Tote
Bet £5 and get £20 in Tote Credit
Place your first bet of at least £5 on racing pools and receive £20 in Tote Credit, split into two £10 credits that can be redeemed against racing bets. One £10 credit can be redeemed against win/place racing bets, while the other can be redeemed against exotic racing bets, excluding win/place. The Tote Credit must be used within 7 days of being credited to the customer's account.
Tote Overview from Our Team
One of the unique features of Tote is their approach to betting, which differs from traditional UK bookmakers. Tote operates on the principle of sweepstakes and is one of the few sports betting operators in the country to do so. This type of betting, also known as 'pool betting', works similarly to the National Lottery. When placing a Tote bet, your stake goes into a pool with other punters' bets, and the operator takes a percentage of the fund. The remaining pool is then shared equally among the winners, with the payout known as a dividend.
The company offers some promotions for both new customers and existing Tote customers, including a Welcome bonus of up to £20 for placing a qualifying bet on horse racing and regular bonuses for registered users, such as Stayers Club and Tote Fantasy Club. Tote stands out with its easy-to-use mobile apps for Android and iOS, thoughtful navigation, and minimalist design. However, Tote's payment methods are limited to debit cards only. Furthermore, customer support is not available 24/7. Details are below in this Tote review.
Tote Basic Facts
Website | |
Founded | 1928 (online since 2019) |
Owner | UK Tote Group |
Apps | Android, iOS |
Deposit Methods | Visa debit, MasterCard debit |
Headquarters | Wigan, England, UK |
Game Types | Sports betting, Pool betting, Games, Fantasy |
Withdrawal Methods | Visa debit, MasterCard debit |
Betting Functions | Cash Out, Time out, Tote Guarantee, Tote+ |
Support | Live-Chat, email and phone |
Tote Pros & Cons
Tote Review
Tote focuses only on horse racing and football, offering bets in a sweepstakes format. New customers can enjoy a Welcome bonus of up to £20 for placing a qualifying bet on horse racing. Existing customers can take advantage of regular promotions such as the Stayers Club offer and Tote Fantasy Club, which earns them a rating of 6, although more offers and other promotions for new customers would be desirable.
The UK sports betting company offers mobile apps for both Android and iOS users. The streaming service only covers UK & Irish horse events. When it comes to payment methods, Tote only accepts debit cards (Visa and Mastercard). The UK bookmaker provides fast and responsive support with a variety of contact methods, but their customer support is not available 24/7.
Tote is recommended for horse racing and football fans who prefer sweepstakes to traditional sports betting.
Parameter | Rating | Description |
---|---|---|
Line | 0/10 | Tote's focus is on UK horse racing and football, so you won't find any betting markets related to other sports |
Apps | 10/10 | Available for Android and iOS |
Streaming | 4/10 | Only UK & Irish horse races |
Payment methods | 1/10 | Only debit cards (Visa, MasterCard) |
New customer bonuses | 7/10 | Up to £20 welcome bonus on horse racing |
Existing customer bonuses | 6/10 | Regular promotions for registered users, including Stayers Club and Tote Fantasy Club, but there could be more to choose from |
Sign-up and support | 7/10 | Fast and responsive support with a variety of contact methods, but not available 24/7 |
Legal info | 10/10 | Detailed information about the license on the main page in the bottom bar |
Easy to navigate | 9/10 | Thoughtful easy navigation, nice minimalist design |
Tote Screenshots

