Best New Betting Sites for July 2022

On this page we compare new online bookmakers in the UK: here you will find top 20 reviews of new betting sites (UK, only legal companies with a Gambling Commission licence), separate lists for football and horse racing, descriptions of worthy bonuses of new bookmakers. We will also tell why and how to choose an online sportsbook among new betting sites. The lists are updated regularly. Also there is a separate list of companies that failed in the highly competitive UK market and left.

List of New Sports Betting Sites

Match.Center has compiled a list of new online betting sites that have recently started working with UK customers, are licensed and offer attractive promotions for new customers and advanced users. The most common offer is Bet £10 & Get £10 Free Bet. This is the standard for UK betting sites in 2022. So we pay particular attention to promotions with different conditions.

What is The New Betting Site?

We count as new those UK betting sites that have been officially operating for no more than 4 years - that is, since 2018. During that time a lot of interesting newcomers have started their operations and received a UK Gambling Commission license. Also some well-known international bookmakers have entered our market.

Why is it important for a bettor to keep an eye on new betting sites?

First of all, it can be profitable. The British sports betting market is one of the most highly competitive in the world. It is the stronghold of global brands such as bet365, William Hill or Betfred, with over 70 licenced UK betting sites in total! To make a name for themselves and gain a foothold on the market in such an environment, newcomers strive to offer the best possible conditions. And that means: running lucrative promotions, offering the best odds, trying to come up with interesting features for websites.

If there is a new bookmaker in the UK worth checking out, we will be the first to evaluate their service and tell you about it.

If we're talking about international sports betting sites with a long history, they should start out in the UK with the same quality of service that they offer in other countries.

Keep in mind that the service of a new bookmaker can change a lot in a short space of time. This is why we don't demand that firms offer promotions all the time (although this is nice), and we pay a lot of attention to the margins and technical aspects of the platform offered. Here evaluations are more objective and changes are more gradual and visible. The sports betting site and app should work perfectly for a customer base of any size, as should the support service.

As you can see, things can change every month, so we regularly update the lists and top new betting sites so that you can take advantage of the best Welcome Bonus.

Newest UK Betting Sites in 2022 Month by Month

Every month new betting sites accepting bets open in the UK. Many new bookmakers are actively attracting customers with bonuses and trying to offer the best betting conditions. Match.Center experts collected information about UK betting sites that have appeared on the market in the last year and their promotions.

The MatchCenter team verified the timing of the new betting site's appearance on this list using specialised media publications, WebArchive data and Twitter posts. It is not equal to the date of licensing or the date of domain purchase, according to Whois.

New Betting Site

Ranking

Established

UK Sports Launch

UK Gambling Commission Licensed

Owner

i8Bet

N/A

2008

December 2021

TGP Europe Limited

MrRex

N/A

2010

November 2021

AG Communications Limited

Betstorm

N/A

2012

November 2021

ProgressPlay Limited

Bet Screamer

N/A

2012

November 2021

ProgressPlay Limited

Goodwin Bet

N/A

1997

November 2021

Goodwin Racing Limited

Tebwin

N/A

2012

October 2021

ProgressPlay Limited

BetDuel

N/A

2012

October 2021

ProgressPlay Limited

Bar One Racing

5,4

1993

October 2021

Bar-One Racing Limited

ZetBet

N/A

2010

October 2021

AG Communications Limited

Fafabet

5,7

2019

August 2021

Taichi Tech Limited

BetTarget

N/A

2010

August 2021

AG Communications Limited

BresBet

4,5

2017

July 2021

Playbook Gaming Limited

Stake Bet

N/A

2008

July 2021

TGP Europe Limited

BritainBet

N/A

2012

July 2021

ProgressPlay Limited

BK8

4,9

2012

June 2021

ProgressPlay Limited

Planet Sport Bet

N/A

2017

June 2021

Playbook Gaming Limited

Bob88

N/A

2008

June 2021

TGP Europe Limited

Oubao

N/A

2008

June 2021

TGP Europe Limited

Betzone

4,6

2017

May 2021

Playbook Gaming Limited

HthBet

N/A

2008

May 2021

TGP Europe Limited

AvaBet

4,7

2003

April 2021

Vivaro Ltd.

HighBet

N/A

2010

April 2021

AG Communications Limited

TLCBet

N/A

2008

April 2021

TGP Europe Limited

Ne Bet

N/A

2008

March 2021

Star Racing Limited

BetMVP

N/A

2003

March 2021

Vivaro Ltd.

