Best New Betting Sites for February 2023
On this page we compare new online bookmakers in the UK: here you will find top 20 reviews of new betting sites (UK, only legal companies with a Gambling Commission licence), separate lists for football and horse racing, descriptions of worthy bonuses of new bookmakers. We will also tell why and how to choose an online sportsbook among new betting sites. The lists are updated regularly. Also there is a separate list of companies that failed in the highly competitive UK market and left.
List of New Sports Betting Sites
Match.Center has compiled a list of new online betting sites that have recently started working with UK customers, are licensed and offer attractive promotions for new customers and advanced users. The most common offer is Bet £10 & Get £10 Free Bet. This is the standard for UK betting sites in 2022. So we pay particular attention to promotions with different conditions.
What is The New Betting Site?
We count as new those UK betting sites that have been officially operating for no more than 4 years - that is, since 2018. During that time a lot of interesting newcomers have started their operations and received a UK Gambling Commission license. Also some well-known international bookmakers have entered our market.
Why is it important for a bettor to keep an eye on new betting sites?
First of all, it can be profitable. The British sports betting market is one of the most highly competitive in the world. It is the stronghold of global brands such as bet365, William Hill or Betfred, with over 70 licenced UK betting sites in total! To make a name for themselves and gain a foothold on the market in such an environment, newcomers strive to offer the best possible conditions. And that means: running lucrative promotions, offering the best odds, trying to come up with interesting features for websites.
If there is a new bookmaker in the UK worth checking out, we will be the first to evaluate their service and tell you about it.
If we're talking about international sports betting sites with a long history, they should start out in the UK with the same quality of service that they offer in other countries.
Keep in mind that the service of a new bookmaker can change a lot in a short space of time. This is why we don't demand that firms offer promotions all the time (although this is nice), and we pay a lot of attention to the margins and technical aspects of the platform offered. Here evaluations are more objective and changes are more gradual and visible. The sports betting site and app should work perfectly for a customer base of any size, as should the support service.
As you can see, things can change every month, so we regularly update the lists and top new betting sites so that you can take advantage of the best Welcome Bonus.
Newest UK Betting Sites in 2023 Month by Month
Every month new betting sites accepting bets open in the UK. Many new bookmakers are actively attracting customers with bonuses and trying to offer the best betting conditions. Match.Center experts collected information about UK betting sites that have appeared on the market in the last year and their promotions.
The MatchCenter team verified the timing of the new betting site's appearance on this list using specialised media publications, WebArchive data and Twitter posts. It is not equal to the date of licensing or the date of domain purchase, according to Whois.
|New Betting Site||Ranking||Established||UK Sports Launch||UK Gambling Commission Licensed||Owner|
|i8Bet||N/A||2008||December 2021||038898-R-319391-019||TGP Europe Limited|
|MrRex||N/A||2010||November 2021||039483-R-319409-017||AG Communications Limited|
|Betstorm||N/A||2012||November 2021||039335-R-319313-017||ProgressPlay Limited|
|Bet Screamer||N/A||2012||November 2021||039335-R-319313-017||ProgressPlay Limited|
|Goodwin Bet||N/A||1997||November 2021||002927-R-327985-005||Goodwin Racing Limited|
|Tebwin||N/A||2012||October 2021||039335-R-319313-017||ProgressPlay Limited|
|BetDuel||N/A||2012||October 2021||039335-R-319313-017||ProgressPlay Limited|
|Bar One Racing||5,4||1993||October 2021||056516-R-332750-002||Bar-One Racing Limited|
|ZetBet||N/A||2010||October 2021||039483-R-319409-017||AG Communications Limited|
|Fafabet||5,7||2019||August 2021||057385-R-333191-002||Taichi Tech Limited|
|BetTarget||N/A||2010||August 2021||039483-R-319409-017||AG Communications Limited|
|BresBet||4,5||2017||July 2021||050122-R-327860-010||Playbook Gaming Limited|
|Stake Bet||N/A||2008||July 2021||038898-R-319391-019||TGP Europe Limited|
|BritainBet||N/A||2012||July 2021||039335-R-319313-017||ProgressPlay Limited|
|BK8||4,9||2012||June 2021||039335-R-319313-017||ProgressPlay Limited|
|Planet Sport Bet||N/A||2017||June 2021||050122-R-327860-010||Playbook Gaming Limited|
|Bob88||N/A||2008||June 2021||038898-R-319391-019||TGP Europe Limited|
|Oubao||N/A||2008||June 2021||038898-R-319391-019||TGP Europe Limited|
|Betzone||4,6||2017||May 2021||050122-R-327860-010||Playbook Gaming Limited|
|HthBet||N/A||2008||May 2021||038898-R-319391-019||TGP Europe Limited|
|AvaBet||4,7||2003||April 2021||044662-R-324273-019||Vivaro Ltd.|
|HighBet||N/A||2010||April 2021||039483-R-319409-017||AG Communications Limited|
|TLCBet||N/A||2008||April 2021||038898-R-319391-019||TGP Europe Limited|
|Ne Bet||N/A||2008||March 2021||009177-R-104555-018||Star Racing Limited|
|BetMVP||N/A||2003||March 2021||044662-R-324273-019||Vivaro Ltd.|
|BetNeptune||N/A||2012||March 2021||039335-R-319313-017||ProgressPlay Limited|
The offer is available to new UK customers only. Make a minimum £15 deposit and £15 qualifying bets in total, cashed out bets do not count. The free bet is a one-time stake of £10 which must be placed at odds of 1.5 (1/2) or greater, the free bet stake is not returned. The £10 free bet token expires in 14 days after receiving. Deposits made with Skrill, Skrill 1-Tap, Paypal, PaySafe and Neteller are excluded. T&Cs Apply.
The offer is available to new customers only. Make a deposit of £10 and bet £10 in total, min odds 1.5 (1/2). The free bet is a one-time stake of £10, the stake is not returned. The winnings must be wagered once. Wager is calculated on bonus bets only. You can receive the maximum amount of £200 of real money to your account. The free bet expires in 7 days after receiving. Skrill deposits are excluded. T&Cs Apply.
The offer is available to new customers only. Make a qualifying bets of £10. The free bet is a one-time stake of £20, the stake is not returned. The winnings must be wagered once. Wager is calculated on bonus bets only. You can receive the maximum amount of £200 of real money to your account. The free bet expires in 7 days after receiving. Deposit method caution: Skrill deposits are excluded. T&Cs Apply.
