Some betting sites like Paddy Power and Coral accept cash in an outlet. 888Sport accept bitcoins.
Which betting sites accept Paypal?
At least 10 British betting sites accept PayPal for deposits and withdrawals. The companies add payment methods time after time. If you like a betting site that never had a payment method you like before, check it out. Probably it’s already added.
Which is the best betting bonus?
The best bonus is a non-deposit free bet without wagering requirements. Only SkyBet offers this type of a reward.
We don’t recommend you focusing on bonuses when you choose a bookmaker. We highlight the promotions that may be interesting for you in our reviews and update the data. We also focus on live service, number of markets, and customer support service.
Are online betting sites safe?
It is safe if you use the services of the legal licensed betting sites. They respect the rights of the clients. Match.Center provides information only about the legal betting sites. If you’ve visited a bookmaker’s website but you can’t find this company amongst those listed on our pages, be careful. It may be an illegal company. In this case your money won’t be protected. You will have additional risks.