Best Football Betting Sites in the UK for June 2023

The popularity of football has spread worldwide and it is also one of the most popular sports in betting. Football betting covers a large part of the sports betting market, and millions of pounds are wagered every single week on football betting sites.

With so much money at stake, there are dozens of online football betting sites vying for every client. Match.Center has examined all legal football betting sites in the UK for every essential criterion to help you choose the right bookmaker.

Last updated: 05.6.2023

🥈Ranked 2nd for Promo Offers

  • Cash Out option
  • Build #YourOdds option
  • Large selection of matches
  • Free bets for bets on football
  • Wide range of sports markets to bet on top games

18+ Use the promo code R30 to register. You must place a qualifying bet of at least £10 at minimum odds of 1/2 (1.50). You will receive 3 x £10 Free bets after the qualifying bet is settled. Free bets expire 30 days after the qualifying bet is placed. You can't withdraw your Free bets. You can use your Free bets on any sportsbook product (except for tote, pool, and lottery bets). T&Cs Apply.

🥉Ranked 3rd for Promo Offers

  • Live streaming service
  • Various promos for football fans
  • PickYourPunt Builder for top football matches
  • Radio broadcasts and audio commentary for football matches
  • Mediocre selection of betting markets (up to 200)

18+ Register on the betting site or in the app using the "CHELT40" promo code. Within 7 days after registration, make a debit card deposit and bet at least £10 on a sporting event at odds of 1/1. You will get £40 in Free bets within 10 hours after the qualifying bet settlement. Full T&Cs Apply.

  • Cash Out feature
  • Regular price boosts
  • Separate list of all matches with a Bet Builder
  • Average range of betting markets
  • Few video streaming options, no schedule

18+ Download the BoyleSports mobile app, register and make a deposit. Place a qualifying bet of at least £10 with min odds of at 1/1. You'll receive £20 in Free bets. T&Cs Apply.

  • Bet Builder option
  • Detailed statistics & results
  • Advanced betting markets for football events
  • Low odds for In Play markets
  • No streaming for football duels

18+ Register with the bookmaker, make a deposit and place your first bet of £10 or more at odds of 1/2 or greater. 3 x £10 Free bets must be used within 7 days. On top of that, you'll receive another £10 for 888 Casino. Full T&Cs Apply.

  • Bet Builder
  • Special football promos
  • Welcome bonus of up to £50
  • No Cash Out
  • Few sports events for Live betting

18+ Make a deposit starting from £15. The maximum free bets credited amount is £50. You have to wager the amount of the deposit and reward 8 times. Accounts which funds are paid into by Skrill and Neteller do not qualify for the promotion. The minimum single's odds for wagering are 4/5, and each selection in the accumulator bet must be at odds of 2/5. Full T&Cs Apply.

🥇 Leader in Hi-Tech Features

  • Cooperation with leading EPL clubs
  • Modern interface with easy navigation
  • Wide range of markets to bet on top football events
  • Depositing only via a bank card or PayPal

18+ Place your first bet of £10 or more at odds of evens (2.00) or greater. You must do this within 7 days of registering a new account. Get 4 x £5 Free bet stakes: two bonuses can be used on any sports except for horse racing (one should be used in 24 hours, once the qualifying bet is settled), one — for a football match and another one — for a football Bet Builder with 3+ legs. The bonus expires in 7 days. T&Cs Apply.

  • Wide bonus programme
  • Fantastic odds on football
  • Free to enter football encounters
  • Lengthy depositing and withdrawal process

18+ Place your first bet at min odds of 1.40 and get 2 x £5 free bets on sports betting, £10 on casino bets (30x wagering required) and 20 free spins on slot machines. T&Cs Apply.

🔥 Leader in UK

  • Special football promotions
  • Detailed football betting stats
  • Vast selection of football streams
  • Live audio commentary for football
  • Partial and auto Cash Out options for many sports betting markets

18+ This offer is exclusively for new customers. To qualify, deposit between £5 to £10 and place a bet that contains at least one selection at odds of 1/5 (1.20) or greater within 30 days of registering your account. You will receive 300% of the deposited amount in Bet Credits, up to a maximum of £30 in Bet Credits. You must claim your offer within 30 days of registering your account. T&C’s Apply.

