Best Betting Offers
UK bookmakers are looking to increase their market share by making betting offers to new customers in the form of free bets, first deposit bonuses or enhanced payouts. They are also running promotions for regular customers to increase (or regain) their interest in betting. Match.Center has analysed betting sign up offers, free bets awarded for qualifying bets as well as promotions and offers for regular customers and compiled a list of best offers on this page. Our experts present detailed descriptions and regularly follow the changes in promos of betting companies, update the lists of companies and betting offers.
The List of Betting Offers March 2023
Ranked 3rd for Promo Offers
Leader in Hi-Tech Features 
Ranked 2nd for Promo Offers 
Leader in UK 
Best Free Bet Offers for March 2023
Match.Center has compiled a list of the best betting offers from UK betting sites. It includes legitimate companies which offer attractive conditions for receiving and using free bets and other betting offers for new bettors.
William Hill
888sport
Betfred
BoyleSports
Parimatch
10bet
TonyBet
SkyBet
Smarkets
Trading with 0% commission for 60 days OR get a £20 cash refund. To participate in the promotions you need to enter the promo code given in the rules. To qualify for the £20 cashback you will also need to make a first deposit of £10 or more. The money back is paid out as cash.
How We Evaluate Betting Offers
The Bonus Amount
The main purpose of bonus offers that betting sites promote is to attract new users to make bets on betting websites and to keep those who already have an account. As a rule, the bigger the potential reward, the more newcomers will open an account at the betting site and the more new customers will place bets again.
The bonus amount is almost always specified in the title of the promotion for new and existing customers in the large type. However, if you are to get the money you have to fulfill all the conditions specified by the organiser of the promotion. After that the betting site will provide the bonus amount in the form of:
Our list includes the best offers from companies operating in the UK with a Gambling Commission licence: free bets, insurance, niche betting offers for football and horse racing fans.
NB: Before you take part in any promotions available on betting sites, carefully study the wagering conditions and the required turnover. That way, you can weigh the advantages and disadvantages.
The minimum deposit
In the UK the bonus amount is often fixed and you have to make a qualifying deposit to get it. Promotions in which newcomers are offered a certain percentage of their first deposit (100% or 50%) are rare, though they are common in other jurisdictions.
Many new users, who open an account at a betting site for the first time, do not want to deposit a lot of money immediately. The best companies allow you to deposit a minimum amount. They expect that in this way a new user will be able to see the reliability of the betting company and deposit a larger amount next time.
When choosing a betting sites in pursuit for best free bets, pay attention to the minimum deposit amount. On this page you'll find a selection of the best free bets & other offers for existing customers which do not require a large cash deposit.
Wagering
In most cases users participating in bonus promotions offered on betting sites will not be able to withdraw the bonus money immediately. If you want to get this money to your main account, this amount must be wagered. Wagering the bonus means fulfilling the promo's conditions. They can be different and depend on the nature of betting offers.
The conditions for wagering betting offers are always spelled out in the rules of the promotion on the dedicated free bet offer page of in Full T&Cs page. Companies use the wagering mechanism to protect themselves from bonus hunters - professional punters who collect free bet offers from all betting sites in a row. Sometimes they try to claim a free bet offer by breaking the law. It is not profitable for operators to deal with customers, who make a free bet, take their winnings and never come back to make more bets.
Betting sites may require to use real money or bonus funds for wagering:
The minimum odds
Another important criterion for determining the best bonus offers of legal betting sites is the permitted odds for bets which can be made with free bets or count towards wagering. In rare cases the bookmaker may set a limit on the maximum odds.
So to get the bonus the user must make one or more qualifying bets with odds of at least 1.50, 1.80, 2.00 and so on. The greater the odds stated in the promotion terms, the lower the probability of the outcome and the chance of winning. As a rule, the greater the odds, the worse the bonus.
For our selection we have carefully studied all the existing betting offers of betting sites with a Gambling Commission licence and selected the best offers. We give preference to promotions which provide lower odds for your bets. This increases the likelihood of your bet to win and, ultimately, the likelihood of receiving a bonus to your account.
Turnover requirements
The best bonus offers you can find on betting sites allow you to quickly and easily transfer virtual money to your main account. But more often the terms of bonus offers prescribe the required turnover of funds for wagering the amount with bets.
In particular, in the rules of deposit bonus promotions there is a requirement to wager the bonus money five, ten or even forty times (which is almost unrealistic). Of course, the lower the required turnover of funds, the better for the user - he will be able to fulfill the bookmaker's conditions quicker.
For our list we have studied bonus wagering conditions of all betting sites and selected the offers with gentle wagering conditions for you.
Markets available
In the list of conditions for receiving and wagering the bonus online bookmakers may limit the user's betting choices. There may be several options here:
Among bonuses for existing users there may also be specific matches or tournaments which the user can place a bet on or that count towards wagering (if you have been awarded a cash bonus).
Payment Methods
Today top UK betting sites offer a wide range of payment methods - debit cards, e-wallets, various online banking programmes, prepaid cards and vouchers, depositing through terminals at shops and post offices, from a mobile phone account, Apple Pay and Google Pay.
Often bonus promotions you encounter on betting sites can be linked to deposit methods. For example, in order to get special conditions a user will have to make a deposit only from a certain bank card of a certain payment system.
