William Hill

William Hill Overview from Our Team

William Hill Basic Facts

William Hill Pros & Cons

Like all bookmakers, William Hill has a number of advantages and disadvantages. The advantages are much greater. Simply put, the WH is pretty much everything that can exist in sports betting. 

William Hill Review

William Hill is a well-established bookmaker that offers a vast range of sports for punters to bet on, with an impressive 36 sports available. The coverage for all top sports is great. For English Premier League or Champions League, there are more than 2000 betting markets available. Overall, their selection of betting events deserves a solid 8 points in our experts’ rating. 

The William Hill app is available for both Android and iOS. With an easy-to-use interface and fast loading times, it’s one of the best mobile betting apps around.

The streaming service is not the best but still offers plenty of streams for horse and greyhound races, tennis, NBA and NHL games.

The site offers a range of payment methods, including cards, PayPal, WH cash, ecoPayz, paysafecard, Apple Pay, and bank transfer. While this is great, the lack of e-wallets like Skrill and Neteller is a downside.

New customers can receive a Welcome bonus of bet £10 and get £40 in Free bets with simple conditions, but it's not easy to find this promotion on the WH site.

Existing customer bonuses are offered at William Hill in the form of a free prediction game, Acca insurance, and boosted odds, earning a modest rating 5/10. Some additional Free bets would be nice.

Sign-up and support at William Hill could be improved, with the sign up process being a bit tricky, and support only available via live chat or Twitter account. Despite the fact we love live chats, sometimes you might want to talk on the phone, but here you can’t. 

The bookie is very transparent about its legal information and rules, with everything located in the help section in a handy way, earning it a perfect rating of 10.

Finally, William Hill is easy to navigate, with the only issue being that the pages of the website are a bit cluttered with small unnecessary details.

Overall, William Hill is a reliable and trusted bookmaker with a great selection of sports and a very good app, but could improve in some areas such as payment methods and customer support.

William Hill Screenshots

William Hill Free Bets & Promotions

William Hill Sign Up Offer

William Hill Existing Customer Promotions

There are also several William Hill bonuses for existing customers. Let’s see a couple of them.

William Hill Odds

The betting site sets margins for each event, which represents the percentage amount the office charges on top of the odds offered. The margin is an important factor for bettors to consider when selecting a bookmaker, as it impacts their potential returns. According to our margin evaluation standards, a margin below 3% is considered low, between 3-5% is middle-low, between 5-7% is middle-high, and over 7% is high. Here is how William Hill fares in terms of margin for some recent events:

Football, EPL, Tier 1 level:

Football, Championship, Tier 2 level:

Tennis, ATP Munich, Tier 2 level:

To calculate the margin for the Aston Villa v Fulham match's 1x2 odds, we can use the formula:

What to Know About William Hill

William Hill is one of the oldest bookmakers with a rich history. To this day, it is still among the leaders of the British industry, although it is no longer British. Below you will see a few facts about the biography of this office.

William Hill was founded in 1934 by its namesake, William Hill. The company changed ownership many times, including being acquired by Sears Holdings in 1971, then by Grand Metropolitan in 1988, and then by Brent Walker in 1989. 

However, in September 1996, Brent Walker recouped £117m of the £685m it had paid for William Hill when Grand Metropolitan were found to have exaggerated the company's profits at the time of the sale.

In 1997, Japanese investment bank Nomura mounted a £700m leveraged buyout of William Hill, but a proposed stock market flotation was abandoned in February 1999 due to weak interest, and Nomura sold the company to funds managed by private equity firms Cinven and CVC Capital Partners for £825m instead. The company was eventually listed on the London Stock Exchange in 2002. 

William Hill bought 624 betting offices in the UK, Republic of Ireland, Isle of Man and Jersey from Stanley Leisure for £504 million in 2005. In 2013, the company paid £424 million for full control of its online business, which marked an accelerated expansion and resulted in the dissolution of the partnership with Playtech. 

In 2018, William Hill was fined £6.2 million by the Gambling Commission for systematic failures regarding anti-money laundering and problem gambling. On 30 September 2020, William Hill agreed to a £2.9 billion takeover bid by Caesars Entertainment, the Nevada-based casino operator, and in April 2021, Caesars completed its acquisition of William Hill.

William Hill has some great features that make it one of the top bookmakers in the game.

William Hill Sports and Markets

William Hill has an impressive selection of sports, including football, horse racing, American football, basketball, cricket, tennis, and more. And within each sport, they offer a vast range of betting markets, so there's always something to suit every punter's needs.

Football fans will be delighted with the coverage, with over 2000 markets available for the English Premier League alone, including bets on cards, corners, penalties, and individual player statistics. The 2nd range competitions are almost as good as tier-1, with almost the same level of coverage.For example, around 2000-800 markets you can find in Spanish Segunda matches. 

