Bet365 Overview from Match.Center Team

Bet365 Basic Facts

Company nameBet365
OwnerDenise Coates
Founded year2000
AppsiOS & Android
Deposit methodsVisa, Mastercard, PayPal, Apple Pay, Google Pay, paysafecard, Click to pay, Bank Transfer
Withdrawal methodsVisa, Mastercard, PayPal, paysafecard, Apple Pay, Bank Transfer
Customer SupportMultilanguage 24/7 live chat, email & phone support

Bet365 Pros & Cons

Bet365 is a reputable bookmaker that has its fair share of pros and cons. Match.Center experts have analysed it for you. Let’s dive into the details.

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Bet365 Review

Range of markets
New customer bonus
Existing customer bonus
Payment methods
Sign-up and support
Legal information

Bet365 Screenshots

Bet365 Sign Up Offer: Bet 10 Get 30

Exclusive to new customers. Join today and secure a 300% Welcome bonus: Bet €10 & Get €30 in Free bets. Open an account, deposit between €5 and €10, and place a bet equivalent to your deposit with min odds of 1.20. Claim the offer within 30 days, and upon bet settlement, receive Free bets worth thrice your deposit. Full T&Cs apply.

How to Claim Bet365 Welcome Offer

  1. Sign up on the site or in the app of the bookmaker. Open a new account with the betting platform as a new customer.
  2. Claim the offer. Once your deposit is made, claim the new customer offer within 30 days of registering your account. No Bet365 bonus code, promo code, or promotion code is needed. They aren’t available for this offer, so there’s no need to use codes to get the bonus.
  3. Deposit. Make a min deposit between €5 and €10. Please note that payment method exclusions apply and certain payment methods such as Apple Pay, Google Pay, PayPal, paysafecard and some prepaid credit/debit cards cannot be used for this initial deposit unless specific verification criteria are met. Check the full terms for more details on identity verification.
  4. Place a qualifying bet. To release your Bet Credits stake bonus, you need to place your first bet. Place qualifying bets of the same value that your deposit is. These bets must meet certain criteria:
    1. Contain at least one selection at min odds of 1/5 (1.20).
    2. Only the largest cumulative stake on an individual selection within a market/fixture combination will count towards the requirement.
    3. Be wary of other restrictions such as Cashed Out bets, void bets, or bets edited using the Edit Bet feature. Check the terms for more details.
  5. Wait a bit. Allow these bets to settle. Your Free Bet Credits stake bonuses should be available for use normally within one hour once the qualifying settled bet requirements have been met.
  6. Use your Bet Credits. Once your qualifying stakes have settled and your Bet Credits (Free bets) have been released, they will appear in your account balance. To use them, select ‘Use Bet Credits’ in the bet slip.

Bet365 Sign Up Offer T&Cs

What can you get:

New customers can benefit from a Welcome offer of “Bet €10 & Get €30 in Free Bets”. When punters deposit and bet €10, they will receive €30 in Bet Credits.

How to qualify:

To participate in this sign-up promotion, new customers should open an account on the sports betting website and make a qualifying deposit between €5 and €10. After the deposit, claim the bet365 offer to trigger the bonus and starts betting. No specific Bet365 bonus code is required to avail of this offer just place bets on sports you like.

Qualification time:

Bettors must claim the offer within 30 days of registering their account.

Qualifying bet requirements:

To release the Bet Credits (Free bets), users need to place qualifying bets equivalent to the deposit’s value. These sports bets should contain at least one selection at minimum odds of 1/5 (1.20). For multiple bets each selection must at 1/5 (1.20) or higher. Only the largest cumulative stake within a market/fixture combination will count towards the requirement.

How to use the bonus:

Once the Bet Credits are released, they will appear in the betting account. To use them, select ‘Use Bet Credits’ in the bet slip. Returns exclude bet credits stake. No specific restrictions on sports or markets are mentioned for using the bonus.

Wagering requirements:

The Bet Credits are non-withdrawable. To use them, users must place bets to the value of their qualifying deposit, and these sports bets must be settled within 30 days of claiming the sign-up offer.

Bonus expiry date:

If the accounts of the users areinactive for 90 consecutive days, their Bet Credits will be forfeited and removed.