🥈Ranked 2nd for Service Quality

  • RequestABet option
  • Live football streaming
  • BuildABet for football
  • Price Boosts for football betting markets
  • Poor selection of sports markets to bet on minor matches

18+ Create your Sky Bet account, complete the registration process. Make a minimum deposit of £5. Once you place a 5p bet, you will receive £30 in free bets.To be eligible for this promotion you must fulfil all staking requirements within 30 days from the date of registering your account. Full T&Cs Apply.

🥉 Ranked 3rd for Service Quality

  • Live football streaming
  • Large selection of betting events
  • Price boosts for football markets
  • Live chat available only for UK punters

18+ Register a new Ladbrokes account making a qualifying deposit of £/€5 or more. Place cumulative qualifying bets to a total of £/€5 win or £/€5 each-way at odds totalling 1/2 or greater. You’ll get 4 x £/€5 free bets paid after the qualifying bet settlement. That’s one of the best betting sites free bet offers in the UK. Free bets valid for 7 days only. The free bet must be wagered in full, and can be redeemed on any sportsbook market (excluding tote and pools). T&Cs Apply.

  • Bet Builder and Cash Out options
  • Boosted odds for football matches
  • Many leagues and matches to bet on
  • Various promotions for football matches
  • Few betting markets for some unpopular sporting events

18+ Register a new betting account with a promo code YSKAMR, deposit £10 or more and place your first qualifying bet of £10. If it loses, the betting site will return it to the main account in cash, not free bets. The transfer will be processed within 1 hour after the qualifying bet settlement as a loser. Full T&Cs Apply.

  • Regular boosted odds
  • Request a Bet option
  • Pre-set betting combinations
  • Bet Builder for many football betting markets
  • Poor selection of prop markets

18+ Register a new online account. Deposit and bet £5 on any sport. (Minimum odds 1/2). As soon as your qualifying bet is settled, Coral will credit your account with 1 x £20 free bet. The promo is not available to customers who use following deposit methods: Prepaid Cards, Moneybookers, Apple Pay, Paypal, Paysafe, Neteller or Skrill. Free bets valid for 7 days after being credited to your betting account, otherwise they will expire. T&Cs Apply.

  • Great Cash Out feature
  • Betting exchange & sportsbook
  • Wide range of football betting markets
  • Section with special markets to bet on football
  • Limited number of markets on the betting exchange

18+ Betfair will award a £20 free bet for every 5 single qualifying bets of £10 or more. That’s one of the best betting sites free bet offers in the UK. After bet settlement, you can get 5 of these free bets totalling £100. The minimum odds of a qualifying bet are 1/2. Free bets valid for 30 days. T&Cs Apply.

  • Many football betting promotions
  • Betway Boosts: daily boosted odds
  • Weekly Free bets for betting on football
  • Regularly updated predictions & analytics
  • Moderate range of betting markets

18+ Sign up and deposit at least £10 with your debit card within 7 days. A free bet will be available after you make a qualifying bet of £10 at min odds of 1.75 (3/4) or greater. The free bet will expire 7 days after making the deposit (not after the qualifying bet!). No wagering requirements on the free bet winnings. Full T&Cs Apply.

  • Video streams
  • Bet calculator
  • Detailed statistics from Sport Radar
  • Wide range of football betting markets
  • Few boosted odds for football betting

18+ You get the bonus if your first bet loses. To participate in the promotion you need to place a real money bet of at least £1. The bet placed must be a single at min odds of 2/5 or an accumulator bet with selections at min odds of 2/5 or greater. To withdraw bonus money you need a min wagering 3 times. Additionally, a £10 casino bonus with an x50 wager calculated. T&Cs Apply.

  • Good live betting service
  • Special promotions for top matches
  • Virgin Bet Fives, a free to play football game
  • No match centre and statistics
  • No live streaming service for football games

18+ To receive 2 x £10 free bets a new user must make a bet of at least £10 qualifying bet on any sport at odds of 1/2 or greater. Only the first single or accumulator bets count. T&Cs Apply.