BetNeptune

N/A

2012

March 2021

ProgressPlay Limited

December 2021

i8Bet

No welcome bonus

November 2021

MrRex

Bet £15, get £10

MrRex

The offer is available to new UK customers only. Make a minimum £15 deposit and £15 qualifying bets in total, cashed out bets do not count. The free bet is a one-time stake of £10 which must be placed at odds of 1.5 (1/2) or greater, the free bet stake is not returned. The £10 free bet token expires in 14 days after receiving. Deposits made with Skrill, Skrill 1-Tap, Paypal, PaySafe and Neteller are excluded. T&Cs Apply.

Betstorm

Bet £10 & Get £10 Free Bet

Betstorm

The offer is available to new customers only. Make a deposit of £10 and bet £10 in total, min odds 1.5 (1/2). The free bet is a one-time stake of £10, the stake is not returned. The winnings must be wagered once. Wager is calculated on bonus bets only. You can receive the maximum amount of £200 of real money to your account. The free bet expires in 7 days after receiving. Skrill deposits are excluded. T&Cs Apply.

bet screamer

Bet £10 & Get £20 Free Bet

Bet Screamer

The offer is available to new customers only. Make a qualifying bets of £10. The free bet is a one-time stake of £20, the stake is not returned. The winnings must be wagered once. Wager is calculated on bonus bets only. You can receive the maximum amount of £200 of real money to your account. The free bet expires in 7 days after receiving. Deposit method caution: Skrill deposits are excluded. T&Cs Apply.

Goodwin Bet

£10 Free Bet when you bet £10

Goodwin Bet

The offer is available to new customers only. Make minimum £10 qualifying bets at odds of 1/1. The free bet is a one-time stake of £10, the stake is not returned. The free bet expires in 7 days after receiving. T&Cs Apply.

October 2021

Tebwin

Bet £10 & Get £10 Free Bet

Tebwin

The offer is available to new customers only. Make minimum £10 qualifying bets, the stake is not returned. The free bet is a one-time stake of £10 which must be placed at minimum odds of 1.5 (1/2), the stake is not returned. The winnings must be wagered once. Wager from real balance first. Wager is calculated on bonus bets only. You can receive the maximum amount of £200  of real money to your account. The free bet expires in 7 days after receiving. Withdrawal requests void all active/pending bonuses. Skrill deposits are excluded. Full T&Cs Apply.

BetDuel logo

Bet £10 & Get £10 Free Bet

BetDuel

The offer is available to new customers only. Make qualifying bets of £10. The free bet is a one-time stake of £20, the stake is not returned. The winnings must be wagered once. Wager is calculated on bonus bets only. You can receive the maximum amount of £200 of real money to your account. The free bet expires in 7 Days after receiving. Deposit method caution: Skrill deposits are excluded. T&Cs Apply.

Bar One Racing

Bet £10 Get £50

Bar One Racing

Place a first bet of €/£10 at evens or greater. When your bet is settled, receive a €/£50 free bet. The free bet must be placed on selections at odds of 1/1 or greater. T&Cs Apply.

September 2021

ZetBet logo

Get Bet Token

ZetBet

The offer is available to new customers only. Deposit and bet £10 at minimum odds of 1/1. Void/cancelled or cashed out bets do not count. The free bet is a one-time stake of £10, the stake is not returned. The free bet expires in 14 days after receiving. Deposits made with Skrill, Skrill 1-Tap, Paypal, PaySafe or Neteller are excluded. Full T&Cs apply.

August 2021

Fafabet

Up to £10 Free Bet + £10 Casino Bonus

Fafabet

If a new customer places a first £5 bet, he is given a £5 free bet and a £5 casino bonus. If the first bet is £10 or more, he is given a £10 free bet and a £10 casino bonus. The promo is available only to users who place bets at min odds of 1/1 or greater. T&Cs Apply.

BetTarget logo

Bet £15 & Get £10

BetTarget

Make a qualifying deposit of £10 and bet £15 in total at minimum odds of 2.00 (1/1), bets must be singles and straight accumulators only.  The free bet is a one-time stake of £10, the stake is not returned. The winnings must be wagered once. The free bet expires in 14 days after receiving. T&Cs Apply.

July 2021

BresBet

No welcome bonus for sportsbook related markets.

