New Betting Sites in Kenya

Kenya has become an attractive market for African and international bookmakers, which promises punters many benefits. Big brands are bringing world-class service to the local market with lots of interesting features and mechanics. Competing customers, young bookmakers are quickly developing their sites.

The diversity of bookmakers allows the Kenyan punters to choose the most suitable betting site. The Match.Center team has prepared a list of new betting sites in Kenya with licences. Which bookmakers offer the best service and welcome bonuses? In our review we tell you in detail about that. 

Why is it Important for a Bettor to Know About New Betting Sites?

There are a few reasons why it is important for a bettor to know about new destinations for betting in Kenya:

  • Variety of markets. New betting sites in Kenya in 2023 tend to offer a greater variety of betting markets than established sportsbooks. This is because betting sites with no long history are trying to attract as many customers as possible and have to offer them as many attractive options as possible. This can be great for punters who like to bet on a variety of different sports and events.
  • Odds. Betting odds are the key ingredient in any sports bet. By offering better odds, new sportsbooks are essentially giving you more value for your deposit. This is the main reason why it's important to gather info about new bookies.
  • Bonuses and promotions. The betting sites with bonuses which are can be called new, also tend to have more promotional offers than established sportsbooks. These can be anything from free bets to matched deposits bonuses and can give you a real advantage when you place bets.

Knowing about new betting sites in Kenya is important for several reasons. The service they offer can be much better than the old bookmakers service since the latter are not in a hurry to improve their platforms due to lack of competition. So if you are looking to get the most out of your betting in Kenya, it is definitely worth keeping an eye on new platforms.

List of New Kenya Betting Sites in 2023

New Betting Site


Kenya Sports Launch

License No.






Bluejay Ltd





Advanced Gaming Limited





Gametosha Ltd





Spotybet Ltd





Luckybet Ltd





Bet High (K) Ltd

World Sports Betting




World Sports Betting Ltd





HWB Kenya Limited

Unibet **

1997 (1999 online)



Dato Tech Investment Limited

* The data was taken from public sources (Webarchive, Twitter posts, Media ads and so on), so the information may not be 100% accurate. The bookmaker's website does not reveal its official launch date in Kenya. The customer support service did not provide a clear answer either. The website of the Betting Control and Licensing Board (BCLB), a regulator, doesn’t publish dates when licences were approved.

** The terms and conditions section contains clause 3.1.3 (b) that states that residents of Kenya cannot create an account on the Unibet website. The website of the Betting Control and Licensing Board (BCLB) lists Unibet as licensed.

TOP 5 New Betting Sites


This very strong international bookmaker became one of the best betting sites in Kenya right after it got a licence. Some local punters are already familiar with its service. Melbet is almost identical to 1xBet, offering the same selection of matches and markets, odds and technical features. However, these bookmakers are not affiliated in any way legally, so you're free to bet on both online betting sites in Kenya and take advantage of the bonus offers twice.

The bookmaker's huge range of betting markets includes more than 30 traditional sports, around 10 e-sports, several Ante-Post categories as well as non-sporting betting offers (political, cultural and even weather events). More than 6,000 matches are regularly available, with several hundred matches are available in the In-Play.

Traditionally, the biggest sports section is football. Here you will find regular leagues and cup tournaments of more than 50 countries, including exotic ones like Myanmar and Curacao. It's nice that the international bookmaker hasn't forgotten about the Kenyan Super League.

There are 1,500 different bets provided for the most popular matches. Even for unpopular leagues like Finland and Bolivia championships there are more than 1,000 betting markets. Even for the most specific football events there are around 200 markets. Up to 500 markets are available for popular basketball matches and about 100 for top tennis.

Melbet is known for its free video streaming service for in-play betting. Live streams are indeed plentiful, although they may not be available for some top matches.

Pay attention to the welcome bonus for new users. There are two of them. For euro accounts, it is possible to get a 300% bonus on your first deposit up to €600. Make a deposit from €0.55 to €200 and you'll get a 300% bonus. You need to wager the bonus 8 times with accumulator bets consisting of six selections with odds of each selection of 2.3 or greater.

There is an alternative welcome bonus. If you open your account in Kenyan shillings, make a deposit of KSh130 to KSh13,140 and you will get a 200% bonus up to KSh26,280. The bonus must be wagered 12 times with accumulator bets of three selections, with the accumulated odds of 2.1 or greater.


  • Great selection of markets to bet on (up to 1,500)
  • Lots of in-play streams
  • Extensive bonus programme


  • You don't always get a quick reply in the live chat


The big international brand's service also resembles the best betting sites in Kenya like Melbet and 1xBet, although the bookmakers are not legally linked.

Its wide range of markets includes more than 6,000 events daily. You have an opportunity to bet not only on sports matches but also on cultural events, politics, lottery and weather. There is a wide selection of long-term bets for different sports. For easier navigation just sort out the list of sports tournaments by the country.

The range of betting markets offered by BetWinner is one of the largest in the world. Up to 1,500 different bets can be placed on popular football matches. This applies not only to top European leagues like the ELL or La Liga but also to second-tier championships like Mexico's Liga MX. Up to 500 markets are offered for popular basketball matches and up to 200 - for top tennis events. There's plenty to bet on for fans of every sport.

You can watch live video streams of some events directly on the betting website. Live streaming is usually available for second and third level events, and not so often for top matches.

Among quite a few disadvantages is a higher margin compared to Melbet and 1xBet. For example, the pre-match margin for English Premier League matches is up to 4%, while the above-mentioned competitors have a margin of 1.5-2%.

New customers can get a 100% increase of their deposit up to KSh12,000. To do so, you have to make a deposit of KSh129 or more. The bonus must be wagered 5 times with accumulator bets consisting of least three selections with odds of 1.40 or greater..


  • Wide range of betting markets (up to 1,500)
  • In-play streaming
  • Many bonuses


  • Average margin
  • Customer service is not always helpful


It is one of the oldest and best-known betting sites in Africa officially launched in Kenya on June 14, 2022.

For now, the official Kenyan sports betting site only has a mobile version, although other national branches are also available in two full version designs.

In terms of functionality, the biggest problem of the betting site is the inability for users to bet during matches. Hollywoodbets in Kenya has no live betting section. Also, there are no gambling sections.

South African Hollywoodbets focuses on traditional British sports. The selection of markets will primarily please betting fans of European football, horse racing and greyhounds. There are 18 sports in total.

The range of football markets is very rich and balanced. The top European football championships offer up to 500 betting options. The popular mid-season leagues can be added to this list: the American MLS, the Argentine Primera, etc. Unpopular leagues will also delight you with a wide range of markets. For the top football divisions of the Czech Republic and Paraguay around 300 options are offered, even the Myanmar league has around 100 different bets available, which is worthy of respect. Unfortunately, the African region is only represented by the Egyptian Premier League.

There is a wide range of horse racing and greyhounds events, but other sports will disappoint with a small selection of betting markets. Even for the top basketball and tennis matches rarely ten different bets are offered. Not for all the popular leagues outright bets are provided.

Be sure to check out the Promotions section, which already has some interesting offers. You are offered a bonus of up to Ksh100 on your first deposit. Simply register on the betting website, make a deposit, get a 100% deposit bonus (up to Ksh100). You have to wager the full amount of your first deposit and bonus at odds of 15/10 (0.5). Single and combi bets are allowed.


  • Wide range of markets for football
  • Plenty of horse racing and greyhounds events
  • Fast mobile version


  • Few betting markets for other sports
  • No live streaming
  • No full version of the website

World Sports Betting

WSB, one of the leading bookmakers in Africa originally is from the Republic of South Africa.

WSB covers over 30 sports, several e-sports (CS:GO, Dota 2, LoL, KoG, Rainbow 6) and non-sporting events.

The bookmaker focuses most of all on football. There are around 250 bets on top matches, and about 50 on popular tennis and basketball. Not the biggest selection, but all the most popular betting options are represented.

The betting site does not support live streaming, although such a feature may appear in the future. For in-play betting, there is a "With Video" filter. In theory, it will display all matches with video broadcasts. For now, WSB only supports graphical broadcasts for in-play bets. There is also a Bet Builder function to combine different betting markets of the same match, but it's not working now.

New users can get free bets for their first three bets. You need to sign in, make a deposit and bet a minimum of Ksh49. After your first bet is settled, you will get a free bet of 100% of your stake up to Ksh50,000. For the second bet made you'd get a 50% up to Ksh25,000, for the third - 25% up to Ksh12,500. To unblock the withdrawal, the bonus amount must be wagered six times.


