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Rating - 5.0


A new betting site with big ambitions!

SportNation Review from Our Team

SportNation has only been around for five years, but it already impresses UK customers with its range of markets. And SportNation's live betting service is worthy of note, especially for horses and greyhounds. Those who enjoy a bright interface will certainly appreciate the design. The main drawback is that the bookmaker has no app.

In the UK, sports betting is allowed from the age of 18. Remember to play responsibly and choose operators with a Gambling Commission licence.

Basic Facts About SportNation

Year of foundation


Country of origin

United Kingdom


Betting apps


Payment methods

Debit cards, Apple Pay, PayPal

Odds provider


Casino games providers

NetEnt, Evolution Gaming, and others

Game types

Sports betting, virtual sports, casino games

Useful functions

Live streaming, cash out, bet constructor

Pros & Cons of SportNation

  • Wide range of markets for popular sports;
  • Several regular bonuses;
  • Live chat available without registration;
  • High odds on horse racing;
  • Bets on virtuals;
  • Loyalty programme.
  • No sign up offer;
  • An average range of markets for unpopular events;
  • Few payment methods;
  • No Apps.

User Ratings of SportNation

Match.Center compiled a rating of British betting sites evaluating with one and the same scheme their technological platforms, user experience and interaction with clients. Here are the scores SportNation sports betting received.

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Mobile betting
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Customer support service
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Payment Methods


The bookmaker has bonuses for existing customers, but it does not offer a welcome bonus for new customers.

A selection of bets


Its range of betting markets is one of the few parameters in the rating compiled by Match.Center, by which SportNation is among the best betting sites in the UK both pre-match and in-play.

Mobile betting


At the time of writing, there's no SportNation app for Android or iOS.

Payment Methods


Debit cards, Apple Pay and PayPal – the list of UK Sportnation payment methods is rather scarce.

Customer support service


Its live chat is fast and easy to find. But Match.Center took three points off the company in the rating: the SportNation betting site doesn't have a hotline phone number, and the response of its staff via email can take up to 48 hours.



Browsing the website is quick and easy. And it has a lot of useful features, especially for in-play betting: online statistics, tournament tables/tournament brackets; graphic broadcasts; video live streaming of horse and dog races, live calendar etc.

SportNation's Website, Mobile & App Screenshots

Free Bets, Offers and Promotions at SportNation

The betting site has several regular promotions with free bets. Also it offers Best odds guaranteed (BOG) for horse races. In this section of our Sportnation review, we will tell you about terms & conditions of SportNation promotions. At the time of writing, there is no Sportnation welcome offer for new UK customers, which is rather unusual.

Get a free bet on racing every week

SportNation offers a free bet of £5 every week for betting on horse racing. The rules are as follows:

  • To unlock free bet, from Monday to Friday make 5+ qualifying bets on international horse racing or UK horse racing with min odds of 1.80.
  • The following Saturday you'll get one free bet of £5.

  • Such free bets expire in 7 days, so before Sunday, place a bet of the full value of your free bet (at min odds of 1.2).

If the free bet wins, the net winnings will be paid to your main account (bet credits stake is not refunded).  You can receive the maximum amount of £100 from the free bet stake.

Get a £20 free bet every week

SportNation rewards UK punters who use a bet builder option and place a qualifying real money bet. You can participate in the promotion every week.

Terms and conditions:

  • Include in your constructor four selections with accumulated min odds of 4/1 (5.00) and place a bet.
  • If the bet wins, you will get a free bet equal to the amount of your qualifying bet up to £20.

  • Wager the bonus with odds of 1.2 or greater within 48 hours of receiving it.

If the free bet wins, the net winnings will be paid to your personal account (the total winnings are equal to the free bet value). You can receive the maximum winnings of 20 denominations of the free bet.

Get a £5 free bet every week

The bookmaker offers a £5 free bet every week to active Sportnation customers who place at least £25 worth of bets in a week. The conditions are as follows:

  • From Monday to Sunday place accumulator bets with minimum odds of 3.00 for a total amount of £25.
  • The following Monday, get a £5 free bet through a pop-up notification.

  • Place a bet of the free bet value (not on each-way markets) at min odds of 1.2 within 48 hours of receiving it.