Stake Bet

No welcome bonus.

June 2021

BritainBet logo

£10 Free Bet upon your first deposit

BritainBet

The offer is available to new customers only. The free bet is a one-time stake of £10, the stake is not returned. Minimum odds are 1.5 (1/2), bet on any sportsbook related markets, the stake is not returned. The winnings must be wagered once. Wager from real balance first. Wager is calculated on bonus bets only. You can receive the maximum amount of £200 of real money to your account. The free bet expires in 7 days after receiving. Deposit method caution: Skrill deposits are excluded. T&Cs Apply.

BK8

BET £10 GET £10 Free Bet

BK8

Making a minimum deposit of £10 and placing a qualifying bet of £10  at odds of at least 1/2 the bettor gets a £10 free bet token. The maximum amount to convert the winnings into real money from this welcome bonus is £200. T&Cs Apply.

Planet Sport Bet logo

Free £5 Bet

Planet Sport Bet

Place a £10 real money bet at evens or above in a sportsbook and receive a £5 free bet. Only your first bet counts. Cashed out, void or virtual bets don’t qualify. Payment methods restrictions apply, full T&Cs apply.

Bob88

No bonuses for new customers.

Oubao

No welcome bonus for sportsbook related markets.

May 2021

Betzone logo

Up To £60 In Free Sports Bets

Betzone

The welcome package includes a £10 free bet for a first bet of  £10 or more, up to £50 credit to be used for bets for first 10 bets of £10or more each, free spins in casino. Full T&Cs apply.

HthBet

No welcome bonus.

April 2021

AvaBet logo

£10 risk free bet

AvaBet

Deposit and bet £10 at minimum odds of 1/2. Get a £10 free bet in case of loss. The free bet is available for 7 days. Full T&Cs apply.

HighBet logo

Bet £15 & Get £10

HighBet

The offer is available to new customers only. Make a deposit of £10 and bet £15 in total at minimum odds of 2.00 (1/1), singles and straight accumulators only. The free bet is a one-time stake of £10, the stake is not returned. The winnings must be wagered once. The free bet expires in7 days after receiving. Full T&Cs apply.

TLCBet

No bonuses for new customers.

March 2021

BetNeptune logo

Bet £10 & Get £10 Free Bet

BetNeptune

The offer is available to new customers only. Make minimum £10 qualifying bets at odds of 1/1. The free bet is a one-time stake of £10, the stake is not returned. The winnings must be wagered once. Wager from real balance first. You can convert the maximum amount of £200 into real money. The free bet expires in 7 Days after receiving. Deposit method caution: Skrill deposits are excluded. Full T&Cs apply.

Ne Bet

No welcome bonus.

BetMVP

No bonuses for new customers.

Bookmakers That Left UK Betting Market

Mansionbet

Leaving the UK market - March 2022

Novibet

Left the UK market - March 2022

GentingBet

Left the UK - 16th August 2021

VStarBet

Closed down - 24th November 2020

Bethard

Left the UK market - July 6th, 2020

MoPlay

Licence suspended and declared insolvency

Royal Panda

Left the UK market

MobileBet

Left the UK market

BetBright

Acquired by 888Sport

Comeon!

Left the UK market

SunBets

Closed altogether

Top 20 Best New Betting Sites Reviews

Here Match.Center presents a list of the best new betting sites. The companies mentioned in our list have received a UK Gambling Commission license within the last five years. We have used our own criteria and perceptions of the best new betting site to compile the rankings. Hopefully the Match.Center's list of the best new sports betting sites in the UK will help you in choosing the one most suited to your needs.

Bwin

Bwin is well known betting site all over the world. Founded in Austria in 1997, the bookmaker received a licence to accept bets from UK users in 2019.  The experienced global gambling player offers a huge range of sports (over 35, including virtual sports and the popular UK horse racing), betting on events of politics and celebrities, in-play betting and live streaming, casino and live casino, poker and blackjack.

In addition to a wide selection of disciplines, Bwin offers a good selection of tournaments and a detailed list of markets for popular matches. Most of the betting markets are on football tournaments. In popular leagues such as the English Premier League, Spanish La Liga and German Bundesliga there are around 250 markets for every top match.

The official website at bwin.com is easy to use. The user is guided through all the main sections in an intuitive design and finds the matches he is interested in by means of filters for sports and tournaments, the upcoming game schedule and the search field.

