Rating - 7.8
Bet £10 get £40 in Free bets
Create an account using a mobile or tablet device with the William Hill promo code P40. Make a first deposit and place a qualifying bet of £10 at minimum odds of 1/2 on sports (excluding Virtual markets), and you will receive 4 x Free bets of £10. Free bets expire after 30 days.
William Hill Overview from Our Team
As one of the oldest and most respected bookmakers in the industry, William Hill is a well-established name with a reputation for quality and reliability. Their range of sports is truly impressive, offering punters an excellent coverage. The navigation of the website is quite good, although some pages can feel a little overloaded.
In terms of bonuses and promotions, WH's new customer bonus is bet £10 and get £40 in four Free bets with simple terms. Existing customer bonuses are not quite as impressive, with only a free prediction game with Free bets, Best Odds Guaranteed, acca insurance and enhanced odds being available. Payment methods are varied, with cards, PayPal, WH cash, ecoPayz, paysafecard, Apple Pay and bank transfer all accepted.
Although there are plenty of streams available for horse and greyhound races, tennis, NBA and NHL games, the streaming options could be better. The sign-up and support process could also be improved, with the sign up process being slightly confusing and support only available through live chat or their Twitter account.
Overall, William Hill is a solid option for punters, offering many sports and payment methods, as well as a nice Welcome bonus. However, there is certainly room for improvement in areas such as their streaming options and customer support.
William Hill Basic Facts
1 Bedford Avenue, London
Live chat and Twitter
Cards, Paysafecard, William Hill Cash direct, PayPal, ecoPayz, Apple Pay, Bank transfer
Cards, William Hill Cash direct, PayPaL, ecoPayz
Cash Out, Acca Insurance, Odds Boost, Extra Places, Bet Builder, Bet Calculator, Your Odds, Best Odds Guaranteed
Sports, In-play, Virtual, Casino, Poker, Bingo
William Hill Pros & Cons
Like all bookmakers, William Hill has a number of advantages and disadvantages. The advantages are much greater. Simply put, the WH is pretty much everything that can exist in sports betting.
William Hill Review
William Hill is a well-established bookmaker that offers a vast range of sports for punters to bet on, with an impressive 36 sports available. The coverage for all top sports is great. For English Premier League or Champions League, there are more than 2000 betting markets available. Overall, their selection of betting events deserves a solid 8 points in our experts’ rating.
The William Hill app is available for both Android and iOS. With an easy-to-use interface and fast loading times, it’s one of the best mobile betting apps around.
The streaming service is not the best but still offers plenty of streams for horse and greyhound races, tennis, NBA and NHL games.
The site offers a range of payment methods, including cards, PayPal, WH cash, ecoPayz, paysafecard, Apple Pay, and bank transfer. While this is great, the lack of e-wallets like Skrill and Neteller is a downside.
New customers can receive a Welcome bonus of bet £10 and get £40 in Free bets with simple conditions, but it's not easy to find this promotion on the WH site.
Existing customer bonuses are offered at William Hill in the form of a free prediction game, Acca insurance, and boosted odds, earning a modest rating 5/10. Some additional Free bets would be nice.
Sign-up and support at William Hill could be improved, with the sign up process being a bit tricky, and support only available via live chat or Twitter account. Despite the fact we love live chats, sometimes you might want to talk on the phone, but here you can’t.
The bookie is very transparent about its legal information and rules, with everything located in the help section in a handy way, earning it a perfect rating of 10.
Finally, William Hill is easy to navigate, with the only issue being that the pages of the website are a bit cluttered with small unnecessary details.
Overall, William Hill is a reliable and trusted bookmaker with a great selection of sports and a very good app, but could improve in some areas such as payment methods and customer support.
Range of betting markets
36 sports, great coverage for all top sports
Available for Android and iOS
Streams of plenty of horse and greyhound races, tennis, NBA and NHL games
Cards, PayPal, WH cash, ecoPayz, paysafecard, Apple Pay, Bank transfer
New customer bonuses
Welcome bonus is bet £10 get £40 in Free bets with simple terms, but difficult to find (not presented on the WH site)
Existing customer bonuses
Free prediction game, Acca insurance and boosted odds
Sign-up and support
Registration process could be easier. Support only via live chat or Twitter
All of the rules are located in the help section in a handy way
Easy to navigate
Navigation is quite good. There is only one stick in the eye - the pages of the website are a little overloaded
William Hill Screenshots
William Hill Free Bets & Promotions
William Hill Sign Up Offer
Bet £10 get £40 in Free bets
William Hill has different sign up offers in Free bets for clients from different countries, but the approach to the Welcome bonus for new customers from the UK is the most unusual. It is not published on the bookmaker's website in the Promotions section like all the other promotions. You can find information about this bonus in Free bets from other sources. For example, in the Telegraph newspaper.
Here is a guide on how to claim William Hill's welcome offer:
Bonus Terms & Conditions:
William Hill Existing Customer Promotions
There are also several William Hill bonuses for existing customers. Let’s see a couple of them.