  • Wide range of betting markets
  • Transfer and other special bets
  • Price Boosts for popular football betting markets
  • Separate menu for Bet Builder football encounters
  • Few live streaming options
  • Football betting blog
  • Informative statistical graphics
  • No streaming
  • Few payment methods

18+ To participate in the promotions enter the promo code specified in the rules: COMMFREE or SMK20. To be eligible for a £20 free bets refund make a first deposit of £10 or more. The refund is paid in cash. T&Cs Apply.

  • Acca generator
  • Media centre with a choice of live streaming options
  • Large selection of pre-match and In Play betting markets

18+ Place an accumulator bet of £10 or more with at least three selections at min odds of 1.50. The bonus makes 50% of this bet, up to a maximum of £10. T&Cs Apply.

  • Bet Builder
  • Streams of some matches
  • Personalised offers & content for favourite teams
  • Poor selection of markets to bet on minor football duels

18+ New players only. Min deposit is £10. Certain deposit methods excluded. Place 1 sports bet (3+ selections), excluding horse racing. Min stake is £10, max stake is £20. Min odds are 2/1 (3.0). Max Free bet is £20 for football only. Free bet valid for 7 days. Free bet stake not returned. T&Cs Apply.

  • Football Free bet club
  • Leagues of 70+ countries
  • Bet Builder and Cash Out
  • No Price Boost
  • No live streaming

18+ Make your first deposit today using deposit code BETGET, bet £10 on any event with minimum odds of 1/2 (1.50), and get a £30 Free Bet. Use the Free bet within 7 days. Wager any winnings from the Free bet 1 time before withdrawal. Maximum conversion amount of £200 for bonus funds. Bets made toward the wagering requirement cannot be cashed out. Up to 5 Free bet bonuses per month. Not available for deposits with Skrill and Neteller. Full T&Cs Apply.

10 Best Football Betting Sites

The best football betting sites for June 2023 are:

  • Bet365 — 9.3/10
  • William Hill — 9.2/10

  • Sky Bet — 9.1/10

  • VBET — 9/10

  • Paddy Power — 9/10

  • Betfred — 8.8/10

  • Betfair — 8.2/10

  • Betway — 8/10

  • 10Bet — 7.5/10

  • Parimatch — 7/10

Best New Football Betting Sites

The UK sports betting market is one of the most competitive in the world. New UK bookies appear regularly and get involved in a vigorous battle for the customer. In order to attract football bettors, new bookmakers can often offer:

  • higher odds;
  • unique features;
  • exclusive marketing offers.

Match.Center experts have analysed the UK bookmaker offers and compiled the top 8 platforms for football betting. We consider bookmakers who have been licenced by the UKGC and started operating in 2019 or later to be new UK bookies.


The Fafabet sports betting site was launched in 2021. Its Football section includes not only the top divisions, but also less popular minor leagues, as well as friendlies. There is a wide range of markets for many matches. Football punters can bet on several hundred markets, from the winner of the match to the statistics of the individual players. Also, there is a create-a-bet feature on the sports betting site. One of the disadvantages of Fafabet is the lack of live streaming and statistics in the In Play section. 


Betiton has been operating for more than 10 years, but only entered the UK market in 2020. The sports betting site focuses on football betting. More than 1,300 matches are available for betting even during the off-season. For the UEFA Champions League, English Premier League and other top football events, Betiton offers a wide range of football markets with up to 300 options. 


BetUK started operating in the UK in 2019. The sports betting site offers football punters the opportunity to bet on UEFA tournaments and other top competitions, as well as the national championships of more than 30 countries. It has a wide range of football markets, with up to 300-450 betting options for top matches. The sports betting site runs special promotions for football betting fans on a regular basis. Most of them provide boosted odds on accumulators. 



Opening date: 2020



Opening date: 2020



Opening date: 2020


LiveScore Bet

Opening date: 2020


Virgin Bet

Opening date: 2019

Football Betting Odds

Football odds reflect the probability of a certain outcome occurring in a match. These odds are determined by bookmakers who use a variety of factors to calculate them, including teams’ physical shape, player availability, and head-to-head records.

