Rating - 7.8

William Hill

Get up to £60 for betting and games

To claim William Hill's welcome offer, use promo code "T60" when signing up and opt-in to the "Vegas" promotion. Deposit a minimum of £10 to receive a £20 bonus for selected Vegas games. Place a qualifying sportsbook bet of at least £10 with odds of 1/2 or greater to get 4 x £10 Free bets for sports betting.

William Hill Overview from Our Team

As one of the oldest and most respected bookmakers in the industry, William Hill is a well-established name with a reputation for quality and reliability. Their range of sports is truly impressive, offering punters an excellent coverage. The navigation of the website is quite good, although some pages can feel a little overloaded.

In terms of bonuses and promotions, WH's new customer bonus is bet £10 and get £40 in four Free bets with simple terms. Existing customer bonuses are not quite as impressive, with only a free prediction game with Free bets, Best Odds Guaranteed, acca insurance and enhanced odds being available. Payment methods are varied, with cards, PayPal, WH cash, ecoPayz, paysafecard, Apple Pay and bank transfer all accepted.

Although there are plenty of streams available for horse and greyhound races, tennis, NBA and NHL games, the streaming options could be better. The sign-up and support process could also be improved, with the sign up process being slightly confusing and support only available through live chat or their Twitter account.

Overall, William Hill is a solid option for punters, offering many sports and payment methods, as well as a nice Welcome bonus. However, there is certainly room for improvement in areas such as their streaming options and customer support.

William Hill Basic Facts

Official website


Caesars Entertainment


Android, iOS




1 Bedford Avenue, London


Live chat and Twitter

Deposit Methods

Cards, Paysafecard, William Hill Cash direct, PayPal, ecoPayz, Apple Pay, Bank transfer

Withdrawal Methods

Cards, William Hill Cash direct, PayPaL, ecoPayz

Betting Functions

Cash Out, Acca Insurance, Odds Boost, Extra Places, Bet Builder, Bet Calculator, Your Odds, Best Odds Guaranteed

Game Types

Sports, In-play, Virtual, Casino, Poker, Bingo

William Hill Pros & Cons

Like all bookmakers, William Hill has a number of advantages and disadvantages. The advantages are much greater. Simply put, the WH is pretty much everything that can exist in sports betting. 

What we like:
  • William Hill offers every possible betting feature, making it an excellent choice for any punter.
  • With 36 sports available, including more than 20 football competitions in the UK and over 200 worldwide, there is an impressive variety of betting options.
  • Football lovers will appreciate the over 2000 markets available on top matches, including not only cards and corners but also personal player stats like shots on target, any shots, and assists.
  • The sportsbook also covers UK and IE politics with many bets available.
  • Horse racing betting fans will find more than 30 races around the world each day, with more than half of them broadcasted for free to registered William Hill customers. The horse racing and greyhounds radio is also a plus, and it’s free for everyone, even if you’re not registered at WH.
  • The NBA coverage is extensive, with over 200 markets available, including points, assists, rebounds, doubles, and triples for every player.
  • Boxing fans will be pleased with the brilliant selection of more than 30 fights available for betting in April and May. MMA is also well-covered with over 40 fights in the last two April weeks.
  • Darts bettors will probably like the good coverage of WH, with many matches available, 80 markets on the top ones, and features like Cash Out, Bet Builder, and enhanced odds.
  • The Cash Out option is available for almost all markets, making it convenient for UK players to take control of their sports bets.
  • The site also displays a Responsible Gambling tab in every sports market list, so you don't forget that betting is for pleasure, not nerves.
  • William Hill created several podcasts about different sports, including horse racing, greyhounds and many others. All of them are free for everyone without registration. 
What we don’t like:
  • The welcome offer can be difficult to find, making it a bit of a challenge for new customers to take advantage of Free bets.
  • The website can be overwhelming due to overloaded pages with a lot of different information, making it hard to focus on the main things.
  • The payment information can be confusing as different methods are available for different countries.
  • The selection of Esports bets is poor compared to other bookmakers.
  • Finally, while podcasts are available for free, most of them have been abandoned, which is a bit of a letdown for bettors who enjoy them.