If the free bet wins, the net winnings (total winnings are equal to the value of the free bet) will be paid to your account.  You can receive the maximum amount of £100 from the free bet.

NB: As we mentioned above, the free bet expires in 48 hours from receiving, but the support service informed us that the validity of the free bet paid in this Sportnation rewards program may be extended "as a gesture of goodwill".

The best odds guaranteed on UK & Irish horse racing

SportNation will enhance the odds of your bet if SP is higher than the original odds.

Terms & conditions of the promotion:

  • Place a single, accumulator or each-way bet on a race.
  • If SP turns out to be 4/1 in a bet with odds of 3/1, SportNation will enhance the odds to 4/1. If SP is lower than the odds (e.g. 2/1), the bet will be settled with odds of 3/1.

The best odds guaranteed applies to bets placed after 9:00 on the day of the race.

SportNation's Odds

Strangely, SportNation offers poor odds for top football games and basketball matches - the margin is around 8%. So if you're a English Premier League fan, we do not recommend to join Sportnation. But at the same time, odds for popular tennis events (up to 3.70%) are greater than most competitors offer.

For example, let's look at three matches of popular tournaments.

  • Football. English Premier League. "Crystal Palace vs Arsenal. Odds on Crystal Palace win are 3.25, on a draw - 3.40 and on Arsenal win - 2.10. Margin = 7.80%.
  • Basketball. World Cup Qualification. Syria vs. Iran. Odds on Syria's win are 4.20 and Iran's win - 1.19. Margin = 7.84%.

  • Tennis. Wimbledon. Christian Garin vs Alex de Minaur. Odds on Garin's win are 5.50 and on de Minaur's win - 1.17. Margin = 3.65%.

What You Have to Know About SportNation

SportNation is among the developing betting sites in Great Britain. There is plenty of room for improvement. This is indicated by the score of Match.Center: 5.0 out of 10. There are 60 British licensed online bookmakers that have a higher score.     

SportNation's History

SportNation is a new bookmaker. The company is owned by Argyll Entertainment, a Swiss gambling company. The SportNation brand entered the UK market in 2017 following the rebranding of Bet On Brazil.

A key feature of SportNation is a good selection of bonuses for existing customers. Here, the company can rival the leaders of the UK betting market. However, the bookie is not a success with its promos for new customers. In our opinion, this combination of marketing costs distribution is rather odd.

Key Features of Betting with SportNation

The SportNation betting company is distinguished by the following features:

  • A good selection of rewards for existing users, though not for new customers. SportNation has a stable number of 5-6 bonuses. According to the rating compiled by Match.Center, even the best British betting sites can rarely boast such a number.
  • Quick and competent support service. Our questions in a live chat were answered quickly and almost always with the knowledge of betting rules and regulations.

  • High odds for some tournaments. SportNation offers good-to-best odds for tennis, horse racing and some pre-match and in-play basketball tournaments. There is also a promotion with enhanced odds and occasional promotions offering to "double the odds".
  • A wide range of markets for top matches. SportNation got 8 out of 10 points for its range of markets in the rating compiled by Match.Center.
  • Sophisticated live betting service. Sportnation live streaming is good when they provide it. But there are only two sports covered: horses & greyhounds. There are visual broadcasts, video streaming of races, online statistics, team line-ups, live calendar.
  • Lea cuidadosamente los términos y condiciones de uso de cashout: Cada casa de apuestas tiene sus propios términos y condiciones del uso de estas opciones y es importante conocerlos antes de apostar, para evitar problemas y situaciones controvertidas. 

Sports and Markets at SportNation


In the height of the season, there are around 150 competitions of different levels. Even for non-prestigious matches, there are over a hundred sports betting options. But for top matches, there are up to 500 of them.


You can find a hundred betting markets for NHL and KHL matches. For other tournaments (friendly, national or international) there are up to 100 betting markets.


For the matches of the Grand Slam tournaments, there are up to 100 markets to bet on. Unpopular matches are covered with basic outcomes or several dozens of bets, including totals, handicaps, sets and games winner, bets on the exact score, as well as on a number of aces, double faults, etc.


At the peak of the season, there are up to 20 different tournaments of different levels. But if for NBA and Euroleague SportNation offers over a hundred betting markets, for insignificant events there are about 20 variants or only bets on a win, handicaps and totals.  