Other restrictions:

Bet Credits can’t be used on certain products, offers, or bet types. Payment method exclusions apply and payment methods such as Apple Pay, Google Pay, PayPal, and paysafecard have specific conditions for deposits and withdrawals related to this promotion. Returns exclude bet credits stake. A Bet365 bonus code are required to avail of the offer.

Bet365 Offers for Existing Customers

This promotion offers a boost of 2.5% to 70% on successful pre-match accumulators of 2 or more selections in many markets over 80 leagues and competitions, including the Women’s World Cup. No Bet365 bonus code is required to claim the bonus for existing customers just start betting. Read full T&Cs.

How to Claim:

  1. Log in to your betting account.
  2. Place a pre-match accumulator of 2 or more selections on Full Time Result, Both Teams To Score, or Result/Both Teams To Score markets in the listed leagues and competitions. The minimum boost you can receive is 2.5% (for Doubles) and the maximum boost is 70% (for 14-folds and upwards).
  3. If your accumulator wins, the boost will automatically be applied to your winnings within 24 hours.


  • Only available to new and existing customers.
  • Maximum offer amount of the boost is £100,000 or currency equivalent.
  • Bets using Bet Credits, Double Chance, or combination sports bets with bonuses don’t qualify.
  • Be aware of Cash Out as fully Cashed Out bets are not eligible; partial Cash Outs will reduce the boost proportionally.
  • Editing a bet might alter or void the boost.
  • No need to use any Bet365 bonus code, promo code, or promotion code to claim this bonus.

Get a refund for any football game that concludes in a 0-0 draw when you place a pre-match sport bet on the following markets: Correct Score, Half Time/Full Time, or Scorecast. No Bet365 bonus code or promotion codes are necessary to access this bonus. Read full T&Cs.

How to Claim:

  1. Log into your betting account.
  2. Place a pre-match bet on the following markets: Correct Score, Half Time/Full Time, or Scorecast for any football match.
  3. If the game ends in a 0-0 draw and your bet loses, your stake will be automatically refunded.


  1. Available to new and eligible customers.
  2. Refunds apply to games ending in 0-0 for qualifying bets only.
  3. Be aware of Cash Out as fully Cashed Out bets are excluded; partial Cash Outs will refund only the remaining stake.
  4. If a bet is edited pre-kick-off and results in 0-0, only the new stake is refunded.
  5. Bets placed using Bet Credits will be refunded as Bet Credits.
  6. There’s no need to use any Bet365 bonus code, promo code, or promotion code to enjoy this bonus.

Elevate your horse racing betting experience by getting bigger prices on selected runners across all UK, Irish, and specific International races. Whether you’re betting on a singular steed or choosing to boost a multiple bet, Bet365’s Bet Boost ensures your stakes on horse racing soar higher. You won’t need a Bet365 bonus code or any promotion code to boost your stakes. Read full T&Cs.

How to Claim:

  1. Log into your Bet365 account.
  2. Look for Bet Boosts on the Homepage, Horse Racing Classification, or individual racecards.
  3. Select your desired horse(s) and start betting by placing stakes, such as a Win or Each Way bet. Singles and multiples are available.
  4. Enjoy boosted odds. Remember, boosted multiples can’t be mixed with other picks.


  • Available to customers in the Republic of Ireland, UK, Japan, India, and Mauritius.
  • Offer starts from 10am UK Time on race day till 15 minutes before the race.
  • Only new and eligible customers can avail Bet Boosts.
  • Check the ‘Offers’ or ‘Promotions’ section to see if Bet Boosts are available for you.
  • Specific Bet Boosts can be removed at Bet365’s discretion.
  • You don’t need any Bet365 bonus code, promo code, or promotion code to participate in the offer.

Bet365 Casino Offers

Get a 50 Free Spins reward for joining the Bet365 casino. Deposit and stake €10 on eligible Casino games to unlock this promotion. No Bet365 bonus code, promo code, or promotion code needed to activate this offer. Read full T&Cs.

How to Claim:

  1. Choose a payment method and deposit €10 or more to your casino account at Bet365 and tick the Claim box.
  2. Stake €10 on eligible Casino games.
  3. Receive and use your 50 Free spins on selected slots.


