New Australian Bookmakers - 2023

Australia has a growing population and as demand grows new Australian bookmakers are popping up all the time. Here we look at some of the latest entrants to the market in 2023, looking at the good, the bad, and the ugly!

New Online Bookmakers Australia

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  • Modern app
  • $1 minimum deposit
  • 24/7 support

Market leaders in Esports

  • Spread betting
  • Individual betting
  • Apps for Android and iOS

Fixed odds & Spread betting

  • A bookmaker with a rich history
  • Free video broadcasts of horse races
  • Availability of Bookies Card

Horse racing mini site

  • Focus on eSports
  • Excellent coverage of eSports events
  • New bookmaker of Australian origin

Top Esports bookie

  • Availability of Loyalty Rewards Program
  • Excellent odds on horse racing
  • Simple and clear interface


  • 100% Australian owned
  • Daily Horse Racing promotions
  • Modern interface

Massive depth of betting markets

  • Neds Card to receive your winnings in cash
  • Useful filters for Horse Racing events
  • “Neds Live” video streaming service

Fantastic support

What is a New Betting Site?

There is a constant stream of bookmakers starting all around the world, and we are going to be looking at New Betting sites in Australia here today. All the betting sites on our list are less than five years old, and as new bookmakers spring up they will be added too. It is almost unheard of for a new bookmaker Australia to not have an online betting site, and also more and more frequently having sports betting apps as well. In order to stand out from the crowd the majority of new betting sites Australia 2023 will have a USP (Unique Selling Point) of some kind to gain attention from the sports betting public. This is what makes the latest betting sites so exciting to play at.

What's Good about Newest Online Betting Sites

There are a number of things that make new betting sites stand out, and one is that more often than not they have spectacular fixed odds markets and occasionally boosted Tote prices too. They obviously still have to keep some margin for themselves so these odds do not appear across the board but if you are placing bets on the most popular sports markets at major sporting events such as The Ashes or the FIFA World Cup then Australian punters should definitely see what the new betting sites are offering.

As well as this sports betting sites which are new on the scene often have a better understanding of what Australian bettors want in 2023, they focus more on the betting experience than traditional sports betting sites may do. These newer betting sites will have better customer support, probably unique features such as "build a bet" and requesting your own bets on Twitter, the replies telling you your own odds. They will have not just an online betting site accessed from your computer but also a betting app accessed from your phone anytime and anywhere.

Newest Online Bookies: Pros & Cons

As with all things, there are positives and negatives when it comes to all Australian betting sites and the latest ones to the market are no exception. We will detail some of the main ones below.

The Positives are:

  • New betting sites are usually more in tune with modern trends and understand what bettors want, which leads to an overall better user experience.
  • Betting sites which have only just begun operating will often have superior customer support in place partly because they will have new recruits who are still keen to impress and because with fewer customers initially they will be able to spend longer and give more attention to each.
  • A new betting site will have more incentive and reason to stand out from the crowd, so you are more likely to find original betting features such as name-a-bet and spread betting.
  • It is often the case that there are better dedicated betting apps at the new betting sites that will have built them as an integral part of their offering rather than an add-on.

The negatives are:

  • If you have been sports betting at a specific betting site for some time then you will have become accustomed to how it works, taking the time to learn the ins and outs of a new betting site may be undesirable.
  • Due to their very nature betting sites that have not been around so long will be more prone to glitches and bugs than established online betting sites that will have had time to iron out these problems.
  • Because they are likely to have a smaller team they will have less man hours to devote to odds compiling the lower leagues and minor markets so instead of taking a position on a price they will probably just offer lower odds on all outcomes.

TOP 8 Newest Online Bookmakers - Australia 2023

PlayUp - Founded in 2019

As the name suggests they focus on Greyhound racing and as such do not have betting markets for horse racing or other sports markets. They are licenced by Liquor and Gaming New South Wales and have best Tote and SP odds on certain races.


  • Regulated by the NT Racing Commission
  • Australia's best all-round fixed odds bookie
  • Large number of sports covered


  • Desktop websites hard to navigate
  • Not a huge range of markets to bet on

BoomBet - Founded in 2021 

Licenced by the NT Racing Commission and 100% Australian owned and operated BoomBet have quickly made a name for themselves as one of the better online sports betting sites in Australia. Previously trading under the name they have maintained their great odds and huge range of betting markets. Unfortunately Early markets are not always available which could put off some Horse Racing fans.


  • Regulated by the NT Racing Commission
  • Totally Australian owned
  • Horse betting specialists


  • Rarely have Early prices available
  • Limited markets for minor sports

RealBookie - Founded in 2020

As a bookmaker licenced by the Victorian Commission for Gambling and Liquor regulation they are run by the steady pairs of hands of Chris Lester and Mark Sampieri. They offer a quality service with weekly tips, strong integration with social media and many events streamed live. Unfortunately, at present you can not place any bets on events currently in play.


  • Regulated by the Victorian Commission for Gambling & Liquor Regulation
  • Weekly tips and advice sent to anyone that requests them
  • Large amount of live streaming coverage


  • Limited payment options
  • No In Play betting

WinnersBet - Founded in 2020

They are a small Australian betting site 100% owned by Aussies and they claim to have the best Tote odds for all Aussie gallops. Licenced by the Gambling Commission for Gambling and Liquor they unfortunately do not have so many betting markets for other sports, but for Horse Racing they are excellent.