William Hill Review

William Hill is a well-established bookmaker that offers a vast range of sports for punters to bet on, with an impressive 36 sports available. The coverage for all top sports is great. For English Premier League or Champions League, there are more than 2000 betting markets available. Overall, their selection of betting events deserves a solid 8 points in our experts’ rating. 

The William Hill app is available for both Android and iOS. With an easy-to-use interface and fast loading times, it’s one of the best mobile betting apps around.

The streaming service is not the best but still offers plenty of streams for horse and greyhound races, tennis, NBA and NHL games.

The site offers a range of payment methods, including cards, PayPal, WH cash, ecoPayz, paysafecard, Apple Pay, and bank transfer. While this is great, the lack of e-wallets like Skrill and Neteller is a downside.

New customers can receive a Welcome bonus of £10 for Vegas games and £40 in Free bets with simple conditions, but it's not easy to find this promotion on the WH site.

Existing customer bonuses are offered at William Hill in the form of a free prediction game, Acca insurance, and boosted odds, earning a modest rating 5/10. Some additional Free bets would be nice.

Sign-up and support at William Hill could be improved, with the sign up process being a bit tricky, and support only available via live chat or Twitter account. Despite the fact we love live chats, sometimes you might want to talk on the phone, but here you can’t. 

The bookie is very transparent about its legal information and rules, with everything located in the help section in a handy way, earning it a perfect rating of 10.

Finally, William Hill is easy to navigate, with the only issue being that the pages of the website are a bit cluttered with small unnecessary details.

Overall, William Hill is a reliable and trusted bookmaker with a great selection of sports and a very good app, but could improve in some areas such as payment methods and customer support.

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Ease of navigation
Range of betting markets


36 sports, great coverage for all top sports 



Available for Android and iOS



Streams of plenty of horse and greyhound races, tennis, NBA and NHL games

Payment systems


Cards, PayPal, WH cash, ecoPayz, paysafecard, Apple Pay, Bank transfer

New customer bonuses

Welcome bonus is "Up to £60 for betting and games" with simple terms, but difficult to find (not presented on the WH site)

Existing customer bonuses

Free prediction game, Acca insurance and boosted odds

Sign-up and support

Registration process could be easier. Support only via live chat or Twitter

Legal info

All of the rules are located in the help section in a handy way

Easy to navigate

Navigation is quite good. There is only one stick in the eye - the pages of the website are a little overloaded

William Hill Screenshots

William Hill video review

William Hill Free Bets & Promotions

William Hill Sign Up Offer

Get up to £60 for betting and games

To take part in William Hill's welcome offer, you need to log in or create a new account using the promo code "T60." Once registered, opt-in to the "Vegas" promotion and deposit a minimum of £10 into your account. This will qualify you for a £20 bonus to use on selected Vegas games. Make sure to meet the wagering requirement of 30 times the £20 bonus amount within the 72-hour Vegas Bonus Period. Additionally, place a qualifying bet of at least £10 on any sportsbook market (excluding Virtual markets) with odds of 1/2 (1.50) or greater. After your qualifying bet has settled, you'll receive a £40 bonus to use on sportsbook markets (excluding Virtual markets).

Full T&Cs apply

Here is a guide on how to claim William Hill's welcome offer:

  • Sign up at William Hill, using the promo code "T60".
  • Opt-in to the "Vegas" promotion on the designated page.

  • Deposit a minimum of £10 into your account to receive a £20 bonus for selected games on Vegas.

  • Place a qualifying bet of at least £10 on any sportsbook market (excluding Virtual markets) with odds of 1/2 (1.50) or greater to get 4 x £10 in Free bets for sports betting.