NB: Many UK betting sites that provide a deposit bonus count deposits made via Skrill and Neteller e-wallets. That said, Skrill sometimes offers its own bonus if you deposit with a bookmaker.
The Bonus Validity Period
Pay attention to the validity period of the promotion. The bookmaker's rules for receiving the bonus always specify the period of time during which the user must use the bonus offer.
The best companies offer bonuses with a long validity period - 30 days or more. But some betting sites may set the shortest possible period to use the bonus. It can be valid for 7 days. Sometimes this period is even shorter, i.e. 3 days.
NB: not only bets must be placed during the promotion period, but they must also be settled. Do not place free bet stakes in the Futures section.
When compiling the list of the best UK betting sites bonus offers, Match.Center also took this parameter into account. The best promotions in our selection provide bonuses with a maximum validity period.
The Bookmaker's Evaluation
Betting sites bonus offers, especially for new users, are a great addition to a company's rating, but Match.Center also evaluates the product as a whole. Companies that offer a large number of sports, a wide range of bets for matches, a good Live section, live streaming, many payment methods and a high-quality mobile app have a better chance of getting into our ranking of the best free bets for UK players.
Evaluating betting sites, Match.Center’s specialists paid attention to many aspects:
Best Betting Offers & Free Bets UK
Bet365 New Customer Offer
| Bet365 | Estimates |
| Bonus amount | 9/10 |
| Minimum deposit | 8/10 |
| Wagering conditions | 8/10 |
| Available markets | 8/10 |
| Payment methods | 6/10 |
| Bonus validity period | 9/10 |
| Rating of the betting company | 9/10 |
William Hill Betting Offer For New Customers
| William Hill | Estimates |
| Bonus amount | 9/10 |
| Minimum deposit | 8/10 |
| Wagering conditions | 8/10 |
| Available markets | 8/10 |
| Payment methods | 6/10 |
| Bonus validity period | 9/10 |
| Rating of the betting company | 9/10 |
SkyBet Welcome Offer For New Customers
| SkyBet | Estimates |
| Bonus amount | 6/10 |
| Minimum deposit | 10/10 |
| Wagering conditions | 10/10 |
| Available markets | 9/10 |
| Payment methods | 7/10 |
| Bonus validity period | 10/10 |
| Rating of the betting company | 8/10 |
Ladbrokes Offer For New Customers
| Ladbrokes | Estimates |
| Bonus amount | 7/10 |
| Minimum deposit | 9/10 |
| Wagering conditions | 8/10 |
| Available markets | 8/10 |
| Payment methods | 4/10 |
| Bonus validity period | 7/10 |
| Rating of the betting company | 8/10 |
Paddy Power Welcome Offer For New Customers
| Paddy Power | Estimates |
| Bonus amount | 6/10 |
| Minimum deposit | 8/10 |
| Wagering conditions | 7/10 |
| Available markets | 9/10 |
| Payment methods | 6/10 |
| Bonus validity period | 10/10 |
| Rating of the betting company | 7/10 |
Coral Welcome Offer For New Customers
| Coral | Estimates |
| Bonus amount | 7/10 |
| Minimum deposit | 9/10 |
| Wagering conditions | 9/10 |
| Available markets | 8/10 |
| Payment methods | 7/10 |
| Bonus validity period | 7/10 |
| Rating of the betting company | 7/10 |
Betfred Welcome Offer For New Customers
| Betfred | Estimates |
| Bonus amount | 8/10 |
| Minimum deposit | 8/10 |
| Wagering conditions | 7/10 |
| Available markets | 8/10 |
| Payment methods | 7/10 |
| Bonus validity period | 7/10 |
| Rating of the betting company | 8/10 |
Betfair Welcome Offer For New Customers
| Betfair | Estimates |
| Bonus amount | 10/10 |
| Minimum deposit | 9/10 |
| Wagering conditions | 7/10 |
| Available markets | 9/10 |
| Payment methods | 5/10 |
| Bonus validity period | 9/10 |
| Rating of the betting company | 7/10 |
Betway Welcome Offer For New Customers
| Betway | Estimates |
| Bonus amount | 6/10 |
| Minimum deposit | 7/10 |
| Wagering conditions | 6/10 |
| Available markets | 8/10 |
| Payment methods | 5/10 |
| Bonus validity period | 5/10 |
| Rating of the betting company | 6/10 |
Unibet Welcome Offer For New Customers
| Unibet | Estimates |
| Bonus amount | 9/10 |
| Minimum deposit | 9/10 |
| Wagering conditions | 6/10 |
| Available markets | 6/10 |
| Payment methods | 7/10 |
| Bonus validity period | 7/10 |
| Rating of the betting company | 7/10 |
Virgin Bet Offer for New Customers
| Virgin Bet | Estimates |
| Bonus amount | 7/10 |
| Minimum deposit | 8/10 |
| Wagering conditions | 8/10 |
| Available markets | 8/10 |
| Payment methods | 4/10 |
| Bonus validity period | 7/10 |
| Rating of the betting company | 6/10 |
BoyleSports Offer for New Customers
| BoyleSports | Estimates |
| Bonus amount | 7/10 |
| Minimum deposit | 8/10 |
| Wagering conditions | 7/10 |
| Available markets | 8/10 |
| Payment methods | 7/10 |
| Bonus validity period | 7/10 |
| Rating of the betting company | 7/10 |