The offer is available to new customers only. Make minimum £10 qualifying bets at odds of 1/1. The free bet is a one-time stake of £10, the stake is not returned. The free bet expires in 7 days after receiving. T&Cs Apply.
The offer is available to new customers only. Make minimum £10 qualifying bets, the stake is not returned. The free bet is a one-time stake of £10 which must be placed at minimum odds of 1.5 (1/2), the stake is not returned. The winnings must be wagered once. Wager from real balance first. Wager is calculated on bonus bets only. You can receive the maximum amount of £200 of real money to your account. The free bet expires in 7 days after receiving. Withdrawal requests void all active/pending bonuses. Skrill deposits are excluded. Full T&Cs Apply.
The offer is available to new customers only. Make qualifying bets of £10. The free bet is a one-time stake of £20, the stake is not returned. The winnings must be wagered once. Wager is calculated on bonus bets only. You can receive the maximum amount of £200 of real money to your account. The free bet expires in 7 Days after receiving. Deposit method caution: Skrill deposits are excluded. T&Cs Apply.
Bar One Racing
Place a first bet of €/£10 at evens or greater. When your bet is settled, receive a €/£50 free bet. The free bet must be placed on selections at odds of 1/1 or greater. T&Cs Apply.
The offer is available to new customers only. Deposit and bet £10 at minimum odds of 1/1. Void/cancelled or cashed out bets do not count. The free bet is a one-time stake of £10, the stake is not returned. The free bet expires in 14 days after receiving. Deposits made with Skrill, Skrill 1-Tap, Paypal, PaySafe or Neteller are excluded. Full T&Cs apply.
If a new customer places a first £5 bet, he is given a £5 free bet and a £5 casino bonus. If the first bet is £10 or more, he is given a £10 free bet and a £10 casino bonus. The promo is available only to users who place bets at min odds of 1/1 or greater. T&Cs Apply.
Make a qualifying deposit of £10 and bet £15 in total at minimum odds of 2.00 (1/1), bets must be singles and straight accumulators only. The free bet is a one-time stake of £10, the stake is not returned. The winnings must be wagered once. The free bet expires in 14 days after receiving. T&Cs Apply.
The offer is available to new customers only. The free bet is a one-time stake of £10, the stake is not returned. Minimum odds are 1.5 (1/2), bet on any sportsbook related markets, the stake is not returned. The winnings must be wagered once. Wager from real balance first. Wager is calculated on bonus bets only. You can receive the maximum amount of £200 of real money to your account. The free bet expires in 7 days after receiving. Deposit method caution: Skrill deposits are excluded. T&Cs Apply.
Making a minimum deposit of £10 and placing a qualifying bet of £10 at odds of at least 1/2 the bettor gets a £10 free bet token. The maximum amount to convert the winnings into real money from this welcome bonus is £200. T&Cs Apply.
Planet Sport Bet
Place a £10 real money bet at evens or above in a sportsbook and receive a £5 free bet. Only your first bet counts. Cashed out, void or virtual bets don’t qualify. Payment methods restrictions apply, full T&Cs apply.
The welcome package includes a £10 free bet for a first bet of £10 or more, up to £50 credit to be used for bets for first 10 bets of £10or more each, free spins in casino. Full T&Cs apply.
Deposit and bet £10 at minimum odds of 1/2. Get a £10 free bet in case of loss. The free bet is available for 7 days. Full T&Cs apply.
The offer is available to new customers only. Make a deposit of £10 and bet £15 in total at minimum odds of 2.00 (1/1), singles and straight accumulators only. The free bet is a one-time stake of £10, the stake is not returned. The winnings must be wagered once. The free bet expires in7 days after receiving. Full T&Cs apply.
The offer is available to new customers only. Make minimum £10 qualifying bets at odds of 1/1. The free bet is a one-time stake of £10, the stake is not returned. The winnings must be wagered once. Wager from real balance first. You can convert the maximum amount of £200 into real money. The free bet expires in 7 Days after receiving. Deposit method caution: Skrill deposits are excluded. Full T&Cs apply.
Bookmakers That Left UK Betting Market
|Mansionbet||Leaving the UK market - March 2022|
|Novibet||Left the UK market - March 2022|
|GentingBet||Left the UK - 16th August 2021|
|VStarBet||Closed down - 24th November 2020|
|Bethard||Left the UK market - July 6th, 2020|
|MoPlay||Licence suspended and declared insolvency|
|Royal Panda||Left the UK market|
|MobileBet||Left the UK market|
|BetBright||Acquired by 888Sport|
|Comeon!||Left the UK market|
Top 20 Best New Betting Sites Reviews
Here Match.Center presents a list of the best new betting sites. The companies mentioned in our list have received a UK Gambling Commission license within the last five years. We have used our own criteria and perceptions of the best new betting site to compile the rankings. Hopefully the Match.Center's list of the best new sports betting sites in the UK will help you in choosing the one most suited to your needs.
Bwin is well known betting site all over the world. Founded in Austria in 1997, the bookmaker received a licence to accept bets from UK users in 2019. The experienced global gambling player offers a huge range of sports (over 35, including virtual sports and the popular UK horse racing), betting on events of politics and celebrities, in-play betting and live streaming, casino and live casino, poker and blackjack.
In addition to a wide selection of disciplines, Bwin offers a good selection of tournaments and a detailed list of markets for popular matches. Most of the betting markets are on football tournaments. In popular leagues such as the English Premier League, Spanish La Liga and German Bundesliga there are around 250 markets for every top match.
Bwin UK betting site front page
Bwin, markets page
Bwin, bets selection for football
The official website at bwin.com is easy to use. The user is guided through all the main sections in an intuitive design and finds the matches he is interested in by means of filters for sports and tournaments, the upcoming game schedule and the search field.
Bwin's mobile application is available for iOS and Android smartphones and tablets. The applications have the same functionality as the website, simple and clear navigation and modern design. They also offer options of tracking bets and live streaming allowing you to follow the matches wherever you wish. Bwin has introduced separate mobile apps for casino and poker enthusiasts.
Bwin.com is a solid and trustworthy bookmaker. During more than 20 years the company has gained a good reputation and earned the status of one of the most famous online sports betting sites in Europe.
In recent years UK residents got an opportunity to evaluate the service and selection of sporting events on the website of Bwin comparable to market leaders bet365, William Hill and SkyBet. Of particular note is a huge selection of deposit methods – more than 15 different payment systems.
