New Betting Sites in Kenya
Kenya has become an attractive market for African and international bookmakers, which promises punters many benefits. Big brands are bringing world-class service to the local market with lots of interesting features and mechanics. Competing customers, young bookmakers are quickly developing their sites.
The diversity of bookmakers allows the Kenyan punters to choose the most suitable betting site. The Match.Center team has prepared a list of new betting sites in Kenya with licences. Which bookmakers offer the best service and welcome bonuses? In our review we tell you in detail about that.
Why is it Important for a Bettor to Know About New Betting Sites?
There are a few reasons why it is important for a bettor to know about new destinations for betting in Kenya:
Knowing about new betting sites in Kenya is important for several reasons. The service they offer can be much better than the old bookmakers service since the latter are not in a hurry to improve their platforms due to lack of competition. So if you are looking to get the most out of your betting in Kenya, it is definitely worth keeping an eye on new platforms.
List of New Kenya Betting Sites in 2023
New Betting Site | Established | Kenya Sports Launch | License No. | Owner |
---|---|---|---|---|
Betway | 2006 | 2016* | 360 | Bluejay Ltd |
1xBet | 2007 | 2017* | 348 | Advanced Gaming Limited |
Melbet | 2012 | 2020* | 332 | Gametosha Ltd |
SportyBet | 1998* | 2018* | 313 | Spotybet Ltd |
BetWinner | 2018* | 2020* | 311 | Luckybet Ltd |
BetSafe | 2004* | 2017 | 301 | Bet High (K) Ltd |
World Sports Betting | 2002 | 2017 | 345 | World Sports Betting Ltd |
Hollywoodbets | 2000 | 2022 | 369 | HWB Kenya Limited |
Unibet ** | 1997 (1999 online) | unknown | 371 | Dato Tech Investment Limited |
* The data was taken from public sources (Webarchive, Twitter posts, Media ads and so on), so the information may not be 100% accurate. The bookmaker's website does not reveal its official launch date in Kenya. The customer support service did not provide a clear answer either. The website of the Betting Control and Licensing Board (BCLB), a regulator, doesn’t publish dates when licences were approved.
** The terms and conditions section contains clause 3.1.3 (b) that states that residents of Kenya cannot create an account on the Unibet website. The website of the Betting Control and Licensing Board (BCLB) lists Unibet as licensed.
TOP 5 New Betting Sites
Melbet
This very strong international bookmaker became one of the best betting sites in Kenya right after it got a licence. Some local punters are already familiar with its service. Melbet is almost identical to 1xBet, offering the same selection of matches and markets, odds and technical features. However, these bookmakers are not affiliated in any way legally, so you're free to bet on both online betting sites in Kenya and take advantage of the bonus offers twice.
The bookmaker's huge range of betting markets includes more than 30 traditional sports, around 10 e-sports, several Ante-Post categories as well as non-sporting betting offers (political, cultural and even weather events). More than 6,000 matches are regularly available, with several hundred matches are available in the In-Play.
Traditionally, the biggest sports section is football. Here you will find regular leagues and cup tournaments of more than 50 countries, including exotic ones like Myanmar and Curacao. It's nice that the international bookmaker hasn't forgotten about the Kenyan Super League.

Melbet, football in the live betting section

Melbet, tennis in the live betting section

Melbet, prematch football match markets
There are 1,500 different bets provided for the most popular matches. Even for unpopular leagues like Finland and Bolivia championships there are more than 1,000 betting markets. Even for the most specific football events there are around 200 markets. Up to 500 markets are available for popular basketball matches and about 100 for top tennis.
Melbet is known for its free video streaming service for in-play betting. Live streams are indeed plentiful, although they may not be available for some top matches.
Pay attention to the welcome bonus for new users. There are two of them. For euro accounts, it is possible to get a 300% bonus on your first deposit up to €600. Make a deposit from €0.55 to €200 and you'll get a 300% bonus. You need to wager the bonus 8 times with accumulator bets consisting of six selections with odds of each selection of 2.3 or greater.
There is an alternative welcome bonus. If you open your account in Kenyan shillings, make a deposit of KSh130 to KSh13,140 and you will get a 200% bonus up to KSh26,280. The bonus must be wagered 12 times with accumulator bets of three selections, with the accumulated odds of 2.1 or greater.
BetWinner
The big international brand's service also resembles the best betting sites in Kenya like Melbet and 1xBet, although the bookmakers are not legally linked.
Its wide range of markets includes more than 6,000 events daily. You have an opportunity to bet not only on sports matches but also on cultural events, politics, lottery and weather. There is a wide selection of long-term bets for different sports. For easier navigation just sort out the list of sports tournaments by the country.
The range of betting markets offered by BetWinner is one of the largest in the world. Up to 1,500 different bets can be placed on popular football matches. This applies not only to top European leagues like the ELL or La Liga but also to second-tier championships like Mexico's Liga MX. Up to 500 markets are offered for popular basketball matches and up to 200 - for top tennis events. There's plenty to bet on for fans of every sport.

