Ladbrokes Overview from Our Team
Ladbrokes is one of the oldest gambling operators, founded in 1886. The sign up offer and the other regular promotions are decent. In addition, live streaming is available for some sports, and the operator offers odds boost, Bet Builder, and Cash Out features as well. Nevertheless, there are a few drawbacks in some aspects. For instance, the bonus terms and conditions are very comprehensive and difficult to understand. And while several support options are on the site, finding them is a bit complicated. For this reason, we give Ladbrokes sportsbook an overall rating of 7.9 out of 10.
Ladbrokes Basic Facts
Website | |
Deposit methods | Visa, Mastercard, Maestro, Apple Pay, PayPal, Paysafecard, The Grid |
Apps | iOS & Android |
Founded Year | 1886 |
Owner | Entain Group |
Headquarters | London |
Game types | Sports, virtuals, casino, live casino, poker, bingo |
Withdrawal methods | Visa, Mastercard, Maestro, PayPal, Paysafecard, Apple Pay, Bank Transfers, The Grid |
Betting functions | Live betting, Live streaming, Bet Builder, Cash Out, Price Boosts |
Support | Live chat, e-mail, phone, comprehensive help/FAQ section, social media |
Ladbrokes Pros & Cons
The operator Ladbrokes has many positive sides, but they also have a few drawbacks, which we will explain below.
Ladbrokes Review
Ladbrokes is an online gambling platform that offers sports betting and casino gaming services. It is owned by Entain, a sports betting brand founded in 2004. Ladbrokes operates legally with a licence from the UK Gambling Commission (54743) for the UK market.
As a customer at this bookmaker, you can enjoy a wide range of markets (2000+) for major sporting events. For instance, in football events, such as the UEFA Champions League, you will find markets like match betting, over/under totals, both teams to score, first goal score cast, draw no bet, and so on. You can also create your own unique bets with the operator's Bet Builder or use the #GetAPrice feature to get markets that are not included in an event.
In addition, the bonus offers at the site are pretty impressive, with a new customer offer of up to £20 in Free bets valid for 7 days after account reg. There are also deals like Best Odds Guaranteed, Odds Boost and Price Boosts that can increase potential winnings. However, the Best Odds Guaranteed is only available for horse racing betting and greyhounds.
Ladbrokes has an In-Play betting platform that is complemented by live streaming. This means you can bet on live matches and stream your favourite sports or horse racing events directly on the site. There are over 40 sports to stake on, and the operator covers major and minor events.
Punters at Ladbrokes are not limited to betting only on desktop computers. The operator has a native iOS and Android app that you can install from the Google Play Store or App Store. This is a huge plus for those who enjoy betting on their mobile devices, as they can take advantage of features like the push notifications that come with the app.
Ladbrokes | Rating | Comment |
---|---|---|
Range of markets | 7/10 | 40+ sports, 2000+ markets for top matches |
Bonus offers | 8/10 | Good welcome bonus, many promotions for registered customers |
Payment methods | 4/10 | Debit/Credit Card, Paypal, Bank transfer, Paysafecard, E-wallets |
Apps | 10/10 | iOS & Android |
Streaming | 9/10 | Good selection of Live Streaming |
Sign up and support | 5/10 | Difficult to find contacts |
Ladbrokes Screenshots

Ladbrokes home page

Ladbrokes sports list

Ladbrokes mobile app
Ladbrokes Free Bets & Promotions
Ladbrokes Sign Up Offer
Bet £5, Get £20 in Free Bets
New customers that join this betting site can claim the Ladbrokes welcome offer of £5 in Free bets in four portions. Below are the requirements to get this sign up offer:
The operator will add the Ladbrokes Free bets welcome bonus (4 x £5 Free bets) to your Ladbrokes account once your first bet with the specified min odds is placed. Ladbrokes Free bets valid for 7 days, after which they expire. Once the sign up offer Free bet is added, you must use it on qualifying bets.
Step-by-Step Guide on How to Claim a Bonus:
Bonus Terms & Conditions:
Ladbrokes Existing Customer Promotions
Boost your football Acca with the Best Acca promotion at Ladbrokes, featuring an Odds Boost, Acca Tracking, and a Free Bet Back offer. This is a new and existing customer offer, and this promotion applies to the first placed acca of the day on selected football markets.
Key Features:
Promotion Terms:
This is another Ladbrokes offer specific to selected horse racing events in France, UK and Ireland. In this promotion, the operator will increase the odds for some horse racing bets. You will see the list of events with enhanced odds (odds boost) in the bonus description. There are also qualifying bets and markets to consider.
In this Ladbrokes promo, you get to compete against other players for a chance to win prizes. Here is how to get this Ladbrokes offer:
Each bet you place will give you 1 entry on the relevant leaderboard. The minimum cash prize for this Ladbrokes offer is £0.50. If you win a Free bet, you must use it within 7 days.
Ladbrokes Odds
As part of our Ladbrokes review, we compared the odds and margin sizes of the operator for a few top events. Let's take a look at them for the top events in football, tennis, and basketball.
The formula we used to calculate the margin of the matches above is:
Margin = (1/ home odds + 1/ draw odds + 1/ away odds - 1) x 100.
So for the English Premier League example above with Manchester City vs Liverpool at odds of 8/12 (1.67) - 3/1 (4.00) - 4/1 (5.00), the margin is calculated as follows: (1/1.67 + 1/4.00 + 1/5.00 - 1) x 100 = 6.9%
Considering the margins in the above examples, we can say that Ladbrokes' odds are about average. Margins between 5% and 8% are considered average, and for Labdrokes, the margin/commission is around 6.8%. Ladbrokes uses fractional odds as its default odds presentation. You can change from fractional odds to decimal odds in your account settings.
Sport | League | Date | Match | 1/X/2 margin | O/U margin |
---|---|---|---|---|---|
Football | English Premier League | 01/04/2023 | Manchester City - Liverpool | 6.54% | 6.94% |
Football | Scottish League 1 | 01/04/2023 | Dunfermline- Kelty Hearts FC | 9.69% | 8.76% |
Football | German Regionalliga Southwest | 01/04/2023 | FC Homburg v Offenbacher Kickers | 11.59% | 7.60% |
Basketball | NBA | 18/03/2023 | Atlanta Hawks - Golden State Warriors | 5.92% | 4.76% |
Basketball | EuroLeague Men | 17/03/2023 | FC Bayern Munchen - ALBA Berlin | 9.44% | 8.17% |
Basketball | Australian WBNL | 18/03/2023 | Townsville Fire - Southside Flyers | 9.05% | 9.41% |
Tennis | Miami Open Men | 30/03/2023 | Carlos Alcaraz- Taylor Fritz | 9.64% | 6.83% |
Tennis | ITF Women Jakarta | 31/03/2023 | H. Guo/H. Y. C. Wong - R. Bhosale/P. Plipuech | 6.68% | 11.41% |
Tennis | Phoenix Challenger | 18/03/2023 | Alexander Shevchenko - Marc-AndreaHuesler | 7.60% | 13.09% |
What to Know About Ladbrokes
Ladbrokes online betting site is operated by Entain PLC, formerly known as GVC Holdings. Bookmakers like BWin, and Eurobet are also part of the Entain Group. Let's look closer at the brand's history and betting offers for old and new customers.