Bonus Terms & Conditions:

  • Available to new customers in the UK who register online and pass verification checks.
  • The bonus is only accessible through the William Hill website and is not available in shops or mobile apps.
  • The Vegas bonus must be redeemed within 72 hours.
  • The bonus consists of a £20 Free Bet for selected games on Vegas and a £40 Free Bet for sportsbook markets.
  • You can't use the £10 that triggered the Vegas bonus. You should use money from another deposit or winnings from the £20 bonus played on "Vegas".
  • Deposits via PayPal, Neosurf, Paysafe, NETELLER, Skrill, ecoPayz, Kalibra/Postpay, or William Hill PLUS Card are not eligible for the promotion.
  • A wagering requirement of 30 x £20 applies to the Vegas bonus.

William Hill Existing Customer Promotions

There are also several William Hill bonuses for existing customers. Let’s see a couple of them.

william hill logo

Free prediction game

To participate in the Free or 4 promotion, open the game on the William Hill website or app and choose six matches from the match coupon. Click on 'Submit Selections' and wait for the games to be played. If you pick six games correctly with exactly three or four goals scored in each match, you will win 8 x £25 Free bets (total value of £200); if you pick five games correctly, you will win one £5 Free bet; if you pick four games correctly, you will win one £1 Free bet token.

Add 3 or more qualifying bet selections to your betting slip to trigger your Bet Boost or add 5 or more qualifying bet selections to trigger your acca insurance. Click on ‘Rewards available to apply’ and choose either ‘Boost’ or ‘Insurance’. Add your stake and place your bet.

Boost lets you play your bet by boosting the odds of trebles and above, while insurance lets you insure your bet against one bad result from five or more selections to get your money back as a Free bet of up to £20.

William Hill Odds

The betting site sets margins for each event, which represents the percentage amount the office charges on top of the odds offered. The margin is an important factor for bettors to consider when selecting a bookmaker, as it impacts their potential returns. According to our margin evaluation standards, a margin below 3% is considered low, between 3-5% is middle-low, between 5-7% is middle-high, and over 7% is high. Here is how William Hill fares in terms of margin for some recent events:

Football, EPL, Tier 1 level:

  • Aston Villa v Fulham (25.04.2023)
  • 1x2 odds: 3/4 - 11/4 - 7/2, margin 5.69%
  • Over/under 2.5 goals odds: EVS - 8/11, margin 7.24%

Football, Championship, Tier 2 level:

  • Blackburn v Coventry (19.04.2023)
  • 1x2 odds: 13/10 - 12/5 - 19/10, margin 6.87%
  • Over/under 2.5 goals odds: 13/8 - 4/9, margin 7.33%

Tennis, ATP Munich, Tier 2 level:

  • Alexander Zverev v Christopher O'Connell (19.04.2023)
  • 1x2 odds: 1/6 - 4/1, margin 5.19%
  • Games over/under (20.5): 10/11 - 4/5, margin 7.33%

To calculate the margin for the Aston Villa v Fulham match's 1x2 odds, we can use the formula:

1 - 1 / (1 / 1.75 + 1 / 3.75 + 1 / 4.5) = 5.69%





1/X/2 Margin

O/U Margin


Champions League


Bayern Munich v Man City






Blackburn v Coventry




ATP Munich


Alexander Zverev v Christopher O'Connell



What to Know About William Hill

William Hill is one of the oldest bookmakers with a rich history. To this day, it is still among the leaders of the British industry, although it is no longer British. Below you will see a few facts about the biography of this office.

William Hill History

William Hill was founded in 1934 by its namesake, William Hill. The company changed ownership many times, including being acquired by Sears Holdings in 1971, then by Grand Metropolitan in 1988, and then by Brent Walker in 1989. 

However, in September 1996, Brent Walker recouped £117m of the £685m it had paid for William Hill when Grand Metropolitan were found to have exaggerated the company's profits at the time of the sale.

In 1997, Japanese investment bank Nomura mounted a £700m leveraged buyout of William Hill, but a proposed stock market flotation was abandoned in February 1999 due to weak interest, and Nomura sold the company to funds managed by private equity firms Cinven and CVC Capital Partners for £825m instead. The company was eventually listed on the London Stock Exchange in 2002. 