Football section

Racing tips
Tote video review

Application main page

Horse racing section on the Tote site

App side menu
Tote Free Bets & Promotions
Tote Sign Up Offer
Bet £5 get £20
Place your first bet of at least £5 on racing pools and receive £20 in Tote Credit, split into two £10 credits that can be redeemed against racing bets. One £10 credit can be redeemed against win/place racing bets, while the other can be redeemed against exotic racing bets, excluding win/place.
Tote Welcome Offer: How to Claim
Terms and Conditions:
Tote Existing Customer Promotions
To get the UK bookmaker offer, opt in and place seven Tote Fantasy bets of at least £7 between Monday 00:00 and Sunday 23:59. The Tote Fantasy Credit of £7 per participant per week will be added to your account and expires after seven days. You must have a Tote account and cannot redeem the Fantasy Credit on racing pools bets, Ten to Follow, Virtual, or Games.
To get the bonus via this UK betting site offer, you must opt in during the weekly promotion period by clicking the "Opt In" button on the Tote website promotions page. Then, place a minimum of six £/€2 "Tote exotics" bets, with the highest six settled Qualifying Bets determining the value of the Stayers Credit bonus awarded. The maximum offer per customer is £/€10 in Stayers Credit only per week.
Tote Odds
At Tote, the odds are different as they earn their profit by taking a percentage of each prize pool, and the odds are only influenced by the number of bets, amount wagered, and sports betting choices. As a result, Tote frequently offers better odds, particularly for underdogs. Moreover, if a bettor correctly identifies a long-shot winner, they stand to win more at Tote than at a regular UK sportsbook because the odds reflect the lack of bets placed on that outcome.
Bookmakers have the ability to adjust the odds and create a fixed-odds system in an effort to profit from the race. The Tote, on the other hand, earns its revenue by collecting a commission from the total pool rather than from bets placed on specific outcomes. Generally, Tote takes a commission from the pool, usually ranging from 20% to 30%. The exact percentage taken can be found in the terms and conditions of each Tote product or race.
What to Know About Tote
Tote History
In 1928, the UK government created the Racehorse Betting Control Board, with the aim of providing a safe, state-controlled alternative to illegal bookmakers and ensuring that profits were fed directly back into the horse racing industry. The board was later reconstituted as the Horserace Totalisator Board. The Tote opened their first high street sports betting shop in 1972 and has since expanded to employ over 4,000 staff. The Tote Direct was introduced in 1992, channelling bets from other high street UK bookmakers into tote pools. In 2011, the Tote brand was acquired by Betfred, but in 2019 it was acquired by the UK Tote Group, a group of racehorse owners and breeders.
Tote Betting Key Features
Tote's focus is on UK horse racing and football, so you won't find any betting markets related to popular sports such as tennis, basketball, cricket, or darts. However, the UK betting platform's horse racing betting markets can please even avid UK bettors, which is not surprising given their undivided focus on this sport. In addition to their primary betting services, Tote provides virtual betting events that encompass other sports, such as horse racing, greyhound racing, football, basketball, American football, and motor racing.
Some notable aspects of this UK company include:
You can find out what is and isn't available on the Bet600 website by looking at the table below.
Live streaming | |
Cash Out | |
Acca insurance | |
Odds Boost | |
Time out | |
Bet Builder |
Tote Sports and Markets
As we said the bookmaker line is limited to horse racing and football only:
Horse Racing
Horse racing in Great Britain and Ireland is covered in full. In addition, there are events from the USA, Sweden, Saudi Arabia and Hong Kong. The most popular horse racing bets are Totewin and Toteplace, where you bet on a horse to either win or place. Other widely used bet types in horse racing are Exacta and Trifecta.
Football
The selection of leagues and matches is restricted, with a focus on the English Premier League and Championship, along with certain games from the European leagues. The available betting options include 1/X/2, Correct Score, Corners, and Cards market types.
Tote In Play Betting
To the observant, it is apparent why Tote does not offer live betting options. Tote betting is simply not designed for In Play betting, and this has always been the case. Once you've placed a bet on a market, your stake is pooled with others and goes towards the winnings for that race or event. As a result, cashing out isn't an option.
Tote is a no-frills online platform that caters to a very traditional betting style. You can only place bets on events happening on the same day. Additionally, you can only access the results for races that have already taken place on the same day.
Tote Streaming
Tote.co.uk offers live streaming of UK & Irish horse races, which is a highly sought-after feature among many punters. In addition, live streaming of horse races from other countries are available. What sets Tote apart from other bookies is that they allow you to stream all races without the need to place a bet. Simply log into your account and you can watch the races. The only requirement is that you have topped up your account at least once.
Tote Payment Methods
Tote accepts only bank debit cards (Visa and Mastercard) for both deposits and withdrawals.
How to Make a Deposit to Tote
To deposit funds into your Tote account, follow these steps:
How to Withdraw from Tote
To withdraw your winnings from Tote, follow these steps:
Tote App
The Tote mobile app is available for iOS and Android, which are easy to download and install from the App Store and Google Play. The app works well and gives the user access to all the same features as the main site, including the ability to stream all live races, navigate racecards, and access other account areas such as deposits and withdrawals. The different betting markets are placed in separate categories which can be accessed through the navigation bar at the top of the page. The Tote mobile app quick to load and handles everything admirably.
Header | Tote Android App | Tote iOS App |
---|---|---|
Developer | UK Tote Group | UK Tote Group Ltd |
Application Version | 1.21.0 | 1.20.0 |
System | Android 7.0 and up | Requires iOS 15.0 or later |
Download Size | 91.6 MB | 89.9 MB |
Price | Free | Free |
Supported Languages | English | English |
Tote Sign Up Process
To create an account at Tote, you need to do the following:
How to Bet at Tote
Step-by-step guide on how to place your first bet on Tote betting site for new customers:

Tote betting site
How to Cash Out a Bet
Tote offers players the option to sell their tickets, which are still eligible for a prize, such as a jackpot or consolation. These offers are typically available between the end of one pool race and the start of the next. There are also instances where cash-out offers may be available during half-time or breaks in play. Players have the ability to cash out a portion of their ticket and still have a chance at winning the main jackpot prize by selling 10% segments of their tickets.
Tote Security
Tote, operated by TDCO Limited, is licensed and regulated by the UK Gambling Commission under account number 54779. The company is committed to maintaining the security of its customers' personal information and employs reasonable organizational, technical, and administrative measures to protect it from unauthorized access, alteration, disclosure, or destruction. This includes the use of secure firewalled data centers, encrypted web pages, and ISO27001:2013 certified business practices.
Tote Customer Support
Tote provides a dedicated Customer Care team to help customers with any queries or issues they may have. The team is available every day from 8am to midnight, except on Christmas Day. Please note that calls to and from the Customer Care team may be recorded for security and quality control purposes.
Contacts:
Tote Betting Tips and Tricks
Here are 4 valuable tips and recommendations for improving your betting skills and increasing your chances of winning at the Tote bookmaker's office: