Online Football Betting Sites

The number of online bookmakers in Kenya is growing, making it easier for football fans to bet on their favorite teams. But with so many bookmakers to choose from, how do you know which one is the best?

Here at Match.center, we've done the research for you and compiled a list of the best football betting sites in Kenya. So whether you're looking for the biggest bonuses or the most competitive odds, we can help you find the perfect bookmaker for your needs.

So why not take a look through our list of recommended Bookmakers and start betting today?

Football Betting Sites in Kenya

Last updated: 03.12.2022

  • Enhanced odds for popular events
  • Plenty of betting on e-sports
  • Interactive guide

The user gets a free bet equal to half of his first deposit. To wager it you need to make bets of 3 deposit amounts at odds of 3.00 or greater.

  • Odds are among the best in the market
  • Huge selection of bets
  • Lots of bonuses

You have to register, fill in all the fields in your personal account, make a deposit and get two bonuses - each is equal to the amount of your deposit. The first bonus must be wagered with sports bets. The second bonus must be used in 1xGames, but you can reject it.

  • About 50 interface languages
  • Variety of bonuses
  • 30+ sports

Register, fill in all the fields in your personal account, make a deposit and get a bonus equal to the amount of your deposit. To wager it place accumulator bets equal to 5 bonus amounts.

  • Up to 1500 bets on football
  • High odds
  • 30+ sports

Register, fill in all the fields in your personal account, make a deposit and get a bonus of 200% on your first deposit. To wager it, place accumulator bets equal to 12 bonus amounts.

  • Real-time statistics and match results
  • Swahili interface available
  • Intuitive navigation

The bookmaker provides free bets, the total amount of which is 3 times the value of your first deposit. You can get them by making a deposit of 100 / 200 / 300 / 500 KES.

  • Lots of bonuses
  • Video streaming
  • 35+ sports

Register, make a deposit and bet the whole amount of your deposit. The free bet must be used for an accumulator bet consisting of minimum 3 events with odds of 1.30 or above.

  • SMS Betting (the ability to place bets via SMS)
  • Lite-version of the website
  • Casino & virtuals

Register, make a deposit and bet the whole amount of your deposit. The free bet must be used for an accumulator bet consisting of minimum 3 events with odds of 1.30 or above.

  • Games: Reel games, Live Games, TV Games
  • Live Multiview and Live Calendar
  • Variety of bonuses

Place your first three bets of a minimum of 49 shillings, and get free bets worth 100%, 50% and 25% of your bets.

  • Wide range of betting markets for top events
  • Jackpot and Virtual Sports sections

Sign up, make a deposit of any amount, and get a bonus equal to the deposit amount, but not exceeding 100 shillings. Wager the bonus and deposit amount at odds of 15/10 (2.50 or above) with single or accumulator bets.

How the Football Betting Sites Were Reviewed

There are a lot of football betting sites available on the internet these days. And, it can be quite confusing for a person to choose the right one. That's why the Match.center team decided to review some of the best football betting sites to help you out.

Here are some basic criteria that we’ve used when examining Kenyan bookmakers:

  • Odds. This is the most important factor when choosing a football betting site. The higher the odds, the more you can win. The best football betting sites always strive to provide good odds to stand out.
  • Markets. The second most important factor is the number of betting markets offered by a bookmaker. A variety of markets means more football betting options, and therefore more chances to win.
  • In-play betting and live streaming. These features allow you to bet on matches as they happen and to watch the action live.
  • Welcome bonus and other promotions. A good betting site will offer new customers a welcome bonus, as well as other regular promotions for football fans. The more generous the bonuses, the better your chances of winning.
  • Special Options and Features. We have checked whether there are any special features offered by bookmakers that can be useful for football bettors, such as cash out, price boosts, etc.
  • App. Many people like to bet using their mobile phones, so a good betting site will have a user-friendly app.
  • Customer support. The important factor to consider is the customer support offered by a bookmaker. Sooner or later you will definitely need to contact it.
  • Deposit and withdrawal options. The more options a bookmaker offers for deposits and withdrawals, the easier to get your money in and out.
  • Usability of the website and app. A client should be able to understand the betting interface intuitively without having to search for features.