BetWinner, sports line

BetWinner, live betting section

BetWinner, in play tennis match markets
You can watch live video streams of some events directly on the betting website. Live streaming is usually available for second and third level events, and not so often for top matches.
Among quite a few disadvantages is a higher margin compared to Melbet and 1xBet. For example, the pre-match margin for English Premier League matches is up to 4%, while the above-mentioned competitors have a margin of 1.5-2%.
New customers can get a 100% increase of their deposit up to KSh12,000. To do so, you have to make a deposit of KSh129 or more. The bonus must be wagered 5 times with accumulator bets consisting of least three selections with odds of 1.40 or greater..
Hollywoodbets
It is one of the oldest and best-known betting sites in Africa officially launched in Kenya on June 14, 2022.
For now, the official Kenyan sports betting site only has a mobile version, although other national branches are also available in two full version designs.
In terms of functionality, the biggest problem of the betting site is the inability for users to bet during matches. Hollywoodbets in Kenya has no live betting section. Also, there are no gambling sections.
South African Hollywoodbets focuses on traditional British sports. The selection of markets will primarily please betting fans of European football, horse racing and greyhounds. There are 18 sports in total.

Hollywoodbets, starting page

Hollywoodbets, list of sports

Hollywoodbets, football match markets
The range of football markets is very rich and balanced. The top European football championships offer up to 500 betting options. The popular mid-season leagues can be added to this list: the American MLS, the Argentine Primera, etc. Unpopular leagues will also delight you with a wide range of markets. For the top football divisions of the Czech Republic and Paraguay around 300 options are offered, even the Myanmar league has around 100 different bets available, which is worthy of respect. Unfortunately, the African region is only represented by the Egyptian Premier League.
There is a wide range of horse racing and greyhounds events, but other sports will disappoint with a small selection of betting markets. Even for the top basketball and tennis matches rarely ten different bets are offered. Not for all the popular leagues outright bets are provided.
Be sure to check out the Promotions section, which already has some interesting offers. You are offered a bonus of up to Ksh100 on your first deposit. Simply register on the betting website, make a deposit, get a 100% deposit bonus (up to Ksh100). You have to wager the full amount of your first deposit and bonus at odds of 15/10 (0.5). Single and combi bets are allowed.
World Sports Betting
WSB, one of the leading bookmakers in Africa originally is from the Republic of South Africa.
WSB covers over 30 sports, several e-sports (CS:GO, Dota 2, LoL, KoG, Rainbow 6) and non-sporting events.
The bookmaker focuses most of all on football. There are around 250 bets on top matches, and about 50 on popular tennis and basketball. Not the biggest selection, but all the most popular betting options are represented.

World Sports Betting, start page

World Sports Betting, list of countries in the football category

World Sports Betting, football in the live betting section
The betting site does not support live streaming, although such a feature may appear in the future. For in-play betting, there is a "With Video" filter. In theory, it will display all matches with video broadcasts. For now, WSB only supports graphical broadcasts for in-play bets. There is also a Bet Builder function to combine different betting markets of the same match, but it's not working now.
New users can get free bets for their first three bets. You need to sign in, make a deposit and bet a minimum of Ksh49. After your first bet is settled, you will get a free bet of 100% of your stake up to Ksh50,000. For the second bet made you'd get a 50% up to Ksh25,000, for the third - 25% up to Ksh12,500. To unblock the withdrawal, the bonus amount must be wagered six times.
SportyBet
One of the oldest bookmakers in Africa has only recently come to Kenya. This is probably for the best, as Kenyan bettors all at once got high-quality service.
The selection of bets on popular sports is average but very balanced. For most football matches there are between 100 and 150 events. As many bets are offered for the English Premier League, the Peruvian Primera and even Bosnia and Herzegovina's top division. The number of betting options for football does not drop below 50, although the leagues are comparatively few. Around 50 markets are given for basketball and around 30 for tennis.

Sportybet, football in live betting section

Sportybet, English football Premier League line

Sportybet, EPL match markets
You'll always find something to bet on in the traditional sports categories, but the SportyBet's e-sports sections are still developing. Sometimes there are no e-sports matches available at all. The virtual sports section, on the other hand, is very rich.
Brief statistics is available on the match page. Detailed data can be found in the Livescore section where statistics from Sport Radar is presented.
There is a 300% bonus for new customers up to Ksh1,500 provided as free bets. Make a deposit with one payment of Ksh100/200/300/500. For example, for a deposit of Ksh100 you will get 14 free bets: 5x Ksh15, 3x Ksh 25, 3x Ksh 25, 3x Ksh 25. There are no wagering rules for this bonus, but each free bet can only be used on betting markets with odds of 3.15 or greater.
How to Get The Most Out of Sports Betting at New Betting Sites in Kenya?
Betting is becoming more and more popular in Kenya. There are many new bookmakers sites that have come up in recent years, and the competition among them is fierce. This means that there are some great deals savvy bettors can be offered. Here are a few tips on how to get the most at new betting sites in Kenya in 2023.
As long as you stick to these simple tips, you should have no problem getting the most out of sports betting at a modern betting site in Kenya.