Tennis punters can choose from around 100 pre-match markets for ATP matches, while NBA fans can enjoy over 200 markets, including bets on assists, rebounds, blocks, doubles, and triples. The ones who prefer to bet on snooker will appreciate the more than 150 markets on World Championship, which includes bets on century breaks, 147-point breaks, and correct scores.

Horse racing fans are in for a treat, with over 40 racecourses from around the world available to bet on each day, and sometimes even up to two days in advance. And the greyhounds punters can enjoy about 20 racecourses daily, mostly in the UK.

If you like boxing, you can choose from more than 100 markets for some fights, and MMA fans have about 30 markets for any fight. Baseball games give you around 120 markets.

Overall, the bookmaker offers an extensive range of sports and markets for punters to enjoy, making it a top choice for those looking for a variety of betting options.

William Hill In Play Betting

William Hill provides a decent range of in-play betting options for football, basketball, cricket, rugby, and more. In-play betting adds a new dimension to sports betting, allowing users to place bets while the match or game is ongoing, providing the potential for bigger rewards.

You can find many markets in football matches and over 200 - in tennis. 

The most exciting feature of live betting is a possibility to bet on horses on a run. There are almost no bookmakers at all who can offer you this one. At the moment this option is available for just a few races, and you can’t cash out your bets. Also there are no promotions for bet in-running. 

William Hill Streaming

William Hill provides live streaming of most horse and greyhound races in the UK and worldwide. Users can also watch tennis matches, as well as NBA and NHL games. The streaming feature enhances the betting experience by allowing users to watch the events they've placed bets on in real-time.

If a match is streamed, you will see a screen icon in the match schedule - for game sports. In horse racing and dog racing, it is the well-known "play" sign - the arrow. 

William Hill Payment Methods

The bookmaker offers various payment methods to its users. You can make a deposit using your cards, Paysafecard, William Hill Cash Direct, PayPal, ecoPayz, Apple Pay, and fast bank transfer. The minimum deposit amount is £5, and the maximum amount varies from £200 to £99,000 depending on the payment method you choose. Bear in mind you cannot use William Hill offer in Free bets for new customers with some deposit methods. Withdrawal options include cards, William Hill Cash Direct, PayPal, and ecoPayz. The minimum withdrawal amount is £5, and the maximum amount is up to £99 000 for some payment methods.

This is a step-by-step guide to making a deposit at William Hill:

Now let's take a look at a guide to making a withdrawal from William Hill:

It's essential to note that if you haven't set up a payment method yet, you'll need to deposit first before being able to withdraw using that payment method.

William Hill App

The William Hill mobile app is a top-level betting app available for both Android and iOS. It is especially great for football punters, with its easy-to-navigate side menu that allows switching to any section, including the sports menu and live section. The app also provides market and event filters in the live section, making it easy to find the desired option. However, some users might find the small print and icons a bit difficult to read. Additionally, the app lacks the option to add matches to favourites and push notifications for specific matches. Nonetheless, with over 35 sports and Esports, a lot of betting options for top matches, and streaming, the William Hill mobile app is a top contender for anyone looking for a high-quality betting app.

William Hill Sign Up Process

To sign up at William Hill, follow these easy steps:

How to Bet at William Hill

To place a bet at William Hill, sign in and follow these steps:

How to Cash Out a Bet at William Hill

To cash out a bet at William Hill, follow these steps:

William Hill Security

William Hill collects personal information such as name, telephone number, IP address, home address, betting and gaming activity, and payment methods. This information is required to complete Know Your Customer (KYC) checks, meet Responsible Gambling obligations, and personalize marketing preferences. William Hill shares personal data with analytics companies, advertising agencies, social media companies, regulators, and other reputable third parties, but anonymized data is shared for lawful purposes only. Personal data may also be transferred outside the European Economic Area, but standard contractual clauses or binding corporate rules are in place to ensure adequate data protection. William Hill online customers have various rights, including access to personal data, the right to request erasure, and the right to object to processing for marketing purposes.

William Hill Customer Support

William Hill's customer support team is dedicated to providing assistance to their customers with any queries or issues they may have. They have an extensive FAQ section that covers every small detail you need to know. In case you have a question that is not covered in the FAQ, you can use the Live chat feature by clicking on the "Contact Us" link at the bottom of the page. Additionally, they have a Twitter account that publishes new posts several times a day, which can also be used to contact the support team. With these options, customers can easily get in touch with the William Hill support team for quick and efficient resolution of their issues.

William Hill Betting Tips and Tricks

Here are some valuable tips and recommendations to improve your betting skills and increase your chances of winning at William Hill:

It is important to remember that betting should be fun and not a source of stress or anxiety. If you feel overwhelmed or stressed while betting, it may be time to take a break and reassess your approach.

William Hill Frequently Asked Questions