  • Regulated by the Victorian Commission for Gambling & Liquor Regulation
  • Boosted Tote odds make them the best Horse betting value
  • Promotional offer of "Protest payouts" for Aussie races


  • Currently Live Streaming is not available
  • Limited bet types available

BetDogs - Founded in 2019

As the name suggests they focus on Greyhound racing and as such do not have betting markets for horse racing or other sports markets. They are licenced by Liquor and Gaming New South Wales and have best Tote and SP odds on certain races.


  • Regulated by Liquor & Gaming NSW
  • Guaranteed bets Tote & Sp odds (Feature races only)
  • Up to date racing data available for free


  • Greyhound betting only
  • No dedicated betting app

Neds - Founded in 2017

Licenced by the NT Racing Commission they claim to be the “Best racing bookie in Australia”. They have a full range of instant deposit methods to get you ready to wager right away, along with a fast and easy-to-use betting website. The in-play and live streaming features could use some updating now but they are still acceptable and can be used. They have a large range of bonuses and Free bets but details are only available once you are logged in as a registered user.


  • Regulated by the NT Racing Commission
  • Large number of payment methods
  • Huge amount of betting options for all races


  • Live betting odds are not great
  • The app could be updated as it feels dated

PickleBet - Founded in 2017

Licenced by the NT Racing Commission they are still mainly a Horse Racing betting site but they are diversifying, in 2021 they added sports betting options. They have competitive odds and a large range of markets to bet on, whilst also offering betting tips and a wide range of live streaming events. Unusually for an Australian sports betting site they do not cover Horse racing markets.


  • Regulated by the NT Racing Commission
  • Live streaming available
  • Best Esports betting service of all Australia betting sites


  • No horse racing bets are offered
  • Limited number of payment methods

PointsBet - Founded in 2017

PointsBet are one of the truly international betting sites who are active as far afield as the US. They are principally a spread betting site but they do also offer fixed odds betting markets. Of all the betting sites in Australia they have some of the most gambling options possible but the betting odds could be better.


  • Regulated by the NT Racing Commission
  • Spread betting markets are available
  • Great customer support


  • Bank Transfer is the only withdrawal method
  • Limited racing options

New Bookmakers Australia

Australia has one of the largest gambling industries there is and that makes it a magnet for new betting sites to open up. However, there are hurdles that must be overcome in order to do so. Australia has pretty tight regulations, and getting a licence is not easy. There is a large number of hoops to go through to satisfy that they are a fit and proper operator and that all procedures and processes will be followed and there is sufficient capital involved in the operation to ensure it will be a going concern. Since all new betting site that opens must have a gambling licence in order to operate legally you know that any you come across will be a top-quality operation.

New Betting Apps Australia

These days most people do not just access the internet on a computer but instead use their mobile phones, and more often than not they go to the sites they want to via a dedicated app. The gambling industry is no different and this means that the majority of online bookmakers have spent a lot of time and money on developing their mobile apps to provide customers with a first-class, convenient, safe, secure, fun, and great all-round experience whilst they are out and about. The beauty of a betting app is that it means you should never have to miss out on betting on and potentially also watching, your favourite sporting events.

There is not a huge amount of difference between each one other than the colour schemes and logos in practice because they each stick to a trusted platform layout and if it isn’t broken then why fix it? But there are some small things which can vary here and there.

The first thing a new betting site App should do is to have the full functionality of the main website. This should be possible relatively simply but not every App will do it, some will lose certain features here and there. The optimum thing is to have complete synergy between the website and the mobile app experiences to make the transition seamless which will help ensure you can always make the bets you want to place on the go. Live streaming is hugely important and as well as Australian horse racing the more extra sports that can be viewed whilst you are mobile betting is only a good thing.

Perhaps an obvious but often overlooked factor to consider is whether or not the Australian sports betting apps are compatible with your mobile phone. Some people have an Apple device and others use Android and not all Apps are available for both OS. It is best if a mobile App is available to everybody and also that it is kept up to date with either bug fixes or new features added regularly. A bookmaker that will regularly update their iOS and Android Apps is doing all they can to deliver their customers the latest and best possible service and overall gambling experience.

A betting App can have all the extra features in the World but if it does not do its core task well, that of enabling you to place your bets quickly and easily, then it is not really a good App to have. The design should be intuitive and easy to navigate without needing a user guide to do so.

They should also have the full range of sports and markets available to bet on that would be found elsewhere on the full website. Each Australian bookmaker will cover different sports and to a different depth but the best betting Apps will obviously be the ones that cover the most. Mainstream sports like Football, Tennis, Aussie Rules and Cricket are a given but if you can place live bets on the lesser followed sports like Darts, Snooker, Cycling, and Surfing too then that is better. As well as the number of sports the depth of the coverage is important, sure they may have the English Premier League, but do they also have The Championship matches, or even games from League 1 and 2? This is what will make the best betting Apps stand out.

TOP 3 New Betting Apps Australia

PlayUp App logo

PlayUp App

  • Top security with Pin code, Touch ID and Face ID log-in
  • Easy to use with an excellent all round user experience
  • Great fixed odds
BoomBet App logo

BoomBet App

  • Excellent in-app customer support
  • Australian Horse racing specialist, the biggest odds and largest limits available
  • Easy to navigate App with fast deposit and withdrawals
Real Bookie App logo

Real Bookie App

  • In-app support just a quick tap away
  • Racing streaming for all Australian and most International Horse races
  • Weekly racing tips delivered to customers on request