About us

We firmly believe that sports betting allows adult sports fans to test their skills and enjoy the challenge of beating the odds, feeling the rush of adrenaline when your selections come in.

BUT REMEMBER: Don’t think that betting can be a way of earning money long term!
 There are incredibly few people who can beat a bookmaker in the long run.

For your safety we provide a host of information on the legal bookmakers that operate with an official license, pay taxes, and use reliable money transfer methods. Our ratings will help you to choose a bookmaker that will be best for you. You will find guidance for every stage of using a bookmaker’s product on our website. It will help you from the time of registration right through to the moment you withdraw your winnings.

For your convenience we always keep the information relevant and update you on the bookmakers’ fresh bonuses and promotions. Every change in taxation rules and legislature in general is taken into account where it is relevant to you.

For you to have an advantage we always strive to have the best sports and statistics expertise, partnering with professional bettors wherever possible. Thus you can get a full range of information from the betting world, and learn about its customs, what strategies there are, specifics of different bets, what certain symbols represent, and what the slang means.

The things we DON’T do

  1. We DON’T partner with scams or frauds. We only work in territories where gambling is legal and the bookmakers are licensed.

  2. We DON’T encourage you to bet. It is entirely up to you to choose whether to gamble or not. We only help you to make your choice by providing information.

  3. We DON’T give preferences to companies based on their strong brand or our personal relationships. A bookmaker that stands higher than the others in our ratings simply makes a better product. We can prove it.

  4. We DON’T provide a formula for you to get rich quick from betting. If someone promises you this, you should know that it’s a lie.

  5. We DON’T spread gossip, rumours, or any form of unverified information. We know how the bookmakers work and we want you to know the same.

Our Team

Andrew Heaford

Site Manager

Andy has been involved in the online gambling industry since the beginning and has seen massive changes in the twenty years he has been taking part. Originally drawn in by the “Bonus Boom” at the beginning of the Century he went on over the years to gamble on every sport and at virtually every sports betting site licenced in the UK, always in the search of “value”. These days restricted to getting bets on at the exchanges for the most part he still keeps his hand in but spends more time focused on sharing his knowledge and experiences with us and our readers.

  • Favourite sport: To watch it would be Football if Norwich City FC are playing. To play would be pool, petanque or chess. To bet on, well my turnover is probably the highest on Horse racing but it is not a favourite as it is not actually fun, it just makes me money. My favourite sport to bet on for fun is Darts. You get some crazy swings and there is a lot more maths involved in the scoring than people give credit for.
  • Biggest win: Odds wise I think it was Donald Trump to win the 2016 US election when he first announced he was running, I got 100/1 and wish I had bet more than a fiver! For actual winnings, it was when I ran a syndicate for the UK Tote Scoop6 when the bonus race was up to £500k. We won the preliminary race first attempt and that afternoon I had about £83k credited to my Betfair account, the highest amount it has ever been. (We lost the bonus race though).