Bwin's mobile application is available for iOS and Android smartphones and tablets. The applications have the same functionality as the website, simple and clear navigation and modern design. They also offer options of tracking bets and live streaming allowing you to follow the matches wherever you wish. Bwin has introduced separate mobile apps for casino and poker enthusiasts.

Bwin.com is a solid and trustworthy bookmaker.  During more than 20 years the company has gained a good reputation and earned the status of one of the most famous online sports betting sites in Europe.

In recent years UK residents got an opportunity to evaluate the service and selection of sporting events on the website of Bwin comparable to market leaders bet365, William Hill and SkyBet. Of particular note is a huge selection of deposit methods – more than 15 different payment systems.

Advantages:

  • Credibility and reliability
  • 35+ sports
  • Live streaming
  • Responsive customer support service
  • Many payment methods

Disadvantages:

  • A moderate range of markets for non-top events

Fafabet

Fafabet entered the UK legal betting market in 2021. Fafabet offers a good selection of disciplines – over 30, including the most popular sports - football, cricket, rugby, horse and greyhound racing. Not only the top divisions are represented in the game disciplines, but also the less popular minor leagues and other competitions. Fafabet also presents a wide selection of e-sports tournaments, political betting and Specials.

The number of options available at Fafabet is also at a good level, with the Football section offering several hundred markets ranging from main ones to betting on goals at intervals and individual football player statistics.

For some sports Fafabet customers can also use a «Create a bet» feature to create a bet from multiple markets on the same event.

Fafabet pays special attention to e-sports competitions. Every day Fafabet's reach covers several dozen tournaments taking place around the world. The main disciplines in the e-sports section are CS:GO, Call of Duty, Dota 2, League of Legends, Rainbow Six, Starcraft II, Valorant and others.

The In-Play betting section also makes a good impression. Dozens of sports are available for in-play betting - football, tennis, volleyball, darts, snooker and others. For some events there is the «Create a bet» feature in the In-Play which allows you to create a unique bet with several markets included. Serious Fafabet's shortcomings in the In-Play section is the lack of statistics during the game, a match tracker and live streaming.

Overall, the Fafabet betting site is easy to use - when you search for an event in the «All sports» section, you can always see the list of in-play events - they are displayed on the left side of the screen. The main drawback of navigation on fafabet.co.uk  is the lack of a search bar. A mobile application can only be downloaded by iOS users. There is no application for Android smartphones yet.

All in all, Fafabet leaves a positive impression as a new betting site. It is great for fans of betting on football, horse racing and e-sports. Unfortunately, the betting site loses out to competitors such as bet365, 32Red and Unibet sports betting sites due to the lack of live streaming and statistics service.

Advantages:

  • Betting on virtual sports and virtual horse racing
  • A wide range of betting markets for popular sports
  • Bet Builder
  • Free bet for a losing accumulator bet wagers

Disadvantages:

  • No live streaming
  • Moderate odds
  • No application for Android

Mr. Play

The sports betting site of Mr. Play is operated by Marketplay LTD.  As a sportsbook Mr. Play emerged from the casino of the same name in 2019. The betting company has a good selection of sports – over 30. Particular attention is given to football, horse racing, tennis and golf. Also uk.mrplay.com has a section of betting on non-sporting events  - Specials - where the user can bet on politics and show business. In the horse racing section users can bet on all British and Irish events, and there is also a small selection of international competitions.

Keep in mind that Mr. Play is first and foremost a casino brand, so its main focus is on slot machines and scratch cards.

The list of events is moderate. There are about 130 options for betting on matches of top football leagues, and a few dozen markets in less popular championships.

You can make bets on many matches presented by Mr. Play in the in-play mode. The customer has an opportunity to view detailed statistics for each live event. There is also a Match Tracker option to track matches. With its help customers can get information about events going at the playing field. There is no live streaming in the in-play mode.

For in-play betting Mr. Play offers a unique option that helps customers to make the most successful bets. The Playbot function provides tips for live  events – these tips are formed by a custom algorithm. These tips do not guarantee a win, but can be useful for in-play bettors.

Mr. Play's support service is available via email or a live chat on the bookmaker's website. Unfortunately, the bookmaker's staff doesn't work 24/7, but only from 8 a.m. up to 12 a.m. (CET).

The design of uk.mrplay.com sports betting site is simple and clear. It takes seconds to find all the sections of interest. A mobile application of Mr.Play is available only for Andro