  • Offer runs until 10:59 GMT on 27th October 2023.
  • Bets on Roulette covering 67% or more of all positions, and Baccarat bets on both Player and Banker, won’t count towards the €10 staking requirement.
  • Free Spins must be claimed within 7 days.
  • Available only to new and eligible customers.
  • No wagering requirement for Free spins.
  • No Bet365 bonus code needed
  • Bet365 may amend or cancel this promotion at any time.
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Bet365 Odds

Bet365 offers margins that vary depending on the sport, league, and match. The margins are evaluated based on the industry standard and can be categorised as low, middle-low, middle-high, and high. In the matches analysed below, Bet365’s margins fall within the middle-low to middle-high range.

  • Football, the Champions League. Chelsea – Real Madrid (18.04.2023); 1/X/2 odds: 7/4 – 5/2 – 29/20, the margin is 5.75%; Over/Under 2.5 goals odds: 4/5 – 1/1, the margin is 5.56%
  • Football, Championship, Tier 2 level. Blackpool v West Bromwich (18.04.2023); 1/X/2 odds: 14/5 – 13/5 – 10/11, the margin is 6.47%; Over/Under 2.5 goals odds: 10/11 – 10/11, the margin is 4.76%
  • Tennis, ATP Barcelona, Tier 2 level. Francesco Passaro v Fernando Verdasco (18.04.2023); 1/X/2 odds: 1/3 – 12/5, the margin is 4.41 %; Games Over/Under (21.5): 5/6 – 5/6, the margin is 9.09 %

To calculate the margin, we can use the formula:

For example, let’s calculate the margin for the 1/X/2 odds in the Chelsea-Real Madrid match:

  • Decimal odds for Chelsea: 2.75
  • Decimal odds for Real Madrid: 3.5
  • Decimal odds for draw: 2.45

1 – 1 / (1 / 2.75 + 1 / 3.5 + 1 / 2.45) = 0.0575 or 5.75%

What to Know About Bet365

Bet365 dedication to ensuring that its customers gamble responsibly is something to be appreciated. A budget calculator and the ability to view your previous wagering activity on the bet365 site are all available tools provided by Bet365 company to help customers recognise signs of gambling addiction.

Bet365 allows its customers to set maximum deposit limits, which restrict the amount of money that can be added to the account within specified time limits.

Bet365 History

In the latter half of the 1990s, sports betting began to gain traction. Bet365 was formed in 2000 by Denise Coates, the daughter of Peter Coates, who owned a chain of betting shops in the United Kingdom.

Denise, who had been the managing director of the betting shops for years, saw an opportunity to offer betting online. Denise Coates was able to acquire with the help of a loan from her father after discovering a unique URL to buy.

Bet365 became live in March 2001, and the company has been on an upward course ever since. In 2001, all internet bookies were accepting bets on horse racing and other US sports. Bet365 went a step further than most! Additionally, bet365 offered betting options on a wide range of other sporting events including soccer, boxing, cycling, darts, international basketball and hockey, Formula 1, among others. As a European bookmaker, Bet365 was the first to provide such a wide variety of wagers. The concept was that by covering so many markets and leagues, you’d be able to bet on matches 24/7/365.

Bet365 Betting Key Features

  • Bet365 online sports betting company won the “Operator of the Year” title in 2010. eGaming Review, a magazine, was in charge of organising the event.
  • Profit Track 100, a list published by The Sunday Times, ranked Bet365 third in the league rankings.
  • For both single bets and parlays, players can choose whether they want to take their bet back in full or in part.
  • Using a single Bet365 account and wallet, you can have access to a wide range of different Bet365 online sports betting products (the sportsbook, casino, poker room, bingo hall, etc.).
  • Bet365’s Cash Out feature gives you more control over your bets by allowing you to cash out before the event ends.
  • As all Bet Builders, the bet365 Bet Builder feature allows you to mix popular betting markets and odds to make a one-of-a-kind wager on any football event.
  • The bet credits stake will expire if you do not use your account for 90 days.