888sport Offer For New Customers
| 888sport | Estimates |
| Bonus amount | 8/10 |
| Minimum deposit | 8/10 |
| Wagering conditions | 7/10 |
| Available markets | 9/10 |
| Payment methods | 7/10 |
| Bonus validity period | 7/10 |
| Rating of the betting company | 6/10 |
Bwin Offer for New Customers
| Bwin | Estimates |
| Bonus amount | 7/10 |
| Minimum deposit | 8/10 |
| Wagering conditions | 6/10 |
| Available markets | 7/10 |
| Payment methods | 9/10 |
| Bonus validity period | 7/10 |
| Rating of the betting company | 7/10 |
BETDAQ Offer for New Customers
| BETDAQ | Estimates |
| Bonus amount | 6/10 |
| Minimum deposit | 7/10 |
| Wagering conditions | 7/10 |
| Available markets | 5/10 |
| Payment methods | 5/10 |
| Bonus validity period | 7/10 |
| Rating of the betting company | 6/10 |
Quinnbet Offer for New Customers
| Quinnbet | Estimates |
| Bonus amount | 8/10 |
| Minimum deposit | 7/10 |
| Wagering conditions | 6/10 |
| Available markets | 7/10 |
| Payment methods | 9/10 |
| Bonus validity period | 7/10 |
| Rating of the betting company | 7/10 |
LeoVegas Offer for New Customers
| LeoVegas | Estimates |
| Bonus amount | 10/10 |
| Minimum deposit | 8/10 |
| Wagering conditions | 6/10 |
| Available markets | 8/10 |
| Payment methods | 9/10 |
| Bonus validity period | 7/10 |
| Rating of the betting company | 6/10 |
Spreadex Offer for New Customers
| Spreadex | Estimates |
| Bonus amount | 9/10 |
| Minimum deposit | 8/10 |
| Wagering conditions | 6/10 |
| Available markets | 7/10 |
| Payment methods | 8/10 |
| Bonus validity period | 9/10 |
| Rating of the betting company | 7/10 |
Parimatch Offer for New UK Customers
| Parimatch | Estimates |
| Bonus amount | 8/10 |
| Minimum deposit | 9/10 |
| Wagering conditions | 6/10 |
| Available markets | 8/10 |
| Payment methods | 6/10 |
| Bonus validity period | 7/10 |
| Rating of the betting company | 8/10 |
Tote Offer for New Customers
| Tote | Estimates |
| Bonus amount | 8/10 |
| Minimum deposit | 9/10 |
| Wagering conditions | 7/10 |
| Available markets | 5/10 |
| Payment methods | 4/10 |
| Bonus validity period | 7/10 |
| Rating of the betting company | 6/10 |
10bet Offer for New Customers
| 10bet | Estimates |
| Bonus amount | 9/10 |
| Minimum deposit | 6/10 |
| Wagering conditions | 5/10 |
| Available markets | 7/10 |
| Payment methods | 8/10 |
| Bonus validity period | 7/10 |
| Rating of the betting company | 7/10 |
LiveScore Bet Welcome Offer for New Customers
| LiveScore Bet | Estimates |
| Bonus amount | 7/10 |
| Minimum deposit | 8/10 |
| Wagering conditions | 6/10 |
| Available markets | 8/10 |
| Payment methods | 6/10 |
| Bonus validity period | 7/10 |
| Rating of the betting company | 7/10 |
Mr. Play Offer For New Customers
| Mr. Play | Estimates |
| Bonus amount | 6/10 |
| Minimum deposit | 8/10 |
| Wagering conditions | 6/10 |
| Available markets | 8/10 |
| Payment methods | 6/10 |
| Bonus validity period | 8/10 |
| Rating of the betting company | 6/10 |
Matchbook Offer For New Customers
| Matchbook | Estimates |
| Bonus amount | 8/10 |
| Minimum deposit | 8/10 |
| Wagering conditions | 7/10 |
| Available markets | 7/10 |
| Payment methods | 6/10 |
| Bonus validity period | 3/10 |
| Rating of the betting company | 6/10 |
TonyBet Offer For New Customers
| TonyBet | Estimates |
| Bonus amount | 9/10 |
| Minimum deposit | 8/10 |
| Wagering conditions | 5/10 |
| Available markets | 6/10 |
| Payment methods | 7/10 |
| Bonus validity period | 6/10 |
| Rating of the betting company | 6/10 |
Betiton Offer For New Customers
| Betiton | Estimates |
| Bonus amount | 7/10 |
| Minimum deposit | 6/10 |
| Wagering conditions | 6/10 |
| Available markets | 7/10 |
| Payment methods | 7/10 |
| Bonus validity period | 8/10 |
| Rating of the betting company | 5/10 |
BetUK Offer For New Customers
| BetUK | Estimates |
| Bonus amount | 8/10 |
| Minimum deposit | 8/10 |
| Wagering conditions | 6/10 |
| Available markets | 8/10 |
| Payment methods | 3/10 |
| Bonus validity period | 7/10 |
| Rating of the betting company | 6/10 |
Fafabet Offer For New Customers
| Fafabet | Estimates |
| Bonus amount | 7/10 |
| Minimum deposit | 8/10 |
| Wagering conditions | 9/10 |
| Available markets | 8/10 |
| Payment methods | 5/10 |
| Bonus validity period | 7/10 |
| Rating of the betting company | 6/10 |
Kwiff Offer For New Customers
| Kwiff | Estimates |
| Bonus amount | 8/10 |
| Minimum deposit | 8/10 |
| Wagering conditions | 8/10 |
| Available markets | 5/10 |
| Payment methods | 3/10 |
| Bonus validity period | 9/10 |
| Rating of the betting company | 6/10 |
Different Types of Betting Offers
Bookmakers actively use bonuses to attract new customers and increase the interest of existing users in betting. Most often British companies offer newcomers:
Existing customers are more likely to be offered enhanced odds, early payouts and loyalty programme benefits.
