On this page, you will learn how Best Odds Guaranteed works at William Hill. We will explain how to take advantage of this offer, highlight any limitations, and compare the BOG conditions across popular UK bookmakers.
How to Use William Hill’s Best Odds Guaranteed Offer: Step-by-Step Guide
Best Odds Guaranteed at William Hill can be of interest to both new and experienced players. Therefore, in this guide, we will walk you through the steps required to participate in this promotion:
- Register with William Hill. Visit the official website or the bookmaker’s app and click the “Join” button. Fill out the registration form with your current personal details, provide contact information, and create a username and password for your account.
- Verify your identity. Navigate to the “My Account” section and click on the “Verification” button, then select “Verify my account”. Upload copies of identity verification documents such as a Passport or a Driver’s License. Wait for the staff to review and confirm the accuracy of the provided information.
- Make a deposit. Fund your account in the personal cabinet to register a payment method. You can use debit cards like Visa/Mastercard, paysafecard, William Hill Cash direct, PayPal, ecoPayz, Apple Pay, or Bank Transfer. The minimum deposit amount is £5. To receive your welcome bonus, make your first deposit of £10 with a debit card and get £30 in Free bets.
- Place a qualifying bet. Click on the “Horse” section from the list of sports, choose a race, click on the desired odds, enter the stake amount in the bet slip, and select “Place Bet”.
- Await bet settlement. If the odds for your selected outcome increase after placing your bet, the bookmaker will automatically settle the bet at the best price thanks to Best Odds Guaranteed. However, this will only happen if your bet turns out to be a winning one.
Please note that BOG is not available for all events and markets. We will provide more details about the promotion’s terms and conditions in the upcoming sections.
The Scope of William Hill’s Best Odds Guaranteed
William Hill’s Best Odds Guaranteed feature is available for horse races in the UK and select meetings. It can be accessed starting from 10:00 on the day of the race until the race begins. If you place a bet before this time, it will be settled at the price you took or at the Starting Price (SP). Please note that only bets on the race winner are considered for this offer.
This offer isn’t limited to single bets alone. If you place multiple bets on qualifying races, the Best Odds Guaranteed (BOG) will still apply. If any of your multiple bets include BOG races, you can be confident that the prices in those races will be honoured at either the price you chose or the SP, whichever is greater.
Key Terms and Conditions of William Hill’s Best Odds Guaranteed
Before using William Hill Best Odds Guaranteed, familiarise yourself with the key terms and conditions:
- Applies to online, telephone, text, and mobile bets placed at board prices and William Hill early prices.
- A minimum stake of £20 is required to qualify for telephone bets.
- Available from 10 AM on the race day until the off. Bets placed before this time will be settled at the price taken or at the Starting Price (SP).
- Doesn’t apply to ante-post, tote, or Pari-Mutuel bets.
- Doesn’t extend to bets placed on “Pick Your Places”, “Lengthen Your Odds”, “Place Markets”, “Insurance Bets”, or “Betting Without”.
- Not available for bets placed in shop, either on Self Service Betting Terminals (SSBT) or over the counter.
- The maximum benefit for BOG is capped at £25,000 per customer per day.
Does ‘Best Odds Guaranteed’ Mean That You Have the Very Best Odds?
No, Best Odds Guaranteed doesn’t guarantee that you will always receive the highest odds available in the market. But if the race qualifies for the BOG promotion, the system will track the odds changes from the moment you place the bet until the start of the race, lock in the best price, and automatically calculate your coupon based on that after the event concludes.
Example. Let’s say you back your selection at an Early Price of 6/1 and place a £10 bet. If the Starting Price (SP) returns at 7/1, you’ll receive the higher price of 7/1. So, instead of a £60 payout (6/1 odds), your payout will be £70 (7/1 odds) based on the Best Odds Guaranteed feature.
On the other hand, if the SP returns at 5/1, which is lower than your Early Price, you’ll still get paid at the Early Price of 6/1. In this case, your payout will be £60 (6/1 odds) for your £10 bet.
William Hill Best Odds Guaranteed vs Other Bookmakers
The Best Odds Guaranteed promotion may vary depending on the bookmaker. Therefore, we have prepared a comparative table for you to easily compare and understand the differences.
Betting Site | Time | UK Horses | UK Greyhounds |
---|---|---|---|
William Hill | From 10 AM | ✔ | |
Betfred | After 8 AM | ✔ | ✔ |
Hollywoodbets | From 9 AM | ✔ | |
Bet365 | After 8 AM | ✔ | ✔ |
Sky Bet | After 9 AM | ✔ | ✔ |
Ladbrokes | From 8 AM | ✔ | ✔ |
Paddy Power | After 8 AM | ✔ | |
Unibet | From 8 AM | ✔ | |
Virgin Bet | After 10 AM | ✔ | |
Boylesports | After 8 AM | ✔ | |
Betvictor | From 9 AM | ✔ | ✔ |
Quinnbet | From 9 AM | ✔ | |
Bwin | From 8 AM | ✔ | |
Coral | From 8 AM | ✔ | ✔ |
888sport | From 10 AM | ✔ | |
Livescore Bet | From 10 AM | ✔ |
William Hill’s Best Odds Guaranteed: Frequently Asked Questions
Which types of horse racing bets are eligible for the Best Odds Guaranteed promotion?
The Best Odds Guaranteed promotion at William Hill applies to bets on the race winner in UK horse races. Eligible bets placed from 10:00 on the day of the race until the race commences will be settled at either the price taken or the Starting Price (SP).
What is the difference between Enhanced Odds, and Best Odds Guaranteed at William Hill?
The Enhanced Odds promotion allows players to place bets at the best odds possible, thanks to minimal margins. The bookmaker displays the odds both with and without Enhanced Odds before the start of the event. This offer is available not only for horse racing but also for other sports. On the other hand, Best Odds Guaranteed is offered only for UK horse races and is activated only if the odds for the chosen event increase after the bet is placed.
Can I combine the Best Odds Guaranteed offer with other promotions or bonuses?
Yes, you will be able to use Best Odds Guaranteed and other bookmaker bonuses, provided that they do not contradict the terms and conditions of the promotions. We recommend familiarising yourself with the conditions in advance by visiting the “Promotions” section at William Hill.