TOP 10 Football Betting Sites

It can be tough to find the best football betting sites. There are many bookmakers in Kenya and they all promise different things. How do you know which one to trust?

That's where we come in. We've compiled the top 10 of the best football betting sites in Kenya, based on our research and experience.

1xBet

A bookmaker with great offers for football betting fans. There is a wide range of football betting markets, especially if you scroll through on your phone.

The selection of tournaments is quite large too. There is a huge number of markets, including the lower leagues, such as the third league of Finland or the second league of South Korea. The most popular tournaments are marked by lights. They include the top European leagues as well as international and continental tournaments. There are bets on women's football. The odds for the big matches are consistently among the highest on the betting market.

There are quite a few matches available for in-play betting, even in the off-season: Asian and African championships, women's national team games and more. The number of in-play bets is impressive. There is also a huge selection of over/under or handicaps. For instance, if you want to place an over/under bet on goals for one of the teams, you can choose not only the standard 2.5 or 1.5. You can select any number from 0.5 to 5.5 and sometimes even more than that. Not every bookmaker will allow you to bet on one team scoring 6 goals in a match!

The bookmaker has hardly any disadvantages. Except that the mobile version of the website doesn't seem very handy. For example, the "Support" item in the menu leads to the Telegram bot and nowhere else. If you don't have Telegram installed, you might think you can't contact customer support. In fact, you can call, email or text on WhatsApp, but these options are in the Information menu, under Contacts.

Advantages

  • Wide range of markets for football betting 
  • Almost perfect in-play betting service
  • Live streaming
  • Great odds
  • Many deposit methods
  • Filter of markets

Desventajas

  • The mobile version of the website is overloaded and inconvenient
  • There are no customer support contacts in the Support menu

Melbet

A European bookmaker with an international name will impress any Kenyan bettor with the variety of bets. There are betting markets for football championships of more than 60 countries as well as all prestigious international club and national team competitions. Some countries are represented by several leagues: in Brazil, for example, Melbet has 7 football leagues, and in Australia — 15.

The African geography is varied. There are regular championships and cup competitions in Egypt, Ethiopia, Mali, Mauritania, Sudan and other countries. Kenya is represented by the Premier League, but no bets are accepted on the second division.

The number of markets for top leagues like the EPL and Bundesliga reaches 1,500. Even the second and third order tournaments have a huge selection of bets. For instance, there are more than 1,000 selections available for the American MLS, the Argentine Primera, the Egyptian Premier League and many others. Football fans from all over the world can find something to bet on at good odds. Margin for most events is under 5%, but can go up for unpopular markets.

Advantages

  • Huge range of markets to bet on
  • Live streaming
  • Regular bonuses
  • Virtual football betting

Desventajas

  • No football betting on the Kenyan Super League

22Bet

At 22Bet you will find more than 1,000 matches to bet on, even when most of the championships take a break for the summer holidays.

The bookmaker is equally committed to football in all regions of the world. The highest number of markets is placed on the leading European championships: EPL, La Liga, Serie A, Bundesliga, Ligue 1. The number of markets reaches 1,500 per match. The top division matches of Argentina, Brazil and the USA have more than 1000 selections. The same amount of markets should be expected when it comes to the Scandinavian Championships (Sweden, Norway, Denmark) and very unpopular tournaments like the Bangladesh Premier League.

Among African championships there are top divisions in Kenya, Egypt, Ethiopia, Morocco, Mali, DR Congo, Rwanda, Sudan and other countries. Unfortunately, the Kenyan National Super League is not covered, but the presented options are enough for a betting leisure.

Advantages

  • Wide range of markets to bet on
  • Live streaming
  • Amateur football betting (2x2, 4x4, etc.)
  • Betting on Virtual sports

Desventajas

  • No betting on Kenya's second division

Betway

The bookmaker is quite good for football betting. You can bet on tournaments in over 45 countries, plus international competitions. The range of markets is also quite decent. Even for mid-tier matches there are over 300 markets.