Before you use any bonus, study its full terms and conditions. Bonuses are a marketing tool, and they are designed to increase the bookmaker's profits in the long run. Often, when you get down to it, you see that their terms and conditions are confusing and not always beneficial to the bettor.
For example, free bets are almost always not really free. To get them you often have to make a deposit and place a qualifying bet at certain odds with your own money. Only after it is settled will you receive free bet bonuses. Sometimes there may be additional requirements, which are not always easy to comply.
When studying the terms and conditions, you need to pay attention not only to the amount and type of the bonus, but also to the restrictions on wagering, receiving and using it. Yes, sometimes it is not easy to understand everything, but it will save you a lot of time and nerves. On this page Match.Center has collected and described in great detail the best bonus offers from bookmakers licensed by the UK Gambling Commission. The licence imposes an obligation on the bookmaker to describe the bonus conditions transparently and in full.
Betting Offers For New Customers
This category includes all the bonuses available for new customers, i.e. those who have not yet an account on a betting company's website. To take part in the promotion you have to create such an account on the website or in the app and fill in your personal information. But that's where the nuances come in. In the UK the bookmaker will also often ask you to make your first bet before crediting the bonus. This is due to the fact that attracting UK customers is expensive and betting sites actively fight bonus hunting.
More often than not, newcomers are offered free bets or insurance as a reward. The insurance too will most often be in the form of a free bet, but you will only get it if your qualifying bet loses.
Other variations such as enhanced odds and cash bonuses may also be available.
Bet365 Welcome Offer For New Customers
Bet365 is an online betting company that has been involved in online betting for over 20 years, and previously took bets in its own betting shops. It is one of the best known brands around the world. Newcomers can get a bonus of up to 500% for their first deposit. The maximum amount of the bonus is £50.
The minimum deposit is £5 and the minimum odds are 1/5. Free bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. The Full terms and conditions apply. Apple Pay, Google Pay, PayPal, Paysafecard and all other prepaid credit and debit cards, where available, cannot be used for your qualifying deposit.
Please pay attention to the last point. Very often bookmakers only offer bonuses for deposits made with bank cards.
888sport Offer For New Customers
888sport is a betting company operating in different countries, including the UK. It gives newcomers a £30 free bet for any bets, as well as a £10 bonus to use in the casino. To claim the bonus you need to fund your account with real money and enter the promotional code FB30, make a qualifying bet of £10 or more at odds of 1/2 or greater. Within 30 days of its settlement request the free bets via the Claim Now button in the confirmation email or notification pop-up.
The winnings are capped at £500. The qualifying bets must be placed within 30 days of registering. The sports bonus is given in the form of 3 x £10 free bets. One free bet token can only be used in the mobile app. There are payment restrictions. The offer is not valid for first deposits made with PayPal, Muchbetter, Paysafe Card, Neteller or Skrill. Read the full terms and conditions here.
Ladbrokes Free Bet Sign Up Offer For New Customers
Ladbrokes is a well-known bookmaker operating in different countries, including the United Kingdom. There are more than 40 types of events in the company's catalogue. For newcomers, it offers a welcome package of 4 x £20 free bets. The bonus is given for registering and making your first sports bet of £5 or more.
The minimum deposit is £5 and the minimum odds are 1.5 (1/2). This Sports Promotion is not available to customers who open new accounts and deposit funds with Prepaid Cards, Moneybookers, InstantBank, Paypal, Paysafe, Neteller or Skrill. Once your free bets are credited, you'll have 7 days to use them. You can read the full terms and conditions here.
Coral Offer For New Customers
Coral is a well-known brand in the sports betting market with nearly a century of history. It is currently owned by GVC Holdings. Coral offers a wide range of bets not only on sports but also on non-sporting events. Newcomers to Coral can get a £20 free bet bonus. To claim it, just make a deposit after registration, place a bet and wait for it to be settled.
Make a minimum deposit of £5 and place it with minimum odds of 1/2 (1.50). The bonus is available to customers who open new accounts and deposit funds with Prepaid Cards, Moneybookers, Apple Pay, Paypal, Paysafe, Neteller or Skrill. The free bet valid for 7 days should be wagered during this period. Full terms and conditions are here.
STS Bet Welcome Bonus For New Customers
STS Bet is a bookmaker founded in 1997 in Poland. Since 2019 it has been actively opening branches and subsidiaries in other European countries and beyond. STS Bet has some free bet offers for new UK customers. The bonus includes 3 x £10 free bets. To get them you need to enter the promotional code SBWB30 when making your first deposit and place a bet.