William Hill bought 624 betting offices in the UK, Republic of Ireland, Isle of Man and Jersey from Stanley Leisure for £504 million in 2005. In 2013, the company paid £424 million for full control of its online business, which marked an accelerated expansion and resulted in the dissolution of the partnership with Playtech. 

In 2018, William Hill was fined £6.2 million by the Gambling Commission for systematic failures regarding anti-money laundering and problem gambling. On 30 September 2020, William Hill agreed to a £2.9 billion takeover bid by Caesars Entertainment, the Nevada-based casino operator, and in April 2021, Caesars completed its acquisition of William Hill.

William Hill Betting Key Features

William Hill has some great features that make it one of the top bookmakers in the game.

  • Live streaming. You can watch plenty of horse and greyhound races from the UK, Ireland and worldwide. 
  • Cash Out. Another feature of William Hill is their Cash Out option, which allows you to cash out your bet before the game has ended. WH provides this option on numerous sporting events.
  • Acca insurance. If you're a fan of accumulator bets, William Hill has you covered. They offer Acca insurance, which means if one leg of your acca bet lets you down, you'll get your stake back as a Free bet.
  • Odds Boost. To give you even more value, William Hill has the feature, which boosts the odds on selected bets every day. 
  • Extra places. Bookmaker offers extra places on selected races, which means you can win even if your horse doesn't come in first.
  • Time out. If you ever need a break from betting, the betting site has a Time Out feature that allows you to limit your game from your William Hill account for a set period of time.
  • Bet Builder. This is a really cool option that allows you to build your own bets using a range of markets on the same game. It's a great way to customize your betting experience.
  • Bet Calculator. William Hill also has a Bet Calculator, which can help you calculate potential winnings and understand the different betting options available.
  • Instant withdrawals. When you're ready to withdraw your winnings, you'll be happy to know that William Hill offers instant withdrawals via Visa Direct.
  • Daily/Weekly Free bets. The betting site often provides William Hill Free bets to their new customers and existing bettors, which can be a great way to try out new betting strategies or just have some fun.
  • Live chat with support service. And finally, if you ever need help with your account or have any questions, William Hill has a Live Chat support service available 24/7.

William Hill Sports and Markets

William Hill has an impressive selection of sports, including football, horse racing, American football, basketball, cricket, tennis, and more. And within each sport, they offer a vast range of betting markets, so there's always something to suit every punter's needs.

Football fans will be delighted with the coverage, with over 2000 markets available for the English Premier League alone, including bets on cards, corners, penalties, and individual player statistics. The 2nd range competitions are almost as good as tier-1, with almost the same level of coverage.For example, around 2000-800 markets you can find in Spanish Segunda matches. 

Tennis punters can choose from around 100 pre-match markets for ATP matches, while NBA fans can enjoy over 200 markets, including bets on assists, rebounds, blocks, doubles, and triples. The ones who prefer to bet on snooker will appreciate the more than 150 markets on World Championship, which includes bets on century breaks, 147-point breaks, and correct scores.

Horse racing fans are in for a treat, with over 40 racecourses from around the world available to bet on each day, and sometimes even up to two days in advance. And the greyhounds punters can enjoy about 20 racecourses daily, mostly in the UK.

If you like boxing, you can choose from more than 100 markets for some fights, and MMA fans have about 30 markets for any fight. Baseball games give you around 120 markets.

Overall, the bookmaker offers an extensive range of sports and markets for punters to enjoy, making it a top choice for those looking for a variety of betting options.

William Hill In Play Betting

William Hill provides a decent range of in-play betting options for football, basketball, cricket, rugby, and more. In-play betting adds a new dimension to sports betting, allowing users to place bets while the match or game is ongoing, providing the potential for bigger rewards.

You can find many markets in football matches and over 200 - in tennis. 

The most exciting feature of live betting is a possibility to bet on horses on a run. There are almost no bookmakers at all who can offer you this one. At the moment this option is available for just a few races, and you can’t cash out your bets. Also there are no promotions for bet in-running. 