- Credibility and reliability
- 35+ sports
- Live streaming
- Responsive customer support service
- Many payment methods
- A moderate range of markets for non-top events
Fafabet entered the UK legal betting market in 2021. Fafabet offers a good selection of disciplines – over 30, including the most popular sports - football, cricket, rugby, horse and greyhound racing. Not only the top divisions are represented in the game disciplines, but also the less popular minor leagues and other competitions. Fafabet also presents a wide selection of e-sports tournaments, political betting and Specials.
The number of options available at Fafabet is also at a good level, with the Football section offering several hundred markets ranging from main ones to betting on goals at intervals and individual football player statistics.
For some sports Fafabet customers can also use a "Create a bet" feature to create a bet from multiple markets on the same event.
Fafabet, next horse races page
Fafabet, markets page
Fafabet, in-play bets for football
Fafabet pays special attention to e-sports competitions. Every day Fafabet's reach covers several dozen tournaments taking place around the world. The main disciplines in the e-sports section are CS:GO, Call of Duty, Dota 2, League of Legends, Rainbow Six, Starcraft II, Valorant and others.
The In-Play betting section also makes a good impression. Dozens of sports are available for in-play betting - football, tennis, volleyball, darts, snooker and others. For some events there is the «Create a bet» feature in the In-Play which allows you to create a unique bet with several markets included. Serious Fafabet's shortcomings in the In-Play section is the lack of statistics during the game, a match tracker and live streaming.
Overall, the Fafabet betting site is easy to use - when you search for an event in the «All sports» section, you can always see the list of in-play events - they are displayed on the left side of the screen. The main drawback of navigation on fafabet.co.uk is the lack of a search bar. A mobile application can only be downloaded by iOS users. There is no application for Android smartphones yet.
All in all, Fafabet leaves a positive impression as a new betting site. It is great for fans of betting on football, horse racing and e-sports. Unfortunately, the betting site loses out to competitors such as bet365, 32Red and Unibet sports betting sites due to the lack of live streaming and statistics service.
- Betting on virtual sports and virtual horse racing
- A wide range of betting markets for popular sports
- Bet Builder
- Free bet for a losing accumulator bet wagers
- No live streaming
- Moderate odds
- No application for Android
The sports betting site of Mr. Play is operated by Marketplay LTD. As a sportsbook Mr. Play emerged from the casino of the same name in 2019. The betting company has a good selection of sports – over 30. Particular attention is given to football, horse racing, tennis and golf. Also uk.mrplay.com has a section of betting on non-sporting events - Specials - where the user can bet on politics and show business. In the horse racing section users can bet on all British and Irish events, and there is also a small selection of international competitions.
Keep in mind that Mr. Play is first and foremost a casino brand, so its main focus is on slot machines and scratch cards.
The list of events is moderate. There are about 130 options for betting on matches of top football leagues, and a few dozen markets in less popular championships.
Mr.Play, main page
Mr.Play, Wimbledon line
Mr.Play, list of greyhounds races
You can make bets on many matches presented by Mr. Play in the in-play mode. The customer has an opportunity to view detailed statistics for each live event. There is also a Match Tracker option to track matches. With its help customers can get information about events going at the playing field. There is no live streaming in the in-play mode.
For in-play betting Mr. Play offers a unique option that helps customers to make the most successful bets. The Playbot function provides tips for live events – these tips are formed by a custom algorithm. These tips do not guarantee a win, but can be useful for in-play bettors.
Mr. Play's support service is available via email or a live chat on the bookmaker's website. Unfortunately, the bookmaker's staff doesn't work 24/7, but only from 8 a.m. up to 12 a.m. (CET).
The design of uk.mrplay.com sports betting site is simple and clear. It takes seconds to find all the sections of interest. A mobile application of Mr.Play is available only for Android, there is no application for iOS yet.
In general, the bookmaker can be recommended to fans of in-Play betting because of the Playbot function, but the lack of live streaming and a mobile application for Apple makes Mr.Play lose out to best betting sites brands such as bet365, SkyBet and Ladbrokes.
- Over 30 betting sections, including Specials - politics and show business
- 5 free bet bonuses for current customers
- Detailed statistics in the In-Play
- Play Bot function – tips for in-play bets
- No live streaming
- No application for iOS
Karamba is an online casino founded in 2005. The brand is owned and operated by Aspire Global International LTD, which has an online gambling licence issued by the Malta Gaming Authority. In addition to the casino and live casino sections Karamba accepts bets on sports events. Karamba was registered as a new betting site in 2018.
Karamba presents a wide range of sports – over 30 - from football, horse racing, tennis and basketball to Gaelic football, hurling and lacrosse. There is also a section for betting on events from the world of music and politics called Specials. The list of events is moderate: in Europe's top football leagues Karamba offers about 130 betting markets per match, sometimes up to 300 options. In less popular disciplines, such as water polo, the bookmaker provides only main markets - bets on the winner and totals.
Karamba, main page
Karamba, EPL line
Karamba, greyhounds races
In the horse racing section Karamba offers betting on major competitions in the UK and Ireland, there is also a small list of international tournaments. In addition users can bet on virtual horse races.
Karamba's In-Play betting section also offers a wide variety of competitions. The selection is good - even in the lower divisions and exotic leagues the In-Play offers over 60 betting options. There is no live streaming in the In-Play section, but users can follow the events on the field using high-quality infographics. Detailed match statistics is available in the section of live bets.
The official Karamba website is user friendly. The main tabs of the website - Casino, Live Casino and Sports - are clearly separated. If users face problems when making bets, they can contact customer support service via a live chat or email. The service is available daily from 8 a.m. up to 12 a.m. (CET).
Karamba significantly loses out to competitors such as bet365, Unibet or Ladbrokes in terms of options on offer. There are no mobile applications and live streaming in the In-Play section. However, the platform would suit those who bet on sports and also play at online casinos.
- A large selection of matches and markets
- Betting on virtual sports
- Multilingual website
- No live streaming
- No mobile applications
This is an online service for fantasy sports fans. FanTeam was launched in 2014. The website fanteam.com allows you to create your own fantasy teams and compete with other users. In 2019 the Sportsbook section for sports betting was launched on the same platform. The bookmaker FanTeam is operated by the Maltese company Scout & Co.