Free prediction game
To participate in the Free or 4 promotion, open the game on the William Hill website or app and choose six matches from the match coupon. Click on 'Submit Selections' and wait for the games to be played. If you pick six games correctly with exactly three or four goals scored in each match, you will win 8 x £25 Free bets (total value of £200); if you pick five games correctly, you will win one £5 Free bet; if you pick four games correctly, you will win one £1 Free bet token.
Add 3 or more qualifying bet selections to your betting slip to trigger your Bet Boost or add 5 or more qualifying bet selections to trigger your acca insurance. Click on ‘Rewards available to apply’ and choose either ‘Boost’ or ‘Insurance’. Add your stake and place your bet.
Boost lets you play your bet by boosting the odds of trebles and above, while insurance lets you insure your bet against one bad result from five or more selections to get your money back as a Free bet of up to £20.
William Hill Odds
The betting site sets margins for each event, which represents the percentage amount the office charges on top of the odds offered. The margin is an important factor for bettors to consider when selecting a bookmaker, as it impacts their potential returns. According to our margin evaluation standards, a margin below 3% is considered low, between 3-5% is middle-low, between 5-7% is middle-high, and over 7% is high. Here is how William Hill fares in terms of margin for some recent events:
Football, EPL, Tier 1 level:
Football, Championship, Tier 2 level:
Tennis, ATP Munich, Tier 2 level:
To calculate the margin for the Aston Villa v Fulham match's 1x2 odds, we can use the formula:
1 - 1 / (1 / 1.75 + 1 / 3.75 + 1 / 4.5) = 5.69%
Bayern Munich v Man City
Blackburn v Coventry
Alexander Zverev v Christopher O'Connell
What to Know About William Hill
William Hill is one of the oldest bookmakers with a rich history. To this day, it is still among the leaders of the British industry, although it is no longer British. Below you will see a few facts about the biography of this office.
William Hill History
William Hill was founded in 1934 by its namesake, William Hill. The company changed ownership many times, including being acquired by Sears Holdings in 1971, then by Grand Metropolitan in 1988, and then by Brent Walker in 1989.
However, in September 1996, Brent Walker recouped £117m of the £685m it had paid for William Hill when Grand Metropolitan were found to have exaggerated the company's profits at the time of the sale.
In 1997, Japanese investment bank Nomura mounted a £700m leveraged buyout of William Hill, but a proposed stock market flotation was abandoned in February 1999 due to weak interest, and Nomura sold the company to funds managed by private equity firms Cinven and CVC Capital Partners for £825m instead. The company was eventually listed on the London Stock Exchange in 2002.
William Hill bought 624 betting offices in the UK, Republic of Ireland, Isle of Man and Jersey from Stanley Leisure for £504 million in 2005. In 2013, the company paid £424 million for full control of its online business, which marked an accelerated expansion and resulted in the dissolution of the partnership with Playtech.
In 2018, William Hill was fined £6.2 million by the Gambling Commission for systematic failures regarding anti-money laundering and problem gambling. On 30 September 2020, William Hill agreed to a £2.9 billion takeover bid by Caesars Entertainment, the Nevada-based casino operator, and in April 2021, Caesars completed its acquisition of William Hill.
William Hill Betting Key Features
William Hill has some great features that make it one of the top bookmakers in the game.
William Hill Sports and Markets
William Hill has an impressive selection of sports, including football, horse racing, American football, basketball, cricket, tennis, and more. And within each sport, they offer a vast range of betting markets, so there's always something to suit every punter's needs.
Football fans will be delighted with the coverage, with over 2000 markets available for the English Premier League alone, including bets on cards, corners, penalties, and individual player statistics. The 2nd range competitions are almost as good as tier-1, with almost the same level of coverage.For example, around 2000-800 markets you can find in Spanish Segunda matches.
Tennis punters can choose from around 100 pre-match markets for ATP matches, while NBA fans can enjoy over 200 markets, including bets on assists, rebounds, blocks, doubles, and triples. The ones who prefer to bet on snooker will appreciate the more than 150 markets on World Championship, which includes bets on century breaks, 147-point breaks, and correct scores.
Horse racing fans are in for a treat, with over 40 racecourses from around the world available to bet on each day, and sometimes even up to two days in advance. And the greyhounds punters can enjoy about 20 racecourses daily, mostly in the UK.
If you like boxing, you can choose from more than 100 markets for some fights, and MMA fans have about 30 markets for any fight. Baseball games give you around 120 markets.
Overall, the bookmaker offers an extensive range of sports and markets for punters to enjoy, making it a top choice for those looking for a variety of betting options.
William Hill In Play Betting
William Hill provides a decent range of in-play betting options for football, basketball, cricket, rugby, and more. In-play betting adds a new dimension to sports betting, allowing users to place bets while the match or game is ongoing, providing the potential for bigger rewards.
You can find many markets in football matches and over 200 - in tennis.
The most exciting feature of live betting is a possibility to bet on horses on a run. There are almost no bookmakers at all who can offer you this one. At the moment this option is available for just a few races, and you can’t cash out your bets. Also there are no promotions for bet in-running.