Searching for championships is not very convenient. Most of the main screen is occupied by markets on upcoming events. League navigation is hard to even notice at a glance, because its layout is not the most familiar.

However, you can filter all markets by betting type, if you plan to bet on certain markets, such as over/under. You can also set the odds limit. It is handy if you never bet at odds lower than 1.5 or higher than 3, for instance. Set the filter, and you will see only these markets.

The range of markets is wide not only for football, but also for other sports such as tennis and basketball.

Betway is trying to become more friendly to new customers. There are tooltips for new clients, not only text-based, but also interactive. If you click on them, the tooltips will be displayed next to the betting site's fields. They explain how to place your first bet. You can also get hints on how to register.

The bookmaker gives practical match information for upcoming events. To see it, you need to click on the light bulb icon. Small boxes will appear that say, for example: team B has scored less than 2 goals in the last 5 matches.

Advantages

  • Wide range of markets for football betting
  • Decent number of Promotions
  • Tips and stats
  • Apps

Desventajas

  • Low odds
  • Not many live streams
  • Welcome offer is not great

Sportybet

Sportybet offers very good pre-match odds on big matches like the English Premier League. In the in-play betting the margin is lower — the bookmaker's margin on football starts at 10% there.

More than 50 countries are represented in the football betting markets. The range of markets on key matches is rather average — from 150 markets.

Sportybet cannot be called a dedicated "football bookmaker". In comparison with competitors, the range of markets is not that wide. At the same time, the bookmaker wants to draw attention to other sports. The football betting site has a quick menu for some games, including the eSports Dota 2 and CS:GO, in separate tabs. Badminton and table tennis can also be found there. 

Advantages

  • Good odds
  • Wide range of markets to bet on
  • Android App 
  • Big welcome offer

Desventajas

  • No live streaming
  • No iOS app
  • Welcome bonus is difficult to wager - at minimum odds of 3.15

Betwinner

First of all, the bookmaker has markets with extended geography. Africa is represented by the championships of Kenya, Egypt, Ethiopia, Malawi, Rwanda and others. The highest number of markets is traditionally placed on the Egyptian Premier League matches — up to 200 markets. However, the range of markets on other African leagues is wider than at most European bookmakers.

Betwinner's priority is the top European football. There are more than 1,000 markets for the English Premier League, La Liga and other top leagues, so the lack of Bet Builder is disappointing. In the summer off-season, you can entertain yourself with bets on the Argentine, Brazilian, Korean, Chinese and US championships with an excellent range of markets.

The in-play section is one of the best among Kenyan bookmakers. There are around 100 betting options on popular matches.

Advantages

  • Huge selection of pre-match and in-play bets
  • Markets include leagues from more than 60 countries
  • Unpopular African leagues are available.
  • Bets on amateur football (2x2, 4x4, etc.).

Desventajas

  • Small range of markets for many African leagues
  • No Bet Builder

Betsafe

The bookmaker focuses on the most popular football championships. These are primarily the top divisions of England, Spain, Italy, Germany and France. Betsafe also concentrates on major international tournaments: the Champions League (UEFA, CAF, AFC, CONCACAF), UEFA Europa League, Copa Libertadores and Copa Sudamericana, as well as national team tournaments. The off-season championships of Brazil, Argentina, Korea and China do not take the last place in the markets’ line-up.

In the pre-match section, over 100 markets are available for popular events. The selection of bets on second and third order events is modest.

Live betting is very competitive and often there are more betting options than in pre-match. More than 100 markets are available for some top matches. Even when it comes to less popular events you can count on around 50 betting options.