Bet365 Sports and Markets

Here is a list of sports that you can bet on at Bet365:

  • UK/Ireland top sports: football, tennis, cricket, basketball, horse racing, and baseball.
  • Motor sports: NASCAR, motorbikes, and supercars.
  • Winter sports: Alpine skiing, biathlon, cross-country skiing, and ski jumping.
  • Non-sporting: politics and specials.
  • Esports: CS:GO – ESL Pro League, AOV – AOG, Crossfire – CFPL, Dota 2 – DPC CN Div1, etc.
  • Martial arts: MMA and boxing
  • Individual Sports: table tennis, speedway, trotting, golf, darts, cycling, etc.
  • Other Team Sports: volleyball, rugby union, rugby league, ice hockey, Australian rules, and American football.

Bet365 offers an impressive range of sports markets, with over 40 different options available for punters to choose from. The bookmaker provides competitive odds for betting on sports such as football, tennis, boxing, cricket, rugby, and more.

Football is one of the most popular sports markets on the Bet365 website, with 193 tournaments available for betting. Bet365 customers can bet on everything from the most important European leagues to even the most minor Irish leagues. There are hundreds of markets available for bet365 punters to choose from, including popular bet types like total goals, both teams to score, draw no bet, corners, correct score, goalscorers, handicap, and more. Moreover, bet365 users have various filter options, such as market types, last meetings and matches, goals scored or conceded, player statistics, and others.

Horse racing is another popular market on the Bet365 website, with the bookmaker guaranteeing bet365 customers always get the best odds for horse racing on the market (Price Promise or best price guarantee). Bet365 covers horse racing tournaments from over 10 countries, in addition to the UK and Ireland.

Tennis fans can also follow events via live streaming on the Bet365 website. Under the tennis category, the bookmaker offers 66 different competitions. These cover famous tournaments like the ATP, WTA, ITF, UTR, and Challenger. There are different options to bet on tennis events, such as to win the match, first set winner, first set score, ace totals, double result, total sets, and other markets.

Bet365 In-Play Betting

At Bet365, In Play betting is incredibly popular. A wide range of bets is available in the In Play betting section, which covers the most renowned sports. While the games are going on, bettors can place bets and see the odds change.

While bet365’s In Play betting options span a wide range of sports, we were most impressed by the company’s football In Play betting. When it comes to betting on a football game, there is no shortage of options. Bet365 In Play betting gives the most options for leagues like the Premier League.

Besides typical markets like 1/X/2, Asian handicaps, and goal total, you could also bet on the accurate score at full-time, half-time, both teams to score, draw no bet, and the half-time outcome as well as winning margins (just to name a few).

Individual player markets are where bet365 football In Play bets really shined. In addition to wagering on both the outcome of the match and the performance of the team, you could also bet on the first, second, third, and final goalscorers. Of these, the next goalscorer market is the most popular.

Bet365 Live Streaming

The thrill of seeing a game unfold in real-time while placing a stake is one of the most exciting aspects of live streaming

Major tennis and soccer competitions, as well as some of the most prestigious horse races in the United Kingdom and Ireland, are all covered. In some circumstances, to watch the races In Play, bettors must first place qualifying bets.

During a live video, you can simply pin the video to the top of the page, and you’ll be able to browse the rest of the site without interruption. Hence, this is our favourite feature.

With the live streaming feature, you’ll be able to make more informed bets. Bet365 also has a mobile app where you can watch live sports events!

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Bet365 Payment Methods

As one of the greatest betting sites in the world, bet365 offers a variety of easy-to-use options for its customers to deposit money.

Some of these payment options are designed to make the procedure as painless as possible for bet365 users.

Bet365 customers can use the following bet365 deposit methods to fund their accounts:

For bet credits, use your debit card to make a qualifying deposit. You do not need to use a bet365 bonus code, but keep in mind that deposits via the PayPal payment method do not qualify you for the bonus paid as bet credits stakes.

When not making a first deposit (a qualifying deposit), bet365 customers can choose from a variety of payment methods, as mentioned above. The transaction will display in your bet365 online betting account instantly in most situations. Check out the below step-by-step instruction on how to make a deposit to bet365:

  1. Open an account or login on bet365.
  2. Add a payment method
  3. Fill in the relevant details, and mention the deposit amount.
  4. Click on the “Deposit” icon.
  5. Your deposit is now complete.