Ladbrokes History
The history of Ladbrokes can be traced back to 1886. Ladbrokes was founded by Pennington, Schwind, and Messrs. - the commission agents for horses trained at Ladbroke Hall. However, in 1961, when the Betting and Gaming Act was established to legalise betting shops, Ladbrokes established their own chain.
Fast-forward to 2016, when Ladbrokes acquired Coral Group, and the brand changed its name to Ladbrokes Coral. A year later, in December 2017, GVC Holdings, now Entain PLC, agreed to buy Ladbrokes Coral. Today, Ladbrokes has over 1,800 betting shops. Its betting shops are considered to be among the best by some punters.
Ladbrokes Betting Key Features
The sportsbook Ladbrokes has a broad selection of over 40 sports for its customers to bet on. The operator also covers professional, semi-professional, and minor events, competitions, and tournaments.
Besides regular sports betting, Ladbrokes sportsbook offers betting options on TV & Specials. There is also a "Politics" tab in the sports section where you can bet on US elections, UK politics, and international and Irish politics.
As for the betting features, Ladrokes has a few standout features that differentiate it from other bookmakers. One such is the #GetAPrice, where you can tweet @Ladbrokes using the hashtag to get market prices that aren't listed on the site.
Live streaming | |
Cash Out | |
Acca insurance | |
Odds Boost | |
Time out | |
Bet Builder |
Ladbrokes Sports and Markets
When you visit the Ladbrokes sportsbook online, you will see over 40 sports. Comparing this figure with some UK betting market leaders, it is safe to say Ladbrokes has done pretty well.
Football
Football is among the most popular sports in the UK, and Ladbrokes covers the majority of popular football tournaments worldwide, such as the FIFA World Cup, the English Premier League, the UEFA Champions League, and the Spanish La Liga. There are also less popular semi-professional and minor football competitions in Europe, Egypt, South Africa, and other countries.
For football events, Ladbrokes offers numerous (sometimes hundreds of) sports markets. These include the regular match-winners (1/x/2), over/under totals, handicaps, both teams to score, double chance, draw no bet, and so on. To make it easy for customers to find their preferred football betting markets, Ladbrokes provides filters such as All Markets, Main Markets, 5-A-Side, Team Goals, Half, and so on.
Horse Racing and Greyhound Racing
Ladbrokes also has sports betting options for horse racing and greyhound racing. You will find several markets for UK and Ireland races, Australian races, French races, and USA races. Less popular racing events in India and South Africa are also available.
This sportsbook has numerous markets for greyhound and horse racing, such as each-way bets and win, place, and show bets.
Cricket
Fans of cricket betting will enjoy the best odds and numerous markets at Ladbrokes. Besides, the operator covers most major cricket tournaments, including Test Series, One Day Internationals (ODI), the Indian Premier League, and so on. And like football betting, you will find many markets for cricket matches, including the two-way standard, outright, and preposition markets.
Apart from the markets discussed above, here are some other online sports betting options at Ladbrokes sportsbook:
Ladbrokes In Play Betting
Besides the pre-match betting markets, Ladbrokes online sportsbook also has In-Play markets and a live betting platform. You can place football bets and other sports bets on matches that are currently In-Play. Here are some of the few things you can do with Ladbrokes In-Play betting:

Statistics and Latest Scores at Ladbrokes bookmaker.

Infographics at Ladbrokes bookmaker.

The Bet Builder Feature at Ladbrokes bookmaker.

The Cash Out feature at Ladbrokes bookmaker.
Ladbrokes Streaming
With the Ladbrokes live streaming feature, you can watch your favourite sports matches on the site in real time. Live streaming is available for regular sports and horse racing events. However, not all events are covered. To check the available In-Play matches to stream, click the "Watch Live" tab in the In-Play section. You can only stream at Ladbrokes if you have an active and funded account with the operator and have placed a bet in the last 24 hours.

The "Watch Live" section on the Ladbrokes website
Ladbrokes Payment Methods
Ladbrokes sportsbook accepts certain deposit methods and withdrawal options like Visa, Mastercard, Maestro, PayPal, paysafecard, Apple Pay, and bank transfers. There is also a unique Ladbrokes Grid card that you can use for deposits and withdrawals.
The table below lists the available payment methods at Ladbrokes and their limits.
Payment Method | Deposit Amount | Withdrawal Amount | Withdrawal time |
---|---|---|---|
Visa, Mastercard, Maestro | £5 - £2,000 | £5 - System’s limit | 1-3 working days |
Visa Fast Funds | £5 - £2,000 | £5 - System’s limit | Within 4 hours |
PayPal | £10 - £2,000 | £5 - System’s limit | Within 8 hours |
paysafecard | £5 - £2,000 | £5 - System’s limit | 1-3 working days |
Apple Pay | £5 - £2,000 | £5 - System’s limit | 1-3 working days |
Bank transfer | Not available for deposits | £5 - System’s limit | 2-4 working days |
Ladbrokes Grid | £5 - £2,000 | £0.01 - System’s limit | Instant |
How to Make a Deposit to Ladbrokes
Funding your Ladbrokes account involves taking the following steps:
How to Withdraw from Ladbrokes
Like other online sites for betting, you can withdraw winnings from your Ladbrokes account via different payment methods. Here are the steps involved in withdrawing from Ladbrokes sportsbook:
Ladbrokes App
If you prefer betting on mobile, Ladbrokes has a native mobile app for iOS and Android devices. Let's highlight some of the features of the app.
Developer | Ladbrokes |
Cost | All versions are free |
Software | iOS, Android |
Age Limit | 18+ |
Language | English |
Currencies | GBP |
Depositing methods | Visa, Mastercard, Maestro, PayPal, paysafecard, Apple Pay, Grid card |
Withdrawal methods | Visa, Mastercard, Maestro PayPal, paysafecard, Apple Pay, bank transfer, Grid card |
License | UK Gambling Commission (No: 54743) |
Comparing the operator's app with the sportsbook site, both offer similar functionalities and features. You can register an account, fund your account, place sports bets, claim the welcome bonus, take advantage of "Best Odds Guaranteed" and other features, and withdraw winnings on the Ladbrokes iOS and Android apps.
Ladbrokes Sign Up Process
As is standard with all betting sites, you must create an account with Ladbrokes to place bets and enjoy its services. Here is what the sign up process looks like:
After completely filling out the form, you can click the "Create My Account" button. Doing so means that you claim to be of legal gambling age and accept the operator's terms and conditions.
With your account created, you can choose to set a deposit limit before you start betting.

The "Join" button on Ladbrokes homepage.

The first window of the registration process at Ladbrokes.

The third window of the registration process at Ladbrokes.

The second window of the registration process at Ladbrokes.

The last window of the registration process at Ladbrokes.
Verification at Ladbrokes
As required under the UK Gambling Commission rules, bookmakers must verify the identities of their new customers before allowing them to bet. Thus, identity verification is mandatory at Ladbrokes. Once your account is set up and you've specified your deposit limit (optional), you will be taken to the verification page.
Ensure the details (that you provided during registration) are correct, and you can then verify your account. Here are the verification options available for identity verification:
In addition to verifying your identity, you may also need to verify your address. Here are the documents you can upload for address verification:
According to Ladbrokes, the verification process is automated. In cases where the verification is not completed automatically, you can contact the operator via live chat. You may be required to provide additional documents like a valid ID card, Council Tax bill, etc.
How to Bet at Ladbrokes
After verifying and funding your account, you can place a bet at Ladbrokes in a couple of simple steps:
How to Edit a Bet at Ladbrokes
Ladbrokes allows its old and new customers to edit accumulator bets even after they are confirmed. With this option, you can add, delete, or change markets in your accumulator selection, and you will get a new potential return amount. However, once you edit an accumulator bet, you cannot claim the operator's Acca Insurance promotion. Here are the steps to edit a bet at Ladbrokes:
Ladbrokes Security
Ladbrokes online betting site is operated by LC International Limited with a licence number of 54743 from the UK Gambling Commission. You will find information about the operator's licence on the footer of the website.
In the terms and conditions section, Ladbrokes claims to comply with security regulations and standards. The sportsbook has secure firewalled data centres and certified encrypted web pages to keep customers' details safe. In addition, Ladbrokes is ISO 27001:2013 certified. You can read the operator's Customer Privacy Notice to have a better understanding of the security options.
Ladbrokes Customer Support
Ladbrokes offers customers assistance round the clock and through various options. So whether you have issues with registration, deposits, withdrawals, or the welcome bonus and other offers, you can always reach out to the Ladbrokes support team. Here are the operator's support options:
Apart from the support options listed above, Ladbrokes has a comprehensive help section where you can find answers to common questions across different areas of its site. These include account access, promotions & bonuses, withdrawals, registration, safer gambling, and account details and verification. To access the help section, click the "Help & Contact" link on the site's footer.
Ladbrokes Betting Tips & Tricks
Before you bet on just about any website, you need to ask a few questions. Is the betting site operating legally? Is the sportsbook a good choice? Even if your answers to these questions are yes, you also need to understand how the betting site works. In this section, we will provide some tips and tricks that can help you feel comfortable and improve your experience betting at Ladbrokes.