William Hill Streaming

William Hill provides live streaming of most horse and greyhound races in the UK and worldwide. Users can also watch tennis matches, as well as NBA and NHL games. The streaming feature enhances the betting experience by allowing users to watch the events they've placed bets on in real-time.

If a match is streamed, you will see a screen icon in the match schedule - for game sports. In horse racing and dog racing, it is the well-known "play" sign - the arrow. 

William Hill Payment Methods

The bookmaker offers various payment methods to its users. You can make a deposit using your cards, Paysafecard, William Hill Cash Direct, PayPal, ecoPayz, Apple Pay, and fast bank transfer. The minimum deposit amount is £5, and the maximum amount varies from £200 to £99,000 depending on the payment method you choose. Bear in mind you cannot use William Hill offer in Free bets for new customers with some deposit methods. Withdrawal options include cards, William Hill Cash Direct, PayPal, and ecoPayz. The minimum withdrawal amount is £5, and the maximum amount is up to £99 000 for some payment methods.

Deposit method

Min Deposit Amount

Max Withdrawal Amount

Withdrawal Time


Card (Visa, Mastercard)


£33,000 - cards, £99,000 - Postepay

30 mins to 4 hours for Visa Direct





Same day







William Hill Cash direct





Apple Pay








Same day


Bank transfer


£100, 000

3-5 working days


How to Make a Deposit to William Hill

This is a step-by-step guide to making a deposit at William Hill:

  • Log in to your William Hill account.

  • Click on the 'Deposit' button located at the top of the page.

  • Choose your preferred payment method from the list of available options.

  • Enter the necessary payment details, such as the amount you want to deposit and any required information.

  • Confirm the transaction.

How to Withdraw from William Hill

Now let's take a look at a guide to making a withdrawal from William Hill:

  • Click on the "My Account" button on the William Hill website and select the "Withdraw" option.

  • Enter the desired amount you wish to withdraw from your account, making sure that the amount is within your remaining account balance.

  • Click on the "Continue" button, and a pop-up window should appear where you can choose your preferred withdrawal method.

  • Choose your desired withdrawal method and follow the on-screen instructions to complete the withdrawal process.

  • Once the withdrawal is successfully processed, a message will appear with the transaction number and the estimated time of arrival for your withdrawal.

It's essential to note that if you haven't set up a payment method yet, you'll need to deposit first before being able to withdraw using that payment method.

William Hill App

The William Hill mobile app is a top-level betting app available for both Android and iOS. It is especially great for football punters, with its easy-to-navigate side menu that allows switching to any section, including the sports menu and live section. The app also provides market and event filters in the live section, making it easy to find the desired option. However, some users might find the small print and icons a bit difficult to read. Additionally, the app lacks the option to add matches to favourites and push notifications for specific matches. Nonetheless, with over 35 sports and Esports, a lot of betting options for top matches, and streaming, the William Hill mobile app is a top contender for anyone looking for a high-quality betting app.


William Hill Android App

William Hill iOS App


William Hill

WHG (International) Limited

Application Version




Android 8.0 or later 

iOS 13.0 or later 

Download Size

6.82 MB

48.2 MB




William Hill Sign Up Process

To sign up at William Hill, follow these easy steps:

  • Click the yellow “Join” button in the top right corner of the website.

  • In the first window, enter your first and last name, date of birth, email, phone number, and postcode.

  • Next, enter your address line 1 and continue filling out the rest of your address information.

  • Create your username, password, and security question and answer.

  • Choose your daily, weekly, or monthly deposit limit.

  • Add a William Hill promo code.

  • Set your contact preferences.

  • Finally, press “Agree and join” to complete the sign-up process.

How to Bet at William Hill

To place a bet at William Hill, sign in and follow these steps:

  • Open the side menu.

  • Open the A-Z sports menu.

  • Choose the sport you want to bet on.

  • Press the "Competitions" button.

  • Choose a competition.

  • Choose a match to bet on and then the market.

  • Press on the odds.

  • Enter the amount of your bet on the betslip.

  • Confirm your bet.

How to Cash Out a Bet at William Hill

To cash out a bet at William Hill, follow these steps:

  • Open your bet history.