  • table tennis;
  • volleyball;
  • cybersport;
  • boxing and martial arts;
  • baseball;
  • chess;
  • badminton;
  • snooker;
  • cricket;
  • rugby;
  • speedway;
  • floorball;
  • American and Australian football;
  • virtual sports;
  • handball;
  • golf;
  • water polo;
  • futsal;
  • car racing, cycling and motorcycling.

We should underscore the selection of betting markets for e-sports and virtuals. SportNation offers plenty of disciplines and tournaments to bet on.

Live Betting at SportNation

The range of matches for live betting presented by SportNation is comparable to its competitors. The following features are offered:
  • online statistics;
  • tournaments tables/brackets;
  • visual broadcasts;
  • video streaming of horse racing and greyhounds;
  • live calendar;
  • timeline (the window below the match name shows which events are happening on this very minute in the online mode);
  • fast markets bets;
  • line-ups of opposing teams (in team sports).

There is no live streaming for most sports, nor are there odds movement graphs or an alert notification of score changes in a match.

Streaming at SportNation

Streaming service is not a strong point of SportNation. The bookmaker provides live streaming only for two sports: horse racing and dog racing.  The betting site received only 2 points out of 10 for the availability of streaming in Match.Center rating.

Payment Methods Accepted at SportNation

Here is a table of all UK payment methods and limits at SportNation.

Payment system

Minimum deposit

Minimum withdrawal

Debit Cards



Apple Pay






Maximum possible deposit is £20,000.

How to Make a Deposit to Your Account at SportNation

It's easy:

  • Log in to the website of SportNation using your username and password.

  • Click the Deposit button.

  • Specify your deposit method.
  • Enter the payment details according to the selected payment method.
  • Enter the deposit amount.

How to Withdraw from SportNation

Withdrawals are allowed only to users who have a verified account

  • Log in to the SportNation website using your username and password.

  • Go to My Account.

  • Click on Withdraw.
  • Select a withdrawal method.
  • Select the amount you want to withdraw.
  • Enter payment details according to the chosen method of payment.

Attention! You can only withdraw funds to the payment system you successfully used to make a deposit. The exception is Apple Pay which is used only for making a deposit.   

SportNation App

SportNation has no mobile applications for Android or iOS. However, we had to conduct a mini investigation to verify this.

The first operator of its support service assured us that the company has software for smartphones, but we could not find the APK-file, and there is no such application in the App Store either. The employee then advised us to visit a third-party website where he said we could easily download the SportNation app.

We did find a download link on the third-party website next to a SportNation sign, but it led to the website of a bookmaker banned in the UK.

Fake download link for SportNation app

Fake download link for SportNation app

It all came to light later when we contacted another operator. We were immediately informed that there was no SportNation app.

Correspondence with the second operator

Correspondence with the second operator

How to Sign Up with SportNation

At SportNation, there is no sign up offer for new customers. To create a SportNation account, follow the instructions:

  • Click Join in the top right corner.
  • In step 1 - enter gender, first name, last name, email, date of birth and click Next.

  • In step 2 - specify country, postcode, address, city and click Next.
  • In step 3 – specify your username, password, odds format, currency, deposit limit, pass the captcha, agree with company's rules and press Create Account.

How to Bet at SportNation

Instructions are simple:

  • Go to
  • Choose Sports, if you want to bet before the start of the game, and In-Play if you are interested in the ongoing matches.

  • Select the sport and tournament from the catalogue.
  • Click on the match name.
  • Tap on the bet you are interested in, and it will go to the et slip.
  • Enter the bet amount and select Place Bets.

How to Settle a Bet at SportNation

If you have lost interest in the match, you can use a Sportnation cash-out. To do that, just click on the corresponding button in your bet slip.

NB: according to rule 8.16.1, the bookmaker does not guarantee a cashout.  If a cashout was available before the start of the game, but the event did not make it to the Live, an early payout will not be possible. It is also important to understand that not all events from the Pre-match get to the Live at SportNation.