FanTeam offers only six sports in the pre-match mode - football, hockey, basketball, tennis, baseball and cricket. The list of matches is also quite moderate: up to 100 betting options in the football section, about 50 in baseball, about 20 in hockey, and only the main markets in other disciplines. In addition to the usual bookmaker markets, FanTeam gives an opportunity to bet on the fantasy points of a particular athlete. The odds offered are slightly lower than those of big online sports betting sites like Paddy Power and bet365.
Fanteam, football line
Fanteam, tennis matches
Fanteam, EPL match markets
FanTeam also gives an opportunity to make bets in the in-play mode. However, the Live section offers an extremely small selection of matches. The In-Play games section doesn't allow you to view online statistics, nor does the bookmaker offer live streaming of matches. But the company entered the legal market not so long ago, and perhaps the bookmaker will offer its customers these options in the future.
Navigation on the FanTeam website is intuitive. All sections are arranged conveniently. The only design disadvantage of the of the betting markets presented is the lack of a search bar for a faster search for the necessary matches. The betting site will suit fans of fantasy sports - on the website you can not only make your team and compete with other users, but also bet on sportsmen's fantasy points in real matches.
- Fantasy sports
- Bets on fantasy points
- Less than 10 sports
- No welcome bonusNo mobile applications
- An application only for iOS
- No cash out
- No live streaming
Spotop was founded as a bookmaker under the SBOBET brand in 2004. The company's official website operates in the Asian market with a Philippine licence. Sbotop entered the UK betting market in 2020.
The official website sbotop.co.uk has casino sections and betting on virtual matches in popular disciplines - football, basketball, tennis and baseball.
Sbotop presents up to 20 sports, including betting on e-sports (Call of Duty, CS:GO, Dota 2, Kings of Glory, League of Legends, Overwatch, Valorant, Rocket League), sports simulators (football and basketball), as well as betting on politics and music competitions. The bookmaker doesn't accept bets on horse racing.
Sbotop, starting page
Sbotop, EPL matches
Sbotop, tennis line
Sbotop's focus of attention is on the football section. Also a large selection of bets is offered for hockey, basketball and tennis tournaments. For the most popular tournaments the bookmaker provides a choice of more than 500 markets; for matches of the lower leagues, youth and women's competitions the list can be limited to 15 variants.
With in-play events the bookmaker is significantly inferior to such companies as bet365, Skybet and Ladbrokes. Live streaming is available for some matches, but their number also leaves much to be desired.
The website of Sbotop is designed conveniently - the user can easily find the necessary matches and tournaments in the pre-match. A search engine is an advantage. Not all events are displayed on the screen in the live mode - in-play matches are divided according to the type of sports, so in search for the necessary game the user will have to manually switch from one section to another. For convenient mobile betting Sbotop has introduced applications for iOS and Android smartphones.
Overall, the bookmaker is suitable for unsophisticated users. The bookmaker offers all the most popular sports in the UK, except for horse and greyhound racing. At the same time fans of football betting will be pleasantly surprised by a wide range of options for betting on popular tournaments.
- Cash out, Bet Builder
- Option to increase winnings on accumulators
- Help centre
- Betting on virtual sports
- Serious attention to safe play
- Few payment methods: debit cards only
- No welcome bonuses
One of the industry's most high-profile newcomers (2019) immediately attracted attention, and not just because of its famous brand name.
The young betting platform offers functionality of the level of a top company with years of experience. The LiveScore Group, which also owns the statistics resource LiveScorebet, is responsible for the quality service.
First of all, Virgin Bet will delight fans of traditional sports: football, horse racing and tennis are the priorities of the company. There is live streaming for those sports, though not so much of it. If you have a positive balance, you can access it, but in order to view Irish horse races you need to bet on the race. Also, these sports are included in the favorites, and are also presented in the virtual sports section, except for tennis.
On the page of each discipline the list of tournaments starts with the favorites (the most popular). For top football matches the list of markets offered is no worse than that of William Hill. You can choose from over 200 betting options. A HUNDR100-200 markets are available for popular basketball. The extended list often includes Price boosted markets and special offers. There you can also enable a Bet Builder, which will help you easily create an accumulator from bets on different markets of the same match.
The betting on top tennis matches is also pretty extensive. In horse racing you can bet on competitions in the UK and Ireland (there is a separate tab for them), as well as France, the USA, Australia and several countries in South America.
Virgin Bet, main page
Virgin Bet, racing home page
Virgin Bet, EPL match markets
The live mode is excellent and comparable to bet365. The company provides a good range of markets for almost every event.
There are more than 30 sports presented, but little attention is paid to unpopular matches. The number of bets on medium and low level events is much lower, in contrast to Skybet, which provides a wide range of markets even for the second and third football divisions in most countries.
There are obvious distortions of markets in this young company. For example, there may be a huge selection of totals (over/under) for an NBA match, but there will be only a couple of offers for individual totals. Also, Virgin Bet cannot be advised to e-sports fans, as the choice of markets is very small.
The mobile applications designed for iOS and Android devices are available. There is a convenient menu for navigation, but in some sections additional tabs and banners leave little room for markets. There are no complaints about the website, its design is standard, but the absence of a live chat on the main page is unpleasantly surprising. For a new company this is a big disadvantage, especially if you have to wait for an answer, as is the case with Virgin Bet.
The conservative bettor from the UK and Ireland will find almost everything he needs and even more at Virgin Bet . For fans of hockey, e-sports and some other popular disciplines, it is better to look for another betting company, at least for now.
- A wide choice of sports (30+)
- High odds for football and horse racing
- Live streaming of horse racing in the UK and Ireland
- A wide choice of gambling games - casino, live-casino, slots
- No match centre and statistics
- Few live streams
LiveScore Bet (operating since 2020) is owned by the same company as Virgin Bet. These two sportsbooks are identical in terms of bets and odds selections. The differences in the interface are minimal. The only significant difference is in the design: LiveScore Bet is designed in dark colours, while Virgin Bet is in light colours. The mechanics of both bookmakers' websites are almost identical, even the conditions for the Livescore Bet Squads draw (cash prizes for goals scored by selected players) are the same as Virgin Bet FIVES.
There's no point in describing the same sportsbook once again, but the twin brothers should be discussed separately. Technically, LiveScore Bet and Virgin Bet are different bookmakers with different bonus offers, individual betting limits, etc.