Advantages

  • Wide range of markets for betting on top matches
  • Live betting with a lot of markets
  • Virtual football betting

Desventajas

  • Small range of markets for pre-match betting on unpopular football
  • Not many African championships

World Sports Betting

The geography of the football betting markets is not the most extensive, despite the name. Nevertheless, World Sports Betting tries to cover as many tournaments in selected countries as possible. Unlike many competitors, the bookmaker provides a wide range of markets for all levels of events. For example, there are around 70 markets on Finland's third division matches, which is on par with the much more popular Brazilian Serie A. The Egyptian Premier League and the American MLS offer almost as many bets as the EPL, La Liga and the other most popular tournaments in the world.

The website design and some of the elements have several types of display. For instance, in the live mode you can follow the match score and changes in the markets on its page or turn on the Multiview mode and select several events to be displayed. There are three types of betting section display: Classic, Modern and Asian.

Advantages

  • Wide range of markets at all levels
  • Bets on virtual and eSports football
  • Results section
  • Events calendar

Desventajas

  • Not many African championships

Hollywoodbets

The bookmaker is based in the Republic of South Africa, but its service is closer to the preferences of European bettors.

Hollywoodbets officially operates in the UK and the Republic of Ireland, moreover, it targets customers in these countries. The markets’ line-up covers all five professional divisions in England, the top and bottom championships in Ireland and Scotland, the top league in Wales, as well as cup tournaments in these countries. The top divisions of Spain, Italy, Germany and France are also on the priority list. There are more than 200 markets available for the above tournaments, which will suit most bettors.

The bookmaker also pays a lot of attention to the top divisions of Egypt and Ethiopia. It offers the same number of bets as it does on popular European leagues. The main disadvantage of betting on African football in Hollywoodbets is the huge margin, it jumps up to 10-12%. For bets on European leagues the margin is quite decent: 4-7%.

The betting site is available in two versions: old and new. The old design looks archaic, although it may offer some interesting features. For example, for some betting markets there is a history of odds changes. This allows you to trace the trends and catch the better odds. The new version has modern betting mechanics: singles, accumulators and system bets are placed in a bet slip (in the old version you had to press separate buttons next to the markets).

Advantages

  • Wide range of markets to bet on
  • Lots of bets on top football
  • Two website designs with different mechanics

Desventajas

  • Not many African leagues
  • Big margins on African games

Unibet

A Maltese bookmaker with a focus on European football. Unibet concentrates on the top five European championships: EPL, La Liga, Serie A, Bundesliga, Ligue 1. Top divisions in Scandinavia (Denmark, Sweden, Norway), the biggest Latin American countries (Brazil, Argentina) and North American MLS can be added to the list of priorities. There are 150-200 markets available on the above leagues, so the Bet Builder feature is quite relevant.

In African football, the bookmaker is most interested in the Egyptian Premier League: up to 100 markets per match are available. Some other African countries are also represented, but the number of markets rarely reaches 20.

Most football events are taken from the pre-match mode to the in-play. The selection of bets reaches up to 50 markets per match, which is pretty good. Unpopular events can be confusing due to high margins, which sometimes jump up to 12%

Brief team and player statistics as well as the final starting line-up are published on the football betting site. Unibet cooperates with the Sport Radar resource. For most matches an external link is available on the football betting site, which leads to a page with comprehensive statistics.

Advantages

  • Wide range of markets for betting on top leagues
  • In-play betting with a wide range of markets
  • Statistics from Sport Radar
  • Bets on virtual football

Desventajas

  • Not many African championships
  • Small range of markets for betting on African matches
  • Margin on Kenyan divisions over 10%

Football Bookies Bonus Offers

Promotions are not necessarily football-related. Most bonuses are awarded to new customers only for registration and first deposit. Here is a list of the best offers.

Sportybet

Sportybet. The bookmaker has a generous welcome offer. It is a lot of free bets, which is three times of your first deposit amount. You can get it by making a deposit of 100 / 200 / 300 / 500 KSh. Therefore, a new customer depositing 100 KSh will receive a 300 KSh free bet, 9 bets of 25 KSh and 5 bets of 15 KSh. If you deposit 500 KSh, you will receive 1500 KSh in free bets of 50 and 100 KSh. These free bets can only be used for betting on sports at odds of 3.15 or greater and for a limited period of time. For the 300 KSh bonus it is 6 days and for the 1,500 KSh bonus it is 12 days. You can only place several bets per day. So you can’t wager all 14 free bets on the same day. You can see the full table on the betting site under Promotions.