The minimum deposit and qualifying bet amount is £10. The bet must be placed at odds of 1/2. The free bets are given after qualifying bet settlement. Clients who have made deposits with Skrill and EcoPayz wallets do not take part in the promotion. Full promotion terms and conditions are here.
Free Bets
A free bet is a bonus, which allows you to make a bet without investing your own money. This bet is paid for by the house according to the free bet value. Such a bonus cannot be withdrawn without making a bet. And more often than not, the whole free bet can be used for one bet only.
Most often free bets are offered to newcomers. To get them you usually have to make your first bet of a certain amount at given odds after registering.
You have to use free bets according to the rules of the bookmaker. The offer description specifies the betting requirements: a type, a sport or a list of specific events, minimum odds and so on. Sometimes the winnings from a free bet need to be wagered additionally. Match.Center has compiled the best free bets offers from UK bookmakers.
Sometimes free bets are only awarded for downloading an app where you have to either register, make a deposit or a qualifying bet. Pay attention to it, or you'll be left without a bonus.
All the New Customer Betting Offers we mentioned above also include free bets. And here we'll tell you about a few more notable promotions.
William Hill Free Bets for New Customers
William Hill is a British bookmaker with 90 years of history, operating in different countries. It offers a wide range of markets and a huge selection of bets on horse and greyhound racing. All newcomers can get a bonus in the form of 2 x £15 free bets – it’s a great offer.
To get the bonus bets you need to register with the promo code H30 and place a £10 bet at odds of 1/2 or greater. Once the qualifying bet has been settled, the user will receive 2 x £15 free bets. The bonuses must be spent in 30 days on any sports bets. The promotion does not apply to deposits via PayPal, Neosurf, Paysafe, Neteller, Skrill, ecoPayz, Kalibra or Postepay. Full promotion terms and conditions.
Betfred Free Bet Offer For New Customers
Betfred is a bookmaker which operates since 1967 and offers enhanced odds on many events. Newcomers can get a £30 free bet from the company. The free bet is given for the first bet and can be spent on any sports betting.
The minimum amount of the first bet is £10. It must be placed within 7 days of registering at minimum odds of 1/1. The free bet valid for 7 days after receiving should be wagered during this period. Users who make deposits using prepaid Visa and Mastercard or e-wallets as a payment method do not take part in the promotion. You can read the conditions of the offer here.
BoyleSports Welcome Free Bet For New Customers
BoyleSports is a bookmaker from Ireland. It has been operating since 1982 and focuses on horse racing. Newcomers can get a welcome free bet of £20. It is provided after placing the first bet of £10. The company also runs regular promotions with free bets.
The minimum odds for the qualifying bet is 1/1. The promotion is valid for mobile users only. The free bet can be used for placing a bet at odds of 1/1 or greater. Read the full terms and conditions of the offer.
Parimatch Free Bets for the First Bet For New Customers
Parimatch is a betting holding company founded in Ukraine in 1994. The company now operates in India, Kazakhstan, Tajikistan and many other countries. The company entered the UK market under its brand in 2020. For newcomers the company offers a bonus in the form of two free bets of £10 each and another £10 to be used in the casino for making a deposit and the first bet on sports.
The minimum deposit and first bet is £5. Qualifying bets must be placed at odds of 1/1 or greater. The bonus token is valid for 7 days. The free bets valid for 7 days should be wagered during this period. The full promotion terms and conditions are here.
Hollywoodbets Welcome Free Bets For New Customers
Hollywoodbets is a bookmaker with a head office in South Africa. But it operates in different countries, including the UK. To new UK customers the company offers a welcome package of 4 x £5 free bets with some unusual terms and conditions. One free bet can be placed on football, another on tennis, a third on in-play betting in any sport, and a fourth should be used for making an accumulator bet.
The free bets are awarded after a deposit made with a bank card and a first bet of at least £10 placed at odds 4/5 or above. The qualifying bet must be placed within the first 14 days of registration. The free bets are valid for 7 days from the date of receiving. The full terms and conditions of the promotion are here.
No Deposit Free Bets
No deposit free bet is a rare type of bonus for UK, although in other countries Match.Center expert team sees such bonuses regularly. With such promotions, customers are given a small free bet just for registration, verification or other activities that do not require a deposit.
SkyBet is the only company offering no deposit free bet token that we have found in the UK. Whatever other online betting sites call their promotions, all require a deposit and often a qualifying bet with real money before you get free bets credited.
SkyBet No Deposit Free Bet For New Customers
SkyBet is a betting site owned and operated by Flutter Entertainment. The company is famous for its extensive range of markets and bets, as well as the availability of additional options, such as ordering bets.
To claim your £10 SkyBet free bet, sign up for Sky Games, upgrade your account to Sky Betting and Gaming, link your debit card and complete all the verification requirements. Free bet stakes are not included in the payout amount. A client receives net winnings only. The full terms and conditions of the offer are here.
Deposit Bonus Offers
A deposit bonus is a bonus for making a deposit, that simple. In order to get it you need to put a certain amount of money to your account. Pay attention to restrictions on deposit methods.