LiveScore Bet, matches on the general page
LiveScore Bet, list of races
LiveScore Bet, race card
Most bookmakers prohibit creating more than one account, but by registering with LiveScore Bet and Virgin Bet you can take advantage of the welcome offers of both bookmakers, as well as participate in promotions for registered customers of both companies at the same time.
You will have to download applications for smartphones separately, which is not too difficult. The links to the software for any mobile platform can be found at the bottom of the website in the information block. The application has the same advantages and disadvantages as the Virgin Bet 's application.
LiveScore Bet can be safely recommended to fans of football, horse racing and fans of in-play betting. In other disciplines, you can expect a large selection of markets only for top matches, so this bookmaker cannot be called universal.
- A wide range of markets to bet on
- Live streaming
- Detailed statistics directly on the bookmaker's website.
- Easy navigation and platform interface
- Low odds
- Few payment systems
Parimatch has been officially operating in the UK for not a very long time (since 2020). However, it's already familiar to many UK punters. It is run by BV Gaming Limited, which also owns BetVictor, so the new bookmaker has inherited the design and functionality of the well-known online betting giant.
Please note that the international (offshore) version of Parimatch is a completely different betting product, not related to the official UK version. The website of the legal UK bookmaker is www.parimatch.co.uk.
The football section will delight fans. Here are categories of accumulators, singles and combinations with enhanced odds and special bets, as well as a Bet Builder for any match.
Unfortunately, football is the only sport that is given such attention at Parimatch. Only horse and greyhound racing have a separate category of special bets. There is live streaming for these disciplines. In order to watch live streams you need to bet a minimum of £1 or € 1 on the race. Cricket and tennis are the other 2 sports in the bookmaker's priority list.
There are bet filters on the championships pages: you can select just totals, just handicaps, «both teams» to score and other bets.
Parimatch, sports section page
Parimatch, racing betting line
Parimatch, EPL match markets
Of course, most bets are offered on the top games of the main leagues: the Premier League, La Liga, Serie A and others. However, special bets and enhanced odds are regularly placed even on fourth division games. Without exaggeration, Parimatch is a worthy competitor to giants such as William Hill and Skybet.
Overall, the coverage of championships is large enough for any discipline. A great selection of markets for tennis could be mentioned here.
At the same time, there is a big difference in the choice of bets between the high and the mid level (with the exception of football). E-sports disciplines are poorly represented. Parimatch clearly loses out compared to other newcomers like Fafabet.
Another significant drawback is a small, and sometimes outright small, selection of bets in the Live. In this mode you can expect a decent list of markets only for the top titles.
Since Parimatch inherited technology from BetVictor, it can boast of excellent mobile platforms, in fact one of the best in the betting market. All navigation is done through a menu. It is opened by a static button, the other two buttons open a betslip and, for some reason, a roulette. By the way, the website itself is well adapted for portable devices. The mobile version copies the application's interface and is activated automatically when you log in from your phone; the full version of the website also loads fairly quickly.
Despite its young age, the British version of Parimatch is quite conservative. The football and horse racing betting service is excellent, with plenty of attention to any top events, but this company cannot be recommended for betting on unpopular and developing sports.
- Modern interface with easy navigation
- An excellent range of top events to bet on
- Good applications
- Fast customer support service
- Depositing only via a bank card or PayPal
First and foremost, Casumo (founded in 2019) attracts attention with its website. The website does not have a classic full version, only a mobile one. This is not unusual for modern betting, but few can boast of such a nice minimalistic interface. There are no flashy banners or lots of links to different sections on the website, and there are hardly any design elements in general. The applications for Android and iOS completely replicate the website.
When a bookmaker wants to simplify the interface, he hides all the links to different sections into the menu, which is opened by a button. The same is done in Casumo, but in order to switch to sports and championships, you have to use static tabs at the top of the screen. Opponents of push-button controls will definitely appreciate this approach. Moreover, in the pursuit of simplicity the bookmaker did not hide its live chat away from customers. It is available in the bottom right corner of any page, as it should be, and does not obstruct the view of the page at all. The support service is not always quick to answer even simple questions, but it is friendly enough.
Casumo, starting page
Casumo, EPL football line
Casumo, EPL match bets
Behind the simple exterior there is an abundance of betting choices. For football and tennis Casumo offers an excellent range of markets and events comparable to the level of William Hill, and in cricket and darts the newcomer even outperforms the big names.
At the same time, fans of traditional UK competitions will be disappointed by a small selection of horse racing events, and greyhounds are not always in the list. E-sports are occasionally offered for betting, but its complete absence shouldn't be a surprise.
The Live section is not as rich in events as pre-match, however, a selection of bets is quite large for almost any match.
In terms of betting functionality Casumo is as good as any of the top ones. The bookmaker has a Bet Builder and offers already made combinations, occasionally enhances the odds for some markets, and allows you to cash out bets. Unfortunately, there is no live streaming for any sport, although at other bookmakers you can usually get live videos at least for horse racing and greyhounds.
Casumo can be safely recommended to fans of football, tennis, cricket, darts and other popular sports in the UK. Fans of top hockey and basketball leagues won't be disappointed either. For other sports you'd need to look for better options, for example, because of live streaming absence. But Casumo is definitely worth exploring.
- A rich list of markets for football bets
- Bet Builder
- Cash out option
- Bets on politics and show-business
- No live streaming
- Few events in the in-play mode
- No welcome bonuses for the sportsbook
In 2021 Playbook Gaming Limited company launched Rhino, a betting site, followed by several more white label sites: Betzone, Bresbet, Planetsportbet and Vickers.
The interface of its website is familiar to most punters, but what makes it stand out from the other online betting sites is the flexibility and ease of settings for displaying the set of markets and bets.
The sports are listed on the left side, and there are several options on their pages to organise the offers. There are several options for selecting the markets offered for a particular tournament. This can be done in the Select competition menu at the top. Beneath the matches a complete list is presented: you can open all matches of the upcoming tour of the division opened. For instance, all matches of the upcoming tour of the top divisions of England, the Netherlands and Denmark can be opened on one page. Additionally, for some disciplines there are special buttons above the list of markets. There are also ready-made selections of tournaments. On the football page, for example, you can click UK List and select only UK championships.
In the football category for all "opened" matches you can select which popular markets to show: 1x2, totals over and under 2.5, draw no bet or others. Basketball matches come with three types of bets: team wins, totals and handicaps. Of course, you can go to the extended list of any game: different markets are arranged in drop-down lists which is also very convenient.
