New Australian Bookmakers - 2023

Australia has a growing population and as demand grows new Australian bookmakers are popping up all the time. Here we look at some of the latest entrants to the market in 2023, looking at the good, the bad, and the ugly!

New Online Bookmakers Australia

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  • Modern app
  • $1 minimum deposit
  • 24/7 support

Market leaders in Esports

  • Spread betting
  • Individual betting
  • Apps for Android and iOS

Fixed odds & Spread betting

  • A bookmaker with a rich history
  • Free video broadcasts of horse races
  • Availability of Bookies Card

Horse racing mini site

  • Focus on eSports
  • Excellent coverage of eSports events
  • New bookmaker of Australian origin

Top Esports bookie

  • Availability of Loyalty Rewards Program
  • Excellent odds on horse racing
  • Simple and clear interface


  • 100% Australian owned
  • Daily Horse Racing promotions
  • Modern interface

Massive depth of betting markets

  • Neds Card to receive your winnings in cash
  • Useful filters for Horse Racing events
  • “Neds Live” video streaming service

Fantastic support

What is a New Betting Site?

There is a constant stream of bookmakers starting all around the world, and we are going to be looking at New Betting sites in Australia here today. All the betting sites on our list are less than five years old, and as new bookmakers spring up they will be added too. It is almost unheard of for a new bookmaker Australia to not have an online betting site, and also more and more frequently having sports betting apps as well. In order to stand out from the crowd the majority of new betting sites Australia 2023 will have a USP (Unique Selling Point) of some kind to gain attention from the sports betting public. This is what makes the latest betting sites so exciting to play at.

What's Good about Newest Online Betting Sites

There are a number of things that make new betting sites stand out, and one is that more often than not they have spectacular fixed odds markets and occasionally boosted Tote prices too. They obviously still have to keep some margin for themselves so these odds do not appear across the board but if you are placing bets on the most popular sports markets at major sporting events such as The Ashes or the FIFA World Cup then Australian punters should definitely see what the new betting sites are offering.

As well as this sports betting sites which are new on the scene often have a better understanding of what Australian bettors want in 2023, they focus more on the betting experience than traditional sports betting sites may do. These newer betting sites will have better customer support, probably unique features such as "build a bet" and requesting your own bets on Twitter, the replies telling you your own odds. They will have not just an online betting site accessed from your computer but also a betting app accessed from your phone anytime and anywhere.

Newest Online Bookies: Pros & Cons

As with all things, there are positives and negatives when it comes to all Australian betting sites and the latest ones to the market are no exception. We will detail some of the main ones below.

The Positives are:

  • New betting sites are usually more in tune with modern trends and understand what bettors want, which leads to an overall better user experience.
  • Betting sites which have only just begun operating will often have superior customer support in place partly because they will have new recruits who are still keen to impress and because with fewer customers initially they will be able to spend longer and give more attention to each.
  • A new betting site will have more incentive and reason to stand out from the crowd, so you are more likely to find original betting features such as name-a-bet and spread betting.
  • It is often the case that there are better dedicated betting apps at the new betting sites that will have built them as an integral part of their offering rather than an add-on.

The negatives are:

  • If you have been sports betting at a specific betting site for some time then you will have become accustomed to how it works, taking the time to learn the ins and outs of a new betting site may be undesirable.
  • Due to their very nature betting sites that have not been around so long will be more prone to glitches and bugs than established online betting sites that will have had time to iron out these problems.
  • Because they are likely to have a smaller team they will have less man hours to devote to odds compiling the lower leagues and minor markets so instead of taking a position on a price they will probably just offer lower odds on all outcomes.

TOP 8 Newest Online Bookmakers - Australia 2023

PlayUp - Founded in 2019

As the name suggests they focus on Greyhound racing and as such do not have betting markets for horse racing or other sports markets. They are licenced by Liquor and Gaming New South Wales and have best Tote and SP odds on certain races.


  • Regulated by the NT Racing Commission
  • Australia's best all-round fixed odds bookie
  • Large number of sports covered


  • Desktop websites hard to navigate
  • Not a huge range of markets to bet on

BoomBet - Founded in 2021 

Licenced by the NT Racing Commission and 100% Australian owned and operated BoomBet have quickly made a name for themselves as one of the better online sports betting sites in Australia. Previously trading under the name they have maintained their great odds and huge range of betting markets. Unfortunately Early markets are not always available which could put off some Horse Racing fans.


  • Regulated by the NT Racing Commission
  • Totally Australian owned
  • Horse betting specialists


  • Rarely have Early prices available
  • Limited markets for minor sports

RealBookie - Founded in 2020

As a bookmaker licenced by the Victorian Commission for Gambling and Liquor regulation they are run by the steady pairs of hands of Chris Lester and Mark Sampieri. They offer a quality service with weekly tips, strong integration with social media and many events streamed live. Unfortunately, at present you can not place any bets on events currently in play.