It's critical to remember that odds are not a perfect reflection of probability. Sports betting sites aim to make a profit, so they will often adjust odds to ensure that they have a built-in margin. This means that even if the true probability of an outcome is 50%, the odds may be slightly lower to account for the bookmaker's margin.

Let's compare the margins of the best British football bookmakers for the Champions Cup and English Premier League:


Champions League

Premier League







William Hill



Sky Bet



Paddy Power



According to our analysis, VBET offers the best odds to its customers. Additionally, the company sets «boosted odds» for top matches.

Football Betting Offers

UK betting sites are some of the most creative in terms of bonus programmes for betting on football. However, UK bookmakers almost never offer no deposit Free bets to their customers. Below, we will take a closer look at the most popular football promotions.

Bet & Get

Sports betting sites offer Free bets to new or existing customers as a reward for a real money bet. This is the most popular type of bonus in the UK; Sky Bet has one of the greatest offers. 


Bet365 Welcome offer

To get the Welcome bonus, sign up and deposit within 30 days of creating your account to qualify. Get a 100% matched amount of bet credits, with a minimum deposit of £5 and a maximum bonus of £25. Place qualifying bets at odds of 1/5 (1.2) or greater for the value of your deposit. Please note that a bet credits stake cannot be withdrawn.

Cashback or insurance offers

Some bookmakers offer cashback on specific bets or events, providing customers with a refund if their bet loses. Normally, the online sports betting site refunds a certain percentage of the lost stake amount; however, it can be the whole stake amount as well. For instance, Bet365 has an excellent offer: the betting site refunds the stake amount, if you bet on a match that ends with a score of 0:0.


Quinnbet Crossbar Insurance

Place a pre-match first/anytime/last goalscorer, correct score, HT/FT & scorecast bet at minimum odds of evens 1/1 (2.0) or greater on selected matches. If the crossbar is hit during normal time (90 mins) and you lose, the online gambling site will refund your stake as a Free bet of up to £10. The Free bet must be used within 7 days on QuinnSports events at odds of at least 1/2 (1.5).

Acca bonus

With an acca bonus, the more selections you add to your accumulator, the larger the bonus you can receive. For example, Bet365 offers a 10% bonus for a 4-folds successful accumulator, 35% for a 10-folds one, and so on.

10Bet logo

10Bet Pile Up

This promotion rewards successful pre-match accumulator bets of 3+ selections. Each selection must be at odds of at least 1/2 (1.5). The cash bonus percentage is based on the number of selections in the bet, ranging from 5% for trebles and up to 100% for 15-folds and 16-folds, with a maximum bonus of £5,000. The bonus will be paid as a cash percentage of your winnings, and in case one or more of your selections are cancelled, the bonus percentage and amount will depend on the number of winning bets you’ve placed. 

Boosted odds

Bookmakers may offer enhanced odds on certain matches or events, giving customers the opportunity to win more. For such a promotion, VBET has some of the best odds.


Ladbrokes Price Boost

To claim the odds boost at Ladbrokes, existing customers must first log in and go to the My Account section. If the token can be used on the selected market, the odds boost will appear on the bet slip, along with details on the applicable market.

No Risk Bet

A no-risk bet is a type of betting offer that allows customers to place a bet without any risk of losing their money. If the bet loses, the bookmaker will refund the stake in the form of a Free bet, bonus or cash. This type of offer is often available to new customers as a sign-up bonus; a good example is Betfair. 


Bwin Back Up bet

To participate in this promotion, customers must first register and deposit £10 or more. They must then place a sports bet with three or more selections of up to £20 at combined odds of 2/1 (3.0) or greater. If any of the selections from their bet loses, they will receive a Free bet equal to the stake amount of losing selections, up to £20. The FreeBet can only be used for football bets on the same platform within 7 days of being issued.