Rhino, home page
Rhino, stakes for EPL match
Rhino, list of EPL matches
We should specially mention the excellent interface for betting on horse racing and greyhounds - in the best traditions of Paddy Power and Ladbrokes.
In terms of the betting markets Rhino cannot yet compete with the betting giants. The bookmaker accepts bets on 18 sports, which is not quite many for a modern bookmaker. There is not a single e-sports discipline among them.
There is no question about the markets for football, but other disciplines are not full of exotic championships. Customers of well-known companies will be surprised by a small selection of horse racing and greyhounds competitions.
Nevertheless, there are no problems in terms of choosing bets, including in the Live. Though the Rhino's range of markets is not the widest, all the events presented have enough markets to bet on.
There are two significant drawbacks. There is no live streaming, even for racing disciplines. The lack of a live chat doesn't make the new bookmaker look good either. It offers only a phone and email for communication.
The mobile version of the website allows you not to see a foreign block with banners on the right - the only design flaw. For smartphones there is a push-button interface for switching between sections. Note that there are static menus both at the bottom and at the top of the screen. This just slightly reduces the view of the playing area, but eliminates unnecessary switching.
In terms of bets Rhino is rather peculiar. The bookmaker can only be recommended to football fans. It is quite possible that you will not find any unpopular tournaments in other sports, but the selection of bets on the current events is quite decent. Once again, pay attention to the convenience of the website and the application. Do not pass by this site if you experienced problems with navigation and long downloading on websites of other betting companies.
- A wide range of markets to bet on
- A large selection of events in the Live section
- Convenient interface for betting on races
- Enhanced odds for some markets
- A narrow range of unpopular matches
- No support chat or phone number
- No live streaming
- Few deposit methods
The bookmaker is owned by ProgressPlay Limited, which received a licence in the UK in December 2018. The official UK company uses the well-known Maltese brand BK8, but offers a completely different service than the offshore bookmaker with the same name. In addition to this site, ProgressPlay Limited maintains many betting and casino white labels, such as GatoBet.
Thanks to the long experience of the management company, young BK8 offers one of the largest range of betting markets of any betting sites in the UK. Big football countries like England or Germany are represented up to and including the fourth division. The bookmaker covers at least the top division of "exotic" football countries like Serbia, Uzbekistan or Morocco.
With other sports the geography is slightly less wide, but still impressive. In tennis BK8 covers ITF tournaments. The bookmaker's continental origins are reflected in the list of sports.
BK8, main page
BK8, EPL match markets
BK8, EPL match line
On the other hand, it does not give bets on horse racing and greyhounds, although such a good list of markets for cricket and darts is not to be found at all true British betting companies. Overall, the choice of markets is wide enough for most events.
A total of over 3,000 events are offered in the pre-match during the season. A hundred or two live events is the norm for BK8. A list of matches of different popularity offered by BK8 can be compared with Coral, which is quite good.
At the same time the young British player does not have a Bet Builder and does not offer boost odds. It's something to work on.
The website's interface is interesting in that the extended list of markets for the selected match opens in the right half of the screen. It remains there until you select another game. On the left side of the screen you can add a list of markets for any tournaments. For watching live events you can choose an overview or a multiview option. A mobile version and applications don't have such interesting options, moreover, their navigation methods are rather primitive. Almost all newcomers in our top list have much better mobile platforms.
BK8 has a live calendar section where the matches of all sports (except some e-sports games) are arranged in chronological order. The live calendar is compiled for a week ahead. From the calendar you can go straight to the list of markets for a match. There is also the Results section. For every match all bets, if they are a win or a push, are listed, but without odds.
There is no live chat is on the main page, which is bad for a new site - you can find it in the FAQ section. You can ask a question without registering. Most ProgressPlay Limited products share common support service. Do not be surprised if you have to wait for an answer, although general information is provided quickly by the operators.
BK8 offers a great betting service as long as you can do without horse and greyhounds racing. The full version of the website is user-friendly and functional, but the mobile version for computers or smartphones leaves much to be desired.
- A large selection of payment systems
- A wide range of top events
- Live calendar, multi-live
- Statistics section
- Several e-sports
- No live streaming
- Customer support takes long to answer sometimes
This is another Maltese company that legalised in the British market in May 2019. Unlike many other companies, STS Bet Limited has come to the UK with its own product and aims to develop its own brand rather than hiding behind a white label. This commands respect.
STS Bet offers betting on over 30 sports, as well as some non-sporting events.
With a Bet Builder option you can create any bet you want. There is also a separate category with Odds boosts, which offers special bets, although they aren't many. An excellent range of markets is provided for almost all sports: from tennis and darts, popular in Britain, to hockey and basketball.
STS Bet, English Premier League line
STS Bet, EPL match bets
STS Bet, Racing section
STS Bet still doesn't accept bets on greyhounds, but it has recently added a horse racing section with comprehensive navigation and live streaming. E-sports disciplines are divided into FPS and MOBA categories. The selection of matches is not bad, but there are not many markets so far.
The website is quite easy to use. It is advisable to add tournaments to favourites or to use the search, because it is not always convenient to scroll through a long list. The lack of mobile applications can be a problem for weaker devices, but the website automatically adjusts to a mobile version and generally works well. The mobile version won't cause any inconvenience if you're used to betting from your phone, but it's far from easy to navigate in comparison to the full version.
STS Bet is still developing as a bookmaker: new sections are being added, the number of offers is growing, bettors are expecting mobile applications. At the same time, it already offers excellent service and can become a one-stop solution for many bettors.
- Simple and clear website interface
- Regularly updated blog
- Many ways to deposit and withdraw funds
- A narrow range of markets, especially for betting on statistics
- A small selection of horse racing bets
- Slow customer support service
- No mobile applications
Betiton is a brand owned by Sharp Connection Ltd, registered in Malta and operating for over 10 years. In 2020 the group's subsidiary AG Communications Limited received a licence from the UK Gambling Commission and entered the sports betting market in the UK.
The company offers a good range of bets. There are more than 30 sections in the catalogue. Moreover, Betiton offers to bet not only on the results of sporting events, but also on politics or events in the world of show business. Among the popular disciplines are football, basketball, horse racing, tennis and so on.
For top football matches a large list of markets is provided. You can bet not only on a win or a draw, but also on statistics.
