While Love Sport Radio was known for its sports content, it also attracted advertisers from various industries, including betting sites and casas de apuestas, as they are known in Spanish-speaking countries.
Your team. Your voice.
Welcome to Love Sport: Britain's No1 sport station for you, the fans.
From grassroots to global, Love Sport want to hear your views on your sport.
Love Sport naturally turn our attention to football and the Premier League. But Love Sport regularly cover cricket, rugby, tennis, golf and even delve across the pond for a Stateside Show on all things NFL, NBA and MLB.
The EFL enjoys it's fair share of coverage, too. Along with more than 40 club-specific fan shows across the week, a bumper Saturday of dedicated post-match reflection on England's second, third and fourth tier guarantees your club the airtime it deserves.
Love Sport Radio Presenters
He has been known to take a swipe at his former company, upon LoveSports burgeoning growth he commented that:
“There’s clearly a gap in the UK market for a fresh, young sports voice, and the latest audience figures unquestionably reflect this. Our listeners are more interested in Harry Kane, while our competitors are reaching for their walking cane.”
MacKenzie has been a vocal advocate of opening up the radio licencing of FM and AM radio in the UK, arguing that the £10k a year paid by the current FM incumbents is far too low. He argues that it is ridiculous for Globals Classics FM (5.4m listeners), News Corp’s talkSPORT (2.9m listeners) and Absolute Radio (2.3m listeners) have to pay £10,000 a year for a FM licence which reaches almost every radio in the UK. Meanwhile LoveSport was forced to pay £35,000 for an AM licence covering just London with an approximate 11m population.
… and COVID fall
Kelvin told Radio Today at the time that “Covid killed the radio star. Commercial revenues collapsed in March, The radio business, especially small radio, is taking a terrible hammering.”
After closing down Love Sport’s most recent AM frequency in London, 1584 KHz now carries programmes by Asian FX radio.
Read an article about Love Sport Radio in Spanish.
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