Best Football Betting Sites in the UK for December 2023
The popularity of football has spread worldwide and it is also one of the most popular sports in betting. Football betting covers a large part of the sports betting market, and millions of pounds are wagered every single week on football betting sites.
With so much money at stake, there are dozens of online football betting sites vying for every client. Match.Center has examined all legal football betting sites in the UK for every essential criterion to help you choose the right bookmaker.
Last updated: 08.12.2023
18+ Use the promo code R30 to register. You must place a qualifying bet of at least £10 at minimum odds of 1/2 (1.50). You will receive 3 x £10 Free bets after the qualifying bet is settled. Free bets expire 30 days after the qualifying bet is placed. You can't withdraw your Free bets. You can use your Free bets on any sportsbook product (except for tote, pool, and lottery bets). T&Cs Apply. BeGambleAware.org
18+ Place your first bet of £10 or more at odds of evens (2.00) or greater. You must do this within 7 days of registering a new account. Get 4 x £5 Free bet stakes: two bonuses can be used on any sports except for horse racing (one should be used in 24 hours, once the qualifying bet is settled), one — for a football match and another one — for a football Bet Builder with 3+ legs. The bonus expires in 7 days. T&Cs Apply. BeGambleAware.org
18+ Make your first deposit today using deposit code BETGET, bet £10 on any event with minimum odds of 1/2 (1.50), and get a £30 Free Bet. Use the Free bet within 7 days. Wager any winnings from the Free bet 1 time before withdrawal. Maximum conversion amount of £200 for bonus funds. Bets made toward the wagering requirement cannot be cashed out. Up to 5 Free bet bonuses per month. Not available for deposits with Skrill and Neteller. Full T&Cs Apply. BeGambleAware.org
18+ This offer is exclusively for new customers. To qualify, deposit between £5 to £10 and place a bet that contains at least one selection at odds of 1/5 (1.20) or greater within 30 days of registering your account. You will receive 300% of the deposited amount in Bet Credits, up to a maximum of £30 in Bet Credits. You must claim your offer within 30 days of registering your account. T&C’s Apply. BeGambleAware.org
18+ Create your Sky Bet account, complete the registration process. Make a minimum deposit of £5. Once you place a 5p bet, you will receive £30 in free bets.To be eligible for this promotion you must fulfil all staking requirements within 30 days from the date of registering your account. Full T&Cs Apply. BeGambleAware.org
18+ Register a new Ladbrokes account making a qualifying deposit of £/€5 or more. Place cumulative qualifying bets to a total of £/€5 win or £/€5 each-way at odds totalling 1/2 or greater. You’ll get 4 x £/€5 free bets paid after the qualifying bet settlement. That’s one of the best betting sites free bet offers in the UK. Free bets valid for 7 days only. The free bet must be wagered in full, and can be redeemed on any sportsbook market (excluding tote and pools). T&Cs Apply. BeGambleAware.org
18+ Register a new betting account with a promo code YSKAMR, deposit £10 or more and place your first qualifying bet of £10. If it loses, the betting site will return it to the main account in cash, not free bets. The transfer will be processed within 1 hour after the qualifying bet settlement as a loser. Full T&Cs Apply. BeGambleAware.org
18+ Register a new online account. Deposit and bet £5 on any sport. (Minimum odds 1/2). As soon as your qualifying bet is settled, Coral will credit your account with 1 x £20 free bet. The promo is not available to customers who use following deposit methods: Prepaid Cards, Moneybookers, Apple Pay, Paypal, Paysafe, Neteller or Skrill. Free bets valid for 7 days after being credited to your betting account, otherwise they will expire. T&Cs Apply. BeGambleAware.org
18+ Betfair will award a £20 free bet for every 5 single qualifying bets of £10 or more. That’s one of the best betting sites free bet offers in the UK. After bet settlement, you can get 5 of these free bets totalling £100. The minimum odds of a qualifying bet are 1/2. Free bets valid for 30 days. T&Cs Apply. BeGambleAware.org
18+ Deposit at least £5, then place your first bet on a football or horse racing multiple with 3 or more selections and overall odds of 3.00 (2/1) or higher. Upon settlement of this qualifying bet, a Free bet of up to £30 and 50 bonus spins will be credited, but remember these are valid only for 7 days and the spins are subject to 50x wagering requirements. Make sure to use a debit card for depositing. Full T&Cs Apply. BeGambleAware.org
18+ You get the bonus if your first bet loses. To participate in the promotion you need to place a real money bet of at least £1. The bet placed must be a single at min odds of 2/5 or an accumulator bet with selections at min odds of 2/5 or greater. To withdraw bonus money you need a min wagering 3 times. Additionally, a £10 casino bonus with an x50 wager calculated. T&Cs Apply. BeGambleAware.org
18+ New players only. Min deposit is £10. Certain deposit methods excluded. Place 1 sports bet (3+ selections), excluding horse racing. Min stake is £10, max stake is £20. Min odds are 2/1 (3.0). Max Free bet is £20 for football only. Free bet valid for 7 days. Free bet stake not returned. T&Cs Apply. BeGambleAware.org
10 Best Football Betting Sites
The best football betting sites for December 2023 are:
Quick Top 3 Video Review
Top 3 football betting sites video
Best New Football Betting Sites
The UK sports betting market is one of the most competitive in the world. New UK bookies appear regularly and get involved in a vigorous battle for the customer. In order to attract football bettors, new bookmakers can often offer:
Match.Center experts have analysed the UK bookmaker offers and compiled the top 8 platforms for football betting. We consider bookmakers who have been licenced by the UKGC and started operating in 2019 or later to be new UK bookies.