Every Thursday the bookmaker publishes predictions for football events compiled by the ambassador - Djibril Cissé. They are compiled for a number of high-profile leagues, including the English Premier League and League One.
Another section the bookmaker pays special attention to is horse racing. It offers bets on competitions taking place at British, Scottish and, less frequently, other racecourses. There is also a good selection of bets on dog racing on the website of the bookmaker.
Betiton, start page
Betiton, football section
Betiton, EPL betting line
The bookmaker's website is quite use-friendly. Although some users will not like that only the dark theme of the design is available. There is no option to switch to a light design. For users' convenience, bookmaker's top offers for football, basketball, baseball and tennis are placed in a separate tab, and promotions and special offers have been moved to an appropriate section.
The main drawback of the website is the lack of live streaming. This is particularly frustrating for those who like to bet during a match.
The website is displayed correctly on both computers and smartphones. But the bookmaker does not offer special applications for mobile devices. In addition to sports betting there is a section with slot machines and Live Casino.
Betiton is recommended to all fans of betting on football or horse racing. Fans of basketball, tennis and many other sports won't be disappointed by the bookmaker either. Betiton's range of bets in the top disciplines rivals that of market leaders like bet365 and William Hill. But bettors who prefer to make bets using their mobile phones or tablets may be disappointed by the lack of an application.
- More than 30 betting sections, including bets on politics and show business
- A wide range of markets for football
- Cash out
- No live streaming
- No mobile applications
BetUK started operations in 2018. It is owned by the Swedish company LeoVegas Gaming Plc. BetUK is not only a bookmaker, but also a casino, with games prominently displayed on the homepage.
As for betting, the site primarily counts on the most popular sports: football, horse and dog racing and tennis - they are displayed separately on the home page. In total, there you will find over 35 sports.
The list of the main events is pretty wide. For example, the company provided more than 450 bets on the semi-finals of the Europa League, which took place on the day this text was written. They usually give around 300 bets for top European leagues, and for the Australian Championship matches – a little less. For less popular leagues, you can make a couple of dozen bets.
BetUK is focused on the convenience of beginners in betting. Under the list of bets there are texts with tips. They explain briefly and clearly the basic things that a bettor needs to know: how odds work, what an accumulator is, what an each way bet is, how to bet on horse and dog racing, etc.
There are tips with short predictions and a bet offered by the bookmaker, but they seem rather controversial. For example, the prediction for Manchester City vs Leeds (an outsider) is that City will try to bounce back from a tough defeat to Real Madrid in the Champions League and therefore beat an opponent that is inferior in its class. The bookmaker's forecast is 4:0 in City's favor. That is a pretty aggressive prediction if you bet on the exact score, and too obvious if it's just on a City win.
Other predictions include combined bets such as a Liverpool win combined with a total over.
BetUK, main page
BetUK, In-Play section
BetUK, popular football matches
The in-play betting is quite convenient, as is the making up of the betting field in general. The bettor can quickly look through the statistics and a schematic display of what’s going on. Live streaming is available for some matches.
A mobile application is available for both iPhone and Android.
Among the interesting offers of the betting company is Specials - combined bets created by the bookmaker. They usually consist of two events, the results of which are summed up. For example, team 1 from the Premier League and team 2 from the Bundesliga together will score more than 5 goals in the next round. Odds for such combinations can be around 5/1.
There are bets on political events. For example, you can bet on when Boris Johnson will resign as Prime Minister - this year or later, or on who wins the Swedish parliamentary elections.
But the company has also a number of disadvantages. First, it is a very narrow set of payment systems. Only Visa Debit, Visa Electron, Bank transfer and Paypal are available for deposits.
Then, the role of e-sports is very insignificant. At the time of writing it was possible to place a couple of bets on FIFA in-play matches, but it is not easy to find e-sports games, they are not even in the All sports menu.
Also, the disadvantages is the fact that the betting tips that the company offers to the UK customers are very aggressive and are likely to result in big losses. We recommend reading more detailed and balanced predictions on selected matches.
- Over 35 sports
- A wide range of bets for football
- Laconic tips and explanations for beginners
- Live streaming
- Applications for Android and iOS
- Chat with support
- Few ways to deposit and withdraw money
- Few Esports
- Doubtful tips
Hollywoodbets was founded in 1986. It originally operated under the brand name Winning Form and was involved in betting on horse racing in South Africa. A full-fledged betting business called Hollywoodbets has been in operation since 2000. It has a presence in South Africa, Mozambique, Ireland and, as of 2019, the UK.
Hollywoodbets accepts bets on different disciplines: football, basketball, golf, handball, tennis and so on. In total, there are more than 15 sections in the catalogue. Separately, there are bets on virtual and e-sports on the website.
The priority for the betting site are such disciplines as horse racing and football. As for other sports, the list of markets is virtually the same as competitors.
The company accepts bets on the results of horse racing in the UK, South Africa, Germany and other countries. Although the number of available betting options for this discipline at Hollywoodbets is greater than in many other companies, the bookmaker cannot yet compete with William Hill or other market leaders.
Hollywoodbets, starting page
Hollywoodbets, badminton line
Hollywoodbets, EPL matches
In the football betting section the bookmaker offers a wide range of all top events. Bets are accepted not only on a team win , but also on the results of individual players, the number of goals scored, and so on. The bookmaker often offers options of special bets for popular matches.
For top and some other matches the bookmaker places video broadcasts. But there are few of them, and by this indicator Hollywoodbets is still far behind SkyBet or other market leaders.
Some users may find the design of the bookmaker's website simplistic. But it is quite convenient and allows you to quickly find the bets you want, and then place them. To make bettors take informed decisions, the bookmaker has posted information on the results of meetings, as well as provides an entire section with statistics.
In addition to sports betting the bookmaker's website also features a casino with slots and live games. They are arranged in separate sections, and that allows to avoid confusion.
Hollywoodbets does not have an iOS or Android application for British users. This fact may upset those who plan to bet from a smartphone or tablet.
Hollywoodbets is quite a well-known betting site with a good reputation. It will be of interest to fans of betting on horse racing and football, who sometimes make bets on other disciplines or play casino games. The lack of an iOS and Android app makes it somewhat difficult to place bets from a smartphone or tablet. But this is partly compensated for by the availability of a mobile version.