According to Match.Center’s experts, UK online bookmakers do not often offer a deposit bonus. Most offers with a deposit bonus are made to casino players, and we do not look through such bonuses. But the situation is different in many jurisdictions, with the deposit bonus being one of the main ways to attract the attention of potential customers.
As a deposit bonus money is often offered for bonus balance or real balance, as well as free bets. In either case, you have to meet all the conditions of the promotion in order to withdraw the reward. Sometimes the wagering conditions can be difficult to fulfil. For example, it is very difficult to wager the bonus amount 20-40 times in sports betting over a period of 1-4 weeks.
10bet Offer For New Customers
10bet is a bookmaker with a wide range of bets on both sporting and non-sporting events. For new bettors, the company offers a 50% bonus on the deposit amount. The maximum amount can be up to £50.
The minimum qualifying deposit is £15. You need to wager the deposit and gift amount 8 times. Deposits made via Skrill and Neteller are not eligible for the promotion. The minimum wagering odds a single are 4/5, and for each selection in an accumulator - 2/5. The full terms and conditions are here.
Fansbet Bonus up to £200 For New Customers
Fansbet is a bookmaker that offers a wide range of markets in the Live and a great selection of matches. New users can get a 200% bonus for their first deposit using the promo code SPORTS-200. The reward can be up to £200.
To withdraw the bonus you need to wager it 5 times with accumulator bets. In each of them a minimum of 3 selections must have odds of 7/20. The wagering period is 7 days. Detailed terms and conditions of the promotion are here.
TonyBet Sportsbook Welcome Bonus For New Customers
It is a bookmaker with a good selection of football betting and interesting bonuses. Newcomers are offered a 100% bonus for their first deposit. To get the bonus you need to deposit funds into your account and enter the promo code TONY50.
The maximum amount of the bonus is £50. This offer is available to new customers who have made their first deposit. The deposit must be wagered 10 times with min odds of 13/20. If the wagering requirements of the activated bonus are not met within 5 days, this bonus will be cancelled. Read the full terms and conditions.
Dr Bet Offer For New Customers
Dr Bet is a relatively young bookmaker operating since 2020. Although it offers a large selection of events and markets for matches, it is more focused on casino players. Newcomers to Dr Bet are offered a 125% first deposit bonus. But it's hard to wager it in sports betting because of the 40x wager requirement.
The minimum deposit to get the sportsbook bonus is £10. The maximum amount of the bonus is £100. The maximum bet when wagering is £5. Read the full terms and conditions of the promotion here.
InterBet Bonus For New Customers
InterBet entered the UK market as a bookmaker in 2019. It supports many payment instruments, offers an excellent selection of bets and promotions for different types of customers. For newcomers it offers £10 deposit free bets for the first deposit.
To activate the bonus you need to place a £10 bet at odds of 1/2 or greater. You can use the free bet to place a bet at odds of 1/2 or greater. The winnings from the free bets must be wagered once. The free bets are valid for 7 days from receiving. The maximum winnings from the promotion are capped at £200. The full terms and conditions of the offer are here.
Bet & Get Offers
The most common UK bookmakers' promotion for newcomers is Bet & Get. To get the bonus you have to register, make a deposit and place your first (qualifying) bet of a certain amount - usually it is £5-10. Often there are additional restrictions on the odds of the qualifying bet, its type or sports.
The bonus of a Bet & Get type is usually given in the form of free bets. It cannot be withdrawn straight away and must be used for bets according to the rules of the promotion. If the customer wins, the net winnings (without the free bet amount) will be credited to his account.
Bet £10 Get £40 For New Customers
Generous bookmakers will give a £40 bonus for the first bet of £10 or more. It usually includes several £5-10 free bets, but sometimes it is given out as a single free bet or money for betting.
CopyBet Free Bets £40 for New Clients
CopyBet is a bookmaker with an opportunity to copy ready-made tipster bets. You can become a tipster yourself and profit from it. As a bonus for new customers, the company offers a package of 4 free bets totalling £40 on football, basketball, tennis and cricket for the first bet. The free bets can be used for single bets.
The minimum qualifying bets must be £10 and placed at odds of at least 1/2. The free bets are available for 30 days. The maximum winnings from the free bets that can be withdrawn are £500. Detailed promotional terms and conditions are here.
Bet £10 Get £30
This is one of the most lucrative bonus variants of a Bet & Get offer. It allows you to get a £30 free bet to make bets on various events. You can find it not so often. The reward can be given in addition to one £30 free bet.
GatoBet - Bet £10 & Get a £30 Free Bet
GatoBet was founded in the UK in 2020. The company is notable for its large selection of events in both the live and pre-match sections. For new bettors it offers a £30 free bet on their first bet. To take part in the promotion you need to enter the code GATO when you make a deposit. You must make your deposit and place your first bet within 7 days of registering.
The minimum deposit and first bet must be £10. The customer receives only the net winnings from the free bets. The winnings must be wagered once before they can be transferred to the main balance. The bonus is valid for 5 days. The maximum amount you can get to your main balance is £200. The full terms and conditions of the offer here.
Bet £10 Get £20
Under the terms of the promotion a customer can get a £20 bonus. This will require a qualifying bet of £10. It is usually offered to newcomers. Sometimes a customer will receive more than one free bet. But their total amount is £20.