1xbet

1xBet. The bookmaker provides new customers a 200% bonus on their first deposit. The minimum deposit to participate in the promotion is 112 KHs. The bonus is provided in two parts, each at 100% of the deposit amount, but no more than 10,000 KShs. In order to withdraw the bonus funds, you must wager them within 30 days. There are different wagering requirements for each part. The first part must be wagered by placing accumulators on sports 5 times. An accumulator must consist of at least 3 events at odds of 1.40 or greater for each selection. The second part must be wagered 30 times on "1xGames", which is located in a separate tab. These include a variety of gambling. A small part of these games are not included in the promotion, so read the rules before you start wagering the bonus. You can read more about the bonus in the Promo — Bonuses — First deposit bonus section. 

BetWinner icon

BetWinner. The bookmaker's welcome bonus is 100% of your first deposit, but no more than €100 (or the equivalent in another currency. That's about 12,000 KSh). The minimum deposit to get the bonus is 1 euro. The client must wager the amount of the bonus 10 times by placing accumulators of at least 3 events at odds of 1.40 or greater for each selection. You have 30 days to meet the requirements. In addition, you will not be able to withdraw the funds if your account balance is lower than the bonus amount.

Betsafe icon

Betsafe. The bookmaker offers a smaller bonus, but it is easier to convert into real money. New Betsafe customers get a 100% free bet on their first deposit after the entire amount has been wagered at minimum odds of 2.0. The minimum deposit amount is 49 KSh, the maximum amount of the free bet is 2000 KSh. For example, you make a deposit of 1,000 KSh. Then you have to place your first bet of 1000 KSh, or several bets which add up to 1000 KSh. Each selection in your bet should be at odds of 2.0 or greater. Within 24 hours of meeting these requirements, a free bet will be credited to your account. It must be wagered within 30 days, by placing accumulators of 3 or more events. Each selection should be at minimum odds of 1.3, and the accumulated odds must be at least 3.5. If you can win it, the money is yours.

BetWay icon

BetWay. The bookmaker offers new customers a 50% free bet on their first deposit, but no more than KSh 5,000. To get the free bet, you have to place bets on sport (no casino bets) at minimum odds of 3.0. Total amount of these bets must exceed the deposit by 3 times. A bettor has 30 days to meet these requirements. After that you will receive a free bet. There are no additional wagering requirements. A customer has 180 days to wager the free bet. In case of win, the entire winnings will be credited to the client's account, excluding the free bet amount. However, there is a maximum limit of winnings from the free bet - 1.5 million KSh. The free bet will no longer be valid if the bettor has made a withdrawal before wagering it, or has made a cash out after the free bet has been placed. This requirement is common to almost all bookmaker promotions.

Football Bookmakers Odds Offers

We have measured the margins at all legal bookmakers in Kenya across different markets. Who has the highest odds?

1xbet

1xBet. The bookmaker with some of the best odds in the world. The margin on Europe's most popular football championships (EPL, La Liga, Serie A, Bundesliga, Ligue 1) is just 1.5%. This is the case for 1x2, o/u and handicaps, although there are usually some differences between these markets. The margin for popular off-season tournaments (Argentinian Liga Profesional, Brazilian Serie A) is around 4%. 1xBet charges 9-9.5% from Kenyan Premier League and Super League games, which is one of the highest margins. Live betting margins for top and popular mid-season games are 3%, while on second and third order events it’s as high as 7%.