  • Regulated by the Victorian Commission for Gambling & Liquor Regulation
  • Weekly tips and advice sent to anyone that requests them
  • Large amount of live streaming coverage


  • Limited payment options
  • No In Play betting

WinnersBet - Founded in 2020

They are a small Australian betting site 100% owned by Aussies and they claim to have the best Tote odds for all Aussie gallops. Licenced by the Gambling Commission for Gambling and Liquor they unfortunately do not have so many betting markets for other sports, but for Horse Racing they are excellent.


  • Regulated by the Victorian Commission for Gambling & Liquor Regulation
  • Boosted Tote odds make them the best Horse betting value
  • Promotional offer of "Protest payouts" for Aussie races


  • Currently Live Streaming is not available
  • Limited bet types available

BetDogs - Founded in 2019

As the name suggests they focus on Greyhound racing and as such do not have betting markets for horse racing or other sports markets. They are licenced by Liquor and Gaming New South Wales and have best Tote and SP odds on certain races.


  • Regulated by Liquor & Gaming NSW
  • Guaranteed bets Tote & Sp odds (Feature races only)
  • Up to date racing data available for free


  • Greyhound betting only
  • No dedicated betting app

Neds - Founded in 2017

Licenced by the NT Racing Commission they claim to be the “Best racing bookie in Australia”. They have a full range of instant deposit methods to get you ready to wager right away, along with a fast and easy-to-use betting website. The in-play and live streaming features could use some updating now but they are still acceptable and can be used. They have a large range of bonuses and Free bets but details are only available once you are logged in as a registered user.


  • Regulated by the NT Racing Commission
  • Large number of payment methods
  • Huge amount of betting options for all races


  • Live betting odds are not great
  • The app could be updated as it feels dated

PickleBet - Founded in 2017

Licenced by the NT Racing Commission they are still mainly a Horse Racing betting site but they are diversifying, in 2021 they added sports betting options. They have competitive odds and a large range of markets to bet on, whilst also offering betting tips and a wide range of live streaming events. Unusually for an Australian sports betting site they do not cover Horse racing markets.


  • Regulated by the NT Racing Commission
  • Live streaming available
  • Best Esports betting service of all Australia betting sites


  • No horse racing bets are offered
  • Limited number of payment methods

PointsBet - Founded in 2017

PointsBet are one of the truly international betting sites who are active as far afield as the US. They are principally a spread betting site but they do also offer fixed odds betting markets. Of all the betting sites in Australia they have some of the most gambling options possible but the betting odds could be better.


  • Regulated by the NT Racing Commission
  • Spread betting markets are available
  • Great customer support


  • Bank Transfer is the only withdrawal method
  • Limited racing options

New Bookmakers Australia

Australia has one of the largest gambling industries there is and that makes it a magnet for new betting sites to open up. However, there are hurdles that must be overcome in order to do so. Australia has pretty tight regulations, and getting a licence is not easy. There is a large number of hoops to go through to satisfy that they are a fit and proper operator and that all procedures and processes will be followed and there is sufficient capital involved in the operation to ensure it will be a going concern. Since all new betting site that opens must have a gambling licence in order to operate legally you know that any you come across will be a top-quality operation.

New Betting Apps Australia

These days most people do not just access the internet on a computer but instead use their mobile phones, and more often than not they go to the sites they want to via a dedicated app. The gambling industry is no different and this means that the majority of online bookmakers have spent a lot of time and money on developing their mobile apps to provide customers with a first-class, convenient, safe, secure, fun, and great all-round experience whilst they are out and about. The beauty of a betting app is that it means you should never have to miss out on betting on and potentially also watching, your favourite sporting events.

There is not a huge amount of difference between each one other than the colour schemes and logos in practice because they each stick to a trusted platform layout and if it isn’t broken then why fix it? But there are some small things which can vary here and there.

The first thing a new betting site App should do is to have the full functionality of the main website. This should be possible relatively simply but not every App will do it, some will lose certain features here and there. The optimum thing is to have complete synergy between the website and the mobile app experiences to make the transition seamless which will help ensure you can always make the bets you want to place on the go. Live streaming is hugely important and as well as Australian horse racing the more extra sports that can be viewed whilst you are mobile betting is only a good thing.

Perhaps an obvious but often overlooked factor to consider is whether or not the Australian sports betting apps are compatible with your mobile phone. Some people have an Apple device and others use Android and not all Apps are available for both OS. It is best if a mobile App is available to everybody and also that it is kept up to date with either bug fixes or new features added regularly. A bookmaker that will regularly update their iOS and Android Apps is doing all they can to deliver their customers the latest and best possible service and overall gambling experience.

A betting App can have all the extra features in the World but if it does not do its core task well, that of enabling you to place your bets quickly and easily, then it is not really a good App to have. The design should be intuitive and easy to navigate without needing a user guide to do so.

They should also have the full range of sports and markets available to bet on that would be found elsewhere on the full website. Each Australian bookmaker will cover different sports and to a different depth but the best betting Apps will obviously be the ones that cover the most. Mainstream sports like Football, Tennis, Aussie Rules and Cricket are a given but if you can place live bets on the lesser followed sports like Darts, Snooker, Cycling, and Surfing too then that is better. As well as the number of sports the depth of the coverage is important, sure they may have the English Premier League, but do they also have The Championship matches, or even games from League 1 and 2? This is what will make the best betting Apps stand out.