Virgin Bet - Bet £10 get £20 in free bets
Virgin Bet is a bookmaker of a group of companies of the same name. It offers enhanced odds for top football events and extensive horse races coverage. For new bettors, Virgin Bet offers a promotion with an opportunity to get 2 x £10 free bets. All you need to do is make a qualifying bet of £10.
The minimum odds for the qualifying bet are 1/2. Only the first single or accumulator bets count. The free bet is valid for 7 days from receiving. Full terms and conditions of the offer are here.
Bet £10 Get £10
The most common variant of the Bet & Get bonus. You place a £10 bet and get a £10 free bet.
Mr. Play
Mr. Play began accepting bets online in the UK in 2019. For newcomers the company is running a promotion giving them an opportunity to get a £10 free bet for the first bet. It can be used to place any bet at odds of 4/5 or greater.
The minimum qualifying bet is £10 and the minimum odds are 1/1. The first bet must be made with real money. The free bet will come after the settlement of the first bet, irrespective of its results. The full terms and conditions are here.
Risk Free Bets
Risk free bet allows you to try betting without the fear of losing money. In case your bet loses you get a refund. They are interesting for beginners who are afraid of losing money because of their own mistakes.
When insuring a bet in case of loss, the bookmaker refunds the user the full amount or 50%, depending on the conditions. Often the refund comes in the form of free bets for new wagers, but sometimes it can also come in real money to the account.
Money Back Offers often only apply to bets of a certain type, such as accumulator bets. Many betting sites set minimum odds limit as well.
Bwin - Sign Up to Get £20 Back Bet
Make a deposit and place a risk free accumulator bet of 3 or more selections of up to £20 with odds of 2/1 or above. If the bet loses, you'll get a free bet equal to your bet, but not more than £20. The free bet is valid for 7 days. Read the full terms and conditions of the promotion.
Unibet - £40 Money Back + £10 Casino Bonus
The bonus is given if the customer's first real money bet is a loser. To take part in the promotion place a bet of minimum £1. Single bets with odds of 2/5 or above or accumulator bets where each selection has odds of least 2/5 are accepted. To withdraw the bonus money, you must wager it minimum 3 times. Additionally there is a £10 casino bonus with a 50x wager. The full terms and conditions of the promotion are here.
Paddy Power - Refund Your Stake in CASH
In order to take part in this promotion you need to register with the promotional code YSKAMR, make a deposit of £10 or more with your bank card and place a first bet on sports events within 30 days of creating your account. If the bet wins, the customer receives a payout, and if it loses, the customer gets a refund of the bet value in real money. The maximum bonus amount is £10. The full terms and conditions of the promotion are here.
Existing Customers Offers
Bookmakers aren't forgetting about registered users. They often organise various promotions with bonuses for them. Their main purpose is to increase customer interest in betting.
Popular types of offers for regular customers:
Many UK betting sites also offer guarantees of better odds on certain events and other benefits in their promotions. Some of them run loyalty programmes for active users. Their participants get points for betting, raise levels and receive regular bonus bets.
The best bookmakers with promotional offers for existing customers are:
New Betting Sites Offers
Every year new betting companies start operating in the UK, hoping to make a name for themselves. Thanks to that their bonus betting offers are often more interesting than those of their long-established counterparts. It's not easy to attract new customers so new betting sites tend to provide generous bonuses to stir up users' interest.
New companies often offer free bets and risk-free bets (if your bet loses, you get a refund) as incentives, but sometimes other bonuses are also available.
New companies' offers and promotions can change very quickly. We update our list regularly, but we still recommend that you read the rules on the bookmaker's website in full before participating.
If any of the fresh betting companies launch a lucrative promotion, Match.Center will be among the first to tell you about it.
We have compiled a list of the best offers of new UK betting companies. It includes promotions from bookmakers that have entered the UK market since 2018.
Football Betting Offers
Football is considered to be the national sport in the UK. Bookmakers take the users' interests into account and often offer the best range of markets and betting odds for football.
Betting companies regularly hold various promotions for football fans and you can get different types of bonuses:
Often companies regularly launch new promotions and try to offer original bonuses to attract the maximum number of users. Match.Center has compiled the best offers from reliable bookmakers licensed by the UK Gambling Commission and operating in the United Kingdom in compliance with the laws.
Bet365
The company was founded in 1974 and till 2000 offered to place bets at its own betting shops. In 2001 the website was launched so bets could be placed online; since 2005 the bookmaker abandoned its betting shops.
The head office of Bet365 is in Stoke-on-Trent, but its branches are not only in the UK but also in other countries such as Bulgaria, Australia etc. The bookmaker is known around the world and has won many awards.
Betfred
It's a well-known bookmaker in the UK founded in 1967. The company got its current name in 2004. The bookmaker has at various times been a sponsor and partner of Manchester United, Bolton Wanderers and other football clubs.
Horse Racing Betting Offers
Horse racing is the second most popular sport in Britain. It is second only to football. According to Racing Explained, over 6 million people in the UK visit horse races every year. Bookmakers take the interests of potential customers into account and offer bets on all popular events both within and outside the UK. Many companies make special bonuses for betting on horse racing.
Most often customers are offered the following betting offers on horse racing:
The terms and conditions of each bonus for horse races are determined by the bookmaker itself. You are advised to read them before you take part in any promotion.