  • Choose the opened (unsettled) bets.

  • Select the bet you want to cash out.

  • Estimate the amount that the bookie is offering for your bet right now.

  • If you're satisfied with the amount, press the "Cash Out" button to complete the process.

William Hill Security

William Hill collects personal information such as name, telephone number, IP address, home address, betting and gaming activity, and payment methods. This information is required to complete Know Your Customer (KYC) checks, meet Responsible Gambling obligations, and personalize marketing preferences. William Hill shares personal data with analytics companies, advertising agencies, social media companies, regulators, and other reputable third parties, but anonymized data is shared for lawful purposes only. Personal data may also be transferred outside the European Economic Area, but standard contractual clauses or binding corporate rules are in place to ensure adequate data protection. William Hill online customers have various rights, including access to personal data, the right to request erasure, and the right to object to processing for marketing purposes.

William Hill Customer Support

William Hill's customer support team is dedicated to providing assistance to their customers with any queries or issues they may have. They have an extensive FAQ section that covers every small detail you need to know. In case you have a question that is not covered in the FAQ, you can use the Live chat feature by clicking on the "Contact Us" link at the bottom of the page. Additionally, they have a Twitter account that publishes new posts several times a day, which can also be used to contact the support team. With these options, customers can easily get in touch with the William Hill support team for quick and efficient resolution of their issues.

William Hill Betting Tips and Tricks

Here are some valuable tips and recommendations to improve your betting skills and increase your chances of winning at William Hill:

  • Monitor the best odds. Regularly check the odds offered by the online sportsbook and compare them to other betting sites to make sure you're getting the best odds. For horse racing and greyhound racing, the bookmaker provides Best Odds Guaranteed promotion.

  • Take advantage of the sportsbook promotions. If you never played at this platform, you can use WH Welcome offer: "Up to £60 for betting and games". And existing customers can enjoy BOG, Acca insurance and other Free bets. Do not forget to use the William Hill promo codes.

  • Implement a flat betting strategy. Bet the same amount on each wager, regardless of whether you win or lose. Alternatively, consider a dynamic flat strategy where you bet a fixed percentage of your bankroll, such as 1%. This way, you can bet higher when you win and lower when you lose, which can help you manage your bankroll more effectively.

  • Track your winnings and losses. Keep track of your betting history to analyze your performance and identify areas for improvement. Play safe.

It is important to remember that betting should be fun and not a source of stress or anxiety. If you feel overwhelmed or stressed while betting, it may be time to take a break and reassess your approach.

William Hill Frequently Asked Questions

Is William Hill Trustworthy?

Yes, William Hill is a highly trustworthy online sportsbook. William Hill operates for over 80 years and is licensed and regulated by the UK Gambling Commission. Additionally, the betting site employs top-notch security measures to protect its customers' personal and financial information.

How Do I Get William Hill Sign Up Offer?

To get the William Hill Sign Up offer, you'll need to create a new account through the phone or tablet. During the sign up process, you'll be prompted to enter a William Hill promo code, which will activate the sign up offer. Then place a £10 qualifying wager at odds of 1/2 or greater on sportsbook (excluding Virtual markets) and get 4 x Free bets £10 each. Further terms apply.

How To Place A Bet at William Hill?

Placing a bet at William Hill is easy. Simply log in to your account on the website or mobile app, pick the sport or event you want to bet on, and choose your desired market. Once you've selected your bet, enter the amount in the bet slip and confirm the bet. Do not forget to play safe.

Does William Hill Do Cash Out?

Yes, William Hill provides Cash Out on many of its sports markets. This means that you can settle your bet early for a cash sum before the event has finished. Cash Out is available on single and multiple bets and can be accessed on the website or mobile app.

Is There A William Hill App?

Yes, William Hill has a mobile app available for both iOS and Android devices. The app allows you to access all of the features of the website, including placing bets, use Free bets, cashing out, and redeeming bonuses. Additionally, the app provides a seamless betting experience on the go.


Get up to £60 for betting and games


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