Loyalty Programme

A loyalty programme is a rewards programme offered by some bookmakers to reward customers for their loyalty. Customers place bets and can get Free bets, bonuses, or other rewards. SkyBet has one of the most diverse loyalty programmes: UK punters can earn Free bets and Free spins on a weekly basis.


Quinnbet Daily Free bet

This promotion offers customers a daily Free bet of up to £5 based on 5% of their total daily stakes. To participate, customers must place a qualifying bet on one of the following markets each day: greyhound racing, In Play bets (any sport), accas (with three or more selections including Yankees and Lucky 15's), or any create-a-bet with 2 or more selections. The minimum single or combined odds for a qualifying bet are 6/4 (2.5) and the maximum qualifying stake amount per selection is £10. The Free bet will expire after 7 days.

Betting App Offers

Betting app offers are promotions and bonuses that are exclusively available to customers who use the bookmaker's mobile app. These offers may include Free bets, enhanced odds, or other types of bonuses. For example, you can get a Copybet Welcome offer only by downloading the mobile app.


Boylesports Bet 10 Get 20

This promotion is available to new UK customers (excluding Northern Ireland) only, and is exclusively available in the mobile app. To qualify, new customers must place a bet of at least £10 at minimum odds of 1/1 (2.0). The Free bet will be applied to the first settlement of any qualifying bet, and must be used within 7 days of being credited. New customers depositing with Skrill/Moneybookers, Neteller, PayPal, or prepaid cards will not be eligible for this offer. T&CS apply.

Early Payout

Early payouts are a type of betting promotion where the bookmaker pays out a bet before the event has ended. This type of offer is often available for betting on football encounters, where the bookmaker will pay out the bet if the team backed goes ahead by a certain amount of goals, regardless of the final outcome of the match. This allows customers to lock in a profit before the match has ended. For example, if your favourite is leading by two goals, Bet365 makes an early payout.


Paddy Power 2UP — You Win Offer

The offer applies to pre-match singles in the match odds market only and does not apply to bets placed on the draw option or In Play bets. Bets placed with Free bets and enhanced match odds will not qualify for the offer. If your team is winning by two goals at any stage in the match, your bet will be paid out in full regardless of whether your selection goes on to draw or lose the game. If your selection is leading by two goals and goes on to win the match, your bet will not be paid out as a winner twice. The maximum payout on the offer is £2,500. T&Cs apply.

Free to Play offers

Many UK betting sites allow their customers to make predictions without risking their own money. Simultaneously, the bookmaker offers a reward. VirginBet has a very interesting offer: you need to select five players who will excel in the upcoming matches, and in return, you can receive a cash bonus.


The Ladbrokes 1-2-Free promotion

This is a free-to-play game where you can win prizes by predicting the correct scores of selected matches. To enter, simply send in your scores before kick-off. The prize for three correct predictions is £100 in cash; a £5 Free bet will be awarded to you if you predict two correct scores, and a £1 Free bet – if you predict one correct score. Please note that predictions entered after kick-off will not be eligible. Free bets must be used within 7 days of being credited. T&Cs apply.

Acca insurance 

This type of offer provides customers with a refund or bonus if one leg of their accumulator bet loses. Such a Betfred offer is very good, as you can immediately receive up to £10 in cash.


Paddy Power's Money Back as a Free bet promotion

To qualify, simply place a 4 or more leg acca or a Bet Builder bet at minimum odds of 1/4 (1.25) per leg, excluding horse racing and enhanced match odds markets. If one leg of your bet lets you down, you'll receive your money back as a Free bet of up to £10 per customer per day. Such Free bets are available for 7 days once credited and cannot be cashed out. This promotion applies to pre-match accumulators and pre-match Bet Builder bets only. T&Cs apply.

Request a bet

This option allows customers to create their own bets by combining different markets into a single selection. To use this feature, you simply select the markets you want to include in your custom bet, and then place a request through the bookmaker's social networks, website or app. The bookmaker will then respond with the odds for your requested bet, and you can decide whether to place the bet. Sky Bet is one of the best in this area.