You can withdraw funds from your bet365 account using the available withdrawal options. As an alternative to using your original deposit method, bet365 will send the winnings to your bank account via bank wire. Let’s have a look at how to withdraw funds from your account:

  1. Select the “Withdraw” option in your bet365 account menu.
  2. In the top-right corner of the screen, select “Service.”
  3. From the drop-down option, select “Withdraw.” (Keep in mind that you can only withdraw money using the same method you used for depositing. That is, if you deposited using PayPal, you can only withdraw using PayPal).
  4. Еenter the withdrawal amount followed by your bet365 password.
  5. Click on the “Withdrawal” button.
  6. Your withdrawal is now complete.
  7. Depending on the method you choose, the money will be deposited into your wallet or bank account.

Bet365 App

The Bet365 online betting platform has invested in developing a mobile app for its consumers, and the experience is smooth and engaging on any device you choose to use.

The only thing you need to do is go to the Apple Store, search for the bet365app, and download it from there. You’ll be using the bet365 app in no time if you follow the basic instructions provided.

Since Google Play does not allow apps that encourage betting in their store, Android users may simply go to the bet365 website and download the bet365 app.

CostAll versions are free
SoftwareiOS, Android
Age limit17+
Depositing methodsVisa, Mastercard, PayPal, Apple Pay, Google Pay, paysafecard, Click to pay, bank transfer
Withdrawal methodsVisa, Mastercard, PayPal, paysafecard, Apple Pay, bank transfer
LicenceLicenced and regulated by the Revenue Commissioners

Bet365 Sign Up Process

Bet365 requires a little more information than most other betting sites when creating a new account.

  • To begin the account registration process, click on the signup icon.
  • Enter your personal information, including your name and nationality.
  • Select how you’d like to be notified of new bet365 promotions.
  • Create a username and password, and set your security details and preferences.
  • It is not necessary to enter the bet365 bonus code to claim the bonus.

How to Bet at Bet365

Choose the sports event you want to wager on.

  • You must now choose a betting market to bet on, such as 1/X/2, Over/Under, and so on.
  • If you select the 1/X/2 market (full-time result market), you will be presented with three possibilities. 1 (home victory) X (draw) or 2 (away win).
  • Select the outcome you want to bet on by choosing the “1,” “X,” or “2” odds below, and the option will be added to your bet slip.
  • Now enter the amount you wish to bet and click “Place Bet”.

How to Cash Out a Bet at Bet365

  • Check if Cash Out is available for the selected event or market you want to cash out of.
  • Click on the “Cash Out” button located below your selection(s).
  • You can either cash out your entire bet or cash out your bet partially, while leaving the remainder of your stake to run.
  • The amount offered will depend on the performance of your selection(s) and may be higher or lower than your original stake.
  • If you choose to cash out your bet partially, simply enable the Cash Out slider by clicking on the icon to the right of the Cash Out button and selecting Partial Cash Out.

Bet365 Security

Various safety precautions have been implemented by bet365 to ensure the safety of all site visitors, and you can rest easy knowing that all of your personal information will be protected. This is true for both personal and banking information when registering and depositing the account.

Bet365 also employs several firewalls to prevent unauthorised access.

Bet365 has been awarded the International Standards Organization ISO/IEC 27001:2013 certification for Information Security Management Systems (ISMS).

Bet365 Customer Support

  • In-depth help section
  • Round-the-clock customer support
  • Variety of ways to get in touch with customer service

Bet365’s support section is quite informative and user-friendly. It has put a lot of effort into making it easy for players to get answers to any questions they may have directly on the site. We were able to identify all the areas of interest we were looking for with ease by checking out the detailed FAQ section.

To learn more about the bet365 rewards program, we used the site’s 24-hour live chat feature. We found the bet365 representative to be courteous and well-informed.

Bet365 Betting Tips and Tricks

  • At least one of your qualifying bets at bet365 must have odds of 1.20 or greater.
  • Accumulator bets can be easily placed on bet365. To start, select which sports and games you want to include in your accumulator before placing your bets. After making your selections, add them to your bet slip. This is most commonly done for football accumulators, but it can be used for a variety of other sports as well.
  • Using arbitrage betting on bet365 can help you locate overvalued odds. You can make a good comparison by covering the other outcome at any other bookie at fair odds.
  • Set up Auto Cash Out on bet365. This enables you to establish a limit above which your stake will immediately cash out.
  • Free bets with matched betting can be used to make money at Bet365.
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Bet365 Ireland FAQs