TOP 3 New Betting Apps Australia

PlayUp App logo

PlayUp App

  • Top security with Pin code, Touch ID and Face ID log-in
  • Easy to use with an excellent all round user experience
  • Great fixed odds
BoomBet App logo

BoomBet App

  • Excellent in-app customer support
  • Australian Horse racing specialist, the biggest odds and largest limits available
  • Easy to navigate App with fast deposit and withdrawals
Real Bookie App logo

Real Bookie App

  • In-app support just a quick tap away
  • Racing streaming for all Australian and most International Horse races
  • Weekly racing tips delivered to customers on request

Are the New Betting Apps Licensed?

Online gambling in Australia is totally legal and any new betting site must be fully licenced by one of the various regulators in order for Australians to bet online with them. To check whether the bookmaker is licenced or not you can usually go to the footer of the bookmaker site which will display who regulated them, for example, it could be the New South Wales Liquor and Gaming body, and you can cross-reference the given licence number with them. The good news when it comes to betting apps is that if the main corporate bookmaker's site checks out, then the app will be fully licenced and fully legal too.

New Betting Sites Payment Methods

Each bookmaker is entitled to accept whatever payment methods they see fit, and could only allow one kind if they wish. The majority though see the benefit of having as many as possible and so will accept all of the main online betting deposit methods. These are usually:

  • Visa Debit card
  • Mastercard Debit card
  • Neteller
  • Skrill
  • EcoPayz
  • NeoSurf
  • Online bank transfer

There is talk of expanding this list further still to include other payment options like Apple pay, Paypal, and Cryptocurrencies such as Bitcoin. At present these are just ideas and proposals and are not allowed yet.

What Can We Expect From New Aus Bookmakers In The Future?

Technology is always moving forwards and the online betting sites of today have very little resemblance to those of twenty years ago when the first small betting sites were starting to appear. Twenty years from now they will once again have evolved and improved in ways it is hard to grasp now, but we will look at some of the possible advances here now.

Sports Betting Financial Transactions

Blockchain technology continues to become more and more mainstream and a number of Crypto currencies have launched aimed at making the transfer of funds to and from betting sites seamless and transparent. There are a number of potential benefits to this if it is widely adopted, including less fraud, less (or even zero) money laundering, and faster transactions for all concerned.

Social betting and new interaction channels

As time goes on social media is consuming more and more of our time and encroaching on all aspects of our lives. It is quite common now to be able to log into various apps and websites with your Facebook account, and from there communicate with customer services as well as review, rate, and share products and services with your friends. On Twitter some sports betting websites now communicate with their clients allowing them to request odds and prices on things they request. Betting websites are beginning to continue the integration and we are starting to see betting online become a social event, rather than the days of online gambling being a private activity.

Virtual Reality Betting

Nobody is quite sure how this will manifest itself yet but the Metaverse is on its way, and there is a lot of talk from betting sites on how to monetise this and possibly make money from the virtual reality world. They already have Esports betting on virtual football games, as well as the real thing, but this is a step further. It will probably involve sports and bet types not even invented yet and we cant wait to see it.

Making the Most of the New Aussie Bookmakers - Betting Tips

Exactly how to make the most of betting sites in Australia will depend on your own personal preferences and tastes. For example, we would say that choosing Australian online betting sites that offer live betting on Aussie rules, and live streaming of events, all available from anywhere at any time via an app on your mobile device is the best thing that you can do. However, if you only use your betting account to make a profit rather than for entertainment then simply choosing betting sites that cover a wide range of sports betting markets and have competitive odds is going to be of better value to you.

It would make sense to join as many Australian betting websites as possible including the new ones as you won't know how they fit you until you try them yourself really. A betting experience is a personal thing and the betting options one person craves, perhaps for Esports betting, will be very different from someone who only cares about racing bets.

It is always true for all betting sites that avoiding losing your bankroll is important, and never risk more than you can afford to lose. Perhaps select a payment method which you are comfortable with using online and whenever you see payment options at a betting site only ever use that one. Deposit what you are happy with and do not redeposit again, instead use a staking system based on a percentage of your bankroll to ensure that your betting experience is safe and fun and does not end prematurely.

Frequently Asked Questions

What do the Best New Bookmakers in Australia Have to Offer?

The betting sites that are springing up now have a lot to offer in terms of improved customer experience and service, as well as innovative new betting features. They are likely to have generous bonuses and promotions too in order to encourage customer retention but betting sites can not display these to anyone unless you are already a member and logged into your new betting account.

Can I Trust New Bookmakers in Australia Online?

All betting sites in Australia, whether they are new or otherwise are the safest in the World and as long as they are regulated then they can be trusted. All client funds are ringfenced and a bond is held to secure them in the event of insolvency, so you know your money is safe.

Why Should I Use the Best New Online Bookies?

Well, there is no real reason