William Hill’s #YourOdds

William Hill offers a service called #YourOdds, which allows customers to present a scenario by tweeting @WilliamHill with #YourOdds, and it will try to give a price on it happening. If any leg of the #YourOdds bet is made void, then the whole bet will become void unless the outcome of the bet can still happen. T&Cs apply.

Best Football Betting Site Must-Have Features

The range of markets and the quality of odds play a decisive role in choosing a bookmaker for betting on football. But there are other features that make life easier.

  • In Play betting is a must in 2023, and bet365, William Hill, and Sky Bet are recommended for this.

  • In Play football streaming is a great extra option, and the best sites for this are bet365, Sky Bet, and Ladbrokes.
  • Cash Out is a useful option for early bet settlement, and the best bookies for this are bet365, William Hill, and Sky Bet.
  • A Bet Builder allows combining multiple markets into a single bet and is available at bet365, William Hill, and Parimatch.

Football Betting Markets You Should Know

There are many different ways to bet on football, and each football market offers its own unique set of benefits and drawbacks. Let's take a look at some of the most popular football betting markets.

Match winner  (moneyline)

This is a simple football market that asks you to pick the team that will win the match. The payout is based on the odds of your selection, but the odds can be quite low, especially if the team you're betting on is a huge favourite.

Draw No Bet

It is similar to the moneyline market, but it has one key difference: if the match ends in a draw, your stake is returned to you. This market is a good option if you're unsure about the outcome of the match.

Double chance

This market allows you to bet on two outcomes (1/X/2) out of three. This market can be profitable only if you are betting on a clear underdog.


One team is given a virtual head start advantage (or disadvantage), and you bet on whether they will still win the match. This market can offer higher odds than the moneyline one, but it is also harder to make a prediction. For example, if Team A is given a handicap of -1.5, they must win by two clear goals for your bet to be successful. 

Correct Score market

The correct score market requires you to correctly predict the final score of the match. This market is challenging, but the potential payout can be high. 

First/Last/Anytime Goalscorer market

This market allows you to bet on which player will score the first or last goal of the match, or any goal in between. The odds for this market can be great, especially if you are betting on a player who doesn't score often.

Total Goals market (Over/Under)

With the total goals market, you can bet on whether the number of goals scored in the match will be over or under a certain amount. 

Cards, Corners (O/U and Handicap)

Bookmakers accept bets on various statistical indexes, such as the number of cards or corners in a match. It could be said that you bet on the nature of the match. Even if the teams don't score goals, the match can get heated: a lot of attacks lead to corners, and excessive passion leads to disciplinary action. 

Both Teams to Score

You bet on whether both teams will score at least one goal each. Often, football betting sites provide combinations of O/U and both to score bet types, which allow you to increase the odds.

Half-time/Full-Time market

This market allows you to bet on the result at half-time and full-time. For example, you could bet on Team A to be leading at half-time, but ultimately lose the match. This market can be quite profitable if you have a good feeling for how the match will progress.

Outright market (Future)

This is a popular bet in the off-season, when the main European regular tournaments are interrupted for the summer break. With the outright market, you bet on which team will win a certain competition, such as the Premier League or Champions League. This market is perfect for those who like to place long-term bets.

Many betting sites have started offering Bet Builder and Request a Bet markets. These are essentially custom markets that you can create on your own. For example, you can create a market on the number of goals that will be scored in the first half, a certain player who will score the first goal and receive a yellow card. The possibilities are endless and the odds can be quite attractive.

Online Football Betting Strategies and Tips

There are a number of different factors that you need to take into account when placing football bets. Here are some tips to help you get started:

  • Do your research. Analyse teams, players, coaches, and leagues. Follow the news and be aware of any changes that may affect the result of the game. Also explore which bets have been successful in the team's past matches.
  • Look at the statistics. Find out which team is playing better at home or away. Look at the scoring records of the players.
  • Watch matches. You can learn a lot about teams and players by watching them in action. Plus, it's just great when you can make a deposit online and get unlimited access to all live streaming options. Bet365, Sky Bet and Ladbrokes are the best football betting sites in terms of live streaming.
  • Shop around for the better odds. Different sportsbooks will offer different odds on the same game. Be sure to get the best possible value for your bet.