Football Betting Odds
Football odds reflect the probability of a certain outcome occurring in a match. These odds are determined by bookmakers who use a variety of factors to calculate them, including teams’ physical shape, player availability, and head-to-head records.
It's critical to remember that odds are not a perfect reflection of probability. Sports betting sites aim to make a profit, so they will often adjust odds to ensure that they have a built-in margin. This means that even if the true probability of an outcome is 50%, the odds may be slightly lower to account for the bookmaker's margin.
Let's compare the margins of the best British football bookmakers for the Champions Cup and English Premier League:
According to our analysis, VBET offers the best odds to its customers. Additionally, the company sets «boosted odds» for top matches.
Football Betting Offers
UK betting sites are some of the most creative in terms of bonus programmes for betting on football. However, UK bookmakers almost never offer no deposit Free bets to their customers. Below, we will take a closer look at the most popular football promotions.
Bet & Get
Sports betting sites offer Free bets to new or existing customers as a reward for a real money bet. This is the most popular type of bonus in the UK; Sky Bet has one of the greatest offers.
Bet365 Welcome offer
To get the Welcome bonus, sign up and deposit within 30 days of creating your account to qualify. Get a 100% matched amount of bet credits, with a minimum deposit of £5 and a maximum bonus of £25. Place qualifying bets at odds of 1/5 (1.2) or greater for the value of your deposit. Please note that a bet credits stake cannot be withdrawn.
Cashback or insurance offers
Some bookmakers offer cashback on specific bets or events, providing customers with a refund if their bet loses. Normally, the online sports betting site refunds a certain percentage of the lost stake amount; however, it can be the whole stake amount as well. For instance, Bet365 has an excellent offer: the betting site refunds the stake amount, if you bet on a match that ends with a score of 0:0.
Quinnbet Crossbar Insurance
Place a pre-match first/anytime/last goalscorer, correct score, HT/FT & scorecast bet at minimum odds of evens 1/1 (2.0) or greater on selected matches. If the crossbar is hit during normal time (90 mins) and you lose, the online gambling site will refund your stake as a Free bet of up to £10. The Free bet must be used within 7 days on QuinnSports events at odds of at least 1/2 (1.5).
With an acca bonus, the more selections you add to your accumulator, the larger the bonus you can receive. For example, Bet365 offers a 10% bonus for a 4-folds successful accumulator, 35% for a 10-folds one, and so on.
10Bet Pile Up
This promotion rewards successful pre-match accumulator bets of 3+ selections. Each selection must be at odds of at least 1/2 (1.5). The cash bonus percentage is based on the number of selections in the bet, ranging from 5% for trebles and up to 100% for 15-folds and 16-folds, with a maximum bonus of £5,000. The bonus will be paid as a cash percentage of your winnings, and in case one or more of your selections are cancelled, the bonus percentage and amount will depend on the number of winning bets you’ve placed.
Bookmakers may offer enhanced odds on certain matches or events, giving customers the opportunity to win more. For such a promotion, VBET has some of the best odds.
Ladbrokes Price Boost
To claim the odds boost at Ladbrokes, existing customers must first log in and go to the My Account section. If the token can be used on the selected market, the odds boost will appear on the bet slip, along with details on the applicable market.
No Risk Bet
A no-risk bet is a type of betting offer that allows customers to place a bet without any risk of losing their money. If the bet loses, the bookmaker will refund the stake in the form of a Free bet, bonus or cash. This type of offer is often available to new customers as a sign-up bonus; a good example is Betfair.