- A wide range of markets to bet on football
- Betting on horse racing in the UK, Ireland, South Africa, Germany and others
- Schedule and results
- Cash out
- Few live streams
- No mobile applications
PokerStars Sports (BetStars)
PokerStars was originally created as an online poker platform. But over time, the platform began to offer users other forms of gambling entertainment, including slots, roulette and sports betting. The site is run by the Flutter Group.
The PokerStars platform was launched in 2001, but PokerStars Sports, a UKGC-licensed website for UK users, started to work only in 2020. It offers to place bets on the results of competitions in all popular sports: football, basketball, tennis, hockey and so on.
All in all, there are several dozen disciplines and more than 1,000 events every day on the bookmaker's website. But in terms of the number of disciplines and competitions, the bookmaker's reach still falls short of market leaders, for example, bet365, William Hill or Skybet. However, most users will be able to find interesting options for betting there.
The PokerStars' website is user-friendly. It's easy to find the necessary discipline or match. The bookmaker accepts bets in the pre-match and in-play modes. But in the section of in-play betting the choice of options is much more moderate. It usually offers bets on football, basketball, tennis and sometimes other sports. Live streaming is only available for horse racing.
PokerStars, home page
PokerStars, tennis section
PokerStars, EPL line
For users who prefer to bet from mobile phones and tablets there is a mobile version of the bookmaker's website and an application PokerStars Sports. It can be downloaded to both Android and iOS devices.
PokerStars Sports is a reliable bookmaker. The range of markets it offers is not as wide as that of bet365 or William Hill, but for popular sports it can offer bets on all the top events. Those who are interested in different types of gambling entertainment can be recommended to pay attention to this bookmaker. With a single Stars account you can play poker, at a casino and bet on sports.
- Mobile applications for iOS and Android
- Virtual sports betting
- Flexible settings for responsible betting
- Few types of sports
- Live streaming for horse racing only
- No online chat with customer support
Space Casino is a platform for online gambling entertainment. There you can find a casino with slots and Live-games, as well as sports betting. The platform is operated by STech Technology UK Limited, a company registered in London. It received business licences in 2018, but in fact the website was launched later - in 2020.
The main entertainment format at Space Casino is slots and live casino games. But the sports betting section is also there. In it you can find more than 30 disciplines.
The bookmaker offers quite a wide range of markets for football, tennis, hockey and basketball. It’s still not at the level of top companies such as bet365, but for most sports fans it will be quite enough. The situation is worse for other disciplines - only bets on top matches are available. Fans of horse and greyhound racing should bear in mind that Space Casino doesn't accept bets on them.
The design of Space Casino is pleasant and you can deal with the interface relatively quickly. Optionally, you can switch between light and dark themes. In terms of betting functionality, the website is in no way inferior to top bookmakers such as William Hill. Features such as a Bet Builder, Quick Markets, and Special Bets are available.
Space Casino, first page
Space Casino, football line
Space Casino, live and prematch football odds
The bonus policy of Space Casino has so far been focused on casino players. At the time of writing there are no active promotions in the sports betting section.
The bookmaker does not yet offer a mobile application. Smartphone and tablet users can place bets on the website with a browser. Such an approach is not convenient for all active players.
Space Casino will be of interest to those who like to bet on football, tennis and some other popular sports. But those who are going to bet on horse or greyhound racing have to look for alternatives. Overall, the betting section of the website is thought out quite well and there are thousands of betting options available. But the company is clearly more focused on promoting casino games. It can be primarily recommended to those who want to be able to participate in different types of gambling entertainment in one place.
- Live streaming
- Over 30 types of sports
- A wide range of markets for football and tennis
- No mobile applications
- No bonuses for sports
- No horse and greyhound racing
Dr. Bet is a virtual casino offering not only slots, card and other games, but also sports betting. The company has been operating since 2020. All types of gambling entertainment on are divided into separate categories on the website. This allows users to avoid confusion and find the games or bets they want faster.
The betting section can boast of a large selection of disciplines. There are over 35 sub-categories including football, tennis, basketball, cricket, golf and other popular sports. The UK customers are also offered betting on the results of various e-sports competitions. In this regard Dr. Bet is almost as good as the top bookmakers such as SkyBet.
The bookmaker pays the most attention to betting on football. The catalogue contains both top and not the most popular leagues. For popular events a fairly wide set of matches is offered.
The horse racing section gives an opportunity to bet on the results of races in Australia, New Zealand and other countries. But the odds for them are moderate.
Dr.Bet, start page
Dr.Bet, table tennis line
Dr.Bet, football matches
In terms of functionality the betting section of Dr. Bet offers everything you need and some additional options and features such as Cash Out, Live Calendar, Featured Events Collection or Bet Builder. Although you can place bets both in the pre-match and in-play modes, there is no live streaming for any sport.
At the time of writing there were no promotions for the sports section of Dr Bet. All active offers are aimed at casino players. They are offered mainly deposit bonuses. But it will not be possible to use them in sports betting due to high wagers and restrictions in the rules.
Dr. Bet does not release applications for mobile users. Smartphone owners are encouraged to place bets in the browser on the website.This option will not appeal to everyone.
Dr. Bet will please fans of football betting. In this category the company offers a wide selection of events and a lot of markets for them. Also it makes sense to look at the betting section if you are a fan of horse racing. You can try to find interesting events there, albeit with moderate odds. But it's worth noting that Dr. Bet is first and foremost an online casino and is primarily aimed at fans of slots, blackjack and other classic gambling games.
- Over 35 betting sections, including Esports
- A wide range of markets for football matches
- Bet Builder
- Cash out
- Moderate odds for horse racing
- No live streaming
- No applications
Rizk is an online casino with a sports betting section. It was launched in 2016, but entered the UK market much later, in 2020, after obtaining the necessary licences. The platform operator for UK users is Zecure Gaming Limited, registered in Malta.
Gambling entertainments are divided by type into separate categories for users' convenience of. There is a separate menu for quick navigation between them.
The sports betting section offers more than 15 disciplines. There is also an option to bet on virtual sports, as well as music events and others. The choice of leagues and events for football, tennis, basketball and hockey is quite large. However, even for top events, the range of markets leaves much to be desired and rarely exceeds 60 markets. It obviously falls short of such companies as bet365 or SkyBet.
The interface of the website will seem unusual to many. But in general, it is quite convenient and allows the bettor to quickly find the event of interest and place a bet. It is possible to bet on both upcoming and ongoing matches. But there is no live streaming and the user will have to follow current events on other websites.
Rizk, home page
Rizk, live betting section