  • Live Calendar
  • Live Multiview
  • Results and winning bets section


  • No live streaming


One of the oldest bookmakers in Africa has only recently come to Kenya. This is probably for the best, as Kenyan bettors all at once got high-quality service.

The selection of bets on popular sports is average but very balanced. For most football matches there are between 100 and 150 events. As many bets are offered for the English Premier League, the Peruvian Primera and even Bosnia and Herzegovina's top division. The number of betting options for football does not drop below 50, although the leagues are comparatively few. Around 50 markets are given for basketball and around 30 for tennis.

You'll always find something to bet on in the traditional sports categories, but the SportyBet's e-sports sections are still developing. Sometimes there are no e-sports matches available at all. The virtual sports section, on the other hand, is very rich.

Brief statistics is available on the match page. Detailed data can be found in the Livescore section where statistics from Sport Radar is presented.

There is a 300% bonus for new customers up to Ksh1,500 provided as free bets. Make a deposit with one payment of Ksh100/200/300/500. For example, for a deposit of Ksh100 you will get 14 free bets: 5x Ksh15, 3x Ksh 25, 3x Ksh 25, 3x Ksh 25. There are no wagering rules for this bonus, but each free bet can only be used on betting markets with odds of 3.15 or greater.


  • Balanced selection of markets for all events
  • Plenty of events for virtual sports
  • Statistics from Sport Radar


  • No live streaming

How to Get The Most Out of Sports Betting at New Betting Sites in Kenya?

Betting is becoming more and more popular in Kenya. There are many new bookmakers sites that have come up in recent years, and the competition among them is fierce. This means that there are some great deals savvy bettors can be offered. Here are a few tips on how to get the most at new betting sites in Kenya in 2023.

  • Compare odds. In many aspects the odds offered by best betting sites in Kenya are not the best. Different bookmakers offer different odds for different sports, so it is important to find the ones that offer the best value for money. Use an odds comparison site, which will allow you to see the odds offered by each bookmaker side-by-side.
  • Consider bonuses and promotions. Many newbies in Kenya offer bonuses and promotions to attract new customers. This can be a great way to boost your winnings, so it is definitely worth considering. However, you should always read the T&C of any bonus or promotion before you sign up so that you are fully aware of what you are getting yourself into.
  • Stick to your budget. It is important to set a budget before you make a first deposit and your first bet. And stick to it no matter what. If you find yourself consistently losing more money than you can afford, then it might be time to reconsider your approach to betting on sports.
  • Have fun. Ultimately, this is the most important thing to look at the betting sites in Kenya. If you are not enjoying yourself, then it is unlikely that you will be successful. So make sure that you choose a bookmaker that you feel comfortable with, and that offers odds at which you are happy to bet on.

As long as you stick to these simple tips, you should have no problem getting the most out of sports betting at a modern betting site in Kenya.


Which betting site in Kenya has the greatest odds?

Melbet is the best betting site in Kenya by this parameter. The pre-match margin for top football events is 1.5-2% only. For non-football top matches, it can be as high as 4%. This betting site offers a wide variety of sports to bet on, and their odds are very competitive. You will also find a lot of promotions and bonuses on Melbet, which can help you boost your winnings.

Which is the most trusted new betting site in Kenya?

The most trusted sports betting site in Kenya 2022 would be the one that is licensed and regulated by the Kenyan government. This would ensure that the site is safe and secure for Kenyan customers to use it. It would also mean that the site has met all the necessary requirements to operate in Kenya. You will find five of the best betting sites in Kenya in our top.

If you are looking for a betting site to try out, it is always a good idea to check out reviews of the site before you register. They will let you be sure that you are signing up with a reputable and trustworthy company.

What Advanced Payment Methods are Offered by New Bookies in Kenya?

To make betting easier many online betting companies in Kenya now offer a variety of payment methods beyond the traditional credit and debit card options. These include e-wallets such as PayPal and Skrill.

One of the newest and most popular payment methods is Bitcoin. While it is not yet widely accepted by bookmakers, there are some that do offer this option. It is important to note that Bitcoin can be quite volatile, so it is always important to check the current exchange rate before making a deposit.

Another advanced payment method that is becoming more popular is mobile payments. This method allows you to make deposits and withdrawals using your mobile phone. Many betting companies in Kenya now have apps that allow you to do this, making it even easier to manage your account on the go.


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