William Hill Streaming
William Hill provides live streaming of most horse and greyhound races in the UK and worldwide. Users can also watch tennis matches, as well as NBA and NHL games. The streaming feature enhances the betting experience by allowing users to watch the events they've placed bets on in real-time.
If a match is streamed, you will see a screen icon in the match schedule - for game sports. In horse racing and dog racing, it is the well-known "play" sign - the arrow.
William Hill Payment Methods
The bookmaker offers various payment methods to its users. You can make a deposit using your cards, Paysafecard, William Hill Cash Direct, PayPal, ecoPayz, Apple Pay, and fast bank transfer. The minimum deposit amount is £5, and the maximum amount varies from £200 to £99,000 depending on the payment method you choose. Bear in mind you cannot use William Hill offer in Free bets for new customers with some deposit methods. Withdrawal options include cards, William Hill Cash Direct, PayPal, and ecoPayz. The minimum withdrawal amount is £5, and the maximum amount is up to £99 000 for some payment methods.
Min Deposit Amount
Max Withdrawal Amount
Card (Visa, Mastercard)
£33,000 - cards, £99,000 - Postepay
30 mins to 4 hours for Visa Direct
William Hill Cash direct
3-5 working days
How to Make a Deposit to William Hill
This is a step-by-step guide to making a deposit at William Hill:
How to Withdraw from William Hill
Now let's take a look at a guide to making a withdrawal from William Hill:
It's essential to note that if you haven't set up a payment method yet, you'll need to deposit first before being able to withdraw using that payment method.
William Hill App
The William Hill mobile app is a top-level betting app available for both Android and iOS. It is especially great for football punters, with its easy-to-navigate side menu that allows switching to any section, including the sports menu and live section. The app also provides market and event filters in the live section, making it easy to find the desired option. However, some users might find the small print and icons a bit difficult to read. Additionally, the app lacks the option to add matches to favourites and push notifications for specific matches. Nonetheless, with over 35 sports and Esports, a lot of betting options for top matches, and streaming, the William Hill mobile app is a top contender for anyone looking for a high-quality betting app.
William Hill Android App
William Hill iOS App
WHG (International) Limited
Android 8.0 or later
iOS 13.0 or later
William Hill Sign Up Process
To sign up at William Hill, follow these easy steps:
How to Bet at William Hill
To place a bet at William Hill, sign in and follow these steps:
How to Cash Out a Bet at William Hill
To cash out a bet at William Hill, follow these steps:
William Hill Security
William Hill collects personal information such as name, telephone number, IP address, home address, betting and gaming activity, and payment methods. This information is required to complete Know Your Customer (KYC) checks, meet Responsible Gambling obligations, and personalize marketing preferences. William Hill shares personal data with analytics companies, advertising agencies, social media companies, regulators, and other reputable third parties, but anonymized data is shared for lawful purposes only. Personal data may also be transferred outside the European Economic Area, but standard contractual clauses or binding corporate rules are in place to ensure adequate data protection. William Hill online customers have various rights, including access to personal data, the right to request erasure, and the right to object to processing for marketing purposes.
William Hill Customer Support
William Hill's customer support team is dedicated to providing assistance to their customers with any queries or issues they may have. They have an extensive FAQ section that covers every small detail you need to know. In case you have a question that is not covered in the FAQ, you can use the Live chat feature by clicking on the "Contact Us" link at the bottom of the page. Additionally, they have a Twitter account that publishes new posts several times a day, which can also be used to contact the support team. With these options, customers can easily get in touch with the William Hill support team for quick and efficient resolution of their issues.
William Hill Betting Tips and Tricks
Here are some valuable tips and recommendations to improve your betting skills and increase your chances of winning at William Hill:
It is important to remember that betting should be fun and not a source of stress or anxiety. If you feel overwhelmed or stressed while betting, it may be time to take a break and reassess your approach.
William Hill Frequently Asked Questions
Yes, William Hill is a highly trustworthy online sportsbook. William Hill operates for over 80 years and is licensed and regulated by the UK Gambling Commission. Additionally, the betting site employs top-notch security measures to protect its customers' personal and financial information.
To get the William Hill Sign Up offer, you'll need to create a new account through the phone or tablet. During the sign up process, you'll be prompted to enter a William Hill promo code, which will activate the sign up offer. Then place a £10 qualifying wager at odds of 1/2 or greater on sportsbook (excluding Virtual markets) and get 4 x Free bets £10 each. Further terms apply.
Placing a bet at William Hill is easy. Simply log in to your account on the website or mobile app, pick the sport or event you want to bet on, and choose your desired market. Once you've selected your bet, enter the amount in the bet slip and confirm the bet. Do not forget to play safe.
Yes, William Hill provides Cash Out on many of its sports markets. This means that you can settle your bet early for a cash sum before the event has finished. Cash Out is available on single and multiple bets and can be accessed on the website or mobile app.
Yes, William Hill has a mobile app available for both iOS and Android devices. The app allows you to access all of the features of the website, including placing bets, use Free bets, cashing out, and redeeming bonuses. Additionally, the app provides a seamless betting experience on the go.