Quinnbet - Free Bet for 2nd to the Favorite Every UK & Ireland Racing
This promotion includes bets on any race in the UK & Ireland at odds of 1/1 or greater. There must be minimum 6 horses taking part in the race, and the odds on the favourite must be at least 6/4. The free bet is given if the horse picked up by the user comes second to the favourite. Its amount is equal to the amount of the initial bet.
The maximum amount of the bonus is £10. The free bets expire after 7 days. They can be used for any sports bets with odds from 1/2 to 100/1. The full terms and conditions are here.
Boylesports - Money Back if your horse fails to start
All you need to do to take part in the promotion is to bet on any horse race in the UK or Ireland. A refund is given if the horse fails to start. Compensation for your bet comes in the form of a free bet. The maximum amount of the promotion bonus is £100.
The promotion is available only for bets paid by your own money. The free bet is valid for 7 days. You can read the full terms and conditions of the offer here.
William Hill - Enhance Your Odds
This promotion allows you to get enhanced odds when betting on races that take place in the UK. The offer is valid for single bets only. To get the enhanced odds you need to place your bet after 10:00 am on the day of the race.
Offers participating in the Lengthen Your Odds promotion are marked with a special icon in the catalogue. Bets with multiple selections do not count. Other concessions do not apply to this market. Read the full terms and conditions of the offer.
The Grand National Betting Offers
The Grand National is an annual steeplechase. It is held since 1839 at Aintree Racecourse in England. The length is 4 miles 514 yards. Horses have to run 2 laps, jumping 30 fences.
There are 40 horses taking part in the competition each year. They undergo a rigorous selection process. A special feature of the competition is that the prize goes to the owner of the horse. The prize money for the tournament is around £1 million.
Millions of people watch the Grand National every year. Bookmakers begin to offer not only standard, but also special bonuses before the race. This is done in order to attract maximum customers.
opular promotional offers of UK bookmakers available during the Grand National are:
Bookmakers offer special promotions a few weeks before the event. Match.Center keeps track of them and is one of the first to tell you about the best offers.
Cheltenham Betting Offers
The Cheltenham Festival is a popular event among horse racing fans. It has been held since 1860 and has changed several racecourses over the years. The festival usually coincides with St Patrick's Day.
The Cheltenham Festival is second only to the Grand National in prize money. There are several Grade 1 races - the Cheltenham Gold Cup, Champion Hurdle and others. The festival is four days long.
During the Cheltenham Festival bookmakers are extending their list of special offers. In addition to free bets for beginners, first deposit bonuses and other standard bonuses, they begin to offer:
Special offers for the Cheltenham Festival are published 1-6 weeks before the event. Match.Center gathers information on all interesting promotions and is sure to be one of the first to tell you about the UK bookmakers' bonuses for the Cheltenham Festival 2023.
FAQs
A free bet is a bonus from a betting site which allows you to place a bet of a certain amount without investing your own money. Free bets are often offered as a welcome bonus for UK customers. But they are also given out on other occasions for existing clients.
Usually, the betting site specifies in advance the sport, the bet type and the minimum odds for using free bets credited. Free bets cannot be exchanged for cash and returns exclude bet credits stake when you place a wager using free bets paid.
The bet itself is really free: the betting site does not charge any money for providing the free bet and allows you to use it for bets that meet the requirements as stated in the rules. But getting the bonus will often require you to make a deposit or place another bet with your own money. These payments are to be made by the user. No deposit free bets are rarely offered by UK betting sites.
The customer receives real money from the free bets only if the bet wins. After that, the money can be withdrawn.
Rarely, you can get money back as cash, but this is another type of bonus offer.
The number of free bets for each offer is set by the betting site. Bonuses of up to £10 are usually given in the form of a single free bet, while larger gifts include several free bets credited into your bonus account. This way you can claim up to £50 in free bets.
On each betting site, You can only take part in the promotion once. Extra free bets can be claimed only during other special offers, but not as a welcome bonus.
There are also other restrictions. Often, if a company has several bonuses for newcomers, only one of them can be used and it is not possible to get free bets offered with other promotions.
The best betting offer is the one with the maximum bonus, which is easy to use, wager and withdraw. But even so, it is impossible to recommend one promotion to all users. Tastes and interests differ. On this page, we have collected the best UK betting sites promotions and divided them into several main categories. Using our selection you're sure to find an interesting bonus offer for sports betting. And you'll probably find more than one.
Bet365 is offering a £50 welcome bonus in the form of free bet credits, while 888sport is offering a £30 free bet credited after you register and make your first real-money bet. But you have to understand that the biggest bonus isn't always the most lucrative one. There are other offer parameters to consider, such as the terms and conditions of providing the bonus, its use and wagering. Often it's better to use a smaller bonus which is easier to turn into cash, rather than risk hoping to get a big reward.
Service Quality — evaluates how easy it is to make a bet. There are several factors taken into account, including how complex the registration process is, how easy it is to navigate the website, and how fast you can get information or a response from the bookmaker.
Promo Offers — evaluates the special promotions for new and active bettors, promotions’ diversity, wagering process and amounts, and the number of payment methods. 
Hi-Tech Features — evaluates the markets offered by a bookmaker, the number of available live broadcasts, Android and iOS apps.