Bwin Back Up bet
To participate in this promotion, customers must first register and deposit £10 or more. They must then place a sports bet with three or more selections of up to £20 at combined odds of 2/1 (3.0) or greater. If any of the selections from their bet loses, they will receive a Free bet equal to the stake amount of losing selections, up to £20. The FreeBet can only be used for football bets on the same platform within 7 days of being issued.
A loyalty programme is a rewards programme offered by some bookmakers to reward customers for their loyalty. Customers place bets and can get Free bets, bonuses, or other rewards. SkyBet has one of the most diverse loyalty programmes: UK punters can earn Free bets and Free spins on a weekly basis.
Quinnbet Daily Free bet
This promotion offers customers a daily Free bet of up to £5 based on 5% of their total daily stakes. To participate, customers must place a qualifying bet on one of the following markets each day: greyhound racing, In Play bets (any sport), accas (with three or more selections including Yankees and Lucky 15's), or any create-a-bet with 2 or more selections. The minimum single or combined odds for a qualifying bet are 6/4 (2.5) and the maximum qualifying stake amount per selection is £10. The Free bet will expire after 7 days.
Betting App Offers
Betting app offers are promotions and bonuses that are exclusively available to customers who use the bookmaker's mobile app. These offers may include Free bets, enhanced odds, or other types of bonuses. For example, you can get a Copybet Welcome offer only by downloading the mobile app.
Boylesports Bet 10 Get 20
This promotion is available to new UK customers (excluding Northern Ireland) only, and is exclusively available in the mobile app. To qualify, new customers must place a bet of at least £10 at minimum odds of 1/1 (2.0). The Free bet will be applied to the first settlement of any qualifying bet, and must be used within 7 days of being credited. New customers depositing with Skrill/Moneybookers, Neteller, PayPal, or prepaid cards will not be eligible for this offer. T&CS apply.
Early payouts are a type of betting promotion where the bookmaker pays out a bet before the event has ended. This type of offer is often available for betting on football encounters, where the bookmaker will pay out the bet if the team backed goes ahead by a certain amount of goals, regardless of the final outcome of the match. This allows customers to lock in a profit before the match has ended. For example, if your favourite is leading by two goals, Bet365 makes an early payout.
Paddy Power 2UP — You Win Offer
The offer applies to pre-match singles in the match odds market only and does not apply to bets placed on the draw option or In Play bets. Bets placed with Free bets and enhanced match odds will not qualify for the offer. If your team is winning by two goals at any stage in the match, your bet will be paid out in full regardless of whether your selection goes on to draw or lose the game. If your selection is leading by two goals and goes on to win the match, your bet will not be paid out as a winner twice. The maximum payout on the offer is £2,500. T&Cs apply.
Free to Play offers
Many UK betting sites allow their customers to make predictions without risking their own money. Simultaneously, the bookmaker offers a reward. VirginBet has a very interesting offer: you need to select five players who will excel in the upcoming matches, and in return, you can receive a cash bonus.
The Ladbrokes 1-2-Free promotion
This is a free-to-play game where you can win prizes by predicting the correct scores of selected matches. To enter, simply send in your scores before kick-off. The prize for three correct predictions is £100 in cash; a £5 Free bet will be awarded to you if you predict two correct scores, and a £1 Free bet – if you predict one correct score. Please note that predictions entered after kick-off will not be eligible. Free bets must be used within 7 days of being credited. T&Cs apply.
This type of offer provides customers with a refund or bonus if one leg of their accumulator bet loses.
Paddy Power's Money Back as a Free bet promotion
To qualify, simply place a 4 or more leg acca or a Bet Builder bet at minimum odds of 1/4 (1.25) per leg, excluding horse racing and enhanced match odds markets. If one leg of your bet lets you down, you'll receive your money back as a Free bet of up to £10 per customer per day. Such Free bets are available for 7 days once credited and cannot be cashed out. This promotion applies to pre-match accumulators and pre-match Bet Builder bets only. T&Cs apply.
Request a bet
This option allows customers to create their own bets by combining different markets into a single selection. To use this feature, you simply select the markets you want to include in your custom bet, and then place a request through the bookmaker's social networks, website or app. The bookmaker will then respond with the odds for your requested bet, and you can decide whether to place the bet. Sky Bet is one of the best in this area.
William Hill’s #YourOdds
William Hill offers a service called #YourOdds, which allows customers to present a scenario by tweeting @WilliamHill with #YourOdds, and it will try to give a price on it happening. If any leg of the #YourOdds bet is made void, then the whole bet will become void unless the outcome of the bet can still happen. T&Cs apply.