Safety at SportNation

The team of Match.Center does not make reviews of illegal betting sites. We cover only companies with licences from official regulators in their respective countries. If you see a review of SportNation on our website, you can be sure: this is a safe and law-abiding company which guarantees your personal data and payment data safety.  There are many reasons to trust this organisation:   

  • SportNation is owned by Argyll Entertainment, a respected brand in the gambling market, which also owns the bookmaker RedZone. Argyll Entertainment is owned by Esports Entertainment Group, a major e-sports organisation.
  • The betting company is of British origin and is licensed by the UK regulatory authorities. The UK Gambling Commission has established itself as a tough and fair regulator. So this is also an argument.

  • The UK Gambling Commission requires bookmakers to meet serious security requirements. Without this, it is impossible for bookmakers to get a licence.
  • The bookmaker uses only safe and popular payment systems.
  • SportNation has a quick and polite support service. We have witnessed this many times.
Information about the SportNation licenсe

Information about the SportNation licenсe

SportNation Customer Support

SportNation has quality customer support service. Its live chat and email (for technical questions) are available 24/7, although the bookmaker does not have a hotline. Employees answer politely and the response time is often less than a minute.

You can find answers for many questions in the FAQ section.

Tips and Tricks for Betting at SportNation

The website of SportNation is easy to use - even a beginner can understand it. That's why the company received 9 out of 10 points for navigation in the Match.Center's rating.

But if you want to enjoy sports betting, an ergonomic website is not enough. Check out our tips:

  • Do not try to make money on sports betting! Consider bets on sporting events only as a pastime. Don't try to make any profit: it is highly likely to have disastrous consequences for your wallet and your nerves.
  • Study sports betting tips of experienced users. You can find them on a variety of thematic websites.

  • Only bet on sports you know and understand. Don't choose sports you are unfamiliar with. Even if someone else's opinion seems very trustworthy and valid - make your own research before placing bet.
  • Don't start to bet with a great sum of money. Get a head start with small amounts of money; the bookmakers' welcome bonuses make that possible.
  • Don't be in a hurry to participate in promotions. Even if a \ bonus programme seems attractive at first, it is worth reading its terms carefully to understand potential benefits.
  • Make a research of different bookmakers. This way you can compare them by various parameters (convenience of interface, odds value, competence of support team, etc.) and decide which bookmaker is the best.
  • Carefully check the statistics on the events you want to bet on. This will allow you to better select your bets.
  • Don't let the excitement consume you. If you are on a losing streak, take a break. This will help you reset your brain. If you are on a winning streak, keep a cool head. Often than not wins turn into losses, if one changes his strategy and approach to betting and tries to "hit the big time".
  • Don't be in a hurry to place a bet. Your money is at stake, so think carefully about every bet. Be very careful with your in-play betting, it is very thrilling, and it is easy to lose control.

SportNation: Summary

As a bookmaker SportNation will be appreciated by the following customer categories:

  • Horse racing fans. In addition to high odds, you can watch live streaming.
  • Tennis punters.  A margin for tennis is very small, and that makes bets profitable.

  • Fans of e-sports and virtuals. SportNation offers many tournaments in different disciplines.
  • Those who value quality service. Quick technical support service and a comprehensive FAQ section will help you solve any problem.
  • Active bettors. They'll surely love the choice of bonuses and a wide range of markets for top events - but not for football matches, where the margin is extremely high. 

SportNation: Frequently Asked Questions

What is SportNation?

SportNation is a new and developing legal bookmaker in the UK. The bookmaker loses to the market leaders by the basic parameters, but its advantages are obvious: a wide range of markets, a good choice of bets for top events, high odds, virtual sports and quick technical support service.

How do I use my free bet provided by SportNation?

SportNation awards free bets in all sorts of promotions. But before you can withdraw the freebet from your account, you have to wager its full amount. Some bonuses have requirements as to the bet type and the minimum odds.

How long do withdrawals from SportsNation take?

As the information on the website suggests, the company aims to process transactions within 48 hours. But sometimes withdrawals take 3 to 5 business days. Saturdays, Sundays and public holidays are not considered working days by the banks.

Is SportNation safe?

Yes. SportNation is licensed by the Gambling Commission and completely legal in UK. That means you will not have to worry about money being taken out of your account and your personal details won't go anywhere.

What banking options are there on SportNation?

At SportNation you can make financial transactions via Visa and Mastercard. You can also fund your account via Apple Pay, but this method is not suitable for withdrawals.

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A new betting site with big ambitions!


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