Melbet logo

Melbet. One of 1xBet's main competitors in terms of odds. For matches in top European leagues a margin is around 1.5%. When it comes to active summer leagues (top divisions in Argentina, South Korea, China, etc.), it is quite moderate at 4%. In general the odds policy is the same for most bets, i.e. the margin for 1x2, popular o/u and handicaps is almost the same. Kenya's first and second divisions are not on the priority list, but the conditions are not bad. The margin is 9-10%, which guarantees competitive odds among legal Kenyan bookmakers. It is 3% for betting on top matches and 6-7% on unpopular events.

Sportybet

Sportybet. A competitive bookmaker for betting on top events. Margin on team wins and draws for the most popular football leagues is kept in the range between 1.5% and 2.5%. The bookmaker charges a little more from other top match markets — around 4%. For second-order events like American MLS, the margin goes up to 5%. The in-play margin is as high as 9-10%, which is above average, but not so bad.

22bet

22Bet. Arguably the most balanced bookmaker in Kenya, which sets a uniform odds policy for most events. For matches in the top divisions of the major football nations (England, Spain, Italy, Germany, France) the margin is 5-5.5%. Betting odds for 1x2 and other popular markets (o/u, handicaps, both teams to score) are almost the same or differ very slightly. The top divisions of Argentina, Brazil, Korea, China, Portugal, Turkey and other countries can also be added to the list of leagues with the best odds. When it comes to live betting, the margin ranges from 5% to 7% for most matches.

BetWinner icon

Betwinner. A bookmaker with moderate margins for all football regions. The margin on the 1x2 market in top tournaments like the English Premier League and Spanish La Liga is less than 4%. On other popular markets (o/u and handicaps) it rises to 5-5.5%. On first and second division football matches in Kenya, the margin is the standard 9-10%, although on some markets (e.g. o/u 2.5) it can go as low as 5%. In live betting the margin is 5% for most markets, which means that you can bet at high odds during the match.

Live Streaming Football Betting Sites

There are a few football betting sites in Kenya with available live streaming. With so many bookmakers to choose from, you're sure to find one that suits your needs. Live streaming usually requires a positive balance.

1xbet

1xBet. One of the best betting sites in Kenya. The company offers live streaming of football matches from all over the world. You can bet on the Kenyan Premier League, English Premier League, Spanish La Liga, and many other leagues. The betting site also offers live streaming of other sports such as basketball, tennis, and rugby.

22bet

22Bet. Another popular football betting site in Kenya that broadcasts live football matches. In addition to sports such as basketball, tennis, and rugby, the betting site also offers a variety of other events. You can also bet on virtual sports such as horse racing and greyhound racing.

Melbet logo

Melbet. The bookmaker provides live streaming of football matches. The website also offers a wide variety of other sports to bet on, including basketball, tennis, and rugby. You can also bet on virtual sports.

BetWay icon

Betway. The football betting site provides live streaming of football matches from all over the world. You can watch and bet on the Kenyan Premier League, English Premier League, Spanish La Liga and many other leagues.

FAQ

What are the football betting sites in Kenya with high odds?

There are many betting football sites in Kenya that offer high odds. Make sure to read our review, where we provide an in-depth look at the top betting football sites in Kenya. Here are our top 5:

  • 1xBet
  • Melbet
  • Sportybet
  • 22Bet
  • Betwinner

Is online betting on football legal in Kenya?

Yes, online betting on football is legal in Kenya. The Kenyan government has issued licenses to several online sports betting sites.

Many bookmakers operate without a license. However, it is important to be aware of the risks associated with online gambling, as there are no guarantees that you will get your original stake back. It is important to choose a reputable and licensed betting site.

Match.center team review only regulated bookmakers to ensure that our readers can safely and easily place bets on their favorite teams. 

What are the new football betting sites?

In recent years there have been many new football betting sites popping up online, offering Kenyan punters more choice on where to place their bets.  While some of these new sites may not be as well-established as traditional bookmakers, they can often offer higher odds, making them a great option for those looking to maximize their winnings.

Some of the new football betting sites that are worth checking out are 1xBet, Unibet and Betway. All of these bookmakers offer competitive odds, and with a little research you can find the best betting offers.

Andrew Heaford

Site Manager