Best Football Betting Site Must-Have Features
The range of markets and the quality of odds play a decisive role in choosing a bookmaker for betting on football. But there are other features that make life easier.
Football Betting Markets You Should Know
There are many different ways to bet on football, and each football market offers its own unique set of benefits and drawbacks. Let's take a look at some of the most popular football betting markets.
Match winner (moneyline)
This is a simple football market that asks you to pick the team that will win the match. The payout is based on the odds of your selection, but the odds can be quite low, especially if the team you're betting on is a huge favourite.
Draw No Bet
It is similar to the moneyline market, but it has one key difference: if the match ends in a draw, your stake is returned to you. This market is a good option if you're unsure about the outcome of the match.
This market allows you to bet on two outcomes (1/X/2) out of three. This market can be profitable only if you are betting on a clear underdog.
One team is given a virtual head start advantage (or disadvantage), and you bet on whether they will still win the match. This market can offer higher odds than the moneyline one, but it is also harder to make a prediction. For example, if Team A is given a handicap of -1.5, they must win by two clear goals for your bet to be successful.
Correct Score market
The correct score market requires you to correctly predict the final score of the match. This market is challenging, but the potential payout can be high.
First/Last/Anytime Goalscorer market
This market allows you to bet on which player will score the first or last goal of the match, or any goal in between. The odds for this market can be great, especially if you are betting on a player who doesn't score often.
Total Goals market (Over/Under)
With the total goals market, you can bet on whether the number of goals scored in the match will be over or under a certain amount.
Cards, Corners (O/U and Handicap)
Bookmakers accept bets on various statistical indexes, such as the number of cards or corners in a match. It could be said that you bet on the nature of the match. Even if the teams don't score goals, the match can get heated: a lot of attacks lead to corners, and excessive passion leads to disciplinary action.
Both Teams to Score
You bet on whether both teams will score at least one goal each. Often, football betting sites provide combinations of O/U and both to score bet types, which allow you to increase the odds.
This market allows you to bet on the result at half-time and full-time. For example, you could bet on Team A to be leading at half-time, but ultimately lose the match. This market can be quite profitable if you have a good feeling for how the match will progress.
Outright market (Future)
This is a popular bet in the off-season, when the main European regular tournaments are interrupted for the summer break. With the outright market, you bet on which team will win a certain competition, such as the Premier League or Champions League. This market is perfect for those who like to place long-term bets.
Many betting sites have started offering Bet Builder and Request a Bet markets. These are essentially custom markets that you can create on your own. For example, you can create a market on the number of goals that will be scored in the first half, a certain player who will score the first goal and receive a yellow card. The possibilities are endless and the odds can be quite attractive.
Online Football Betting Strategies and Tips
There are a number of different factors that you need to take into account when placing football bets. Here are some tips to help you get started:
Most Popular Football Tournaments and Leagues
English Premier League (EPL)
The English Premier League is the most popular football tournament in the world. It is also the most watched football league with over 4.7 billion viewers annually.
The EPL features 20 teams that play 38 Premier League matches each from August to May. England's three worst-performing teams will be relegated at the end of the campaign. The top four teams will qualify for the Champions League at the end of the season. In the XXI century Premier League teams have reached the Champions Cup finals 14 times. Numerous experts rank this league as the best in the world.
English Football League Championship
The Championship is the second highest football division in England. There are 24 clubs from all over the country and each team plays 46 games in the season.
The top two clubs are automatically promoted to the Premier League at the end of the season and one more elite place is decided by a play-off tournament between the teams ranked third to sixth. The bottom three teams are relegated to League One.
The Championship attracts a lot of betting interest, as there are many close football games and a lot of potential chances for unexpected results.
Football Association Challenge Cup (FA Cup)
The FA Cup is the oldest football competition in the world, founded in 1871. The competition is open to any eligible club down to Level 10 of the English football league system, as well as a number of Welsh sides. More than 600 clubs enter the FA Cup each year, making it one of the most hotly contested tournaments in the world.
The tournament kicks off in August with qualifying rounds, before the first round takes place in November. The final is held at Wembley Stadium in May.
English Football League Cup (EFL Cup)
The EFL Cup, previously known as the Capital One Cup, is an annual knockout football tournament. It is open to any club within the top four levels of the English football league system, with League Two clubs being given preferential treatment when it comes to scheduling. The EFL Cup is traditionally played during the week, with most matches taking place on either Tuesday or Wednesday nights.
UEFA Champions League (UCL)
The UEFA Champions League is a club football tournament that is held every year by the Union of European Football Associations (UEFA). It is open to teams that have won their domestic leagues and to clubs ranked at the top of the UEFA rankings.
In the group stage, 32 teams are divided into eight groups of four. They then play against each other at home and away, with the top two teams in each group advancing to the knockout stage. There, 16 teams play against each other for two matches until the winner is decided.
UEFA Europa League
The Europa League is a European football tournament involving the clubs that have finished in the top positions of their domestic leagues.
The tournament consists of a group stage, where teams are drawn into groups of four and play against each other at home and away. In this tournament, the best team in the group advances directly to the round of 16, while the second-place team enters the so-called "knockout round", where they will face off against the club that ranked third in the UCL. The 16 teams that qualify will compete for the cup in a two-legged home and away play-off.
FIFA World Cup
This is the most prestigious international football tournament in the world, which takes place every four years. More than 200 national teams compete in the different stages of the tournament. 32 teams qualify for the main stage, where each club plays three group stage matches before progressing to the knockout stage — the round of 16. The quarter-finals, semi-finals and final then take place, with the winner being crowned world champion and taking the historic trophy.
The 2022 FIFA WC was held in Qatar. It was the first time an Arab country hosted a major international competition of national teams. Argentina became the WC champion.
UEFA European Championship
The European Championship is a football tournament that takes place every four years and involves the national teams of Europe. In recent years, the number of teams competing has increased from 16 to 24 and more than 50 participate in the qualification. The format consists of a group stage, where teams are drawn into six groups of four and play against each other once. The top two teams from each group then progress to the knockout stage, along with the top four teams that finished third. The playoffs follow the same format as the FIFA WC.
European Football Leagues: La Liga, Serie A, Bundesliga, Ligue 1
European football leagues have always been a hotbed of excitement for football fans and punters alike. The top football leagues from Spain, Italy, Germany and France - La Liga, the Serie A, Bundesliga, and Ligue 1 - attract a massive following globally.
La Liga boasts of football giants like Real Madrid, Barcelona, and Atletico Madrid, which have produced some of the world's best football players like Lionel Messi, Cristiano Ronaldo and Neymar. At the end of 38 rounds, the top four clubs qualify for the Champions Cup, while the three weakest clubs are relegated to the second division, the Segunda.
The Serie A, Italy's top professional football league, features 20 teams playing 38 matches from August to May. The top four clubs qualify for the Champions League, while the fifth and sixth-ranked teams enter European competitions. Juventus, AC Milan and Inter Milan are some of the popular clubs in the Serie A, making football betting on the league quite attractive.
The German Bundesliga is one of Europe's strongest leagues. Eighteen clubs compete in a season of 34 matches, with the top four clubs qualifying for the Champions Cup. The Bundesliga is home to football giants like Bayern Munich and Borussia Dortmund, making it one of the most popular football leagues for betting.
The French Ligue 1 rounds off the top five most popular European tournaments, featuring 20 clubs competing in a season of 38 matches. It also has a promotion and relegation system, with three teams moving up from Ligue 2 at the end of each season. PSG's big-money signings of football superstars Lionel Messi, Neymar and Kylian Mbappe have made Ligue 1 even more attractive to football fans and betting enthusiasts. AS Monaco and Olympique Lyonnais also draw attention with their participation in European Cups.
Best Football Betting Sites FAQs
Yes, the bookmakers presented in our selection operate legally in the territory of the United Kingdom, and betting on their sites is legal and safe.
Bet365 is considered to be the best site for football betting in the UK. It offers a wide range of markets to bet on football championships, special promotions and bonuses, as well as competitive odds. According to Match.Center, the top three sites for football betting are Bet365, Sky Bet, and William Hill.
Yes, in the UK, the bet & get type of bonus is very common, which means that you place a bet under certain conditions and receive a Free bet. You can participate in such a promotion at Bet365, Ladbrokes, William Hill, and other bookmakers.
Football betting odds represent the probability of an event occurring, as determined by the bookmaker. Odds are typically displayed in either decimal or fractional format. Decimal odds represent the total payout, including the original stake, for a winning bet. For example, if the odds are 2.50, a £10 bet would result in a total payout of £25 (£10 original stake plus £15 in winnings). Fractional odds represent the ratio of winnings to the original stake. So, a £10 bet at odds of 2/1 would result in a total payout of £30, which includes the original £10 stake and £20 in winnings.
The highest odds in the UK are offered by VBET. Additionally, the bookmaker provides enhanced odds like many other bookmakers. However, due to the lowest margin, successful betting at VBET can bring the highest profit.